puntofarma
Puntofarma provides health products, 24-hour delivery, and a user-friendly app for easy access and convenience.
- Company typePrivate
- Founded1986
- HeadquartersLanús, Argentina
- Headcount101–250
- GTM typeB2C
- OfferingServices
What puntofarma does
Puntofarma offers a wide range of health and wellness products, including medications, personal care items, and nutritional supplements. The company provides 24-hour delivery services and has a user-friendly application to help customers locate the nearest branch and stay updated on available products. Puntofarma is committed to enhancing customer convenience and accessibility through its online platform and various payment options, including card and cash payments.
puntofarma firmographics
Firmographics- Name
- puntofarma
- Legal name
- Puntofarma
- Website
- https://www.puntofarma.com.ar
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Puntofarma provides health products, 24-hour delivery, and a user-friendly app for easy access and convenience.
- Ownership category
- akta.pro rank
Where puntofarma is headquartered
LocationHeadquarters
- HQ city
- Lanús
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
puntofarma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Pharmacy Sales: Traditional retail pharmacy model selling health, beauty, and personal care products through physical branches and online store. Revenue generated from product sales across categories including dermocosmetics, fragrances, makeup, personal care, health products, baby care, nutrition, and electrical health items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
puntofarma product offering
Product offeringCore offering
Farmacias PuntoFarma is an Argentine pharmacy retail chain that operates physical branches in the Buenos Aires area alongside an e-commerce store at puntofarma.com.ar. It sells prescription and over-the-counter medications, dermocosmetics, fragrances, makeup, skin and personal care products, oral care, baby and maternity items, nutrition supplements, and electronic health/beauty devices, offering home delivery, free in-store pickup, and multiple payment methods including Mercado Pago and NAVE (Banco Galicia).
Product overview
Farmacias PuntoFarma operates as an Argentine pharmacy chain e-commerce platform offering a comprehensive range of health, wellness, and personal care products. The platform is organized into main product categories including dermocosmetics, perfumes/fragrances, makeup, skin care, personal care, oral care, baby & maternity, health care, nutrition, and electronics. Key sub-brands include Petit Enfant (baby care with sustainable formulations), Nosotras (feminine care products), Bucal Tac (oral care solutions including electric toothbrushes), Biosintex (OTC medications and health products), Calipso (feminine and incontinence care), Eva Copa (menstrual cups), and Viasek (intimate health and menopause care). The platform accepts Mercado Pago and NAVE (Banco Galicia) for payment processing. Services include home delivery and free in-store pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Farmacias PuntoFarma Online Store
Companies that use puntofarma
Customer profileSegments2 records
Ideal customer profiles2 records
puntofarma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
puntofarma partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TiendasticcorePlatform integration for e-commerce operations. The website utilizes Tiendastic technology for its online store functionality.
- PedidosYacoreQuick commerce delivery partner enabling product delivery through the PedidosYa platform. Allows customers to order pharmacy products for home delivery.
- Mercado PagocorePayment processing partner enabling secure online payments through Mercado Pago system.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
puntofarma competitors and assessment
Company assessmentDirect peers
- Farmacity: Farmacity is a major Argentine pharmacy chain with extensive physical presence and e-commerce operations, directly competing in the same retail pharmacy and personal care categories as Puntofarma across Buenos Aires and other regions.
- Dr. Ahorro: Dr. Ahorro is a long-standing Argentine pharmacy chain offering prescription, OTC, beauty, and personal care products, with a similarly broad assortment and multi-channel retail model to Puntofarma.
- Farmalife: Farmalife is an Argentine pharmacy chain with e-commerce and home delivery, competing head-to-head with Puntofarma in OTC, dermocosmetics, and personal care categories in the Buenos Aires metro area.
Emerging players
- Openfarma: Openfarma is an emerging online-focused pharmacy in Argentina offering e-commerce with delivery, overlapping with Puntofarma's digital channel in OTC and personal care categories.
Broad incumbents
- CVS Health: CVS Health is a US pharmacy and health retail giant that combines prescription dispensing with broad beauty/personal care and digital services, serving as a global benchmark for the omnichannel pharmacy retail model Puntofarma operates.
- Walgreens Boots Alliance: Walgreens Boots Alliance is a global pharmacy retailer with a wide assortment of health, beauty, and personal care products and a strong e-commerce presence, providing a benchmark for omnichannel pharmacy retail strategy.
Regional players
- Farmacias Cruz Verde: Farmacias Cruz Verde is a major Chilean pharmacy chain with a multi-category assortment and digital channels, comparable to Puntofarma in product mix and channel structure but operating in a different South American geography.
- Drogaria São Paulo: Drogaria São Paulo is a large Brazilian pharmacy chain combining physical retail with e-commerce, similar in scope to Puntofarma but operating in a different South American market.
Others
- Mercado Libre: Mercado Libre is Argentina's largest e-commerce marketplace, which hosts pharmacy and personal care listings and competes for online health and beauty spend alongside Puntofarma's own e-commerce.
- Sephora: Sephora is a global beauty retailer with a strong e-commerce presence and a category mix that overlaps with Puntofarma's dermocosmetics, fragrance, and personal care assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
puntofarma social profiles
Digital presencepuntofarma financial estimates
Financial estimateRevenue estimate
Valuation estimate
puntofarma leadership team
Management profileNumber of profiles
puntofarma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
puntofarma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about puntofarma
What does puntofarma do?
Farmacias PuntoFarma is an Argentine pharmacy retail chain that operates physical branches in the Buenos Aires area alongside an e-commerce store at puntofarma.com.ar. It sells prescription and over-the-counter medications, dermocosmetics, fragrances, makeup, skin and personal care products, oral care, baby and maternity items, nutrition supplements, and electronic health/beauty devices, offering home delivery, free in-store pickup, and multiple payment methods including Mercado Pago and NAVE (Banco Galicia).
Is puntofarma a public or private company?
puntofarma is a private company. It is classified as unknown and is currently operating.
When was puntofarma founded?
puntofarma was founded in 1986. It employs 101 to 250 people.
Where is puntofarma based?
puntofarma is headquartered in Lanús, Argentina, in the Latin America region.
How does puntofarma make money?
One revenue line is on record: retail Pharmacy Sales.
Who are puntofarma's main competitors?
Direct peers on record are Farmacity, Dr. Ahorro and Farmalife. Openfarma is listed as an emerging player. Broad incumbents are CVS Health and Walgreens Boots Alliance. Regional players are Farmacias Cruz Verde and Drogaria São Paulo. Others are Mercado Libre and Sephora.
Does puntofarma have an API?
No public API is recorded for puntofarma.