Inbusiness

What Inbusiness does

Inbusiness is a Turkish-language business media publication operating under Turkuvaz Media Group, headquartered in Istanbul. Founded in 2022, it produces a monthly print and digital magazine (Inbusiness Dergisi) and a continuously updated digital platform at inbusiness.com.tr covering business, finance, leadership, sustainability, world news, and lifestyle for Turkish audiences. Its editorial footprint spans sector-specific sections (İş Dünyası, Finans, Liderlik, Araştırma/Liste, Sürdürülebilirlik, Dünya, Yaşam, Yazarlar) plus a Video/Podcast hub that hosts the 'Future of Technology' branded webinar series on cybersecurity, IoT, and digital transformation. Named editorial contributors include Fatoş Bozkus, Ahmet Akyıldız, Ayfer Arslan, and Gözde Esen Sakar.

The underlying technology is a conventional web-based digital media platform with integrated live market-data widgets (BIST, USD/TRY, EUR/TRY, gold, interest rates, Brent) and a multimedia layer. Distribution extends to YouTube, Instagram, and TikTok, including the 'Mahalle' branded vertical-video series. The revenue model combines an advertising-supported free website with a paid print+digital magazine subscription bundle sold through the parent group's Turkuvaz Abone subscription platform. The audience is segmented across business professionals and executives (primary), entrepreneurs and SME owners, and finance professionals, served through a horizontal rather than enterprise-focused go-to-market approach.

Name

Inbusiness

Legal name

Inbusiness

Website

https://inbusiness.com.tr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Inbusiness is a Turkish business media outlet under Turkuvaz Media Group, publishing a monthly magazine and daily digital content on business, finance, leadership, and sustainability for Turkish professionals, SMEs, and executives.

Ownership category

akta.pro rank

Product category

Business Media and Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Business, Financial & Trade News Publishers (MPAJADAC), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Business news media
• Financial journalism
• Business magazine publishing
• Industry analysis content
• Digital news platform

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Inbusiness publishes a monthly Turkish-language business magazine (Inbusiness Dergisi) and operates the digital news platform inbusiness.com.tr, delivering sector-specific editorial coverage across business, finance, leadership, sustainability, and world news. It also produces video and podcast content, including the branded "Future of Technology" webinar series, and distributes a subset of content through TikTok, YouTube, and Instagram.

Product overview

Inbusiness is a Turkish business magazine and digital news platform offering sector-specific content through multiple channels. The core product is the Inbusiness Magazine (Inbusiness Dergisi), a monthly publication covering business, finance, leadership, sustainability, and technology topics. The platform also delivers content through the Inbusiness.com.tr website featuring sections for İŞ DÜNYASI (Business World), FİNANS (Finance), LİDERLİK (Leadership), SÜRDÜRÜLEBİLİRLİK (Sustainability), DÜNYA (World), YAŞAM (Life), YAZARLAR (Writers), and VİDEO/PODCAST. The brand extends to the 'Future of Technology' branded webinar series covering topics like cybersecurity and IoT.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbusiness Magazine (Inbusiness Dergisi) A Turkish-language monthly business magazine covering finance, leadership, sustainability, technology, and lifestyle, distributed in both print and digital formats with sector-specific content sections. Targeted at Turkish business professionals, executives, and decision-makers.
• Future of Technology Webinar Series A branded webinar and video series covering technology topics including cybersecurity, IoT, and digital transformation, featuring panel discussions with industry experts and leaders. Distributed via the Inbusiness video/podcast section.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights4 records

Direct peers

• Ekonomik Dünya: Turkish business/economy publication. Comparable niche coverage of the Turkish business community, serving a similar executive and SME reader base.
• Para Magazine: Turkish finance and business magazine covering markets, investment, and personal finance. Targets an overlapping audience of finance professionals and investors with Inbusiness's FİNANS section.
• Dünya Gazetesi: Long-established Turkish daily business newspaper covering economy, finance, and corporate news for executives. Directly comparable to Inbusiness in target audience (Turkish business professionals) and core offering (business/financial news).
• Forbes Türkiye: Turkish edition of the global Forbes business magazine, covering business leaders, finance, and rankings. Competes directly with Inbusiness for the same Turkish executive and finance-professional audience, with an established brand.
• Ekonomist: Turkish business magazine with monthly print issues and a digital platform covering economy, companies, and markets. Closely matches Inbusiness's print-magazine-plus-digital model and executive audience.
• Capital (Turkish edition): Turkish monthly business magazine focused on CEOs, companies, and economic trends. Same format (monthly business magazine + digital) and same Turkish executive/SME readership as Inbusiness.

Broad incumbents

• Fast Company: Global business media brand covering technology, leadership, and innovation — themes that mirror Inbusiness's technology webinar series and LİDERLİK section. Useful as an international content-model comparable.
• Bloomberg HT: Turkish business/finance news platform affiliated with Bloomberg, providing real-time market data and economic news. Comparable to Inbusiness in financial coverage but with a stronger broadcast/live-data orientation.
• Hürriyet (business section): Major Turkish general-interest newspaper with a substantial business section. Overlaps with Inbusiness on business/finance coverage and competes for the same advertising pool, though within a broader news brand.

Others

• MIT Sloan Management Review: Business management research publication. Listed as an editorial partner on the Inbusiness site, indicating a research-driven content relationship comparable to Inbusiness's ARAŞTIRMA/LİSTE section.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@inbusiness
• Instagraminstagram.com/inbusiness
• Xx.com/inbusiness
• Facebookfacebook.com/inbusinesstr
• LinkedInlinkedin.com/company/inbusinessturkiye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inbusiness