Birth Group

What Birth Group does

Birth Group is a privately held Mexican full-service creative advertising agency founded in 2010 and headquartered in Mexico City. The firm operates across seven core service lines — Digital Services, Strategic Creativity, Shopper, Content & Production, Consulting, Media, and Identity — and serves both enterprise brand owners (Estafeta, Bridgestone, FEMSA, DENSO, Club América, Wella, Cu4tro Soles, Soft Color, Mía Ontex, Scribe, Andares) and NGOs (Save the Children, BAMX, Pacto por la Comida, Topos FC). Its positioning is anchored in two proprietary methodologies: 'Branding Consciente', a purpose-first philosophy under which approximately 2 of every 10 projects are dedicated to social causes and NGOs, and 'InsideOut Branding', which derives external brand expression from internal organizational purpose.

The agency's commercial model is project- and retainer-based professional services, acquired primarily through direct sales motions including a website 'COTIZA' quote request flow, LinkedIn outreach, industry events, and competitive pitches. Pricing is not publicly disclosed and is determined per engagement based on scope and complexity. Distribution is supported through Constellation Network membership, an alliance of independent agencies that extends execution capacity across Latin America without diluting the firm's independent positioning.

The technology stack is conventional agency tooling augmented by Biónica, an internal AI laboratory launched in 2024 that applies generative AI across text, image, and video to compress creative production cycles. Documented AI applications include content generation for the Soft Color social campaign and AI-supported video production for Estafeta's 'El Estafeto'. The firm is publicly recognized through industry awards (Caracol de Plata 2024, Tótem 2024 and 2025, WINA 2025, AMCO 2023) and a 2021 designation as the second-best advertising agency to work for in Mexico. Revenue is not publicly disclosed, and operating geography is predominantly Mexico with stated LATAM scope.

Name

Birth Group

Legal name

Birth Group

Website

https://birth.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Birth Group is a Mexico-based full-service creative advertising agency serving enterprise and mid-market brands across Latin America through branding, strategic creativity, digital, content production, media, and shopper services, grounded in proprietary purpose-led methodologies and an in-house AI laboratory.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Advertising services
• Brand strategy
• Digital marketing
• Creative agency
• Brand identity

Headquarters

HQ city

Puebla

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Birth Group generates revenue through comprehensive advertising and branding professional services including strategic consulting, creative campaigns, media planning and buying, shopper marketing, content and production, digital services, consulting, and identity/branding work. Services are delivered to enterprise and mid-market clients across Mexico and Latin America through direct sales engagement and project-based engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Birth Group is a Mexican full-service advertising agency that delivers brand creation, strategic creativity, digital marketing, content production, media planning, shopper marketing, consulting, and identity/branding services to enterprise and mid-market clients across Mexico and Latin America. The agency operates under its proprietary 'Branding Consciente' (Conscious Branding) philosophy and 'InsideOut Branding' methodology, and integrates AI through its Biónica laboratory to accelerate creative workflows.

Product overview

Birth Group is a Mexican advertising agency specializing in 'Branding Consciente' (Conscious Branding) using the InsideOut Branding methodology. The company operates as a full-service creative agency with a portfolio of seven core service lines: Digital Services, Strategic Creativity, Shopper, Content & Production, Consulting, Media, and Identity. Additionally, the agency has developed Biónica, an AI laboratory that explores and implements artificial intelligence solutions to enhance creative and strategic processes. Birth Group's service offering spans from brand strategy and identity development to digital marketing, content production, and media planning, complemented by an active campaign portfolio for clients across industries including automotive, beverages, logistics, beauty, NGOs, and sports. The agency also produces educational resources such as e-books and hosts the 'Be Engaged' webinar series.

Differentiator

Problem solved

Functional benefit

Brands

• Biónica: AI laboratory of Birth Group that explores and implements AI solutions to enhance ideas, processes, and communication strategies. It combines creativity, technology, and strategic thinking to find new ways of creating, optimizing, and connecting brands with people.

Products and services

• Digital Services Digital services including social media management, email marketing (mailing), web development, and SEO/SEM campaigns for enterprise brands.
• Strategic Creativity Strategic creative services encompassing communication campaigns, endomarketing, employer branding, and B2B marketing for brands seeking purpose-driven positioning.
• Shopper Marketing Shopper marketing services focusing on point-of-sale design and optimization, business strategies, packaging and design, brand activations, and graphic production.
• Content & Production Content creation and production services including TV spots, corporate videos, social media clips, radio spots, and photography for advertising campaigns.
• Consulting Consulting services offering strategic analysis, workshops, courses, and mentorship programs to help brands develop strategic direction.
• Media Media services specializing in media selection strategies and results evaluation to help brands reach their target audiences across channels.
• Identity Branding and identity services applying the agency's proprietary 'Branding Consciente' philosophy and InsideOut Branding methodology to discover and express brand essence authentically.
• Biónica AI laboratory that combines creativity, strategy, and technology to explore and implement AI solutions for brands, optimizing ideas, processes, and communication strategies. Integrates generative AI tools into creative and strategic workflows.

Quantifiable outcome

• 17% increase in all service lines for Estafeta
• +5 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Constellation NetworkminorOthersBirth Group is part of Constellation Network, a collaborative network of independent advertising agencies. This alliance provides access to broader capabilities and reach while maintaining independent operations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anonimo: Mexican independent creative agency providing branding, advertising, and digital services to enterprise clients across verticals — directly comparable to Birth Group in independent positioning, full-service model, and Mexican market focus.
• Terán TBWA: Mexico-based independent creative agency affiliated with the TBWA network, offering full-service advertising, branding, and digital work for enterprise clients in Mexico and LATAM — closely aligned with Birth Group in size, scope, and go-to-market.
• Made (Lopez Negrete): Hispanic-market creative agency with deep Mexican roots and a full-service offering spanning branding, digital, and shopper marketing — comparable to Birth Group's enterprise focus on the Mexican and U.S. Hispanic consumer base.

Broad incumbents

• Grey Mexico: WPP's Grey network in Mexico providing advertising, brand planning, and integrated campaign services — overlaps with Birth Group on enterprise creative work and competes for similar Mexican-brand clients.
• JWT (VML) Mexico: WPP-owned creative agency operating in Mexico with brand-strategy, advertising, and digital capabilities — competes with Birth Group for enterprise brand budgets across consumer and B2B verticals in Mexico.
• Publicis Mexico: Mexico arm of global holding-company network Publicis Groupe, offering integrated advertising, media, digital, and branding services — competes with Birth Group for the same enterprise clients at a larger scale and broader capability set.
• McCann Mexico: IPG-affiliated creative agency in Mexico offering advertising, brand strategy, and digital services to large enterprise clients — directly competitive with Birth Group in Mexican enterprise pitches across consumer verticals.
• Ogilvy Mexico: Mexico operations of WPP's Ogilvy network, providing advertising, brand strategy, and digital services to multinational and Mexican enterprise clients — overlaps with Birth Group's enterprise client base across similar verticals.
• BBDO Mexico: Mexican branch of Omnicom's BBDO network offering creative advertising, brand strategy, and integrated campaign services — competes for the same Mexican enterprise clients as Birth Group with greater global-network resources.
• Leo Burnett Mexico: Publicis Groupe's brand-strategy and creative network in Mexico, serving enterprise clients with advertising and integrated communications — comparable in scope of services and enterprise client focus to Birth Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BirthGroupMX
• LinkedInlinkedin.com/company/birthmx
• Instagraminstagram.com/birthgroupmx
• TikToktiktok.com/@birthgroupmx?_t=8laAil5pCfF&_r=1
• Xx.com/BirthGroupMX

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birth Group