Birth Group
Birth Group is a Mexico-based full-service creative advertising agency serving enterprise and mid-market brands across Latin America through branding, strategic creativity, digital, content production, media, and shopper services, grounded in proprietary purpose-led methodologies and an in-house AI laboratory.
- Company typePrivate
- Founded2010
- HeadquartersPuebla, Mexico
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Birth Group does
Birth Group is a privately held Mexican full-service creative advertising agency founded in 2010 and headquartered in Mexico City. The firm operates across seven core service lines — Digital Services, Strategic Creativity, Shopper, Content & Production, Consulting, Media, and Identity — and serves both enterprise brand owners (Estafeta, Bridgestone, FEMSA, DENSO, Club América, Wella, Cu4tro Soles, Soft Color, Mía Ontex, Scribe, Andares) and NGOs (Save the Children, BAMX, Pacto por la Comida, Topos FC). Its positioning is anchored in two proprietary methodologies: 'Branding Consciente', a purpose-first philosophy under which approximately 2 of every 10 projects are dedicated to social causes and NGOs, and 'InsideOut Branding', which derives external brand expression from internal organizational purpose.
The agency's commercial model is project- and retainer-based professional services, acquired primarily through direct sales motions including a website 'COTIZA' quote request flow, LinkedIn outreach, industry events, and competitive pitches. Pricing is not publicly disclosed and is determined per engagement based on scope and complexity. Distribution is supported through Constellation Network membership, an alliance of independent agencies that extends execution capacity across Latin America without diluting the firm's independent positioning.
The technology stack is conventional agency tooling augmented by Biónica, an internal AI laboratory launched in 2024 that applies generative AI across text, image, and video to compress creative production cycles. Documented AI applications include content generation for the Soft Color social campaign and AI-supported video production for Estafeta's 'El Estafeto'. The firm is publicly recognized through industry awards (Caracol de Plata 2024, Tótem 2024 and 2025, WINA 2025, AMCO 2023) and a 2021 designation as the second-best advertising agency to work for in Mexico. Revenue is not publicly disclosed, and operating geography is predominantly Mexico with stated LATAM scope.
Birth Group firmographics
Firmographics- Name
- Birth Group
- Legal name
- Birth Group
- Website
- https://birth.mx
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Birth Group is a Mexico-based full-service creative advertising agency serving enterprise and mid-market brands across Latin America through branding, strategic creativity, digital, content production, media, and shopper services, grounded in proprietary purpose-led methodologies and an in-house AI laboratory.
- Ownership category
- akta.pro rank
Birth Group industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Birth Group is headquartered
LocationHeadquarters
- HQ city
- Puebla
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Birth Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services: Birth Group generates revenue through comprehensive advertising and branding professional services including strategic consulting, creative campaigns, media planning and buying, shopper marketing, content and production, digital services, consulting, and identity/branding work. Services are delivered to enterprise and mid-market clients across Mexico and Latin America through direct sales engagement and project-based engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Birth Group product offering
Product offeringCore offering
Birth Group is a Mexican full-service advertising agency that delivers brand creation, strategic creativity, digital marketing, content production, media planning, shopper marketing, consulting, and identity/branding services to enterprise and mid-market clients across Mexico and Latin America. The agency operates under its proprietary 'Branding Consciente' (Conscious Branding) philosophy and 'InsideOut Branding' methodology, and integrates AI through its Biónica laboratory to accelerate creative workflows.
Product overview
Birth Group is a Mexican advertising agency specializing in 'Branding Consciente' (Conscious Branding) using the InsideOut Branding methodology. The company operates as a full-service creative agency with a portfolio of seven core service lines: Digital Services, Strategic Creativity, Shopper, Content & Production, Consulting, Media, and Identity. Additionally, the agency has developed Biónica, an AI laboratory that explores and implements artificial intelligence solutions to enhance creative and strategic processes. Birth Group's service offering spans from brand strategy and identity development to digital marketing, content production, and media planning, complemented by an active campaign portfolio for clients across industries including automotive, beverages, logistics, beauty, NGOs, and sports. The agency also produces educational resources such as e-books and hosts the 'Be Engaged' webinar series.
Differentiator
Problem solved
Functional benefit
Brands
- Biónica: AI laboratory of Birth Group that explores and implements AI solutions to enhance ideas, processes, and communication strategies. It combines creativity, technology, and strategic thinking to find new ways of creating, optimizing, and connecting brands with people.
Products and services
- Digital Services Digital services including social media management, email marketing (mailing), web development, and SEO/SEM campaigns for enterprise brands.
- Strategic Creativity Strategic creative services encompassing communication campaigns, endomarketing, employer branding, and B2B marketing for brands seeking purpose-driven positioning.
- Shopper Marketing Shopper marketing services focusing on point-of-sale design and optimization, business strategies, packaging and design, brand activations, and graphic production.
- Content & Production Content creation and production services including TV spots, corporate videos, social media clips, radio spots, and photography for advertising campaigns.
- Consulting Consulting services offering strategic analysis, workshops, courses, and mentorship programs to help brands develop strategic direction.
- Media Media services specializing in media selection strategies and results evaluation to help brands reach their target audiences across channels.
- Identity Branding and identity services applying the agency's proprietary 'Branding Consciente' philosophy and InsideOut Branding methodology to discover and express brand essence authentically.
- Biónica AI laboratory that combines creativity, strategy, and technology to explore and implement AI solutions for brands, optimizing ideas, processes, and communication strategies. Integrates generative AI tools into creative and strategic workflows.
Quantifiable outcome
- 17% increase in all service lines for Estafeta
- +5 more outcomes
Companies that use Birth Group
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Birth Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Birth Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Constellation NetworkminorBirth Group is part of Constellation Network, a collaborative network of independent advertising agencies. This alliance provides access to broader capabilities and reach while maintaining independent operations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Birth Group competitors and assessment
Company assessmentDirect peers
- Anonimo: Mexican independent creative agency providing branding, advertising, and digital services to enterprise clients across verticals — directly comparable to Birth Group in independent positioning, full-service model, and Mexican market focus.
- Terán TBWA: Mexico-based independent creative agency affiliated with the TBWA network, offering full-service advertising, branding, and digital work for enterprise clients in Mexico and LATAM — closely aligned with Birth Group in size, scope, and go-to-market.
- Made (Lopez Negrete): Hispanic-market creative agency with deep Mexican roots and a full-service offering spanning branding, digital, and shopper marketing — comparable to Birth Group's enterprise focus on the Mexican and U.S. Hispanic consumer base.
Broad incumbents
- Grey Mexico: WPP's Grey network in Mexico providing advertising, brand planning, and integrated campaign services — overlaps with Birth Group on enterprise creative work and competes for similar Mexican-brand clients.
- JWT (VML) Mexico: WPP-owned creative agency operating in Mexico with brand-strategy, advertising, and digital capabilities — competes with Birth Group for enterprise brand budgets across consumer and B2B verticals in Mexico.
- Publicis Mexico: Mexico arm of global holding-company network Publicis Groupe, offering integrated advertising, media, digital, and branding services — competes with Birth Group for the same enterprise clients at a larger scale and broader capability set.
- McCann Mexico: IPG-affiliated creative agency in Mexico offering advertising, brand strategy, and digital services to large enterprise clients — directly competitive with Birth Group in Mexican enterprise pitches across consumer verticals.
- Ogilvy Mexico: Mexico operations of WPP's Ogilvy network, providing advertising, brand strategy, and digital services to multinational and Mexican enterprise clients — overlaps with Birth Group's enterprise client base across similar verticals.
- BBDO Mexico: Mexican branch of Omnicom's BBDO network offering creative advertising, brand strategy, and integrated campaign services — competes for the same Mexican enterprise clients as Birth Group with greater global-network resources.
- Leo Burnett Mexico: Publicis Groupe's brand-strategy and creative network in Mexico, serving enterprise clients with advertising and integrated communications — comparable in scope of services and enterprise client focus to Birth Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Birth Group social profiles
Digital presenceBirth Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birth Group leadership team
Management profileNumber of profiles
Profiles3 records
Birth Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Birth Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birth Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birth Group
What does Birth Group do?
Birth Group is a Mexican full-service advertising agency that delivers brand creation, strategic creativity, digital marketing, content production, media planning, shopper marketing, consulting, and identity/branding services to enterprise and mid-market clients across Mexico and Latin America. The agency operates under its proprietary 'Branding Consciente' (Conscious Branding) philosophy and 'InsideOut Branding' methodology, and integrates AI through its Biónica laboratory to accelerate creative workflows.
Is Birth Group a public or private company?
Birth Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birth Group founded?
Birth Group was founded in 2010. It employs 101 to 250 people.
Where is Birth Group based?
Birth Group is headquartered in Puebla, Mexico, in the Latin America region.
How does Birth Group make money?
One revenue line is on record: professional Services.
Who are Birth Group's main competitors?
Direct peers on record are Anonimo, Terán TBWA and Made (Lopez Negrete). Broad incumbents are Grey Mexico, JWT (VML) Mexico, Publicis Mexico, McCann Mexico, Ogilvy Mexico, BBDO Mexico and Leo Burnett Mexico.
Does Birth Group have an API?
No public API is recorded for Birth Group.
What industry is Birth Group in?
Birth Group's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.