What Midcoast Trucks does

Midcoast Trucks was established in 1991, and offers the best service in the region. Our customers include Local Government, Essential Energy and we sell trucks both Australia wide and internationally, including Fiji and Papua New Guinea

Name

Midcoast Trucks

Legal name

Midcoast Trucks

Website

https://www.midcoasttrucks.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Midcoast Trucks is a truck dealership that sells new and used trucks.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Truck & Bus Bodies (3713), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Commercial truck dealership
• Used truck sales
• Truck fabrication bodybuilding
• Truck parts service
• Materials handling equipment

Headquarters

HQ city

Macksville

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Truck Sales: Sale of new trucks, primarily Isuzu (as an Isuzu franchise dealer) and Scania trucks. New truck sales are backed by factory warranties.
2. Used Truck Sales: Sale of used commercial trucks across a wide range of types (tipper, crane, service, refrigerated, prime mover, etc.) with over 300 vehicles in stock. Their largest revenue stream as Australia's largest used truck dealership.
3. Parts & Accessories Sales: Sale of genuine and non-genuine truck parts and accessories. Parts departments stock Isuzu, Scania, Meritor, Hendrickson, Fleetguard and non-genuine parts for all makes and models. 3-year parts warranty applies for genuine Isuzu parts fitted by authorised dealers.
4. Service & Workshop Repairs: Mechanical servicing, repairs, and maintenance on light and heavy vehicles, trucks, trailers and buses. Includes mobile service vans operating across the Mid North Coast region.
5. Fabrication & Bodybuilding: In-house customisation including truck body building, crane fitting, tipper body installation, fabrication, panel, paint and detail services through Midcoast Truck Bodies division.
6. Transport / Logistics Services: Vehicle transport services via MCT1, MCT2 & MCT3 transporters operating B-Double combinations for truck delivery Australia-wide, including wharf pick-up and door-to-door transport.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Midcoast Trucks is an authorised Isuzu franchise dealer and Scania Parts & Service Dealer that sells new and used commercial trucks (over 350 used units in stock) from a multi-location footprint across the NSW Mid North Coast. The company provides an integrated offering that combines truck sales, in-house custom bodybuilding and fabrication (Midcoast Truck Bodies), genuine and non-genuine parts, workshop servicing with mobile service vans, and proprietary Australia-wide vehicle transport via MCT transporters.

Product overview

Midcoast Trucks operates as an integrated truck dealership offering a comprehensive portfolio of commercial vehicle solutions. The core offerings include used truck sales (with over 300 vehicles in stock across tipper, crane, service, automatic, and specialized configurations), new truck sales (Isuzu and Scania franchises), and materials handling equipment. Supporting services include in-house fabrication and bodybuilding (Midcoast Truck Bodies), parts & accessories supply, workshop service & maintenance (including mobile service vans), custom transport solutions using proprietary MCT transporters, and finance/insurance products. The company serves as a one-stop truck shop providing sales, customization, servicing, and delivery across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Midcoast Truck Bodies: In-house fabrication and bodybuilding workshop for custom truck bodies

Products and services

• Used Trucks Pre-owned commercial trucks across tipper, crane, service, automatic, refrigerated, prime mover, fire, water and many other configurations from manufacturers including Isuzu, Fuso, Hino, Iveco, Scania, Mercedes-Benz and Kenworth. Stock of over 350 vehicles is the company's largest revenue stream and is marketed as Australia's Largest Used Truck Dealership.
• New Isuzu Trucks New Isuzu trucks (NPR, NQR, NNR, NLS, FSR, FVD, FVY, FYJ, FTS, FTR model ranges and others) sold through the authorised Isuzu franchise for the Mid North Coast of NSW. Vehicles are sold with factory-backed warranties including a 6-year standard warranty and roadside assist.
• New Scania Trucks New Scania truck sales offered alongside the company's Scania Parts & Service Dealer authorisation, covering multiple Scania model ranges and configurations.
• Materials Handling Equipment Forklifts, all-terrain forklifts, electric walk-behind/pallet jacks and tele-handlers for materials handling operations.
• Parts & Accessories Genuine Isuzu and Scania parts plus non-genuine parts for all makes and models of trucks, including Meritor, Hendrickson, Fleetguard and Narva product lines. Genuine Isuzu parts fitted by authorised dealers carry a 3-year parts warranty.
• Workshop Service & Repairs Mechanical servicing, diagnostics and repairs for light and heavy vehicles, trucks, trailers and buses across Macksville, Coffs Harbour (with 7 large modern workshops and B-Double drive-through access) and Port Macquarie, plus mobile service vans covering the Mid North Coast region.
• Fabrication & Bodybuilding (Midcoast Truck Bodies) In-house custom truck body building, tipper and tray fabrication, service body construction, panel and paint, detailing and crane (HIAB) fitting delivered through the Midcoast Truck Bodies subsidiary.
• Vehicle Transport Delivery (MCT Transporters) Australia-wide truck transport service via company-owned B-Double transporters MCT1, MCT2 and MCT3, operating Melbourne to Brisbane weekly with guaranteed same-week delivery and full marine cargo insurance up to $750,000, including wharf pick-up and door-to-door transport.
• Finance & Insurance In-house finance packages and comprehensive truck insurance products arranged by the Finance & Insurance Business Manager alongside vehicle purchases.
• Generator Units (GS020PTY / GS037PTY / GS050PTY) Brand new generator units available for immediate dispatch, priced from $23,554 to $41,253 inc GST, with overnight delivery available.

Quantifiable outcome

• Over 53% of customers are repeat or referral customers
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Isuzu AustraliacoreChannel Partner/ Reseller/ DistributorMidcoast Trucks is the Isuzu franchise dealer for the Mid North Coast of NSW, selling new Isuzu trucks (NPR, NQR, FSR, FVD, FVY, FYJ series, etc.) backed by factory warranties. They are the Mid North Coast's Isuzu franchise and an authorised Isuzu service outlet.
• Scania AustraliacoreChannel Partner/ Reseller/ DistributorMidcoast Trucks is a Scania Parts & Service Dealer, providing genuine Scania parts and authorised Scania service/repairs.
• HIAB AustraliacoreChannel Partner/ Reseller/ DistributorMidcoast Trucks is an authorised HIAB crane dealer and agent in Australia, supplying and fitting HIAB crane units (HIAB 038, 108, 138, 188, 258 series) as part of their custom truck building. Hiab cranes are featured on many of their stock vehicles.
• VawdreyminorChannel Partner/ Reseller/ DistributorVawdrey is listed as a brand/logo partner on the Midcoast Trucks website, indicating a dealership or supply relationship for Vawdrey truck products.
• Midcoast Truck BodiescoreImplementation/ SI/ Consulting PartnerMidcoast Truck Bodies (MCTB) is a related entity/division of Midcoast Trucks providing in-house bodybuilding and fabrication services. MCTB produces custom steel and alloy trays, tipper bodies, service bodies, and other truck body configurations used on vehicles sold by Midcoast Trucks.
• NarvaminorChannel Partner/ Reseller/ DistributorMidcoast Trucks is an agent for Narva, supplying and fitting Narva lighting and accessories (bullbars, towbars, lights, UHF radios, Mine Spec accessories) at their Coffs Harbour dealership.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• CJD Equipment: One of Australia's largest Volvo and heavy commercial vehicle dealer networks with multiple branches, in-house custom builds, parts, service and finance — the closest national-scale analog to Midcoast's multi-brand dealership + fabrication + parts/service model.
• Penske Commercial Vehicles Australia: National Daimler/Mer-Benz/Fuso commercial truck and used truck dealer network offering sales, servicing, parts and finance to enterprise, government and SMB customers — a directly comparable multi-brand dealership with custom vehicle solutions.
• Sci-Fleet Motors: Large multi-OEM truck and commercial vehicle dealer group (Isuzu, Hino, MAN and others) across Queensland/NSW with custom builds, parts and service — a comparable Australian regional dealer operating a multi-brand franchise model with fabrication capability.

Broad incumbents

• Isuzu Australia Limited: OEM partner and primary new-truck franchise principal; relevant as the upstream incumbent whose franchise agreement underwrites Midcoast's new truck warranty business and Isuzu Dealer of the Year positioning.
• Scania Australia: OEM partner; Midcoast holds authorised Scania Parts & Service Dealer status, making Scania directly comparable as the broader industry incumbent supplying parts and service technology to the dealer ecosystem.
• Daimler Truck Australia (Fuso / Mercedes-Benz): OEM group distributing Fuso and Mercedes-Benz commercial vehicles in Australia through a dealer network; comparable as the incumbent whose dealer programme shape Midcoast operates within and competes against for franchise awards.
• Iveco Australia: European commercial vehicle OEM with a national dealer network in Australia; relevant incumbent peer in the same heavy truck and cab-chassis categories that Midcoast services, customises and trades.

Others

• Vawdrey Australia: Australian trailer and truck body manufacturer listed as a brand/logistics partner on Midcoast's website; comparable as an adjacent supplier enabling Midcoast's custom truck builds and relevant ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/141866982512783
• Instagraminstagram.com/midcoasttrucks
• LinkedInlinkedin.com/company/midcoast-trucks

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midcoast Trucks