Avillion Berhad
Avillion Berhad is a Malaysia-listed diversified group operating owned hotels (including Port Dickson, Cameron Highlands, and Bali), a 165-acre Desa Impian property development in Johor, and inbound/outbound travel services, serving leisure travelers, property buyers, and retail travel customers.
- Company typePublic
- Founded1992
- HeadquartersKuala Lumpur, Malaysia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Avillion Berhad does
Avillion Berhad is a Malaysia-incorporated, Bursa Malaysia Main Market-listed diversified group (Stock Code: 8885) operating across three business segments: Hotels, Property Development, and Travel. The company was founded in 1992 and is headquartered in Malaysia, with operational exposure also extending into Indonesia through the Avillion Villa Cinta Bali property.
In its Hotels segment, Avillion owns and operates five hospitality properties — Avillion Port Dickson, Avillion Admiral Cove, Avillion Cameron Highlands, AVI Pangkor, and Avillion Villa Cinta Bali — and runs the aVi Spa brand. The group additionally provides third-party hotel management services under long-dated contracts, including a 10-year management agreement with Bintang Kencana signed in 2018. Its Property Development segment is anchored by the 165-acre Desa Impian township in Bandar Tenggara, Johor, being developed jointly with Kejora at a total project cost of RM250-300 million with expected completion in 2028; the project includes residential offerings under the government-backed PPA1M affordable housing scheme. The Travel segment comprises Vacation Asia International (inbound tourism services) and Reliance Travel (outbound travel services), generating cross-selling flow into the group's own hotel portfolio.
Avillion earns revenue through room and F&B sales across its owned hotels, management fees from third-party hotel contracts, residential and commercial property sales at Desa Impian, and travel agency commissions. Customer segments are predominantly B2C — leisure travelers, residential property buyers, and individual travel consumers — with no significant enterprise concentration. The company has implemented formal corporate governance frameworks including PDPA-aligned privacy, Whistleblowing Policy, and Bursa Main Market listing compliance, and has accumulated a multi-decade portfolio of hospitality industry awards, particularly for Avillion Port Dickson and aVi Spa. Between August 2025 and April 2026, the group undertook a substantial board refresh, installing a new MD/CEO, new Chairman, and three additional directors.
Avillion Berhad firmographics
Firmographics- Name
- Avillion Berhad
- Legal name
- Avillion Berhad
- Website
- https://avillionberhad.com
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Short description
- Avillion Berhad is a Malaysia-listed diversified group operating owned hotels (including Port Dickson, Cameron Highlands, and Bali), a 165-acre Desa Impian property development in Johor, and inbound/outbound travel services, serving leisure travelers, property buyers, and retail travel customers.
- Ownership category
- akta.pro rank
Avillion Berhad industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Management of Companies and Enterprises (55111)
- SIC
- Operators Of Nonresidential Buildings (6512), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
- akta.pro secondary industries
- Luxury Villa Property Management & Concierge Services (THAMAEAJ), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Avillion Berhad is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
Avillion Berhad business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Operations: Revenue from owned and managed hotel and resort properties including Avillion Port Dickson, Avillion Admiral Cove, Avillion Cameron Highlands, AVI Pangkor, and Avillion Villa Cinta Bali. Includes room bookings, food & beverage, spa services, and other hotel amenities.
- Hotel Management Services: Provision of hotel management services and consultancy services to third-party hotel owners. The company also enters into joint business partnerships for hotel operations.
- Property Development: Development of mixed-use residential and commercial township projects. The company develops affordable housing through its subsidiary Golden Envoy Sdn. Bhd. in Bandar Tenggara, Johor, with the entire 165-acre Desa Impian township expected to be completed in 2028.
- Travel & Tourism Operations: Vacation Asia International handles inbound ground services procurement and fulfillment. Reliance Travel handles marketing and distribution of outbound travel products, services, and ticketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hotel accommodations - pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Avillion Berhad product offering
Product offeringCore offering
Avillion Berhad is a Malaysia-based diversified company engaged in hotel ownership and operations (5 hotel/resort properties), hotel management and consultancy services to third-party owners, mixed-use property development (165-acre Desa Impian township), and travel services through inbound (Vacation Asia International) and outbound (Reliance Travel) operations. Its wholly-owned subsidiary Avillion Hotel Group Sdn. Bhd. manages the hotel and spa portfolio in Malaysia and Indonesia, while Golden Envoy Sdn. Bhd. handles property development.
Product overview
Avillion Berhad is a diversified hospitality and property group operating an integrated platform of hotel, property, and travel businesses. The core hotel operations are managed through Avillion Hotel Group, which operates beach resorts and hotels under brands including Avillion Port Dickson, Avillion Admiral Cove, Avillion Cameron Highlands, Avillion Villa Cinta Bali, and AVI Pangkor Beach Resort, along with aVi Spa wellness services. The company also provides hotel management and consultancy services to third-party hotel owners. The property division develops the Desa Impian township in Bandar Tenggara, Johor. The travel division encompasses Vacation Asia International for inbound services and Reliance Travel for outbound operations.
Differentiator
Problem solved
Functional benefit
Brands
- Avillion Hotel Group: Wholly owned subsidiary managing hotel operations including beach resorts, hotels and spa in Malaysia and Indonesia
- aVi Spa
- Vacation Asia International
- Reliance Travel
- Avillion Port Dickson
- Avillion Admiral Cove
- Avillion Cameron Highlands
- Avillion Villa Cinta Bali
- AVI Pangkor
Products and services
- Avillion Port Dickson
Companies that use Avillion Berhad
Customer profileSegments4 records
Ideal customer profiles4 records
Avillion Berhad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Avillion Berhad partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Bintang KencanacoreAvillion signed a 10-year hotel management agreement with Bintang Kencana to open and manage a new hotel in Johor Bahru. This represents Avillion's first hotel in Johor state and expansion through third-party management contracts.
- Kejora (Lembaga Kemajuan Johor Tenggara)coreGolden Envoy Sdn. Bhd. (GESB), a wholly-owned subsidiary of Avillion Berhad, entered into a joint development partnership with Kejora (Lembaga Kemajuan Johor Tenggara) to develop the 165-acre Desa Impian township in Bandar Tenggara, Johor. The development includes residential and commercial properties across multiple phases with total development cost estimated at RM250-300 million.
- Golden Envoy Sdn. Bhd. (GESB)coreGolden Envoy Sdn. Bhd. is a wholly-owned subsidiary of Avillion Berhad responsible for property development operations, specifically the Desa Impian township development project in Bandar Tenggara, Johor.
- Vacation Asia InternationalcoreVacation Asia International handles inbound travel services including procurement, contracting, and fulfillment of inbound ground services for the travel division.
- Reliance TravelcoreReliance Travel handles marketing and distribution of outbound travel products, services, and ticketing operations.
- Bank MuamalatminorBank Muamalat presented the Avillion Cultural Ride 2018 event, indicating a marketing/sponsorship partnership for community events.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Avillion Berhad competitors and assessment
Company assessmentBroad incumbents
- Minor International PCL: Thai-listed hospitality, restaurant, and lifestyle group operating hotel brands (Anantara, AVANI, Oaks) plus spa and travel distribution. Comparable in integrated hotel + spa + travel platform model, though at materially larger scale.
- Shangri-La Hotels (Malaysia): Global luxury hotel group with flagship Malaysian properties (Kuala Lumpur, Penang, Langkawi). Comparable in Malaysian luxury beach/resort positioning, though with vastly greater distribution and loyalty infrastructure.
- Genting Malaysia Berhad: Large Malaysian-listed leisure and hospitality group operating Resorts World integrated casino-resort properties. Comparable as a Malaysian hospitality incumbent at much greater scale, competing for the same premium leisure and group-travel demand.
Direct peers
- Sunway Hotels & Resorts: Malaysian hospitality group operating multiple owned and managed hotels/resorts across Malaysia and the region under the Sunway brand. Directly comparable to Avillion in operating model (owned + managed hotels), Malaysian mid-luxury positioning, and integrated resort property focus.
- Berjaya Hotels & Resorts: Malaysian hospitality arm of Berjaya Corporation operating owned and franchised hotels, resorts, and spas across Malaysia and internationally. Closely comparable to Avillion in domestic Malaysian resort focus, brand-portfolio structure, and spa/ancillary services.
- Mulpha International Berhad: Malaysian-listed diversified group with hospitality, property development, and travel businesses, including resorts in Malaysia and Australia. Highly comparable to Avillion's diversified hospitality + property + investment holding structure.
Emerging players
- Tropicana Corporation Berhad: Malaysian-listed property developer with integrated resort components (Tropicana Golf & Country Resort) and hospitality ventures. Comparable in Malaysian property development with hospitality overlays, though more property-led than Avillion.
Regional players
- Far East Hospitality: Singapore-based hospitality group operating hotels, serviced residences, and resorts across Asia-Pacific under Village Hotel and Far East Collection brands. Comparable as a regional multi-brand mid-luxury operator, though primarily Singapore-anchored.
- Hotel Properties Limited (HPL): Singapore-listed owner/operator of luxury hotels and resorts across Asia-Pacific, Europe, and the Americas (including Six Senses, Conrad properties). Comparable as an Asia-focused multi-property luxury hotel owner-operator with management contract exposure.
Others
- Mahb Holdings / Renaissance Hotels Kuala Lumpur area peers: Global branded hotel operators (Marriott, Hilton, Hyatt) operating in the same Malaysian luxury and resort segment. Comparable as competitive set for Avillion's owned hotels; they are not direct peers in business model but are the primary pricing/demand benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Avillion Berhad social profiles
Digital presenceAvillion Berhad compliance and trust
Trust signalCompliance2 records
Avillion Berhad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avillion Berhad leadership team
Management profileNumber of profiles
Profiles8 records
Avillion Berhad subsidiaries and ownership
Company hierarchySubsidiaries2 records
Avillion Berhad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avillion Berhad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avillion Berhad
What does Avillion Berhad do?
Avillion Berhad is a Malaysia-based diversified company engaged in hotel ownership and operations (5 hotel/resort properties), hotel management and consultancy services to third-party owners, mixed-use property development (165-acre Desa Impian township), and travel services through inbound (Vacation Asia International) and outbound (Reliance Travel) operations. Its wholly-owned subsidiary Avillion Hotel Group Sdn. Bhd. manages the hotel and spa portfolio in Malaysia and Indonesia, while Golden Envoy Sdn. Bhd. handles property development.
Is Avillion Berhad a public or private company?
Avillion Berhad is a public company. It is classified as public and is currently operating.
When was Avillion Berhad founded?
Avillion Berhad was founded in 1992.
Where is Avillion Berhad based?
Avillion Berhad is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Avillion Berhad make money?
Four revenue lines are on record. Hotel Operations are the primary driver. The others are hotel Management Services, property Development and travel & Tourism Operations.
Who are Avillion Berhad's main competitors?
Broad incumbents on record are Minor International PCL, Shangri-La Hotels (Malaysia) and Genting Malaysia Berhad. Direct peers are Sunway Hotels & Resorts, Berjaya Hotels & Resorts and Mulpha International Berhad. Tropicana Corporation Berhad is listed as an emerging player. Regional players are Far East Hospitality and Hotel Properties Limited (HPL). Mahb Holdings / Renaissance Hotels Kuala Lumpur area peers is listed as an others.
Does Avillion Berhad have an API?
No public API is recorded for Avillion Berhad.
What industry is Avillion Berhad in?
Avillion Berhad's product category is Hospitality Services. Its primary akta.pro industry code is BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management, with a secondary code of THAMAEAJ, Luxury Villa Property Management & Concierge Services. Its NAICS code is 55111 and its SIC code is 6512.