What Ebbsfleet United Football Club does

Ebbsfleet United Football Club is a semi-professional English football club competing in the National League South (the sixth tier of the English football pyramid) for the 2026/27 season, its 80th anniversary year. The club operates from The Morrow Stadium (also referred to as the Kuflink Stadium under naming rights) at Stonebridge Road, Northfleet, Kent — capacity approximately 4,000-6,000 — and is owned through Ebbsfleet United Football Club Ltd (No. 00412018), a wholly owned subsidiary of KEH Sports Limited, which is in turn held by KEHC (UK) Limited under FA Rule 2.13. Chairman Abdullah Aaaf Alhumaidi leads ownership; CEO Damian Irvine runs day-to-day operations supported by a CFO (Adele Berrizbeitia) and a Football Operations Manager/Club Secretary.

The club monetizes matchdays through a layered commercial stack: individual matchday tickets (£1-£18 by tier), season tickets (£40-£310), a matchday hospitality restaurant (£35 adults / £20 U18s per match), a Lounge Membership season-long package (£947+VAT), a sponsorship ladder (match sponsorship £800, programme sponsorship £480, player sponsorship £250-£425, perimeter boards £1,250-£2,400, programme ads £500-£1,500, digital and bespoke packages), merchandise (Errea-supplied kits via shop.ebbsfleetunited.co.uk and the stadium store), and venue hire through a dedicated booking site. Distribution runs on Fanbase ticketing, direct commercial sales via [email protected], and a multi-channel digital presence across Facebook, X, Instagram, YouTube, TikTok, LinkedIn, and Flickr, alongside the award-winning Fleet Review matchday programme.

Beyond the men's first team, Ebbsfleet United operates a wholly owned EUFC Academy (U19 National League Youth Alliance, Tactic League, JPL), a Women's and Girls' Football section in the London & South-East Regional Women's League (women's home matches at Rochester United FC, managed by Quinton Naidoo with head coach George Cutting), a Walking Football programme (Over 50s and Over 60s in Kent League), and an EUFC Schools Programme working with over 20 partner schools, supported by £25,000 of grants from the National League Trust and Clarion Futures. The Fleet Supporters Trust maintains an office at the ground and provides volunteer coordination, away travel, and 50/50 ticketing services, with the 2022 absorption of Kent Football United's women's section representing the most significant recent structural expansion.

Name

Ebbsfleet United Football Club

Legal name

Ebbsfleet United Football Club Ltd

Website

https://ebbsfleetunited.co.uk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Ebbsfleet United Football Club is a semi-professional English football club competing in the National League South, operating the Morrow Stadium in Northfleet, Kent, and serving matchday spectators, hospitality guests, sponsors, academy families, women's football supporters, schools, and walking football participants.

Ownership category

akta.pro rank

Product category

Semi-Professional Football Club (Sports Entertainment)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Semi-professional football
• Matchday hospitality services
• Stadium venue hire
• Football merchandise retail
• Community football programmes

Headquarters

HQ city

Northfleet

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Matchday Ticket Sales: Individual matchday admission for league and cup matches at the Morrow Stadium. Adults £17/£18 matchday, concessions £13/£14, youth £11/£12, U12s £1 with adult ticket.
2. Season Tickets: Season tickets valid for 23 home league matches. Prices range from £40 (U12) to £310 (adult). Seat reservations available for £40 extra.
3. Matchday Hospitality: Two-course meal in Sponsors' Lounge with allocated padded seat, complimentary wine, half-time refreshments. £35 adults, £20 U18s.
4. Lounge Membership: Season-long hospitality package including entry to all home league matches, dining package, reserved table, padded seat behind dugouts. £947 per season plus VAT.
5. Commercial Sponsorships: Various sponsorship tiers including match sponsorship (£800 for up to 10 guests), programme sponsorship (£480 for up to 6 guests), player sponsorship, perimeter board advertising (10ft £1,250, 20ft £2,400, Megaboard POA), programme advertising (quarter-page £500, half-page varies, full-page £1,500).
6. Venue Hire: The Morrow Stadium available for business hire and private events including birthdays, weddings, corporate events. Venue hire managed through venue.ebbsfleetunited.co.uk.
7. Merchandise & Retail: Online shop and stadium store selling replica kits, training wear, programmes. Kit supplier Admiral. New kits from Errea.
8. Matchday Programme Sales: Fleet Review matchday programme published at every home game. Available for £3 or season subscription. Four-times voted programme of the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels15 records

Core offering

Ebbsfleet United Football Club is a semi-professional football club competing in the National League South, operating live men's and women's matchday football at The Morrow Stadium in Northfleet, Kent. The club sells matchday tickets, season tickets, matchday hospitality, lounge memberships, sponsorship and advertising packages (perimeter boards, programme ads, player sponsorship, digital), replica kit merchandise, the Fleet Review matchday programme, and venue hire for private and corporate events. It also runs community programmes including a youth academy, schools programme, walking football, and women's and girls' football.

Product overview

Ebbsfleet United Football Club operates a multi-channel commercial offering centred on matchday experiences at The Morrow Stadium in National League South. The core products include matchday tickets and season tickets for league fixtures, supplemented by an extensive hospitality programme (match sponsorship, lounge membership, matchday hospitality) and sponsorship/advertising packages (perimeter boards, programme advertising, digital advertising, player sponsorship). The club also maintains community-focused sub-brands: Academy & Youth for player development, EUFC Schools for educational outreach, Walking Football for Over 50s/60s, and Women & Girls' football. Additional revenue streams include venue hire, mascots, and an online merchandise shop. The club is currently in its 80th anniversary season (2026/27).

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets Individual match admission tickets for home men's first-team matches at The Morrow Stadium. Sold online (£1 cheaper than matchday up to midnight) and at ticket windows. Five age-banded tiers: Adult £17/£18, Concession £13/£14, Youth (12-16) £11/£12, U12 £1 with adult ticket.
• Season Tickets Annual season ticket valid for 23 home league matches. Adult £310, Concession (60+) £250, Young Adult (17-21) £225, Youth (12-16) £120, Junior Fleet (U12) £40 including walkout day with players, free programme, signed poster, and free merchandise item. Seat reservation available for £40 extra. Excludes pre-season friendlies, playoffs, and cup matches.
• Matchday Hospitality Per-match hospitality including two-course meal in Sponsors' Lounge, allocated padded seat in Main Stand, complimentary wine, half-time refreshments, team sheet, and signed team sheet. £35 per adult, £20 per U18.
• Lounge Membership Season-long hospitality package including entry to all 23 home league matches, two-course meal before each home league match, reserved table, padded seat behind the dugouts, pre-match team news from CEO and manager. £947 per season plus VAT.
• Match Sponsorship VIP matchday hospitality package for up to 10 guests including two-course meal, wine, complimentary parking, programme, team sheets, commemorative photograph, man of the match presentation, and padded sponsors' seats. £800 per match (£80+VAT per person).
• Match Ball Sponsorship

Quantifiable outcome

• Women's team increased playing section involvement by 700%
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• EnterprisecoreGTM or Marketing PartnerEnterprise is the title sponsor of Enterprise National League South, the league in which Ebbsfleet United competes. Enterprise logo displayed on league materials and club communications.
• KuflinkcoreGTM or Marketing PartnerKuflink is the stadium naming rights partner. The ground is referred to as the Kuflink Stadium in some contexts. Pitchside advertising opportunities referenced.
• AdmiralcoreGTM or Marketing PartnerAdmiral is the kit supplier for Ebbsfleet United. Home, away, GK and training kits available in club shop.
• ErreacoreGTM or Marketing PartnerErrea is the kit supplier for 2026/27 season home shirts. New season kits available in club shop.
• Grange Management SolutionsminorStrategic or Co-development PartnerPartner supporting EUFC Women & Girls section.
• Thames RocketsminorStrategic or Co-development PartnerPartner supporting EUFC Women & Girls section.
• KedbullminorStrategic or Co-development PartnerAcademy partner providing support to Ebbsfleet United Academy.
• VLUKminorStrategic or Co-development PartnerAcademy partner supporting education and development programmes.
• 1st Bus StopminorStrategic or Co-development PartnerGravesend-based transport provider supporting EUFC Schools Programme with transportation services.
• Fleet Supporters TrustcoreOthersFan-owned organization with office behind the Old Stand. Manages away travel, operates 50/50 tickets, disability liaison, and volunteer coordination. Key community stakeholder in club operations.
• The Rose PubminorChannel Partner/ Reseller/ DistributorThe Rose Pub (1 Rose Street, DA11 9EQ) owned and operated by the club. Open to home and away supporters. Located near ground and stations.
• DAZNminorGTM or Marketing PartnerMatchday streaming platform for selected matches.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Welling United FC: South-east London / Kent border club competing in National League South. Directly comparable tier and revenue model: tickets, sponsorship, community work, academy development.
• Maidstone United FC: Kent-based club recently competing in and around National League South. Operates matchday ticketing, hospitality, sponsorship, and community programmes from a stadium-based model highly comparable to Ebbsfleet.
• Havant & Waterlooville FC: Long-standing National League South club with similar size, matchday-dependent revenue mix, and community/sponsorship programmes serving as direct comparables.
• Eastbourne Borough FC: National League South competitor with comparable semi-professional structure, matchday revenue model, and hospitality/sponsorship offerings at the same league tier.
• Dartford FC: Kent-based non-league club competing in the National League South. Comparable on tier, regional footprint, and semi-professional matchday-and-hospitality commercial model.
• Dover Athletic FC: National League South rival in 2026/27 alongside Ebbsfleet (per club website league table). Direct league competitor with similar commercial profile, stadium-based matchday revenue, and geographic proximity in Kent.

Broad incumbents

• Sutton United FC: Greater London club that has recently competed in the National League and EFL League Two. Direct commercial comparable for tier, sponsorship/hospitality pricing, and community-driven programmes.
• Dagenham & Redbridge FC: Essex / East London club historically in the National League and below. Comparable matchday ticket and hospitality commercial structure, with broader historical access to EFL-level commercial revenues.
• Bromley FC: South-east London club that has scaled well above Ebbsfleet's tier, sitting recently in the EFL. Comparable geographic catchment and stadium-driven commercial model, useful as an aspirational benchmark for upper-tier revenue scaling.

Others

• Fleet Supporters Trust: Fan/community ownership body operating from offices at Ebbsfleet's ground, running away travel, 50/50 tickets, disability liaison, and volunteer coordination. Useful peer for understanding the club's community ownership and fan-trust operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EUFCOfficial
• YouTubeyoutube.com/user/EUFCOfficial
• Facebookfacebook.com/EbbsfleetUnited
• LinkedInlinkedin.com/company/ebbsfleetunited
• Instagraminstagram.com/eufc_official
• TikToktiktok.com/@ebbsfleetunited

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebbsfleet United Football Club