Serfaus-Fiss-Ladis

What Serfaus-Fiss-Ladis does

Serfaus-Fiss-Ladis is a family-oriented alpine tourism destination in Tyrol, Austria, comprising the three villages of Serfaus, Fiss, and Ladis on a high plateau. It is operated as a Tourismusverband (tourism association) representing the three municipalities, with ski lift operations conducted through two wholly-owned limited liability companies: Seilbahn Komperdell GmbH (founded 1957) and Fisser Bergbahnen GmbH (founded 1966), which coordinate passenger transport through the Personenbeförderungs OHG joint venture established in 2005. The combined ski area, formed by the 1999 merger of the previously separate Serfaus and Fiss-Ladis resorts, features modern gondola lifts, the U-Bahn Serfaus underground people-mover, smartphone ski tickets, and themed family attractions such as Belevenispark Hög, Murmli's and Berta's themed worlds, and the MOUNDS music festival.

The company's core products include the mySFL mobile app with real-time weather, webcams, and interactive summer and winter maps; the Super Summer Card providing unlimited cable car access bundled with partner accommodation from the first night; a booking portal covering 600+ accommodation options and 117+ restaurants and shops; and themed trails integrating augmented reality features for family engagement. The technology stack is consumer-facing and presentation-layer rather than AI-driven, centering on real-time data delivery, digital ticketing, and AR overlays on physical attractions.

Revenue is generated through four primary streams: usage-based ski pass and cable car ticket sales (operated by the two cable car subsidiaries and discounted via the SFL guest card); transaction fees on accommodation bookings through the official portal; voucher and ticket sales for cable cars and experiences; and broader lift subsidiary revenue including transportation, hospitality, and equipment rentals. Distribution is direct-to-consumer through the official website, mobile app, three tourist information offices, and the ticket and voucher shop, with marketing reach across 8 European languages. The primary customer segments are families with children, winter sports enthusiasts, and summer outdoor enthusiasts, with family positioning reinforced through childcare services, themed children's areas, and all-inclusive summer packages.

Name

Serfaus-Fiss-Ladis

Legal name

Tourismusverband Serfaus-Fiss-Ladis

Website

https://serfaus-fiss-ladis.at

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Serfaus-Fiss-Ladis is a family-focused alpine tourism destination in Tyrol, Austria, operating ski lifts, accommodation booking, and digital guest services across the villages of Serfaus, Fiss, and Ladis through a tourism association and two cable car companies.

Ownership category

akta.pro rank

Product category

Mountain Tourism

NAICS

Skiing Facilities (713920), Scenic and Sightseeing Transportation (487), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

Keywords

• Alpine ski tourism
• Mountain resort operations
• Family holiday destination
• Cable car services
• Summer hiking activities

Headquarters

HQ city

Serfaus

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ski Passes and Lift Tickets: Revenue from selling ski passes and cable car tickets for both winter skiing and summer mountain activities. Pricing varies with and without SFL guest card.
2. Accommodation Bookings: Commission from bookings made through the official booking portal for over 600 accommodation options in Serfaus, Fiss, and Ladis.
3. Voucher and Ticket Shop: Sales of gift vouchers for cable cars, culinary experiences, and bookable experiences offered by the cable car companies.
4. Fisser Bergbahnen GmbH and Seilbahn Komperdell GmbH: Two cable car companies operating ski lifts and summer transport, generating revenue from transportation services, restaurant operations, and equipment rentals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Serfaus-Fiss-Ladis is a tourism association that markets and operates an alpine holiday destination spanning three villages (Serfaus, Fiss, Ladis) in Tyrol, Austria. It sells ski passes, cable car tickets, accommodation bookings through its official portal covering 600+ properties, the Super Summer Card inclusive activity package, and a portfolio of year-round mountain experiences (skiing, hiking, biking, climbing, family activities). Infrastructure is operated through two cable car subsidiaries (Seilbahn Komperdell GmbH and Fisser Bergbahnen GmbH) jointly managing lifts, summer transport, restaurants, and rental.

Product overview

Serfaus-Fiss-Ladis is a family-oriented alpine tourism destination in Tyrol, Austria, comprising three villages (Serfaus, Fiss, and Ladis) offering integrated holiday experiences. The product portfolio centers on the mySFL digital ecosystem (mobile app with real-time weather, webcams, live status updates, and booking management), combined with physical experiences including ski passes via the Ticket & Voucher Shop, over 600 accommodation options through the official booking portal, and the Super. Summer. Card providing unlimited cable car access and included activities. The destination offers seasonal activities (skiing, snowboarding, hiking, biking, climbing) with supporting services like ski/bike schools, equipment rental, childcare (Murmlikrippe), and themed attractions (Adventure Mountains, Wild Animal Trail with augmented reality). Key infrastructure includes the Underground Serfaus metro system and the MOUNDS family music festival. The digital-first approach integrates interactive summer/winter maps, a ski pass calculator, and QR-enabled audio adventure experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Super. Summer. Card. Summer card offering unlimited cable car use, hiking bus access, childcare at clubs, and numerous experiences at no extra charge for guests at partner establishments from the first night.
• MOUNDS
• Murmlis & Berta's Winter World
• mySFL

Products and services

• mySFL App

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered supportive and core.

• Federal Ministry for Agriculture, Forestry, Regions and Water Management in Austria (BML)supportiveOthersGovernment partner providing support for rural development and sustainable tourism initiatives in the Serfaus-Fiss-Ladis region.
• LE 14-20 Rural Development InitiativesupportiveOthersEU-funded rural development program supporting sustainable tourism and regional development projects.
• Land TirolcoreOthersRegional government of Tyrol providing infrastructure support, quality certifications, and tourism development funding for the ski resort.
• EAFRD - European Agricultural Fund for Rural DevelopmentsupportiveOthersEU funding mechanism supporting rural economic development including tourism infrastructure projects.
• KLAR! Climate Change Adaptation ProgramcoreStrategic or Co-development PartnerModel region program as part of Austrian Climate and Energy Fund, implementing ecological, economic, and social adaptation strategies focused on youth and population awareness.
• Seilbahn Komperdell GmbH and Fisser Bergbahnen GmbHcoreStrategic or Co-development PartnerTwo cable car companies forming the core infrastructure partnership (Personenbeförderungs OHG) operating ski lifts, summer transport, restaurants, and related services across the region.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Saalbach Hinterglemm Leogang Fieberbrunn: One of Austria's largest linked ski circuits (~270 km) with strong summer mountain bike and hiking product. Comparable multi-village structure, family ski focus, JOKER Card summer program, and continuous lift investment cycle.
• Ischgl / Silvretta Arena: Premium Tyrolean ski destination operating Silvretta Arena with ~239 km of pistes and strong international guest mix. Directly comparable to SFL as a large Austrian ski resort with combined lift operations, winter-summer tourism, and event-driven marketing (Top of the Mountain concerts).
• Kitzbühel Tourismus: Iconic Tyrolean ski town famous for the Hahnenkamm race, operating KitzSki lifts and a strong tourism association. Comparable premium ski positioning, lift infrastructure, and dual-season (ski + summer hiking/biking) strategy.
• St. Anton am Arlberg: Premium Austrian ski destination on the Arlberg with 305 km of connected pistes and modern lift infrastructure. Comparable premium international ski positioning and family-ski offerings with strong summer activity portfolio.
• Zell am See-Kaprun Tourismus: Dual-destination Alpine tourism region combining a glacier, lake, and city with year-round skiing and summer tourism. Comparable family positioning, integrated guest card (Zell am See-Kaprun Card), and multi-municipality governance structure.
• SkiWelt Wilder Kaiser - Brixental: Largest interconnected ski area in Austria with ~284 km of pistes across multiple municipalities. Comparable tourism-association model, family-friendly positioning, year-round operations, and shared digital infrastructure.
• Mayrhofen / Zillertal Tourism: Major ski and summer destination in the Zillertal with the Penken and Ahorn ski areas plus Hintertux Glacier. Comparable family-friendly positioning, year-round operations, and multi-village tourism association structure similar to SFL.
• Sölden / Ötztal Tourismus: Large Tyrolean ski resort in the Ötztal with two glaciers, two-season operations, and a regional tourism association. Comparable integrated winter-summer product, lift operations, and family/adventure offerings with strong digital guest platforms.
• Silvretta Montafon: Vorarlberg ski destination with combined Silvretta and Hochjoch ski areas, year-round tourism, and modern lift infrastructure. Comparable Austrian family-friendly positioning, dual-season strategy, and integrated digital guest services.

Regional players

• Tourismusverband Pitztal / Pitztaler Gletscher: Tyrolean glacier ski destination with family positioning and a regional tourism association. Compares to SFL on geography (Tyrol), tourism-association governance, and family ski focus, though smaller in lift-network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/serfausfisslad
• Facebookfacebook.com/serfausfissladis
• LinkedInlinkedin.com/company/tvb-serfaus-fiss-ladis

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serfaus-Fiss-Ladis