Bruno Gubler
Bruno Gubler AG is a privately held Swiss distributor and service provider for industrial food processing machinery, representing top European brands (Handtmann, Fessmann, Loma, TREIF, Inotec, Velati) and serving approximately 1,000 butchery, bakery, and meat processing customers across Switzerland with equipment sales, maintenance, and 24-hour emergency service.
- Company typePrivate
- Founded-
- HeadquartersOberentfelden, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bruno Gubler does
Bruno Gubler AG is a privately held Swiss distributor and service provider for industrial food processing machinery, headquartered in Oberentfelden, Switzerland. The company specializes in the planning, realization, maintenance, and servicing of equipment for butchery, bakery, and meat processing operations, representing six top-tier European OEMs — Handtmann (filling and portioning systems), Fessmann (smoking and cooking systems), Loma (control and inspection systems), TREIF (cutting systems), Inotec (separation and process solutions, a Handtmann group company), and Velati (grinding and mixing machines). Its portfolio spans core product categories (butcher machines, bakery machines, vacuum fillers) and complementary services including 24-hour emergency repair, online spare parts ordering, and technical consultation.
The business operates as a multi-brand equipment franchise plus an aftermarket service franchise, serving approximately 1,000 customers across Switzerland — ranging from family-owned butcher and bakery shops to mid-sized enterprises and large-scale food processors. The go-to-market is direct enterprise field sales backed by a service technician network, with the company website serving as the primary marketing channel. Revenue is generated through one-time equipment sales (capex purchases by food processors) and recurring professional services tied to maintenance, emergency repair, and spare parts. The company is founder- and family-controlled, with Bruno Gubler serving as Geschäftsführer (CEO) and Amadeo Gubler as Prokurist / SV Geschäftsführer; total staff is approximately 14.
No proprietary technology, patents, software products, or AI/ML capabilities are evident. The company's strategic value sits in its authorized distributor relationships, its installed base of approximately 1,000 accounts, and its local service infrastructure including a 24-hour emergency hotline — all of which generate switching costs and recurring service revenue tied to the capital equipment lifecycle.
Bruno Gubler firmographics
Firmographics- Name
- Bruno Gubler
- Legal name
- Bruno Gubler AG
- Website
- https://bruno-gubler.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bruno Gubler AG is a privately held Swiss distributor and service provider for industrial food processing machinery, representing top European brands (Handtmann, Fessmann, Loma, TREIF, Inotec, Velati) and serving approximately 1,000 butchery, bakery, and meat processing customers across Switzerland with equipment sales, maintenance, and 24-hour emergency service.
- Ownership category
- akta.pro rank
Bruno Gubler industry classification
Industry- Product category
- Food Processing Machinery Distribution
- NAICS
- Food Product Machinery Manufacturing (333241)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
- akta.pro secondary industry
- Bakery Foodservice Supply Wholesale (Bulk/Institutional) (AFAIAFAJ)
Keywords
Where Bruno Gubler is headquartered
LocationHeadquarters
- HQ city
- Oberentfelden
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Bruno Gubler business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sale of food processing machinery including butchery equipment, bakery equipment, vacuum fillers, filling systems, smoking/cooking systems, control systems, cutting systems, and mixing machines. The company represents top brands such as Handtmann, Fessmann, Loma, TREIF, Inotec, and Velati.
- Service and Maintenance: 24-hour emergency service, technical support, spare parts management, and ongoing maintenance for installed equipment. Includes free phone support and dedicated emergency hotline numbers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Bruno Gubler product offering
Product offeringCore offering
Bruno Gubler AG distributes industrial food processing machinery for butchers, bakeries, and meat processing facilities in Switzerland, representing brands such as Handtmann, Fessmann, Loma, TREIF, Inotec, and Velati. Beyond equipment sales, the company provides planning, installation, maintenance, repair, spare parts, and a 24-hour emergency service across roughly 1,000 Swiss customers.
Product overview
Bruno Gubler AG is a Swiss company specializing in the distribution, service, and maintenance of food processing machinery for butchers, bakeries, and meat processing facilities. The company operates as a multi-brand distributor offering a portfolio of equipment from major manufacturers including Handtmann (filling/portioning systems), Fessmann (smoking/cooking systems), Loma (control/inspection systems), Treif (cutting systems), Inotec (separation solutions), and Velati (grinding/mixing machines). Alongside equipment sales, Bruno Gubler provides complementary services including 24-hour emergency repair, technical consultation, spare parts ordering, and ongoing maintenance support. The company serves approximately 1,000 customers across Switzerland, ranging from family businesses to large-scale industrial operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Processing Machines (Nahrungsmittelverarbeitungsmaschinen) Distribution of industrial food processing machines including butcher machines, bakery machines, and vacuum fillers for meat and bakery manufacturers across Switzerland. The company represents top brands such as Handtmann, Fessmann, Loma, TREIF, Inotec, and Velati.
- 24-Hour Emergency Service (24-Stunden Notfallservice) Round-the-clock emergency repair and support service for installed food processing equipment, with dedicated emergency hotline numbers for existing customers.
- Spare Parts Ordering (Ersatzteilbestellung) Online and direct ordering of spare parts for maintenance and repair of food processing machinery across the represented brands.
- Technical Consultation and Planning (Beratung) Expert consultation services covering planning, realization, maintenance, and repair of food processing machines for Swiss food manufacturers.
Companies that use Bruno Gubler
Customer profileSegments4 records
Ideal customer profiles1 record
Bruno Gubler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bruno Gubler partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- HandtmanncoreHandtmann is a leading manufacturer of filling and portioning systems for food processing. Bruno Gubler AG serves as the authorized Swiss representative/distributor for Handtmann products including their filling and portioning systems.
- FessmanncoreFessmann produces smoke and cooking systems for food processing applications. Bruno Gubler AG represents Fessmann products in the Swiss market.
- LomacoreLoma is a manufacturer of control and inspection systems for food processing. Bruno Gubler AG distributes Loma products in Switzerland.
- TREIFcoreTREIF is a manufacturer of cutting systems for food processing. Bruno Gubler AG represents TREIF cutting systems in Switzerland.
- InoteccoreInotec, part of the Handtmann group, provides separation and process solutions. Bruno Gubler AG distributes Inotec products in Switzerland.
- VelaticoreVelati is a manufacturer of grinding and mixing machines for food processing. Bruno Gubler AG represents Velati products in the Swiss market.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Bruno Gubler competitors and assessment
Company assessmentBroad incumbents
- Marel: Marel is a global leader in food processing equipment for meat, poultry, and fish. While much larger and selling direct in most markets, Marel's full-line equipment offering competes with the Handtmann/Fessmann/TREIF/Velati portfolio Bruno Gubler assembles for Swiss customers.
- GEA Group: GEA is one of the largest suppliers of food processing technology globally, with equipment across meat, dairy, and bakery applications. It sells directly to large food processors and competes with the multi-OEM solution Bruno Gubler packages for Swiss customers.
- Middleby Corporation: Middleby is a large US-based commercial and food processing equipment conglomerate with brands across cooking, slicing, and packaging. While primarily commercial-kitchen focused, several Middleby brands compete with the equipment categories Bruno Gubler distributes.
- Multivac: Multivac is a leading German manufacturer of packaging and food processing equipment, serving meat, dairy, and bakery industries globally. Its direct and distributor sales channels overlap with Bruno Gubler's meat and bakery processor customer base.
- Bizerba: Bizerba is a German manufacturer of slicing, weighing, inspection, and labeling equipment for food retail and processing. It sells some lines direct and through regional partners, overlapping with Bruno Gubler's cutting, control, and inspection offerings (TREIF, Loma).
- Provisur Technologies: Provisur is a US-based manufacturer of food processing equipment (separators, forming, slicing, smoking) serving meat and protein processors. Its product categories overlap directly with Handtmann/Fessmann/TREIF equipment sold by Bruno Gubler.
- JBT Corporation: JBT Marel (post-merger) is a major US-based food processing technology provider offering equipment for meat, poultry, and seafood. Its broad product portfolio competes with the multi-OEM solution Bruno Gubler curates for Swiss customers.
- Bühler Group: Bühler is a Swiss-headquartered global industrial manufacturer serving food processing (grain milling, protein, chocolate) among other industries. As a fellow Swiss industrial equipment player, it competes for similar customers and technical talent.
- Handtmann: Handtmann is one of Bruno Gubler's principal supplier OEMs but also operates its own direct sales in many markets. As the leading manufacturer of filling and portioning systems for food processing, it represents the most significant competitive threat should it choose to bypass distributors in Switzerland.
Emerging players
- Alpma: Alpma is a German manufacturer specializing in cheese, dairy, and food processing equipment, with comparable machinery types (cutting, portioning, processing systems) to those Bruno Gubler distributes for the meat and bakery industry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Bruno Gubler social profiles
Digital presenceBruno Gubler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bruno Gubler leadership team
Management profileNumber of profiles
Profiles6 records
Bruno Gubler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bruno Gubler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bruno Gubler
What does Bruno Gubler do?
Bruno Gubler AG distributes industrial food processing machinery for butchers, bakeries, and meat processing facilities in Switzerland, representing brands such as Handtmann, Fessmann, Loma, TREIF, Inotec, and Velati. Beyond equipment sales, the company provides planning, installation, maintenance, repair, spare parts, and a 24-hour emergency service across roughly 1,000 Swiss customers.
Is Bruno Gubler a public or private company?
Bruno Gubler is a private company. It is classified as family owned and is currently operating.
When was Bruno Gubler founded?
Bruno Gubler was founded in -1. It employs 1 to 10 people.
Where is Bruno Gubler based?
Bruno Gubler is headquartered in Oberentfelden, Switzerland, in the Europe region.
How does Bruno Gubler make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are service and Maintenance.
Who are Bruno Gubler's main competitors?
Broad incumbents on record are Marel, GEA Group, Middleby Corporation, Multivac, Bizerba, Provisur Technologies, JBT Corporation, Bühler Group and Handtmann. Alpma is listed as an emerging player.
Does Bruno Gubler have an API?
No public API is recorded for Bruno Gubler.
What industry is Bruno Gubler in?
Bruno Gubler's product category is Food Processing Machinery Distribution. Its primary akta.pro industry code is AFAIALAK, Food Preparation Equipment & Smallwares Wholesale, with a secondary code of AFAIAFAJ, Bakery Foodservice Supply Wholesale (Bulk/Institutional). Its NAICS code is 333241 and its SIC code is 5080.