European Transport Solutions

What European Transport Solutions does

European Transport Solutions UK Ltd (ETS) is a privately held UK company founded in 1987 and headquartered in Blackpool, Lancashire, that designs, develops, and supplies vehicle safety technology for the road haulage industry. The company's product portfolio centres on reversing camera systems (the wireless RG-3500, the wired RG-2500, and the trailer-mounted RG-ARCTIC with ultrasonic detection), cyclist-safety devices (the CYCLE SCAN ultrasonic sensor array and the LED CYCLE SIGN indicator warning), and an evidence-grade 4-channel ETS DVR Kit supporting up to six cameras with time, date, location, and speed metadata. All products are designed, developed, and tested in-house at the company's custom-made Blackpool facility, and are positioned to address the cited statistic that over 28% of commercial vehicle accidents occur while reversing.

ETS serves commercial fleet operators and haulage companies in the UK, targeting fleet managers and directors responsible for corporate safety and compliance. The business operates a direct sales motion with bespoke, quote-based pricing, complemented by a nationwide fitting service delivered by a team of expert fitters who install equipment at customer-chosen locations, along with after-sales support and a password-protected client member area for ongoing account management. Revenue is generated from hardware sales (cameras, sensors, LED signs, DVRs) and professional installation services, with no third-party distribution, public marketing channels, or disclosed pricing tiers.

The company maintains a deliberately low-profile market posture, with a basic WordPress website, minimal social media presence, no disclosed patents, awards, or partnerships, and no external funding. Its competitive positioning rests on three decades of haulage-sector expertise, faultless brand reputation built with major industry names, custom product development, and integrated installation capability — a tightly focused vertical niche rather than a scaled platform business.

Name

European Transport Solutions

Legal name

European Transport Solutions UK Ltd

Website

https://etsuk.net

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

European Transport Solutions is a UK-based, privately held vehicle safety technology company designing and manufacturing reversing cameras, cyclist detection systems, and DVR kits for commercial haulage fleets, with nationwide professional installation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wallingford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Safety Hardware Sales: Sale of reversing camera systems (RG-3500, RG-2500, RG-ARCTIC), cyclist warning systems (LED Cycle Sign, CYCLE SCAN), and DVR kits. Products are bespoke and can be customized with different camera configurations.
2. Installation Services: Full nationwide professional fitting service provided by expert fitters who install equipment at customer-chosen locations. Professional after-sales support included with every installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

European Transport Solutions designs, develops, and sells vehicle safety hardware for the UK road haulage industry, including wireless and wired reversing camera systems, ultrasonic and LED-based cyclist warning systems, and multi-camera digital video recording kits, all complemented by a nationwide professional installation and after-sales support service.

Product overview

European Transport Solutions offers a portfolio of vehicle safety products focused on the haulage industry, including reversing camera systems (RG-3500 wireless, RG-2500 wired, and RG-ARCTIC trailer-mounted), cyclist detection systems (CYCLE SCAN and LED CYCLE SIGN), and vehicle video recording solutions (ETS DVR Kit). The product line is unified around fleet safety, providing cameras, sensors, monitors, and recording devices that work together to prevent accidents and provide evidence in incident scenarios.

Differentiator

Problem solved

Functional benefit

Products and services

• RG-3500 Wireless Reversing Camera System Full-colour wireless reversing camera system designed for rigid commercial vehicles, providing 420 TV Lines picture quality, 110-degree wide-angle lens, 18 IR LEDs with 15m working distance for night vision, built-in 2.4GHz wireless transmitter, weatherproof heated camera, and a 5-inch LCD colour monitor with adjustable mounting bracket. Activates automatically when reverse gear is engaged.
• RG-2500 Wired Reversing Camera System Wired colour reversing system designed for rigid vehicles and adaptable to articulated vehicles with SUZZI, offering 420 TV Lines resolution, 110-degree wide-angle lens, 6 IR LEDs with 5m working distance, mirror image camera view, heated weatherproof camera, and anti-shake electronics for stable picture.
• RG-ARCTIC Trailer Reversing System Stand-alone reversing system fitted to trailers and compatible with any tractor unit, using ultrasonic 40Khz detection, high-visibility LED signalling lights, self-test on activation, and detection of objects up to 1.0m crossing the vehicle path. Operates in extreme temperatures from -20 to +85 degrees Celsius.
• ETS LED Cycle Sign LED illuminated cycle warning sign fitted to the rear of commercial vehicles that flashes in sync with the left-hand indicator to warn cyclists. Available in two versions: 'Blind spot take care' on white background and 'Beware vehicle turning - Stay Back' on black background.
• CYCLE SCAN Ultrasonic Detection System Ultrasonic cyclist detection system with 3-4 sensors mounted on the near side of the vehicle, providing audible beeper and LED dashboard alert to the driver when cyclists approach during left turns, plus a talking sounder to warn cyclists and pedestrians externally.
• ETS DVR Kit 4-channel hard disk recorder supporting up to 6 cameras, capable of recording up to 2 weeks of footage with real-time time, date, location, and speed data. Bespoke kit configured to customer requirements with footage downloadable via SD card or via removable cradle for PC analysis.

Quantifiable outcome

• Over 28% of all commercial vehicle accidents occur while the vehicle is reversing — ETS reversing systems designed to address this

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/european-transport-solutions-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Transport Solutions