Medina Turgul DDB
Medina Turgul DDB is an Istanbul-based, full-service creative advertising agency and Turkish affiliate of the DDB network under Omnicom Group, providing TV, digital, radio, outdoor, and packaging campaign services to large Turkish corporates and international brands such as Bosch, İş Bankası, Volkswagen, and Algida.
- Company typePrivate
- Founded1993
- HeadquartersSisli
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Medina Turgul DDB does
Medina Turgul DDB is a privately held, full-service creative advertising agency headquartered in Istanbul, Turkey, operating as the Turkish affiliate of the global DDB network and, by extension, the Omnicom Group. Founded in 1993 by Jeffi Medina and Yavuz Turgul, the firm joined the DDB network in 1995. Its core offering is creative advertising services delivered across television, digital, radio, outdoor, and print channels, with execution capabilities spanning campaign concepting, TV commercial production, digital content, and packaging design.
The agency's client base is concentrated on large enterprise and consumer brands operating in Turkey, both Turkish corporates and international multinationals. Documented accounts include Bosch Ev Aletleri (home appliances), Carte d'Or, Algida, Doritos and McVitie's (Unilever/adjacent food portfolios), Elidor, Opet, Volkswagen Türkiye, İş Bankası, Koçtaš, GCM Yatırım, and others spanning home appliances, ice cream, snacks, automotive, fuel, banking, retail, and investment services. The firm differentiates on the DDB creative-revolution heritage, the copywriter-art director partnership model, and the cinematic sensibility imported by co-founder Yavuz Turgul, a noted Turkish screenwriter.
Commercially, the firm operates a traditional professional-services, project-based B2B model. Revenue derives from agency fees charged for creative campaign development, with pricing quote-driven and not publicly disclosed. The go-to-market is direct enterprise engagement with brand managers and marketing teams through account-led relationships, supported by a corporate presence across Facebook, Twitter/X, Instagram, LinkedIn, and Vimeo. Leadership currently sits with Chairman Jeffi Medina, who previously led Turkey's Advertising Agencies Association, following Co-Founder Yavuz Turgul's 2003 retirement from active agency work.
Medina Turgul DDB firmographics
Firmographics- Name
- Medina Turgul DDB
- Legal name
- Medina Turgul DDB
- Website
- https://ddb.com.tr
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Medina Turgul DDB is an Istanbul-based, full-service creative advertising agency and Turkish affiliate of the DDB network under Omnicom Group, providing TV, digital, radio, outdoor, and packaging campaign services to large Turkish corporates and international brands such as Bosch, İş Bankası, Volkswagen, and Algida.
- Ownership category
- akta.pro rank
Medina Turgul DDB industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Medina Turgul DDB is headquartered
LocationHeadquarters
- HQ city
- Sisli
Offices1 record
Markets served
Medina Turgul DDB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advertising Services Fees: Fees for creating advertising campaigns including TV commercials, digital content, radio spots, outdoor advertising, and packaging design for corporate clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Medina Turgul DDB product offering
Product offeringCore offering
Medina Turgul DDB is a B2B advertising agency that creates business and communications ideas for major corporate brands, producing advertising campaigns across television, digital, social media, radio, outdoor, and packaging channels. The agency delivers brand strategy, creative concept development, and full campaign execution for large Turkish and international brands operating in home appliances, food, automotive, banking, fuel, retail, and consumer goods.
Product overview
Medina Turgul DDB is an advertising agency operating as part of the global DDB network and Omnicom Group. The agency provides creative advertising services including TV campaigns, digital campaigns, and brand communications. Their portfolio includes work for major brands such as Bosch, Carte d'Or, Elidor, Doritos, GCM Yatırım, Opet, Volkswagen, McVitie's, Algida, İş Bankası, KFC, Vodafone, and others. The agency creates campaigns across multiple channels including television, digital, outdoor, print, and radio.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising and Creative Services End-to-end creative advertising services for large corporate brands, including strategy, creative concept development, and campaign execution across TV, digital, radio, outdoor, and packaging channels.
- TV Campaigns Television advertising campaign production for clients including Bosch, Carte d'Or, Elidor, Doritos, Opet, Volkswagen, Algida, McVitie's, and İş Bankası, covering concept, scripting, and finished commercial production.
- Digital Campaigns
Quantifiable outcome
- 12 awards at Kristal Elma Awards including 2 Grand Awards in 2021
- +1 more outcomes
Companies that use Medina Turgul DDB
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Medina Turgul DDB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medina Turgul DDB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DDBflagshipMedina Turgul partnered with DDB in 1995, becoming Medina Turgul DDB. DDB was founded in 1949 by Maxwell Dane, Ned Doyle and Bill Bernbach. The agency is part of DDB Europe which was named Cannes Lions Network of the Year in 2014 and 2015.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Medina Turgul DDB competitors and assessment
Company assessmentDirect peers
- Leo Burnett Istanbul: Long-established Turkish creative agency affiliated with Publicis, competing for brand strategy and TV-led campaign work for Turkish and multinational advertisers.
- McCann Istanbul: Turkish affiliate of global IPG-owned McCann network, with comparable cross-channel campaign capabilities and a similarly diversified enterprise client roster in Turkey.
- Saatchi & Saatchi Istanbul: Publicis-affiliated creative agency in Istanbul running enterprise brand campaigns across FMCG, retail, and finance — overlapping directly with Medina Turgul DDB's core verticals.
- TBWA Istanbul (Alametifarika): Turkish creative affiliate within the TBWA/Omnicom network, directly competing with Medina Turgul DDB for the same multinational client mandates in Turkey.
- Manajans Thompson Istanbul (JWT): Direct Turkish creative agency competitor, also part of a global WPP-affiliated network and serving overlapping enterprise FMCG, telecom, and banking clients in Istanbul.
- BBDO Istanbul: Omnicom-affiliated sister network to DDB, competing for the same Turkish clients from within the same holding company, providing a direct benchmark for capabilities and pricing.
- Havas Istanbul: Turkish arm of global Havas network competing for FMCG, automotive, and telecom creative mandates and offering a comparable full-service enterprise creative model.
Emerging players
- Tribal Worldwide Istanbul: Digital-led sibling agency within DDB/Omnicom, focused on digital transformation and CRM campaigns that increasingly encroach on traditional creative agencies' mandates in Turkey.
Broad incumbents
- Wieden+Kennedy: Global independent creative network renowned for big-idea campaign work; competes for the same multinational brand assignments internationally and represents the larger creative benchmark Medina Turgul DDB is benchmarked against within DDB.
Regional players
- DDB Mudra (India): Indian arm of the DDB network operating in a different geography but with the same brand DNA, client profile, and award-recognition model — useful as a regional operating comp.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Medina Turgul DDB social profiles
Digital presenceMedina Turgul DDB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medina Turgul DDB leadership team
Management profileNumber of profiles
Profiles1 record
Medina Turgul DDB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medina Turgul DDB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medina Turgul DDB
What does Medina Turgul DDB do?
Medina Turgul DDB is a B2B advertising agency that creates business and communications ideas for major corporate brands, producing advertising campaigns across television, digital, social media, radio, outdoor, and packaging channels. The agency delivers brand strategy, creative concept development, and full campaign execution for large Turkish and international brands operating in home appliances, food, automotive, banking, fuel, retail, and consumer goods.
Is Medina Turgul DDB a public or private company?
Medina Turgul DDB is a private company. It is classified as corporate owned and is currently operating.
When was Medina Turgul DDB founded?
Medina Turgul DDB was founded in 1993. It employs 101 to 250 people.
Where is Medina Turgul DDB based?
Medina Turgul DDB is headquartered in Sisli.
How does Medina Turgul DDB make money?
One revenue line is on record: advertising Services Fees.
Who are Medina Turgul DDB's main competitors?
Direct peers on record are Leo Burnett Istanbul, McCann Istanbul, Saatchi & Saatchi Istanbul, TBWA Istanbul (Alametifarika), Manajans Thompson Istanbul (JWT), BBDO Istanbul and Havas Istanbul. Tribal Worldwide Istanbul is listed as an emerging player. Wieden+Kennedy is listed as a broad incumbent. DDB Mudra (India) is listed as a regional player.
Does Medina Turgul DDB have an API?
No public API is recorded for Medina Turgul DDB.
What industry is Medina Turgul DDB in?
Medina Turgul DDB's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810 and its SIC code is 7330.