Dewi Tinalah

What Dewi Tinalah does

Dewi Tinalah (legal name: Desa Wisata Tinalah) is a community-based village tourism enterprise founded in 2012-2013 in Purwoharjo, Samigaluh, Kulon Progo, Yogyakarta, Indonesia. It operates as a Pokdarwis-managed destination supported by the village community (FKMT) and BUMDESA Binangun Maju Purwoharjo, delivering six core experience packages — Camping, Outbound, Makrab, Live In, Jelajah Alam (nature exploration), and Homestay — priced between Rp 55,000 and Rp 750,000 per person. The destination also generates revenue from culinary products, homestay accommodation, and corporate/event programs, and serves education, government, corporate, family, and community segments with experiential learning and adventure programming rooted in Tinalah River and Menoreh Mountain natural assets.

The technology stack is lightweight and consumer-grade: WhatsApp Business for reservations and customer engagement, Instagram/Facebook/TikTok plus Meta Ads for marketing, SIPLAH for institutional bookings, Tribelio for virtual tour delivery, Microsoft Excel for financial management, and ChatGPT/Gemini for content operations. The proprietary layer consists of a registered trademark (PDKI IDM000959355, Class 41, 2022), the Mbak Dewi mascot character (HKI filed), and the internally developed Magic Voice AI text-to-voice tool positioned for village tourism, MSMEs, and creative economy users. A branded digital training class (Village Tourism Digital Class) and consulting services for Pokdarwis management and destination branding extend the operating model beyond physical tourism.

The business model combines unit-priced pay-as-you-go tourism packages with ancillary streams including homestay, culinary, training/consulting, and B2B event organizing. Distribution runs through direct WhatsApp reservation, the dewitinalah.com website, the SIPLAH marketplace, and referral networks across institutional and consumer segments. Reported cumulative outcomes include 850+ group clients and 75,000+ travelers served through end of 2024, plus a national and international award portfolio including Top 50 ADWI 2021, Silver Responsible Tourism Awards Southeast Asia 2024, and IMA UMKM & Tourism Top 3 in 2025. Revenue is not publicly disclosed; based on package economics, headcount of 1-10, and absence of external funding, annual revenue is best estimated at well under $1M with a low-confidence classification.

Name

Dewi Tinalah

Legal name

Desa Wisata Tinalah

Website

https://dewitinalah.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Dewi Tinalah is a community-based village tourism destination in Kulon Progo, Yogyakarta, offering packaged adventure, cultural immersion, and edu-tourism experiences (camping, outbound, makrab, live-in, nature exploration, homestay) to schools, universities, corporations, families, and community groups across Indonesia, with supplementary training, consulting, and AI content tooling.

Ownership category

akta.pro rank

Product category

Village Tourism Services

NAICS

Tour Operators (56152), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Community-based tourism
• Village tourism packages
• Outbound adventure activities
• Edu-tourism experiences
• Village homestay accommodation

Headquarters

HQ city

Kulon Progo

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tourism Package Sales: Revenue from selling packaged tourism activities including camping, outbound, makrab, live-in, river tubing, jeep adventure, rock painting, village studies, and nature exploration. Prices range from Rp 55,000 to Rp 750,000 per package/person depending on activity type and duration. Reservations made via WhatsApp and online booking.
2. Homestay Accommodation: Revenue from overnight stays in Joglo Wiguna, Omahku, and community homestays. Homestay package priced at Rp 275,000 per night with check-in at 13:00 WIB and check-out at 11:00 WIB, inclusive of insurance and full facilities.
3. Culinary and Village Products: Revenue from selling local culinary products such as Wingko Tinalah, traditional snacks (kripik pegagan, pisang, gedebog, tempe sagu), traditional cuisine (nasi liwet), and other village-made products. Products featured in creative economy exhibitions.
4. Desa Wisata Digital Class & Training Services: Revenue from providing training services including Digital Marketing Classes for village tourism, digitalization training, study programs on village tourism development, and webinars on village tourism in the digital era. Also offers consultation on Pokdarwis management and destination branding.
5. Group Event Organizing: Revenue from organizing group events including corporate gathering, family gatherings, community events, and school/university programs with team building, outbound activities, and cultural presentations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels13 records

Core offering

Dewi Tinalah is a community-based village tourism destination (Desa Wisata) in Kulon Progo, Yogyakarta, that sells outdoor adventure, cultural immersion, and edu-tourism packages. Core offerings include six packaged experiences (Camping, Outbound, Makrab, Live In, Nature Exploration, Homestay), village culinary products, a Digital Village Tourism training class, and a virtual tour platform. Packages target schools, universities, corporations, government institutions, families, and community groups with per-person unit pricing and bundled insurance.

Product overview

Dewi Tinalah is a village tourism destination (Desa Wisata) in Kulon Progo, Yogyakarta, Indonesia, offering a portfolio of experience-based tourism packages centered around outdoor adventure, cultural immersion, and community-based tourism. The core offering consists of six main activity packages: Paket Camping (outdoor camping), Paket Outbound (team building and adventure games), Paket Makrab (student/community gatherings), Paket Live In (immersive village stays with experiential learning), Paket Jelajah Alam (nature exploration including river tubing, trekking, and cave visits), and Paket Homestay (village accommodation). Supplementary offerings include a Digital Tourism Village Class (Kelas Digitalisasi Desa Wisata) for tourism development training, Virtual Dewi Tinalah for virtual tours, and Magic Voice, an AI-powered text-to-voice tool for content creation. The destination positions itself as a digital-native village tourism operation, leveraging social media marketing, Meta Ads, WhatsApp Business for reservations, and AI tools (ChatGPT, Gemini) for content and operational analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Mbak Dewi: Icon character representing Dewi Tinalah's brand identity, developed in 2020 with UAJY, depicting a dynamic and fun figure representing the village tourism experience.

Products and services

• Paket Camping (Camping Package) Outdoor camping experience for communities, Pramuka (scouts), schools, and universities with 3-day-2-night (3H2M) duration, minimum 50 persons, inclusive of insurance and full facilities. Targets youth groups and educational cohorts seeking affordable group outdoor stays in the Menoreh Mountains area.
• Paket Outbound (Outbound Package) 1-day outbound program for various groups and ages with minimum 20 persons, including team building training, gathering, river tubing, and fun games. Designed for corporate team building, school outbound, and family group activities with insurance and full facilities included.
• Paket Makrab (Student/Community Gathering Package) 2-day-1-night (2H1M) malam ramah tamah (introductory bonding) program for university students, Ikatan Mahasiswa groups, and community organizations. Includes tent pitching, outbound programs, and basic facilities for group orientations and cohort bonding.
• Paket Live In (Village Live-In Experience) Immersive village stay experience where tourists live within the community and learn from daily community activities such as culinary preparation, farming, crafts, and local culture. Priced at Rp 750,000 per package. Suitable for educational groups, families, and international cultural tourists seeking authentic rural life participation.
• Paket Jelajah Alam (Nature Exploration Package) Nature exploration package priced at Rp 350,000 per person (minimum 5 persons) including trekking to Puncak Kleco viewpoint, Goa Sriti cave visit, river exploration of Sungai Tinalah, and river tubing. Suitable for various ages seeking adventure and nature-based activities.
• Paket Homestay (Village Homestay Accommodation) Overnight homestay accommodation in Joglo Wiguna, Omahku, and community-managed homestays. Priced at Rp 275,000 per night with check-in at 13:00 WIB and check-out at 11:00 WIB, inclusive of insurance and full facilities. Targeted at families, community groups, and travelers seeking authentic village lodging.
• Kuliner dan Produk Desa (Culinary and Village Products) Sale of local culinary products and handicrafts including Wingko Tinalah (traditional cake), kripik pegagan/pisang/gedebog/tempe sagu (traditional crackers), traditional cuisine such as nasi liwet and ingkung ndeso, plus batik and traditional crafts. Produced by village MSME participants and sold on-site to tourists and via creative economy exhibitions.
• Kelas Digitalisasi Desa Wisata (Digital Village Tourism Training Class) Training program covering digital marketing, village tourism development strategy, and digital tools for village tourism management. Targeted at other village tourism practitioners, Pokdarwis management teams, and MSMEs seeking to digitize their tourism operations. Delivered as instructor-led class by Dewi Tinalah manager Galuh Fahmi through webinars and as an online course on Tribeversity.
• Virtual Dewi Tinalah (Virtual Tour) Standalone virtual tour product of Dewi Tinalah village tourism destination delivered via the Tribelio platform, enabling prospective visitors to remotely explore the village's natural attractions, accommodation, and cultural sites before booking.
• Magic Voice (AI Text-to-Voice Tool) Standalone AI-powered text-to-voice-over software tool marketed as a separate product. Supports natural Indonesian language voices with multi-language capability, no monthly subscription, lifetime access, unlimited usage, accessible via mobile and laptop. Sold to tourism villages, MSMEs, and creative economy practitioners for content creation.

Quantifiable outcome

• 850+ group clients served and 75,000+ travelers from across Indonesia and internationally as of end 2024
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• PT EMCL (East Java Clean Land) / BojonegorominorStrategic or Co-development Partner · 11 June 2026EMCL collaborated with LPPM Universitas Bojonegoro to organize Pokdarwis Management Training and Geosite Branding at Kedung Lantung, Bojonegoro on June 11, 2026. Dewi Tinalah manager Galuh Alif Fahmi Rizki served as speaker sharing best practices in community-based tourism development.
• TribeversityminorChannel Partner/ Reseller/ Distributor · 14 March 2026Tribeversity offers the Village Tourism Digital Class developed by Dewi Tinalah as an online course. Dewi Tinalah manager Galuh Fahmi serves as course instructor teaching village tourism development strategies.
• BUMDESA Binangun Maju PurwoharjocoreStrategic or Co-development Partner · 1 January 2023BUMDESA Binangun Maju Purwoharjo represents the village-owned enterprise of the same village. Dewi Tinalah and BUMDESA jointly participated in the Village Tourism Nusantara Competition 2023, representing Desa Purwoharjo in Category IDM Th 2022 Desa Maju.
• Universitas Negeri Yogyakarta (UNY) - Sekolah PascasarjanacoreStrategic or Co-development Partner · 1 January 2022UNY Graduate School provided comprehensive human resource development support including Jemparingan, Barista, local food processing, photography, batik education, coffee equipment, and procurement of gazebo tourism facilities in late 2022.
• Telkom University - Ilmu KomunikasiminorStrategic or Co-development Partner · 1 January 2021Telkom University Ilmu Komunikasi department conducted branding assistance for local UMKM at Dewi Tinalah as part of community service activities.
• Semut Nusantara, Sebumi, dan Bank MandiriminorStrategic or Co-development Partner · 1 January 2021Participated in virtual tour village tourism coaching and competency program in 2021, organized by Semut Nusantara, Sebumi, and Bank Mandiri as part of tourism recovery during the COVID-19 pandemic.
• Astra International - Tourism & Craft AcademyminorStrategic or Co-development Partner · 1 January 2021Participated in Astra Tourism & Craft Academy program in 2021 as part of business development and creative economy capacity building.
• Universitas Ahmad Dahlan (UAJY)coreStrategic or Co-development Partner · 1 January 2020UAJY collaborated on brand identity redesign in 2020, developing the new logo and Mbak Dewi mascot icon. Also partners on community service (Abdimas), research programs, and digital marketing training for village tourism. Received 2nd place nationally in MBKM research program 2021.
• UKRIM YogyakartaminorStrategic or Co-development Partner · 1 January 2020Collaborated with UAJY in developing brand identity for Dewi Tinalah through community service program.
• Universitas Gadjah Mada (UGM)coreStrategic or Co-development Partner · 1 January 2015Universitas Gadjah Mada provided village tourism management accompaniment from 2015 to 2017 through the Ekonomi Bisnis Vokasi program. Focus areas included tourism package development, promotion, and souvenir development. UGM contributed expertise in village tourism governance and business planning.
• PNPM Pariwisata (Program Nasional Pemberdayaan Masyarakat - Pariwisata)coreStrategic or Co-development Partner · 1 January 2012PNPM Pariwisata program provided initial funding for tourism development at Dewi Tinalah starting in 2012, enabling the establishment of the village tourism destination.
• FKMT (Forum Komunikasi Masyarakat Tinalah)coreOthers · 1 January 2012FKMT was the founding community organization established during 2009-2012 in response to the planned Waduk Tinalah dam construction. The forum subsequently created Desa Wisata Tinalah not only for economic development but also as a movement to reject the dam construction. FKMT members are the core community behind Dewi Tinalah's establishment.
• Asuransi Bumi Putera (Astra-Bumi Putera)minorOthers · 1 January 2012Asuransi Bumi Putera provides visitor insurance coverage for tourism activities at Dewi Tinalah. Insurance is included in certain packages, providing personal accident coverage with affordable premiums.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Traveloka: Indonesia's largest domestic OTA covering accommodations, tours, and attractions. Comparable as the dominant Indonesian digital travel surface competing for the same Yogyakarta-bound leisure and family segment, though at a vastly larger scale and broader product portfolio.
• Taman Mini Indonesia Indah: Large-scale cultural theme park and edu-tourism destination in Jakarta. Comparable as a recognized Indonesian cultural-tourism venue with edu-tourism programming, though operates at vastly larger scale and as a state-affiliated attraction rather than community-managed destination.
• Klook Indonesia: Regional travel activities and tours marketplace operating across Southeast Asia. Comparable as a competing discovery/booking layer for adventure and experiential activities in Yogyakarta, though broader in scope and serving as a potential distribution channel for Dewi Tinalah.

Direct peers

• Kampung Warna Warni Jodipan: Community-based urban village tourism destination in Malang, East Java with Instagram-driven tourism, homestay, and outbound activities. Comparable in community-led governance model, social-media-first marketing, and Indonesian domestic tourism targeting.
• Desa Wisata Pentingsari: Community-based village tourism destination in Sleman, Yogyakarta offering live-in, outbound, homestay, and edu-tourism packages. Directly comparable in target segments (universities, schools, families), product mix, and community-Pokdarwis operating model.
• Desa Wisata Candirejo: Borobudur-area village tourism destination with homestay, jeep adventure, and cultural edu-tourism offerings. Comparable in Central Java adventure-tourism positioning, jeep/nature activity mix, and community-based homestay model.
• Desa Wisata Pujon Kidul: Community-managed village tourism in Malang, East Java with outbound, camping, and agro-tourism offerings. Comparable in community-led GTM, school/corporate institutional buyers, and edu-tourism positioning within Indonesian village tourism award ecosystem.
• Desa Wisata Nglanggeran: Award-winning community-managed village tourism destination in Gunung Kidul, Yogyakarta. Closely comparable to Dewi Tinalah in community-ownership structure, edu-tourism/camping/outbound offerings, homestay model, and target segments (schools, universities, corporates).
• Desa Wisata Wanurejo: Village tourism destination near Borobudur, Central Java, offering outbound, camping, and cultural edu-tourism. Comparable in Java-region positioning, institutional/corporate group targeting, and outdoor adventure product packaging.

Others

• Outbound Indonesia: Indonesian outbound and adventure training services provider serving schools and corporates. Comparable in outdoor team-building and outbound activity delivery to corporate and educational buyers, though typically a competitor for the same institutional wallet share rather than a destination operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubebit.ly/YoutubeDewiTinalah
• Facebookfacebook.com/desawisatatinalah
• Instagraminstagram.com/dewitinalah
• Xx.com/dewitinalah
• LinkedInlinkedin.com/company/dewitinalah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dewi Tinalah