Morongo Basin Ambulance

What Morongo Basin Ambulance does

Morongo Basin Ambulance Association (MBA) is a 501(c)(3) nonprofit emergency medical services provider founded in 1948 in Joshua Tree, California, and the sole 9-1-1 emergency ambulance provider for much of the Morongo Basin, including Joshua Tree National Park. The organization operates five Advanced Life Support (ALS) ambulances staffed by paramedics and EMTs, covers over 2,700 square miles of remote desert communities, and responds to more than 6,500 calls per year. Its service portfolio includes ALS emergency response, Basic Life Support (BLS) non-emergency transport, Critical Care Transport (CCT) staffed by registered nurses and critical care paramedics, event standby services for special events and film productions, and American Heart Association training and certification courses.

MBA's operational infrastructure centers on its ambulance fleet and clinical staffing rather than software. The CCT program is federally supported through award SLFRP0154 awarded to San Bernardino County by the U.S. Department of Treasury, and the fleet includes off-road vehicles designed for remote-terrain access. Service delivery is accessed primarily through the 9-1-1 emergency dispatch system, with non-emergency requests, event standby bookings, and training registrations handled via phone, Cognito Forms, and PayPal-integrated donation processing. Mutual aid partnerships with the City of Yucca Valley and Twentynine Palms Marine Corps Base extend institutional reach beyond the primary franchise area.

The business model is hybrid: fee-for-service billing on emergency and non-emergency transports (insurance, Medicare, Medicaid, self-pay), recurring community donations via the Lifeline Club monthly subscription ($10–$100 tiers) replacing the legacy ESDP program, and professional service fees for event standby and AHA training. MBA is one of only two nonprofit ambulance companies in California, with all surplus revenue above operating costs reinvested into services and the community rather than distributed to shareholders. The organization has operated continuously for over 75 years under a community-supported, non-tax-based funding model.

Name

Morongo Basin Ambulance

Legal name

Morongo Basin Ambulance Association

Website

https://mbambulance.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Morongo Basin Ambulance Association is a 501(c)(3) nonprofit and the sole 9-1-1 emergency ambulance provider for California's Morongo Basin and Joshua Tree National Park, operating five ALS ambulances, BLS, critical care transport, event standby, and AHA training across 2,700 square miles.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private EMS Providers (Contract/Interfacility) (HLAFANAB)

akta.pro secondary industry

Critical Care Transport (CCT) & Specialty Transport Teams (HLAFANAE)

Keywords

• Emergency medical services
• Ambulance transportation
• Advanced life support
• Critical care transport
• Non-emergency medical transport

Headquarters

HQ city

Joshua Tree

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Emergency Medical Services Billing: Revenue generated from emergency and non-emergency medical transports billed to insurance, Medicare, Medicaid, and patients. As a nonprofit, revenue above operating costs is reinvested into the company and communities.
2. Community Donations (Lifeline Club): Monthly recurring donations through the Lifeline Club membership program ($10-$100/month tiers) supporting equipment, training, and ambulance replacement. Tax-deductible donations from individuals and organizations.
3. Special Event Stand-By Services: ALS and BLS stand-by ambulance services for events, movie sets, corporate events, and extreme sports events.
4. AHA Training Courses: American Heart Association training and certification courses offered to the wider community for CPR and other certifications.
5. Emergency Services Discount Plan (ESDP): Annual membership program honoring renewals for current members, providing emergency services discount plan benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Morongo Basin Ambulance provides 9-1-1 emergency and non-emergency medical transportation across the Morongo Basin, including Advanced Life Support (ALS) paramedic response, Basic Life Support (BLS) non-emergency transport, and Critical Care Transport (CCT) for higher-acuity interfacility transfers. As the sole 9-1-1 ambulance provider for much of the region, including Joshua Tree National Park, the nonprofit operates five ALS ambulances across more than 2,700 square miles, responding to over 6,500 calls per year.

Product overview

Morongo Basin Ambulance operates as a nonprofit emergency medical services provider offering a unified ambulance service portfolio. The core offerings include ALS Emergency response (paramedic-level advanced life support), BLS Non-Emergency transport (EMT-staffed medical transportation), and CCT RN Transport (critical care transport with registered nurses). These are supplemented by Stand-By Ambulance services for events and AHA training courses for community preparedness. Community support programs include the Lifeline Club monthly giving program and legacy ESDP membership, which help fund equipment, training, and ambulance replacement across their 2,700-square-mile service area.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 6,500 emergency and non-emergency calls responded to per year

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• San Bernardino CountycoreStrategic or Co-development PartnerCritical Care Transport project supported by federal award number SLFRP0154 awarded to San Bernardino County by the United States Department of Treasury. MBA provides CCT services as part of this county-supported initiative.
• American Heart AssociationcoreStrategic or Co-development PartnerMBA provides AHA course scheduling, registration support, and on-site training directly from its Joshua Tree location. Students can view class schedules online and register through MBA.
• City of Yucca ValleyminorStrategic or Co-development PartnerMBA provides mutual aid support for the City of Yucca Valley during high-demand situations or when local resources are overwhelmed.
• Twentynine Palms Marine Corps BaseminorStrategic or Co-development PartnerMBA provides mutual aid support for the Twentynine Palms Marine Corps Base for emergency medical response when base resources are insufficient.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Falck USA: International private EMS and ambulance provider operating 9-1-1, interfacility, and special-event services across multiple U.S. states — directly comparable in service mix to MBA but at much greater geographic and operational scale.
• American Medical Response (AMR): The largest private ambulance and EMS provider in the United States, operating across municipal 9-1-1 contracts, interfacility transport, and event stand-by services — directly comparable in service mix to MBA but at vastly greater scale and as a for-profit enterprise.

Direct peers

• ProTransport-1: California-based private ambulance company providing BLS, ALS, and critical care interfacility transport — comparable service portfolio and California operating environment to MBA, though concentrated in interfacility rather than 9-1-1 response.
• Hall Ambulance Service: Family-owned private ambulance company serving Kern County, California with 9-1-1 response, interfacility, and critical care transport — the closest California analogue to MBA in service breadth, ownership structure, and regional-scale 9-1-1 franchise.
• Care Ambulance Service: Private ambulance provider in Southern California offering 9-1-1, BLS, ALS, and event stand-by services — directly comparable service mix to MBA within the same California regulatory environment.
• Sierra Ambulance Service: Private ambulance company serving rural and mountain communities in California with 9-1-1 and interfacility transport — comparable to MBA in rural-geography, multi-tier service, and California operating model.
• Medic Ambulance Service: Private ambulance provider serving Sacramento and Solano counties with 9-1-1, BLS, ALS, and critical care transport — comparable in service portfolio and California private-EMS operating model to MBA.

Emerging players

• PHI Air Medical: Air medical transport provider with rotor-wing and critical care services — comparable to MBA in higher-acuity and rural-area emergency response, but operating in air rather than ground transport.
• REACH Air Medical Services: Air ambulance and critical care transport provider serving rural and remote areas across California and the western U.S. — comparable to MBA in serving remote geographies and providing higher-acuity transport, though in the air-medical modality.

Regional players

• San Bernardino County Fire: Public-sector fire and EMS agency providing emergency response across San Bernardino County, including mutual-aid overlap with MBA — relevant as the regional incumbent public EMS provider in MBA's service territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MorongoBasinAmbulance
• Instagraminstagram.com/morongobasinambulance/?hl=en
• Xx.com/MBAmbulance
• LinkedInlinkedin.com/company/morongo-basin-ambulance-association-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morongo Basin Ambulance