What Love The Fair does

Love The Fair is a privately held, direct-to-consumer e-commerce business that sells licensed State Fair-themed apparel and accessories from more than 30 fair vendors through a single Shopify-powered online storefront. The company was founded in 2021 in Roseville, Minnesota, after its founders identified that they could not purchase merchandise from their favorite State Fair vendors outside of fair events. The product catalog is organized into per-vendor collections — including food vendors (e.g., Pronto Pup, Big Fat Bacon, French Meadow Bakery), beverage and bar vendors (e.g., O'Gara's Bar & Grill, Frontier Saloon, Coasters Beer Garden), and attractions (e.g., Skyride) — each offering a standardized apparel range that includes Athletic Fit T-Shirts ($26-$33), Youth and Toddler T-Shirts ($24-$25), Modern Tank Tops ($29-$31), Long Sleeve T-Shirts ($32-$34), Crewneck Sweatshirts ($38-$44), Hoodies ($44-$50), Youth Hoodies ($41), and Baby Onesies ($22). A proprietary Love The Fair branded collection is also offered, and digital gift cards are sold in $25, $50, $75, and $100 denominations redeemable exclusively on the platform.

The business operates as a thin, founder-led venture with 1-10 employees, no disclosed external funding, no parent company, and no enterprise customers. The technology stack is a vanilla Shopify storefront with no API, no proprietary features, and no AI/ML capabilities. Distribution is entirely direct via lovethefair.com, supported by organic social media presence on Instagram, Facebook, and Twitter, plus an email newsletter. The geographic market served is the United States, with vendor relationships that read heavily Minnesota State Fair-centric. Revenue is generated almost exclusively through one-time apparel purchases at unit pricing between $22 and $50, with a secondary stream from digital gift card sales. The value proposition is straightforward curation and year-round availability: aggregating licensed apparel from many small family-owned fair vendors into a single destination for State Fair enthusiasts who previously could only buy vendor merchandise at the physical fair.

Name

Love The Fair

Website

https://lovethefair.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Love The Fair is a D2C Shopify e-commerce retailer that aggregates licensed State Fair-themed apparel from over 30 fair vendors, offering year-round access to vendor-branded t-shirts, hoodies, sweatshirts, and baby apparel for U.S. State Fair enthusiasts.

Ownership category

akta.pro rank

Product category

Themed Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Sports, Concert & Venue Gift Shops (CRALAJAH)

akta.pro secondary industry

Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• State fair apparel
• Licensed vendor merchandise
• Themed t-shirts
• Novelty clothing retail
• Online apparel shop

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Apparel sales: Direct retail sales of State Fair-themed merchandise including t-shirts, sweatshirts, hoodies, tank tops, and baby apparel. One-time purchase model with products available in multiple sizes, colors, and vendor collections.
2. Digital gift cards: Digital gift cards sold in denominations of $25, $50, $75, and $100, redeemable online at lovethefair.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Love The Fair operates a direct-to-consumer e-commerce store that sells licensed State Fair-themed apparel from over 30 fair vendors, including t-shirts, sweatshirts, hoodies, tank tops, youth and toddler shirts, and baby onesies. The company also offers digital gift cards redeemable on its Shopify-powered website.

Product overview

Love The Fair is an e-commerce platform that sells licensed State Fair-themed merchandise from 30+ fair vendors, offering a unified shopping experience for fair enthusiasts. The product portfolio consists of branded apparel collections organized by vendor (such as Andy's Grille, Baba's, Big Fat Bacon, and 28 others), with each collection offering standardized product types: Athletic Fit T-Shirts, Youth T-Shirts, Toddler T-Shirts, Modern Tank Tops, Long Sleeve T-Shirts, Crewneck Sweatshirts, Hoodies, Youth Hoodies, and Baby Onesies. The core product is the vendor-branded merchandise across these apparel categories, complemented by Digital Gift Cards in $25-$100 denominations. The site is built on Shopify e-commerce infrastructure and does not offer an API or AI/ML capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• State Fair Vendor Apparel Collections Licensed apparel collections from over 30 State Fair vendors (such as Andy's Grille, Baba's, Big Fat Bacon, Pronto Pup, Nordic Waffles, French Meadow Bakery, Pitchfork Sausage, Skyride, and many others), including t-shirts, sweatshirts, hoodies, tank tops, and baby apparel available in multiple sizes and colors for adults, youth, toddlers, and babies.
• Love The Fair Branded Apparel Love The Fair's own branded promotional merchandise including t-shirts, hoodies, sweatshirts, and baby onesies carrying the Love The Fair brand rather than a third-party fair vendor brand.
• Digital Gift Cards Digital gift cards available in $25, $50, $75, and $100 denominations, redeemable online at lovethefair.com for any merchandise in the store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core.

• Andy's GrillecoreOthersState Fair food vendor whose licensed merchandise is sold through Love The Fair's platform. Represents one of the 30+ fair vendors offering branded apparel through the marketplace.
• Baba'scoreOthersState Fair vendor partner selling licensed merchandise including t-shirts, hoodies, and baby apparel through Love The Fair.
• Ball Park CafecoreOthersState Fair vendor whose branded merchandise is available through Love The Fair's platform.
• Big Fat BaconcoreOthersState Fair food vendor partner with licensed merchandise including two-sided apparel items sold through the marketplace.
• The Blue BarncoreOthersState Fair vendor partner offering a full range of apparel through Love The Fair.
• Blue Moon Dine-In TheatercoreOthersState Fair vendor with licensed merchandise available on the Love The Fair platform.
• Cafe CaribecoreOthersState Fair vendor partner selling branded merchandise through the marketplace.
• Coasters Beer GardencoreOthersState Fair vendor with licensed merchandise available through Love The Fair.
• Dino's Mediterranean FreshcoreOthersState Fair vendor partner offering Mediterranean cuisine themed merchandise.
• Fluffy's Hand Cut DonutscoreOthersState Fair donut vendor with licensed merchandise available through the platform.
• French Meadow BakerycoreOthersState Fair bakery vendor partner with full apparel line available.
• Frontier SalooncoreOthersState Fair vendor partner with themed merchandise available.
• Giggles' Campfire GrillcoreOthersState Fair food vendor with licensed apparel merchandise.
• Hot Indian FoodscoreOthersState Fair Indian cuisine vendor partner with branded merchandise.
• Lulu's Public HousecoreOthersState Fair restaurant vendor with licensed merchandise available.
• Midway Mens ClubcoreOthersState Fair vendor partner offering themed apparel.
• Miller's Flavored Cheese CurdscoreOthersState Fair cheese curd vendor with licensed merchandise.
• Minnesnowii Shave IcecoreOthersState Fair shave ice vendor with branded merchandise available.
• The Mouth Trap Cheese CurdscoreOthersState Fair cheese curd vendor partner with full apparel line.
• Nordic WafflescoreOthersState Fair waffle vendor with licensed merchandise available.
• O'Gara's Bar & GrillcoreOthersState Fair bar and grill vendor with branded apparel.
• The Original Minneapple PiecoreOthersState Fair bakery vendor specializing in apple pies with full merchandise line.
• Panda PalacecoreOthersState Fair Asian cuisine vendor with branded merchandise.
• Perfect PicklecoreOthersState Fair pickle vendor with licensed apparel available.
• Pitchfork SausagecoreOthersState Fair sausage vendor with branded merchandise.
• Pronto PupcoreOthersState Fair Pronto Pup vendor with licensed merchandise available.
• Sara's Tipsy PiescoreOthersState Fair pie vendor with themed apparel merchandise.
• Shanghai Henri'scoreOthersState Fair Asian cuisine vendor with branded merchandise.
• Shrimp ShackcoreOthersState Fair seafood vendor with licensed apparel.
• SkyridecoreOthersState Fair attraction vendor with branded merchandise.
• Strawberry PatchcoreOthersState Fair berry-themed vendor with licensed merchandise.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Custom Ink: Direct-to-consumer custom apparel platform that aggregates designs across multiple brands/groups. Comparable to Love The Fair as a multi-vendor apparel marketplace that lets customers buy themed merchandise in one place.
• Redbubble: Global marketplace for print-on-demand apparel and accessories from independent artists. Directly comparable e-commerce marketplace model aggregating third-party branded/illustrated apparel.
• TeeSpring (Spring): Print-on-demand apparel marketplace enabling creators to sell themed merchandise. Comparable business model and target use case (niche-themed apparel sold DTC) to Love The Fair's vendor collections.
• Bonfire: Custom apparel marketplace where creators and organizations sell branded merchandise. Closely comparable to Love The Fair's model of aggregating multiple 'vendor' brands on a single e-commerce storefront.
• Everpress: Limited-run apparel marketplace featuring rotating collections from independent brands. Comparable curated multi-vendor apparel model serving niche brand enthusiasts.

Broad incumbents

• CafePress: Long-established custom merchandise marketplace selling themed apparel, gifts, and accessories. Operates broadly in the same themed/printed merchandise space as Love The Fair but at much greater scale and category breadth.
• Zazzle: Custom merchandise marketplace spanning apparel, gifts, and accessories. Comparable as a broad custom/themed merchandise retailer but with a much wider category footprint than Love The Fair.
• Etsy: Massive marketplace for handmade and custom goods including apparel. Many small fair vendors could sell direct on Etsy, making it both an alternative channel and a competitive substitute for Love The Fair's curated assortment.

Others

• Printful: Print-on-demand fulfillment and production infrastructure provider. Adjacent enabler — Love The Fair's vendors (or Love The Fair itself) could use Printful to produce apparel, making it a potential supply-chain partner rather than a direct competitor.
• Shopify: E-commerce platform on which Love The Fair's storefront is built. Not a competitor but a critical infrastructure enabler; the accessibility of Shopify means any vendor could launch a competing direct storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/LoveTheFair
• Facebookfacebook.com/lovethefair
• Instagraminstagram.com/love.the.fair
• LinkedInlinkedin.com/company/love-the-fair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love The Fair