Emmerich
Emmerich (PT. Sentra Power Nusantara) is an Indonesian power quality equipment manufacturer and distributor founded in 2008, selling voltage stabilizers, UPS systems, transformers, and inverters to residential, SMB, industrial, and data center customers across Indonesia.
- Company typePrivate
- Founded2008
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Emmerich does
Emmerich is the consumer brand of PT. Sentra Power Nusantara, an Indonesian private company founded in 2008 that designs, manufactures, and distributes electrical power quality products. Headquartered in Jakarta Barat with a manufacturing facility in Bekasi, the company sells voltage stabilizers, online double-conversion UPS systems, the Centrado transformer line, and pure sinewave inverters to residential, SMB, data center, industrial, and healthcare customers across Indonesia. The product portfolio spans from 350 VA consumer UPS to 400 kVA industrial UPS, and up to 10,000 kVA distribution transformers, with the iVolt solid-state stabilizer line representing the company's technology flagship since it has no moving parts and corrects in 40-120 ms via ARM Cortex 32-bit CPU control.
The core technology stack is built on DSP (Digital Signal Processor) and ARM Cortex 32-bit CPU Core platforms applied across voltage regulation, double-conversion UPS inversion, and sinewave inverter product lines. Proprietary features include True Digital control, solid-state switching (iVolt), on-line double-conversion topology with galvanic isolation, and DSP-driven sinewave inversion. The company also distributes Italian-made Riello Aros UPS products and incorporates Mean Well power supply components, while its ViewPower and ViewPower Pro software provides remote UPS monitoring and management of up to 1,000 units over LAN/Internet with SNMP and Modbus protocol support.
The business model is direct hardware sales with quote-based pricing (no public list prices), conducted via PT. Sentra Power Nusantara's sales team using WhatsApp Business as the primary inquiry and order channel, supplemented by the sentrapower.com website, phone, and downloadable brochures. The sales motion is consultative, with technical staff assisting customers on capacity selection. Revenue is generated through one-time hardware purchases with a 2-year official warranty on UPS and stabilizers, and 1-year on inverters and transformers. Services around the product portfolio include transformer oil purification, repair, commissioning, and electrical installation. No subscription, recurring, or SaaS revenue model is evident; the ViewPower software is offered as a value-add rather than a monetized product line.
Emmerich firmographics
Firmographics- Name
- Emmerich
- Legal name
- PT. Sentra Power Nusantara
- Website
- https://sentrapower.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emmerich (PT. Sentra Power Nusantara) is an Indonesian power quality equipment manufacturer and distributor founded in 2008, selling voltage stabilizers, UPS systems, transformers, and inverters to residential, SMB, industrial, and data center customers across Indonesia.
- Ownership category
- akta.pro rank
Emmerich industry classification
Industry- Product category
- Power Quality Equipment
- NAICS
- Power, Distribution, and Specialty Transformer Manufacturing (335311), Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314)
- SIC
- Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Coils, Transformers & Other Inductors (3677)
- akta.pro primary industry
- Power Conditioners & Voltage Regulators (HDACAJAD)
- akta.pro secondary industries
- Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), Transformers (Power, Distribution, Instrument, Specialty) (IMAGAAAA), DC-AC Inverters (Industrial inverters, standalone/embedded) (IMAGADAC)
Keywords
Where Emmerich is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Emmerich business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Emmerich generates revenue primarily through the direct sale of physical power equipment including voltage stabilizers, UPS systems, transformers, and inverters. Products are sold as one-time purchases with standard manufacturer warranties (2 years for UPS and stabilizers, 1 year for inverters and transformers). The sales motion includes consultative capacity selection support and optional installation services for certain areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Voltage Stabilizers — 1 Phase (iDVM, iDVR series) |
| Unit Pricing | Pay-as-you-go | Voltage Stabilizers — 3 Phase (Master Volt FT, Master Volt HT, iVolt series) |
| Unit Pricing | Pay-as-you-go | UPS Systems — Compact Pro (1-20 kVA) |
| Unit Pricing | Pay-as-you-go | UPS Systems — Lite Pro, Socket Dual (consumer/small business) |
| Unit Pricing | Pay-as-you-go | UPS Systems — Master Pro, Multi Net, Galaxy Net, Galaxy Plus (industrial) |
| Unit Pricing | Pay-as-you-go | Inverters (IT Series) and Transformers (Centrado) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Emmerich product offering
Product offeringCore offering
Emmerich (PT. Sentra Power Nusantara) designs, manufactures, and distributes electric power protection equipment including voltage stabilizers, online double-conversion UPS systems, electrical transformers, and pure sinewave inverters. Products span residential (1-30 kVA) to industrial/data-center (up to 400 kVA) capacities and are sold in Indonesia with a 2-year official warranty and nationwide service center support.
Product overview
Emmerich is a power quality solutions provider offering a comprehensive portfolio of voltage stabilizers, UPS systems, transformers, and inverters. The product lineup includes: (1) Stabilizers - ranging from single-phase (iDVM, iDVR) to three-phase models (iVolt, Master Volt FT/HT), featuring True Digital technology with ARM Cortex processors; (2) UPS Systems - from compact standby (Socket Dual, Lite Pro) through line-interactive to online double-conversion models (Compact Pro, Master Pro, Multi Net, Galaxy Net, Galaxy Plus) with capacities from 350 VA to 400 kVA; (3) Transformers - Centrado brand covering distribution, auto, isolation, rectifier, and starting types; (4) Inverters - pure sine wave DC-to-AC converters with DSP technology; and (5) Accessories/Software - SNMP cards, Modbus cards, ViewPower monitoring software. The products serve applications from residential to industrial and data center environments, with technology ranging from basic relay-based to advanced solid-state true digital systems.
Differentiator
Problem solved
Functional benefit
Brands
- Centrado: Transformer brand under PT. Sentra Power Nusantara, offering distribution transformers, auto transformers, isolation transformers, rectifier transformers, and starting transformers with capacities ranging from 25 KVA to 10,000 KVA.
- iVolt
- iDVM
- Master Volt FT
- Master Volt HT
- Compact Pro
- Master Pro
- Multi Net
- Galaxy Net
- Galaxy Plus
- Lite Pro
- Socket Dual
Products and services
- iVolt Stabilizer Solid-state true digital three-phase stabilizer powered by ARM Cortex 32-bit CPU with no moving parts, offering super-fast response (up to 50x faster than traditional servo motor stabilizers), adjustable correction times of 40-80-120 ms, and >99% efficiency for industrial three-phase applications.
- All New iDVM Stabilizer Fully digital single-phase stabilizer featuring True Digital ARM Cortex 32-bit CPU, Easy-Touch interface and ISFD display, designed for household and small office power protection.
- All New Master Volt FT Stabilizer Digital three-phase stabilizer with ARM Cortex 32-bit CPU, True Digital Servo Motor control with adjustable speed and Soft Brake System, available in 6-1000 kVA capacities for medium to large power applications.
- iDVM Stabilizer Single-phase stabilizer using DC servo motor technology with digital microprocessor control, designed for 24-hour continuous operation with 1-30 kVA capacity for residential and office use.
- Master Volt FT Stabilizer Three-phase stabilizer with independent phase controllers and DC servo motor technology, available in 6-90 kVA capacity for medium to large power applications.
- Master Volt HT Stabilizer High-power three-phase stabilizer with column transformer design and AC servo motor, designed for large industrial power applications from 100-2000 kVA.
- iDVR Stabilizer Relay-based single-phase stabilizer with automatic transformer, 180ms response time, and colorful digital display for household and office use.
- Compact Pro UPS Tower-format online double-conversion UPS with true galvanic isolation transformer, available in 1-20 kVA single-phase and three-phase models for SMB and office protection.
- Master Pro UPS Single-phase online double-conversion UPS with galvanic isolation and fully coated PCBs for harsh industrial environments, with 6-10 kVA capacity for industrial machine protection.
- Multi Net UPS On-line double-conversion UPS with DSP technology and output power factor 0.9, available in 10-200 kVA configurations with parallel redundancy options and up to 98% ECO mode efficiency.
- Galaxy Net UPS High-performance three-phase UPS with DSP technology and galvanic isolation, offering 10-200 kVA capacity and up to 94% battery mode efficiency for data centers and mission-critical applications.
- Galaxy Plus UPS Industrial-grade online double-conversion UPS with galvanic isolation transformer, designed for extreme environmental conditions with capacities from 10-400 kVA in both 3-phase/1-phase and 3-phase/3-phase configurations.
- Lite Pro UPS Line-interactive UPS with built-in AVR stabilizer for home and small office use, capacities 400-2000 VA.
- Socket Dual UPS Compact standby/offline UPS with 6 output sockets and surge protection for home appliances and computers, available in 350-800 VA capacities.
- Pure Sinewave Inverter Pure sinewave DC-to-AC inverter using DSP driver technology with built-in multistage smart battery charger up to 90 Amp, available from 1000W to 6000W capacities with >95% line mode efficiency and 300% surge capacity for 20 seconds.
- Centrado Transformer Range of electrical transformers under the Centrado brand including distribution (25-10,000 kVA), auto (1-1000 kVA), isolation, rectifier (500-10,000 Amp), and starting transformers (3-1500 HP), produced using high-quality copper with enamel insulation and IEC compliance.
- ViewPower UPS Management Software Remote UPS monitoring and management software enabling centralized control of multiple UPS units over LAN/Internet with power analysis graphs, event statistics, scheduled shutdown, multi-language support (Windows, Linux, Mac), and ViewPower Pro enterprise version supporting up to 1000 UPS units with SNMP/Modbus card integration.
Quantifiable outcome
- iVolt stabilizer achieves >99% efficiency with correction times of 40-80-120 ms (adjustable)
- +4 more outcomes
Companies that use Emmerich
Customer profileSegments5 records
Ideal customer profiles5 records
Emmerich technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Emmerich partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Mean WellcoreMean Well is a power supply component supplier whose dedicated power supply units are used in Emmerich's All New iDVM and All New Master Volt FT stabilizers. Mean Well power supplies provide high efficiency, long life, and stable DC voltage output for controller boards and servo motors, with a wide input range of 88-264 Vac.
- CentradocoreCentrado is a transformer brand sold by PT. Sentra Power Nusantara alongside Emmerich products. Centrado leads the transformer product category with distribution transformers (25 KVA to 10,000 KVA), auto transformers (1-1000 KVA), isolation transformers, rectifier transformers (500-10,000 Amp), and starting transformers (3-1500 HP). Centrado transformers are produced using high-quality copper with enamel insulation and comply with IEC standards.
- Riello AroscoreRiello Aros (Italian UPS manufacturer) products are distributed by PT. Sentra Power Nusantara in Indonesia. The Riello UPS product line includes iPlug (600-800 VA), iDialog (400-1600 VA), Sentinel Pro (700-3000 VA), Sentinel Dual (3.3-10 kVA), Sentinel Power (5-10 kVA), Sentinel Power Green, Multi Sentry (10-200 kVA), Master MPS (10-800 kVA), Master HP (100-600 kVA), and Multi Guard (15-120 kVA) series.
- ARM HoldingscoreARM Holdings is the licensor of the ARM Cortex 32-bit CPU Core chip technology used in Emmerich's True Digital stabilizers (iVolt, All New iDVM, All New Master Volt FT). The ARM Cortex chip provides high-speed memory and processing capability for voltage sampling and servo motor control in Emmerich power stabilizers.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Emmerich competitors and assessment
Company assessmentBroad incumbents
- ABB: Global electrical equipment leader offering transformers, UPS, and power protection products for utility and industrial customers. Comparable on the Centrado transformer product line and industrial UPS, but operates at vastly larger scale.
- Legrand: Global electrical and digital building infrastructure provider offering UPS (Keor) and power distribution products. Comparable UPS portfolio with industrial-grade offerings in similar capacity ranges to Emmerich's Galaxy and Multi Net series.
- Schneider Electric: Global leader in UPS (Galaxy, Easy, Smart-UPS), voltage conditioning, and power distribution across residential, commercial, and industrial segments. Comparable broad portfolio but operates at much larger scale across multiple geographies.
- Delta Electronics: Taiwan-based power electronics manufacturer offering UPS, inverters, and power conversion products with strong Southeast Asia presence. Comparable technology focus on DSP-controlled UPS and inverters, and competes in similar capacity ranges.
- Eaton: Global power management company with comprehensive UPS product line (5P, 9PX, 93PM, Power Xpert) targeting data centers and industrial customers. Comparable technology portfolio (online double-conversion, transformer-based UPS) at significantly larger scale.
- Vertiv: Data center-focused UPS and power infrastructure provider (Liebert series) with strong presence in industrial UPS up to several MVA. Comparable in mission-critical UPS segment where Emmerich's Galaxy Plus (10-400 kVA) competes.
Direct peers
- Socomec: French power quality specialist offering UPS, voltage stabilization, and power conversion products for industrial and data center customers. Directly comparable technology stack (online double-conversion UPS, power conditioning) and similar customer verticals.
- Salicru: Spanish specialist in voltage stabilizers, UPS, and power conditioners with similar True Digital/active technology approach. Closely comparable as a focused power quality equipment manufacturer competing in the same stabilizer and UPS product categories.
- Riello Aros: Italian UPS manufacturer whose products (iPlug, Sentinel, Multi Sentry, Master MPS series) are distributed by Emmerich/PT Sentra Power Nusantara in Indonesia. Directly comparable as a UPS specialist serving overlapping customer segments in industrial and data center applications.
Emerging players
- Kehua Tech: Chinese UPS and power electronics manufacturer expanding into Southeast Asia with cost-competitive UPS, inverters, and energy storage products. Comparable product portfolio targeting similar industrial and infrastructure customers with price-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Emmerich social profiles
Digital presenceEmmerich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emmerich leadership team
Management profileNumber of profiles
Emmerich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emmerich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emmerich
What does Emmerich do?
Emmerich (PT. Sentra Power Nusantara) designs, manufactures, and distributes electric power protection equipment including voltage stabilizers, online double-conversion UPS systems, electrical transformers, and pure sinewave inverters. Products span residential (1-30 kVA) to industrial/data-center (up to 400 kVA) capacities and are sold in Indonesia with a 2-year official warranty and nationwide service center support.
Is Emmerich a public or private company?
Emmerich is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emmerich founded?
Emmerich was founded in 2008. It employs 11 to 50 people.
Where is Emmerich based?
Emmerich is headquartered in Jakarta, Indonesia, in the Asia region.
How does Emmerich make money?
One revenue line is on record: hardware Product Sales.
Who are Emmerich's main competitors?
Broad incumbents on record are ABB, Legrand, Schneider Electric, Delta Electronics, Eaton and Vertiv. Direct peers are Socomec, Salicru and Riello Aros. Kehua Tech is listed as an emerging player.
Does Emmerich have an API?
No public API is recorded for Emmerich.
What industry is Emmerich in?
Emmerich's product category is Power Quality Equipment. Its primary akta.pro industry code is HDACAJAD, Power Conditioners & Voltage Regulators, with a secondary code of HDABAKAA, Power Distribution & Switchgear (UPS, PDUs, Busway). Its NAICS code is 335311 and its SIC code is 3612.