Korea Marketing Forum

What Korea Marketing Forum does

Korea Marketing Forum (한국마케팅포럼) is a privately-held South Korean corporation founded in 2016 and headquartered in Anyang-si, Gyeonggi Province. The company's core business is the operation of annual brand evaluation and award ceremony programs for Korean enterprises and brands. It runs eight distinct annual award products — including 대한민국 우수브랜드대상, 한국브랜드선호도1위, 대한민국 소비자만족도1위, 고객만족브랜드대상, 대한민국 베스트브랜드대상, 대한민국 브랜드 어워즈, 대한민국 브랜드만족도1위, and 대한민국 소비자 만족 대상 — which evaluate brands through multi-stage processes combining consumer surveys, expert judging, and public document review.

The business is event-driven and partnership-anchored. Korea Marketing Forum co-organizes its award programs with major Korean media outlets — most prominently Korea Economic Daily/한경BUSINESS and JoongAng Ilbo, with prior involvement from Kookmin Ilbo and Chosun Ilbo — which provide co-hosting, editorial coverage, and venue hosting at Seoul hotels (e.g., The Riverside Hotel in Gangnam, Ramada Hotel in Samsung-dong). Customer segments include Korean enterprises and brands across cosmetics, health, education, food, services, and other consumer-facing industries, as well as local government entities and, indirectly, Korean consumers who use the rankings as purchase guidance.

The company makes money through corporate participation fees for award and evaluation programs and through consulting services offered via the website's enterprise inquiry channel. Pricing is not publicly disclosed. The technology footprint is minimal — website hosting and maintenance are outsourced to (주)쓰리애니아이앤시 — and no proprietary technology, AI/ML capability, mobile app, or API is referenced in the source material. The company is led by Representative Director Yoo Jin-kwon (유진권) and operates as an independent entity with no disclosed venture, private equity, or parent-company backing.

Name

Korea Marketing Forum

Legal name

주식회사 한국마케팅포럼

Website

https://koreamarketingforum.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Korea Marketing Forum is a privately-held South Korean corporation that organizes annual brand and consumer satisfaction award ceremonies, running eight distinct award programs in partnership with major Korean media outlets such as Korea Economic Daily and JoongAng Ilbo to evaluate Korean enterprises across industries.

Ownership category

akta.pro rank

Product category

Brand Evaluation and Marketing Award Services

NAICS

Convention and Trade Show Organizers (56192), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industry

Functional Summits (HR, Finance, IT, Marketing, Procurement, Legal) (THAHAMAJ)

Keywords

• Brand evaluation services
• Consumer satisfaction awards
• Marketing recognition programs
• Corporate brand assessment
• Korean brand rankings

Headquarters

HQ city

Anyang

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Award Ceremony & Evaluation Programs: Companies and brands pay participation fees to enter brand evaluation programs (대한민국 우수브랜드대상, 고객만족브랜드대상, etc.). The company organizes and operates the evaluation process and award ceremonies.
2. Corporate Inquiry & Consulting Services: Provides brand evaluation and marketing-related consulting services to corporate clients through the enterprise inquiry channel on the website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Korea Marketing Forum operates recurring annual brand evaluation and consumer satisfaction award programs for Korean enterprises. The company conducts multi-stage assessments combining consumer surveys, expert panel reviews, and evaluation of official corporate documents, then publishes rankings and hosts award ceremonies for winning brands. Services are delivered in partnership with major Korean media outlets, including Korea Economic Daily (한국경제), JoongAng Ilbo (중앙일보), and Kookmin Ilbo (국민일보).

Product overview

Korea Marketing Forum is a brand evaluation and award organization that operates a portfolio of brand recognition programs. The company manages eight distinct brand award products: 대한민국 우수브랜드대상 (Korea Excellent Brand Award), 한국브랜드선호도1위 (Korea Brand Preference No. 1), 대한민국 소비자만족도1위 (Korea Consumer Satisfaction No. 1), 고객만족브랜드대상 (Customer Satisfaction Brand Award), 대한민국 베스트브랜드대상 (Korea Best Brand Award), 대한민국 브랜드 어워즈 (Korea Brand Awards), 대한민국 브랜드만족도1위 (Korea Brand Satisfaction No. 1), and 대한민국 소비자 만족 대상 (Korea Consumer Satisfaction Award). These programs evaluate brands across industries through consumer surveys, expert reviews, and official document assessments, providing recognition for brand excellence and consumer satisfaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Korea Excellent Brand Award (대한민국 우수브랜드대상) Annual brand excellence award program that evaluates Korean enterprises through consumer surveys, expert reviews, and official corporate document assessment, publishing rankings of brands deemed excellent across participating categories. The program is intended for Korean companies and brand owners seeking third-party validation of brand performance for use in marketing and PR.
• Korea Brand Preference No. 1 (한국브랜드선호도1위) Annual award program identifying brands ranked first in consumer preference within their respective categories, based on consumer survey-driven evaluation. Targets Korean enterprises seeking category-leader status for marketing leverage.
• Korea Consumer Satisfaction Award (대한민국 소비자 만족 대상) Annual award recognizing Korean brands that achieve top consumer satisfaction scores in their category, evaluated through consumer surveys, expert panels, and review of official corporate materials. Serves Korean enterprises seeking consumer-trust signaling.
• Korea Consumer Satisfaction Index No. 1 (대한민국 소비자 만족지수 1위) Quantitative consumer satisfaction index program that ranks Korean brands first within category on a satisfaction index, derived from consumer survey data and expert review. Aimed at Korean enterprises that want to publicize satisfaction-index leadership.
• Korea Brand Awards (대한민국 브랜드 어워즈) Annual brand recognition program combining consumer, expert, and document-based assessment to certify leading Korean brands across multiple categories. Designed for Korean enterprises seeking comprehensive brand certification.
• Korea Brand Satisfaction No. 1 (대한민국 브랜드만족도1위) Annual ranking of Korean brands achieving the top brand satisfaction score in their category, evaluated through consumer and expert assessment. Targets brands seeking leadership positioning in satisfaction metrics.
• Customer Satisfaction Brand Award (고객만족브랜드대상) Annual award program recognizing Korean brands demonstrating strong customer satisfaction outcomes through multi-stage evaluation. Aimed at brands seeking consumer-facing satisfaction credentials for marketing use.
• Korea Best Brand Award (대한민국 베스트브랜드대상) Annual best-brand certification program evaluating Korean brands across consumer, expert, and corporate-document criteria to designate category-leading best brands. Targets Korean enterprises seeking top-tier best-brand recognition.

Quantifiable outcome

• Over 400 brands evaluated per year in recent programs
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• 조선일보 (Chosun Ilbo)minorGTM or Marketing Partner · 1 January 2017Chosun Ilbo sponsored the 2017 Korea Consumer Satisfaction No. 1 award program organized by Korea Marketing Forum.
• 한국경제 (Korea Economic Daily) / 한경BUSINESScoreGTM or Marketing Partner · 1 January 2016Korea Economic Daily's 한경BUSINESS magazine co-organizes multiple award programs with Korea Marketing Forum, including 대한민국 브랜드 어워즈, 대한민국 우수브랜드대상, 한국 브랜드 선호도 1위, and others. The media outlet provides editorial coverage and event hosting.
• 중앙일보 (JoongAng Ilbo)coreGTM or Marketing Partner · 1 January 2016Central Daily News (JoongAng Ilbo) sponsors the 대한민국 소비자만족도 1위 and 대한민국 소비자만족도 1위 award programs, providing endorsement and media coverage for the awards.
• 국민일보 (Kookmin Ilbo)minorGTM or Marketing Partner · 1 January 2016Kookmin Ilbo previously hosted and sponsored Korea Consumer Satisfaction Award programs with Korea Marketing Forum as the organizing body.
• 한국경제매거진 잡앤조이 (Korea Economic Magazine Job&Joy)coreGTM or Marketing Partner · 1 January 2016Koreamarketingforum operates the 고객만족브랜드대상 award program jointly with 한국경제잡앤조이 magazine, with the award targeting younger consumer demographics.
• 한국경제매거진 JOB&JOYcoreGTM or Marketing Partner · 1 January 2016Koreamarketingforum operates the 고객만족브랜드대상 and 대한민국 베스트브랜드대상 programs with JOB&JOY, targeting young consumer demographics.

Scale indicators16 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brand Finance: Global brand valuation and strategy consultancy that publishes widely cited brand rankings (e.g., Global 500, country-specific reports). Directly comparable as a third-party brand evaluation and ranking business with media co-branded publications.
• Interbrand: Global brand consultancy producing Best Global Brands rankings and brand valuation services. Comparable as a brand evaluation, ranking, and consulting firm operating across multiple geographies.

Regional players

• Korean Management Association (KMA, 한국경영협회): Korean business association that runs management excellence awards, brand programs, and corporate recognition events. Comparable as a domestic organizer of corporate recognition/award ceremonies with multi-decade program history.
• ACSI - American Customer Satisfaction Index: US-based national benchmark for consumer satisfaction across industries and brands. Comparable as a methodology-driven consumer satisfaction measurement and brand ranking organization, though operating in a different geography and as a non-profit.
• Korean Standards Association (KSA, 한국표준협회): Korean standards body that runs KS quality marks, brand certification programs, and various industry awards. Comparable as a domestic Korean organization that conducts structured brand/quality evaluations and recognition programs.
• JCSI - Japanese Customer Satisfaction Index: Japan's leading consumer satisfaction benchmarking organization, producing industry-level satisfaction indices. Comparable as a regional consumer satisfaction measurement and brand ranking body, though structured as an industry consortium rather than a commercial organizer.

Others

• Korea Consumer Agency (KCA, 한국소비자원): Government quasi-agency that conducts consumer satisfaction surveys, product evaluations, and brand trust research. Comparable in that it produces objective third-party brand and consumer satisfaction assessments, though as a public body rather than a commercial award organizer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korea Marketing Forum