Faby Fruchtgrosshandel

What Faby Fruchtgrosshandel does

Faby Fruchtgrosshandel GmbH & Co. KG is a fourth-generation, family-owned German fruit wholesale and grower headquartered in Steinkirchen in the Alte Land region — the largest contiguous fruit-growing area in Northern Europe. Founded in 1898, the company operates an integrated value chain spanning cultivation on more than 1,000 hectares (own farm and partner growers), mechanical picking, modern color- and size-based sorting with a water-based gentle-handling system, temperature-controlled cold storage, specialized packaging, and a refrigerated truck fleet delivering across Germany and into Europe. Up to 400 varieties of regional fruit, vegetables, tropical produce, exotics, dried fruit, and nuts are offered.

The business serves five B2B customer segments — retail stores, gastronomy and HoReCa, wholesale traders, chain stores, and weekly market vendors — through two primary go-to-market channels. The first is a 1,200+ sqm physical stand at the Bremen wholesale market, open six days per week from 2-3 AM, which functions as the main customer-acquisition and relationship surface. The second is direct delivery via the company's refrigerated fleet, with full-service commissioning (custom pallet assembly per store) for multi-location chain customers. Pricing is quote-based and negotiated bilaterally; revenue is generated on transaction-based wholesale terms plus professional-services fees for commissioning.

The technology stack is industrial rather than digital: sorting lines, water-handling systems, multi-temperature cold storage, refrigerated logistics, and electronic employee time recording. Compliance is anchored by IFS Wholesale Plus and IFS Logistics certifications (2025-2026), QS certification (2026-2028), and EU Organic certification (2026-2027). The company is a member of the Züchtungsinitiative Niederelbe (ZIN) breeding initiative, giving it upstream access to new apple varieties and cultivation research in the Lower Elbe region. Management consists of three Managing Directors (Geschäftsführer): Peter Faby and his sons Heiko and Jürgen Faby.

Name

Faby Fruchtgrosshandel

Legal name

Faby Fruchtgroßhandel GmbH & Co. KG

Website

https://fabyfrucht.de

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

51–100 employees

Short description

Faby Fruchtgrosshandel is a fourth-generation, family-owned German fruit grower and B2B wholesaler based in Steinkirchen in the Alte Land region, serving retail, gastronomy, chain stores, and market vendors through its Bremen wholesale market stand and refrigerated delivery fleet across Germany and Europe.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Retail Program / Category-Managed Produce Wholesale (Grocery-Focused) (AFAIACAJ)

Keywords

• Fruit wholesale distribution
• Fresh produce supply
• Cold chain logistics
• Fruit cultivation services
• Wholesale market operations

Headquarters

HQ city

Steinkirchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fruit and Vegetable Wholesale: Wholesale of fresh fruits and vegetables including regional produce from own cultivation, imported tropical fruits, exotics, dried fruits and nuts. Sales conducted through wholesale market stand (Bremen) and direct delivery to customers throughout Germany and Europe.
2. Full-Service Commissioning: Commissioning and order picking services for customers with multiple store locations, assembling customized pallets

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Faby Fruchtgrosshandel is a family-owned fruit wholesale business that cultivates, sorts, stores, packages, and distributes fresh fruits and vegetables. The company operates its own wholesale market stand in Bremen and delivers directly to retail, gastronomy, chain store, and reseller customers throughout Germany and Europe via its own refrigerated truck fleet. The integrated value chain covers fruit cultivation on over 1,000 hectares, precision sorting, temperature-controlled cold storage, customized packaging, multi-store commissioning, and cold-chain delivery.

Product overview

Faby Fruchtgrosshandel is a family-owned fruit wholesale business offering an integrated service portfolio spanning the entire fruit supply chain. The core offering consists of fruit cultivation (Obstanbau), sorting, storage/cooling, packaging, commissioning, and logistics/fleet services. The company operates wholesale market stands in Bremen with up to 400 product varieties. Their product ecosystem is organized as a unified service offering where each service (cultivation, sorting, storage, packaging, commissioning, and logistics) builds upon the previous to provide end-to-end fresh fruit solutions for retail, gastronomy, and resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit Cultivation (Obstanbau) Integrated fruit cultivation producing apples, pears, cherries, strawberries, blueberries, blackberries, raspberries, currants, plums, and gooseberries on over 1,000 hectares across the company's own farm and partner growers in the Alte Land region. Serves as the upstream supply source for the company's wholesale operations.
• Fruit Sorting (Sortierung) Post-harvest sorting service using modern color- and size-grading machines combined with a waterway handling system that minimizes fruit damage. Used by the company to prepare own-grown and partner-grown fruit for wholesale distribution.
• Cold Storage (Lagerung/Kühlung) Temperature-controlled cold storage rooms operated at different temperatures to maintain ideal climatic conditions for each fruit type until delivery. Used to preserve freshness between harvest/release and shipment to wholesale customers.
• Packaging (Verpackung) Specialized packaging solutions covering wooden crates, cardboard boxes, paper bags, and nets in various formats for product protection, storage, and transportation. Used to prepare fruit for retail, gastronomy, and chain store customers.
• Commissioning (Kommissionierung) Order-picking and commissioning service for multi-location customers that assembles customized pallets tailored to each store's requirements. Used by retail chains and other high-volume buyers to receive location-specific assortments in a single delivery.
• Refrigerated Transport and Logistics (Logistik/Fuhrpark) Refrigerated truck delivery service that transports fresh produce to customers throughout Germany and into European export markets. Uses the company's own fleet with modern cooling systems to ensure freshness during transit.
• Bremen Wholesale Market Stand (Großmarkt Bremen) Wholesale market stand at the Bremen wholesale market operating over 1,200 sqm and open 6 days per week (Monday to Saturday) from 2-3 AM. Offers up to 400 seasonal varieties including domestic fruits and vegetables, tropical fruits, exotics, dried fruits, and nuts to retail, gastronomy, and reseller customers.

Quantifiable outcome

• Early morning access from 2-3 AM allows wholesale customers to receive fresh produce before market opening

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Züchtungsinitiative Niederelbe (ZIN)coreStrategic or Co-development PartnerFaby is a member of the ZIN breeding initiative, contributing to fruit variety development and cultivation research in the Lower Elbe region. This partnership enables access to new apple varieties and advanced cultivation techniques.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elbe-Obst Erzeugerorganisation r.V. A fruit producer cooperative also based in the Alte Land / Lower Elbe region, marketing apples and other fruits from member growers. Operates as a direct regional competitor in apple cultivation and wholesale, sharing the same geographic growing area and customer base as Faby.
• Fruchtimport van Wylick GmbH: German fresh fruit importer and wholesaler based at the Frankfurt wholesale market, supplying exotics, citrus, and tropical fruits to German retailers and food service. Comparable in wholesale market presence, fresh fruit assortment, and customer types, with overlap in tropical and exotic fruit categories.
• SanLucar Group: Premium fruit brand headquartered in Germany with operations in Spain, South Africa, and beyond, focused on high-quality fresh fruit supply to European retail. Comparable to Faby in serving German retail and HoReCa with branded premium fruit, with similar value-chain integration from cultivation to wholesale.

Broad incumbents

• Greenyard NV: Belgian-listed global market leader in fresh, frozen, and prepared fruits and vegetables, supplying European retailers with full-service produce solutions. Comparable to Faby in B2B fresh produce distribution, value-added services, and European logistics, though at vastly greater scale and breadth.
• Dole plc (Total Produce): Global fresh produce giant formed by the merger of Total Produce and Dole, supplying fresh fruits and vegetables across Europe, North America, and beyond. Represents the largest end of the wholesale fresh-produce value chain that Faby operates within, including European retail and HoReCa channels.
• Landgard eG: Germany's largest producer cooperative for fruits, vegetables, and ornamental plants. Landgard operates wholesale markets, logistics, and serves national retail chains, directly overlapping with Faby's wholesale and cultivation activities but at significantly greater scale and broader geographic coverage.
• Edeka Fruchtkontor GmbH: Central procurement and distribution arm of Edeka, Germany's largest supermarket group, handling fresh produce sourcing and logistics for the Edeka retail network. Represents a major customer-channel competitor for German fresh fruit wholesalers, including in supply to chain stores that Faby also serves.

Regional players

• Frutas Montosa S.L. Spanish vertically integrated producer and exporter of tropical fruits (avocado, mango) and citrus, supplying European retail and wholesale customers. Comparable vertically integrated cultivation-to-wholesale model and European export footprint, though focused on tropical rather than temperate fruits.
• Bayerische Obstzentrale GmbH & Co. KG: Southern German fruit producer cooperative marketing apples, pears, berries, and stone fruit from Bavarian growers to retail and wholesale customers. Comparable regional fruit-wholesale and producer-marketing model, but operating in a different growing region than Faby's Northern German Alte Land base.

Emerging players

• Naturkost Schramm Import-Export GmbH: German organic fruit and produce wholesaler focused on certified organic and Demeter produce, supplying natural food retail and organic specialists. Comparable in certified-organic fruit wholesale and German B2B distribution, with similar customer-segment overlap in organic retail and HoReCa channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fabyfruchtgrosshandel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faby Fruchtgrosshandel