Dinard Emerald Coast Tourism

What Dinard Emerald Coast Tourism does

Dinard Côte d'Émeraude Tourisme is the official intercommunal tourism bureau serving eight communes in the Côte d'Émeraude region of northern Brittany, France — Dinard, Saint-Lunaire, Saint-Briac-sur-Mer, Lancieux, Pleurtuit, Le Minihic-sur-Rance, La Richardais, and Tréméreuc. Structured as a French non-profit association under loi 1901 (SIREN 777 672 197) and founded in 1955, the organization operates with 11–50 employees from its headquarters at 2 Boulevard Féart, Dinard, and serves both leisure travelers seeking coastal, nautical, and cultural experiences and the eight member municipalities that fund and direct its activity. Customers include individual tourists and families, Brittany Ferries and DFDS-arrived international visitors, groups and corporate travelers, and municipal stakeholders.

The core product is a multilingual digital tourism platform — the official website, online ticketing (Billetterie), e-commerce shop (Boutique), live webcams, interactive activity maps, professional and press dashboards (Espace Pro, Espace Presse), and an event calendar — supported by a physical tourism office with extended hours and distributed through partnerships with ferry operators (Brittany Ferries, DFDS), regional public transport (BreizhGo), and an ecosystem of over 40 local water-sports and accommodation providers. The platform is built and hosted by Hiboost (web agency) and OVH (cloud hosting). Real-time visitor services include daily email alerts with weather, tide, and event information during stays.

The revenue model blends public-sector funding from the eight member municipalities with transactional revenue: commissions on accommodation bookings, ticket sales for tours and events (e.g., guided tours, Émeraude Tri Race swimrun with ~1,000 annual participants), shop merchandise, and brochure distribution. Pricing is variable by activity, ranging from free beach access to premium experiences (private cruises from €450, sailing lessons from €6.9). The organization holds the Marque Qualité Tourisme, Destination d'Excellence (Atout France), and Label Destination VTT (French Cycling Federation) certifications, anchoring its brand in Belle Époque heritage and 19th-century sporting traditions.

Name

Dinard Emerald Coast Tourism

Legal name

DINARD CÔTE D'ÉMERAUDE TOURISME

Website

https://dinardemeraudetourisme.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Dinard Côte d'Émeraude Tourisme is the official French non-profit tourism bureau promoting eight communes in northern Brittany, serving leisure visitors with a multilingual digital platform, online ticketing, e-commerce, and physical office services, funded by member municipalities and transactional commissions.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Destination marketing organization
• Tourism information services
• Online travel booking
• Activity ticketing services
• Local tourism promotion

Headquarters

HQ city

Dinard

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tourism Promotion Services: As an intercommunal tourism bureau (association loi 1901), Dinard Côte d'Émeraude Tourisme operates as a destination marketing organization funded by local government contributions and member municipalities. Revenue is generated through ticket sales for tours and activities, commission from accommodation bookings, and shop sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dinard Côte d'Émeraude Tourisme is the intercommunal tourism bureau for the Côte d'Émeraude region in Brittany, France, serving 8 destination communes (Dinard, Saint-Lunaire, Saint-Briac-sur-Mer, Lancieux, Pleurtuit, Le Minihic-sur-Rance, La Richardais, and Tréméreuc). The organization operates a comprehensive multilingual digital platform with online ticketing, an e-commerce shop, webcams, and event calendars, supplemented by a physical tourism office in Dinard providing visitor information, ticket sales, and in-person assistance. Revenue is generated through ticket sales for tours and activities, commissions from accommodation bookings, shop sales, and contributions from member municipalities.

Product overview

Dinard Côte d'Émeraude Tourisme operates a comprehensive tourism platform consisting of the official website as the core product providing visitor information about 8 destinations across the Emerald Coast, supplemented by an online ticketing system (Billetterie) for booking experiences and guided tours, an online shop (Boutique) for brochures and merchandise, live webcams for real-time coastal views, and professional/press dashboards for partners and media. The platform also features an event calendar, email alert services for visitors, and the '8 Paradis d'Émeraude' sub-brand organizing content around the region's 8 destination territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinard Côte d'Émeraude Tourism Official Website

Quantifiable outcome

• Nearly 1,000 athletes participate annually in the Émeraude Tri Race swimrun event
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Brittany FerriesminorChannel Partner/ Reseller/ DistributorFerry operator connecting the UK and Ireland to Saint-Malo, bringing international tourists to the region. Tourists arriving via Brittany Ferries routes from Portsmouth and Plymouth can extend their journey to the Côte d'Émeraude.
• DFDSminorChannel Partner/ Reseller/ DistributorFerry operator offering connections between France and the UK via Saint-Malo-Jersey route, facilitating cross-Channel tourism to the Côte d'Émeraude.
• BreizhGominorChannel Partner/ Reseller/ DistributorRegional public transport company operating bus lines (507, 516, and others) connecting the 8 communes of the Côte d'Émeraude, including routes to Saint-Malo, Dinan, and Dinard, facilitating car-free travel for tourists.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency, which awards the 'Qualité Tourisme' and 'Destination d'Excellence' labels held by Dinard. It is comparable as a French DMO, but operates at the national level, setting the certification and funding frameworks within which local OTs like Dinard operate.
• Comité Régional du Tourisme de Bretagne: The regional tourism development agency for Brittany, of which Dinard Côte d'Émeraude is a sub-destination. It is comparable as a higher-tier DMO that runs marketing campaigns, B2B partner tools, and content platforms across the entire region, competing for the same visitor mindshare but with a larger budget and broader scope.
• Tourist Office of Nice Côte d'Azur: Large metropolitan tourism bureau on the French Riviera. Comparable as a French OT operating a multilingual digital platform, ticketing, and event programming, but at a much larger scale and with a global brand vs. Dinard's regional scope.
• Visit Normandy: Normandy's regional tourism board, comparable as a French regional DMO running a multilingual digital platform, partner network, and event marketing. It is a relevant adjacent rather than direct competitor, since visitor flows and ferry access from the UK historically overlap with Brittany.

Regional players

• Office de Tourisme de Dinan - Cap Fréhel: Intercommunal tourism office of the Dinan - Cap Fréhel area in Brittany, comparable in structure (municipal tourism bureau, booking platform, event calendar) and in target customer (coastal/heritage tourists), but operating in a neighboring area without direct overlap.
• Office de Tourisme de Saint-Malo: The official tourism office of Saint-Malo, the principal gateway city for visitors to the Côte d'Émeraude. It is structurally comparable as a French municipal tourism bureau (OT) with a digital booking platform, physical office, and ticketing for tours/activities, but it serves a larger and more internationally branded destination only a few kilometers from Dinard.
• Office de Tourisme de la Baule - Presqu'île de Guérande: Tourist office for the La Baule/Guérande peninsula on the French Atlantic coast. Comparable as a French coastal tourism bureau with a digital booking engine, event programming, and seasonal leisure tourism focus, but operating in a different geography (Atlantic vs. Channel coast).
• Office de Tourisme de Biarritz: Tourism office for Biarritz on the French Basque coast. Comparable as a French coastal DMO with a long-standing Belle Époque heritage (parallel to Dinard), multilingual platform, and surf/water sports focus. It competes for the same international coastal leisure traveler in a different geography.

Emerging players

• GetYourGuide: Global tours and activities booking platform. Comparable in the booking and ticketing layer that Dinard's Billetterie competes with and feeds into, with a much larger catalog and distribution. It is an indirect competitor for direct bookings of tours and activities on the Côte d'Émeraude.

Others

• VisitScotland: Scotland's national tourism organization. Comparable as an internationally recognized DMO running a multilingual content/booking platform, B2B partner tools, and event marketing. Relevant as a structural benchmark for a destination marketing organization rather than a competing destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4qJjazXkAtadcw38yv5QcQ
• Facebookfacebook.com/DinardEmeraudeTourisme
• Instagraminstagram.com/dinardemeraudetourisme/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinard Emerald Coast Tourism