Pine Rivers Pumas Rugby Union

What Pine Rivers Pumas Rugby Union does

Pine Rivers Pumas Rugby Union Club is a community-based junior rugby club established in 1985 and based at the Les Hughes Sporting Complex in Bray Park, Moreton Bay Region, on Brisbane's Northside. The club serves children aged 3 to 18 across five tiered programs: Little Pumas (ages 3-5, play-based introduction), Tri Tag Rugby (Under 6-7, Rugby Australia's official non-contact format), Rugby XVs Mixed (Under 8-12), Rugby XVs Boys (Under 13-16), and Girls Rugby in XVs and 7s formats (Under 11-18). Its name and blue-and-white colours originate from a 1987 Rugby World Cup training arrangement with Los Pumas, Argentina's national rugby team, with whom the club maintains an ongoing ceremonial relationship.

Name

Pine Rivers Pumas Rugby Union

Legal name

Pine Rivers Pumas Rugby Union

Website

https://pumasrugby.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Pine Rivers Pumas Rugby Union Club is a volunteer-run community junior rugby club in Brisbane's Moreton Bay Region, delivering age-tiered rugby programs for children aged 3 to 18, funded through registration fees, tiered local sponsorships, field hire, and community fundraising.

Ownership category

akta.pro rank

Product category

Community Youth Rugby Programs

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth rugby programs
• Junior rugby club
• Community sports club
• Rugby coaching services
• Amateur rugby union

Headquarters

HQ city

Lawnton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Player Registration Fees: Season registration fees charged to players aged 3-18 participating in various rugby programs (Little Pumas, Tri Tag, Rugby XVs, Girls Rugby)
2. Field Hire: Casual field rental at $50/hour for night-time use with lights. Regular basis bookings available by quotation. Daytime hire is free of charge.
3. Merchandise Sales: Club merchandise including apparel sold through online Square storefront
4. Sponsorship: Tiered sponsorship program including Premier, Platinum, Gold, Silver, Bronze, Post Pads, Apparel, Associate, and Player of the Match sponsorships offering business promotion through jersey branding, website visibility, and event participation
5. Fundraising Events: Annual trivia nights, sausage sizzles at Bunnings, meat tray raffles, and other community fundraising activities throughout the year
6. Canteen Operations: Canteen at Friday night training and home games generating revenue from food and beverage sales, operated by volunteer roster

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pine Rivers Pumas Rugby Union Club is a community-based junior rugby union club delivering age-appropriate rugby programs for children aged 3 to 18 years. Core offerings include Little Pumas (3-5 years play-based introduction), Tri Tag Rugby (U6-U7 non-contact format), Rugby XVs Mixed (U8-U12 full contact), Rugby XVs Boys (U13-U16) and Girls Rugby (U11-U18) in XVs and 7s formats. Supplementary offerings include field hire services at Les Hughes Sporting Complex and branded club merchandise sales.

Product overview

Pine Rivers Pumas Rugby Union Club is a community-based junior rugby club offering age-appropriate rugby programs for children aged 3 to 18 years. The club operates a tiered product portfolio structured by age and format: Little Pumas (3-5 years) for foundational play-based rugby skills, Tri Tag (Under 6-7) as a non-contact introduction, Rugby XVs Mixed (Under 8-12) for full contact, Rugby XVs Boys (Under 13-16), and Girls Rugby (Under 11-18) available in both XVs and 7s formats. The club supplements its core rugby programs with ancillary services including field hire (three fields at Les Hughes Sporting Complex) and branded merchandise sales. Registration is managed through the Rugby Xplorer platform.

Differentiator

Problem solved

Functional benefit

Brands

• Little Pumas: M rugby program for children aged 3 to 5 years, focusing on play-based activities that introduce basic skills of catching, passing, evasion and teamwork.
• Pumas Creek
• Brumbies River

Products and services

• Little Pumas
• Tri Tag Rugby
• Rugby XVs Mixed
• Rugby XVs Boys
• Girls Rugby (XVs and 7s)
• Field Hire
• Club Merchandise

Quantifiable outcome

• Player numbers increased year over year from 2022 to 2024
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Bonny View HotelflagshipGTM or Marketing Partner · 1 January 2026Premier sponsor for 2026 season. Hosted annual Trivia Night fundraising events. Active community supporter of the club.
• Weekend Plumbing CocoreGTM or Marketing Partner · 1 January 2026Platinum sponsor for 2026 season providing financial support and business promotion through club communications.
• The OCD GuyscoreGTM or Marketing Partner · 1 January 2026Platinum sponsor for 2026 season.
• Custom LithiumminorGTM or Marketing Partner · 1 January 2026Post Pads sponsor for 2026 season.
• Zarraffa's Coffee LawntonminorGTM or Marketing Partner · 1 January 2026Player of the Match sponsor for 2026 season.
• Rugby AustraliacoreStrategic or Co-development Partner · 1 January 2026National governing body providing official Tri Tag Rugby program, codes and policies, child safeguarding framework, and Rugby Xplorer registration platform.
• Brisbane Junior Rugby Union (BJRU)coreStrategic or Co-development Partner · 1 January 2026Regional governing body providing resources, representative player pathways, and competition organization for junior rugby in Brisbane region.
• Queensland RedsminorGTM or Marketing Partner · 1 January 2026Super Rugby franchise whose players (Joe Brial, Matt Gibbon, Josh Flook, Ryan Smith) attended club presentation days to celebrate achievements with junior players.
• Albany Creek Rugby ClubcoreStrategic or Co-development Partner · 1 January 2023Combined forces with Albany Creek to create Pumas Creek (U13) and Brumbies River (U15) girls Rugby 7s teams. Also collaborated for boys teams (U13, U14) enabling both clubs to maintain viable team numbers. Training together worked well due to geographic proximity.
• Everton Park Rugby ClubcoreStrategic or Co-development Partner · 1 January 2023Partnered to enable U12 players to play on combined team while remaining registered Pumas players. This collaboration allowed retention of older age group players and boosted numbers for Everton Park.
• Union Argentina de Rugby (Los Pumas)coreStrategic or Co-development Partner · 1 January 1987Historical partnership established when Los Pumas (Argentina National Team) used the club's playing fields for training during the 1987 Rugby World Cup. Club name and colors derived from this relationship. Club members invited to run onto field with Los Pumas at Suncorp Stadium test match in 2019 and formed guard of honour in 2021.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Everton Park Rugby Club: Adjacent Brisbane northside rugby club partnered with Pine Rivers Pumas for combined U12 team. Operates as a community volunteer-driven junior rugby club in the same geographic region.
• Brothers Rugby Club Brisbane: One of Brisbane's largest community rugby clubs operating junior and senior programs. Directly comparable as a multi-age, community-led rugby union club competing in the same Brisbane Junior Rugby Union competition.
• Albany Creek Rugby Club: Neighboring Brisbane northside rugby club with which Pine Rivers Pumas has formal combined team partnerships for U12-U15 age groups. Most direct operational comparable given shared player pathways.
• Easts Rugby Club Brisbane: Established Brisbane community rugby club with junior pathways. Operates similar age-tiered programs and competes in the same BJRU competition as Pine Rivers Pumas.
• Wests Rugby Club Brisbane: Brisbane-based community rugby union club offering junior participation programs in the same metropolitan catchment. Comparable volunteer-run operating model and tiered junior age groups.

Broad incumbents

• Queensland Reds: Professional Super Rugby franchise affiliated with Rugby Australia that provides the broader competitive ecosystem. Players attend Pine Rivers Pumas presentation days, illustrating the pathway from community club to professional rugby.
• Brisbane Junior Rugby Union (BJRU): Regional governing body organizing Brisbane junior rugby competitions and representative pathways. Directly oversees the competitive framework in which Pine Rivers Pumas teams participate.
• Rugby Australia: National governing body that provides the Tri Tag Rugby program, child safeguarding framework, and Rugby Xplorer registration platform that Pine Rivers Pumas operates under. Sets the rules and structure for all junior rugby clubs.

Regional players

• Gold Coast Rugby Club: Regional Queensland community rugby club with junior programs serving children and teens. Comparable community-led operating model though based in Gold Coast rather than Brisbane Northside.
• Sunnybank Rugby Club: Large Brisbane-area community rugby club with strong junior participation programs. Operates in a different Brisbane catchment but similar volunteer-based, age-tiered junior club model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pineriverspumas
• Instagraminstagram.com/pineriverspumasrugby
• LinkedInlinkedin.com/company/pine-rivers-pumas-rugby-union-club-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Rivers Pumas Rugby Union