Mad River Woodworks

What Mad River Woodworks does

Mad River Woodworks is a privately held custom woodworking and general construction firm headquartered at 1499 10th Street in Arcata, California, operating in Humboldt County. The business was acquired in 2023 by co-founders Daniel Jones and Shawnee Alexandri from retiring owner Tim Thornton, consolidating a Victorian millwork legacy with a custom door and window line that the founders had established together in 2020. The firm serves a primarily residential customer base of high-end homeowners seeking custom home building, historic Victorian and Craftsman-style restoration, kitchen/bath/deck remodels, ADU construction, and exact-fit windows and doors, with a secondary segment of local commercial clients undertaking restoration projects.

The company's core technical capability is centered on traditional Victorian-era millwork craftsmanship combined with a proprietary library of hundreds of historic profile knives and the ability to fabricate custom knives for unique architectural shapes. Production uses predominantly recycled old growth redwood alongside mahogany and cedar, enabling replication of historic elements such as corbels, balusters, mill posts, and crown molding while meeting current building codes. Custom windows and doors are built to exact structural specifications rather than standard manufactured increments, and the firm collaborates with local artists on stained glass installations and offers specialty builds such as custom backyard saunas.

Revenue is generated through project-based, custom-quoted engagements spanning millwork fabrication, window and door sales, and full-service general contracting from planning and permitting through construction execution. The go-to-market motion is direct and sales-led: customers reach out through the company website intake form, email, or phone, and each project is individually scoped and quoted. Geographic reach is bifurcated — construction services are concentrated in Humboldt County and surrounding Northern California, while custom millwork products are shipped worldwide. The business operates with no institutional investors, no parent company, and relies on a small team led by the two co-founders, with a marketing footprint limited to the company website, project galleries, and Instagram accounts.

Name

Mad River Woodworks

Legal name

Mad River Woodworks

Website

https://madriverwoodworks.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Mad River Woodworks is a privately held Arcata, California-based custom millwork and general construction firm specializing in Victorian-era architectural elements, exact-fit windows and doors, and full-service residential builds using recycled old growth redwood, serving primarily Humboldt County homeowners with worldwide millwork shipping.

Ownership category

akta.pro rank

Product category

Custom Millwork & Construction Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Window and Door Manufacturing (321911), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

akta.pro secondary industries

Finish Carpentry & Trim Repair (Baseboards, Crown, Casing) (HSAGABAA), Planing Mills & Lumber Surfacing (IMAMABAE)

Keywords

• Custom millwork services
• Custom windows doors
• Victorian millwork fabrication
• General construction services
• Historic restoration carpentry

Headquarters

HQ city

Arcata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Millwork: Custom Victorian millwork including corbels, balusters, mill posts, crown molding, and custom architectural elements. Products are custom-designed and shipped worldwide. Revenue is project-based, one-time with custom pricing.
2. Custom Windows & Doors: Custom-designed, built, and fitted windows and doors. Includes front doors, bi-folds, lift and slides, overhead doors, and insulated windows. Often mixed wood designs using mahogany, cedar, and redwood.
3. General Construction Services: Full-service construction from planning and permitting through construction execution and custom finishing. Services include project planning, permitting, subcontractor management, construction execution, quality control, and inspections.
4. Stained Glass Collaboration: Collaboration with local artists to create stunning stained glass windows, adding premium custom elements to window and door projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mad River Woodworks is a custom woodworking and construction company based in Arcata, California, specializing in custom Victorian millwork (corbels, balusters, mill posts, crown molding), custom-designed redwood windows and doors, and full-service general construction including custom home building, remodels, and ADU construction. The company primarily uses recycled old growth redwood, along with mahogany and cedar, and is one of the few shops in the country with a library of hundreds of Victorian-era millwork profile knives plus custom knife fabrication capability.

Product overview

Mad River Woodworks offers a comprehensive suite of custom woodwork and construction services centered around three core offerings: General Construction (full-service contracting for custom homes and commercial buildings), Custom Windows & Doors (custom-designed redwood windows and doors with historic replication and specialty hardware), and Custom Victorian Millwork (Victorian-era architectural elements including corbels, balusters, mill posts, and crown molding). The company specializes in working with recycled old growth redwood from Humboldt County and also works with Mahogany and Cedar. Additional services include kitchen/bath/deck remodeling, ADU construction, custom backyard saunas, and stained glass window collaboration with local artists. The business operates as a unified custom door & window branch combined with general construction capabilities, with a catalog available via Google Drive.

Differentiator

Problem solved

Functional benefit

Products and services

• General Construction Full-service general contracting covering the entire construction process from planning and permitting through construction execution and quality control, including custom home building, remodels, additions, ADU construction, and commercial projects for clients in Humboldt County and surrounding Northern California.
• Custom Windows & Doors Custom design, build, and installation of redwood windows and doors, including historic replication, insulated windows, and specialty configurations such as bi-folds, lift-and-slide, and overhead doors, built to exact structural specifications rather than generic quarter-inch increments.
• Custom Victorian Millwork Specialized Victorian-era architectural millwork including corbels, balusters, mill posts, and crown molding, replicated from historic samples using a library of hundreds of matching profile knives, with custom knife fabrication for unique wood shapes; products can be shipped worldwide.
• Custom Backyard Sauna Custom-built backyard saunas featuring redwood construction and tailored design as part of the company's custom woodworking portfolio.
• Kitchen, Bath & Deck Remodel Complete renovation services for kitchens, bathrooms, and decks including custom woodwork and finishing for residential clients.
• Additional Dwelling Unit (ADU) Construction & Finishing Construction and finishing services for additional dwelling units, from foundation to completion, delivered as a standalone service offering.
• Stained Glass Windows Custom stained glass windows created in collaboration with local artists, adding premium custom elements to window and door projects.

Quantifiable outcome

• Custom windows and doors built to exact structure specifications, unlike manufactured windows limited to quarter-inch increments
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Marvin Windows and Doors: Premium custom wood window and door manufacturer serving residential and historic restoration markets. Comparable custom-craftsmanship positioning with a wide product portfolio, including specialty shapes and historic replication.
• Kolbe & Kolbe Windows & Doors: Family-owned manufacturer of custom wood and wood-clad windows and doors. Highly comparable custom-craftsmanship positioning, broad custom wood product line, and similar focus on made-to-spec residential projects for high-end and historic applications.
• Sierra Pacific Windows: Family-owned custom wood window and door manufacturer with strong heritage in Western U.S. markets. Comparable combination of custom wood windows/doors and an emphasis on premium materials, serving similar high-end residential and custom homebuilders.
• Old World Millwork: Custom millwork shops producing period-correct mouldings, doors, and architectural elements. Comparable offerings to Mad River Woodworks' custom Victorian millwork (corbels, balusters, crown) for high-end restoration clients.
• Vintage Millwork & Restoration: Custom architectural millwork shops specializing in historic replication, mouldings, and period-correct wood components. Operates in a directly comparable niche (Victorian/period millwork, custom knives, historic replication) for restoration projects.

Emerging players

• Hurd Windows & Doors: Manufacturer of custom wood and clad-wood windows and doors positioned in the premium, custom-built segment. Overlaps with Mad River Woodworks' custom wood window/door offering, particularly in historic and high-end residential applications.

Broad incumbents

• Andersen Windows & Doors: Largest U.S. window and door manufacturer with extensive custom and stock product lines. Competes for the same custom homebuilder and homeowner buyers but at scale, with broader dealer coverage.
• JELD-WEN: One of the world's largest manufacturers of windows and doors, including wood, composite, and clad lines. Provides a broad-portfolio alternative for buyers seeking custom-looking but mass-produced wood windows and doors.
• Pella Corporation: Major national manufacturer of windows and doors with custom wood lines (e.g., Pella Architect Series). Competes with Mad River Woodworks for custom residential window/door buyers but lacks a dedicated Victorian/historic specialization.

Regional players

• Heritage Restoration / Historic General Contractors: Regional historic restoration general contractors that perform Victorian and Craftsman-style renovations. They compete for the same Humboldt/Northern California-style custom home and restoration buyer but typically without integrated in-house custom millwork and window/door fabrication.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/madriverwoodworks
• LinkedInlinkedin.com/company/beijing-benz-automotive-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad River Woodworks