Partners

What Partners does

Partners Co., Ltd. (株式会社パートナーズ) is a Tokyo-based real estate asset management advisory firm that operates six integrated service lines for individual investors and corporate clients across Japan. Founded in September 2011, the company specializes in investment property transactions: sale brokerage, direct purchase and resale (operating as the sales division of the RENOSY platform owned by parent GA technologies), rental property management, real estate crowdfunding via PARTNERS Funding, insurance consulting, and residential property trading. The firm is positioned as an asset management total advising company, combining proprietary consultant-led advice with digital tools to address structural frictions in Japanese real estate transactions, including information asymmetry, multi-party handoffs, and fragmented ownership support.

The company's product portfolio is anchored by AI-driven property valuation, eKYC-enabled paperless transactions, and Salesforce-based customer relationship management. PARTNERS Funding, launched in May 2019, is a smartphone-based real estate crowdfunding service accepting investments from ¥10,000 with historical 8–15% pre-tax annual distributions and zero principal loss since inception (Vol.39 launched April 2026). AI capabilities are deployed across property valuation (used on the RENOSY marketplace for all listings), customer-property matching based on interest and behavioral data, and contract automation. The firm holds a real estate trading license (MLIT No. 10432), a small-scale crowdfunding permit (Tokyo Governor No. 126), rental housing management registration, and was certified as a DX Certified Business Operator by Japan's Ministry of Economy, Trade and Industry in 2025. Office infrastructure spans Tokyo (headquarters relocated to Roppongi in January 2025), Osaka (opened July 2023), and Fukuoka (opened November 2024).

Revenue is generated primarily through transaction-based brokerage commissions on investment property sales and purchases (governed by legal fee caps under Japan's Building Lots and Buildings Business Act, e.g., 3% + ¥60,000 + tax for transactions over ¥4 million), recurring property management fees (¥3,000/month per unit, promotional ¥1,000/month for the first year), crowdfunding transaction fees, and insurance consulting commissions. The go-to-market blends a direct sales channel for institutional and high-net-worth clients with a product-led self-service experience on the RENOSY marketplace (handling RENOSY's sales division as outsourced sales partner) and a fully online crowdfunding product for retail investors. The firm became a consolidated subsidiary of GA technologies Co., Ltd. in April 2021, while maintaining operational independence through its own management team and brand. Partners has recorded 13 consecutive years of revenue growth since founding and achieved a 56.9% CAGR between 2021 and 2024, with annual transaction volume exceeding ¥20 billion and over 100 contracts closed per month on average.

Name

Partners

Legal name

株式会社パートNERS (PARTNERS CO., LTD.)

Website

https://partners-re.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Partners Co., Ltd. (株式会社パートナーズ) is a Tokyo-based real estate asset management advisory firm providing investment property brokerage, rental management, crowdfunding, insurance, and residential trading services to individual and corporate investors across Japan via its six-service integrated platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)

Keywords

• Real estate investment
• Property management services
• Real estate crowdfunding
• Investment property brokerage
• Insurance consulting services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. 投資用不動産売却・仲介手数料: 投資用不動産の売却仲介に対する成功報酬。媒介契約に基づき、契約から決済まで専門担当者がサポート。500社以上の法人顧客と個人買主のネットワークを活用し、高額・スピード売却を実現。
2. 投資用不動産販売（ الوسط マージンカット直接取引）: 所有者さまとの直接取引で中間マージンを完全カットした適正価格での販売。所有者さまとの信頼構築を大切にし、価値の下がりやすい物件のみをご提案。
3. 不動産賃貸管理事業: 賃貸管理の月額手数料。高い宿泊率99.7%、家賃値上げ成功率86%等の実績を武器に管理戸数を拡大。2024年度下期管理戸数785戸、契約解除率0.001%。
4. 保険コンサルティング: 個人のライフプラン・リスクマネジメント 및 법인의 사업승계・상속解决方案提供。生命保ario・책임보험 등 다양한 보험商品を取り扱い、長期的な視点で資産運用の成功を支援。
5. 不動産クラウドファンディング（PARTNERS Funding）: -small-scale不动产特定共同事業法に基づくクラウドファンディング。投資家から資金を集め不動産を取得・運用し利益を配当として還元。優先劣後構造を採用し元本割れリスクを低減。
6. 居住用不動産売買: 投資用뿐만 아니라居住用の不動産売買にも対応。土地仕入れからリノベーション까지一貫して対応。1都5県（東京・埼玉・神奈川・千葉・栃木・茨城）が対象エリア。

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Partners is a Japanese real estate investment advisory company that provides integrated services across the full asset management lifecycle: buying and selling investment properties, rental property management, real estate crowdfunding via PARTNERS Funding, insurance consulting, and residential property trading. The company combines human expertise with proprietary AI-driven property valuation tools and direct-from-owner sourcing to eliminate intermediary margins. Operating as a wholly-owned subsidiary of GA technologies, Partners leverages the RENOSY digital platform alongside its own consultant-led sales motion to serve individual investors and property owners across Japan.

Product overview

Partners is a comprehensive asset management advisory company offering an integrated portfolio of six core services: (1) Investment Property Sales via RENOSY platform with AI-powered valuation and extensive buyer networks achieving 2-week sales; (2) Investment Property Purchase providing direct transactions with no intermediary margin targeting premium central Tokyo properties at 99% occupancy; (3) Property Management maintaining 99.7% occupancy with technology-enabled efficiency; (4) Insurance Consulting for life, property, and asset formation; (5) PARTNERS Funding - smartphone-based crowdfunding starting from 10,000 yen with 8-15% returns; and (6) Residential Property Trading with land purchase and renovation services. All services leverage LOVE & TECHNOLOGY philosophy combining human expertise with digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• PARTNERS Funding: Real estate crowdfunding service allowing investment starting from 10,000 yen via smartphone.

Products and services

• PARTNERS Funding (不動産クラウドファンディング) Smartphone-based real estate crowdfunding service enabling investments starting from 10,000 yen (1 unit = 10,000 yen) in urban center properties, with historical target returns of 8-15% annually and zero principal loss since service inception.
• Investment Property Sales (投資用不動産売却事業) DX-enabled property disposal service for investment property owners, providing AI-powered valuation and access to a network of 500+ corporate buyers and individual purchasers. Achieves average 2-week sale turnaround with high-point pricing.
• Investment Property Purchase (投資用不動産販売事業) Direct-from-owner property sales to investors offering premium properties within 5-minute walk from central Tokyo stations, with no intermediary margin and a 99% occupancy rate on managed properties.
• Real Estate Property Management (不動産賃貸管理事業) Rental property management service combining technology efficiency with personalized support, handling tenant acquisition, contracts, repairs, and rent collection with a 99.7% occupancy rate (Partners proprietary, April 2026) and 86% rent increase success rate (latter half of FY2024).
• Insurance Consulting (保険コンサルティング事業) Risk management advisory for individuals and corporations covering life insurance, property damage insurance, and asset formation, providing personalized insurance recommendations and business succession/sale resolution solutions.
• Residential Property Trading (居住用不動産売買事業) Residential property sales and purchase services including land acquisition and full renovation, serving Tokyo, Saitama, Kanagawa, Chiba, Tochigi, and Ibaraki areas for individuals and families seeking homes.

Quantifiable outcome

• 平均2週間での投资用不动产売却実現
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GA technologies（集团）coreStrategic or Co-development Partner · 28 April 2021パートナーズは2021年4月にGA technologiesグループに参画。GA technologiesが雰囲るネット投资用不动产サービスブランド「RENOSY（リノシー）」の売却部門を担当。人間の力とテクノロジーの融合による不动产领域のDX推进を共同推进している。
• RENOSY（GA technologies運営）coreStrategic or Co-development Partnerパートナーズは、RENOSYの不动产売却をはじめとするさまざまな业务を担当。GA technologiesが開發したAI鉴定・收支シミュレーション等のテクノロジーと、パートナーズ的专业知識を融合。不动产の购入・管理・売却をワンストップで提供する，投资用不动产NETサービスの核心事業。
• 神居秒算（Kamiimasangan）coreChannel Partner/ Reseller/ Distributorグループ会社が 운영하는中华圏最大級の日本不动产プラットフォーム。日本不动产的仲介会社と中华圏の投資家を結ぶ独自のプラットフォームで、2022年に累计約450万ページビュー、約110万ユニークユーザーに达した。中国のお客さまへの売却网络として活用。

Scale indicators11 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• ロードスターキャピタル (Roadster Capital): Tokyo-based real estate investment firm offering crowdfunding, asset management, and real estate investment advisory. Comparable to Partners as a direct competitor in Japanese investment property transactions and real estate crowdfunding, serving individual investors seeking direct property exposure.
• グローバル・リンク・マネジメント (Global Link Management): Tokyo-based real estate investment and management firm focused on investment properties for individual investors, with both sales and rental management businesses. Directly comparable to Partners in investment property brokerage, rental management, and the target customer of individual investors.
• クリアル株式会社 (CREAL): Operator of CRE Funding, a Japanese real estate crowdfunding platform offering institutional and individual investors exposure to income-producing properties. Direct competitor to PARTNERS Funding in the regulated Japanese real estate crowdfunding category.
• FJネクスト株式会社 (FJ Next): Tokyo-listed real estate company focused on condominium development for investment and end-user sale, with property management services. Comparable to Partners in investment property supply, management, and individual investor focus.
• ランドネット株式会社 (Landnet): Real estate brokerage with strong investment property focus, leveraging technology platforms for property transactions and serving individual investors. Comparable to Partners in real estate brokerage and digital intermediation of investment property sales.
• プロパティエージェント株式会社 (Property Agent): Tokyo-based real estate developer and broker focusing on investment-grade condominiums, with accompanying property management. Comparable to Partners in the investment property sale-and-management integrated model targeting individual investors.
• 株式会社ファミリーコーポレーション (Family Corporation): Investment property advisory firm focused on helping individual investors build real estate portfolios in Tokyo, offering both buy-side and management services. Comparable to Partners in target customer, value proposition, and integrated advisory sales model.

Broad incumbents

• GA technologies: Parent company of Partners and operator of the RENOSY real estate platform. Comparable as the broader group that provides Partners' technology stack, AI valuation, and the marketplace channel; the most direct reference for understanding Partners' positioning within a publicly listed PropTech ecosystem.
• 東急リバブル (Tokyu Livable): One of Japan's largest real estate brokerages, offering residential and investment property brokerage plus management services across major metros. Comparable to Partners as a broad incumbent operating at much larger scale in overlapping brokerage and management categories.

Emerging players

• OwnersBook: Real estate crowdfunding service operated by SMBC-affiliated entities, allowing individual investors to participate in real estate loans and equity with relatively small minimums. Comparable to PARTNERS Funding in retail-accessible real estate investment products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/partners.co.ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners