What Lux Elements does

Lux Elements (legal entity: LUX ELEMENTS GmbH & Co. KG) is a privately held German specialty manufacturer headquartered in Leverkusen-Opladen that designs, produces, and sells prefabricated polystyrene hard foam construction elements for bathroom, wellness, and spa facilities. The company holds the original 1981 patent for the hard foam support element (LUX ELEMENTS-ELEMENT) — a tileable substrate panel used as a waterproof base for walls and floors in wet environments — and has built its entire product portfolio around this foundational technology. Its offering spans core construction panels (ELEMENT, FLOOR, TEC, TOP, LAVADO), flush-to-floor shower bases with both point and linear drainage (TUB, TUB-LINE), modular and custom wellness room systems (MODUL-ROOM, CONCEPT, RELAX, DECO), and a harmonized set of system accessories (FIX, COL, DRY, ARM, MONT, ADD), with a PLUS custom-manufacturing line for non-standard sizes and shapes.

The business operates a hybrid go-to-market model. Direct sales and factory/warehouse shipments go out from Leverkusen, while international distribution is executed through authorized dealers in nine European countries (Austria, Belgium, France, Great Britain, Italy/South Tyrol, Luxembourg, Netherlands, Switzerland). The website supports six languages and offers an online calculator (luxelements.biz) plus a dedicated private-spa configurator, targeting both professional installers and end-consumers. Pricing is not publicly disclosed and is quote-based, particularly for the PLUS custom line.

Lux Elements is family-owned and managed by the Lux family (Julia Lux as Director, Bianca Lux as Data Protection Officer, with Thomas Lux referenced in the leadership dataset), structured as a GmbH & Co. KG. Recent 2024 developments include a generational leadership transition, the cessation of its own foam production in France (footprint consolidation), and a strategic cooperation with JACKON Insulation by BEWI. Revenue figures are not publicly disclosed; headcount sits in the 101-250 band.

Name

Lux Elements

Legal name

Lux Elements GmbH & Co. KG

Website

https://www.luxelements.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Lux Elements specializes in the construction of panels and shaped parts made of polystyrene for bathroom, wellness, and spa facilities.

Ownership category

akta.pro rank

Product category

Bathroom and wellness construction materials

NAICS

Polystyrene Foam Product Manufacturing (32614), Plastics Plumbing Fixture Manufacturing (326191)

SIC

Plastics Foam Products (3086), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Structural Insulated Panels (SIP) & Foam-Core Composite Panel Manufacturing (IMANAIAK)

akta.pro secondary industries

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO), Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA), Construction Foams & Gap Fillers (PU Foams, Low-Expansion) (IMADAOAM)

Keywords

• Polystyrene construction panels
• Hard foam building materials
• Bathroom waterproofing substrates
• Tileable shower base systems
• Wellness construction elements

Headquarters

HQ city

Leverkusen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Standard Product Sales: Sale of standard hard foam construction elements including construction panels (ELEMENT, FLOOR), shower bases (TUB, TUB-LINE), installation cladding (TEC), bath surrounds (TOP), and washstands (LAVADO).
2. Custom/Special Product Sales (PLUS): Customized and specially manufactured products under the PLUS designation. Sizes, shapes, and thicknesses deviating from standard features are available upon inquiry and custom manufacturing.
3. Wellness System Components: Sale of wellness products including modular room constructions (MODUL-ROOM), individual room constructions (CONCEPT), relaxation elements (RELAX), and decorative elements (DECO).
4. System Components and Accessories: Fastening sets, dowels, technical fixtures, adhesives, sealing materials, reinforcement fabric, and mounting aids.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LUX ELEMENTS designs, manufactures, and sells prefabricated polystyrene hard foam construction elements used as waterproof, tileable substrates for bathrooms, showers, and wellness/spa facilities. The portfolio covers construction panels (ELEMENT, FLOOR), installation cladding (TEC), bath surrounds (TOP), washstands (LAVADO), flush-floor shower bases with point or linear drainage (TUB, TUB-LINE), modular and custom wellness room systems (MODUL-ROOM, CONCEPT, RELAX, DECO), PLUS custom-sized variants, and harmonized system accessories (FIX, COL, DRY, ARM, MONT, ADD).

Product overview

LUX ELEMENTS is a German manufacturer specializing in polystyrene hard foam support elements for bathrooms, wellness facilities, and sanitary installations. The company holds a patent from 1981 for its original hard foam support element technology. Their product portfolio consists of core construction products (ELEMENT, FLOOR, TEC, TOP, LAVADO for walls/floors/cladding), shower systems (TUB for point drainage and TUB-LINE for linear drainage), and wellness solutions (MODUL-ROOM modular systems, CONCEPT custom room constructions, RELAX relaxation products including loungers, benches, niches, and partition walls, plus DECO decorative elements). These products work together as a system: the core ELEMENT and FLOOR panels form the waterproof substrate, TUB/TUB-LINE provide the drainage solutions, RELAX and wellness products enable customized relaxation spaces, and system components (FIX, COL, DRY, ARM, MONT, ADD) ensure proper installation. Custom PLUS versions of all product groups are available with non-standard sizes, shapes, and thicknesses. The company also provides digital tools including an online calculator and spa configurator.

Differentiator

Problem solved

Functional benefit

Brands

• LUX ELEMENTS COL: Adhesives product line under the LUX ELEMENTS brand system.
• LUX ELEMENTS ARM
• LUX ELEMENTS MONT
• LUX ELEMENTS DRY
• LUX ELEMENTS FIX
• LUX ELEMENTS ADD
• LUX ELEMENTS TUB
• LUX ELEMENTS TUB-LINE
• LUX ELEMENTS ELEMENT
• LUX ELEMENTS FLOOR
• LUX ELEMENTS TEC
• LUX ELEMENTS TOP
• LUX ELEMENTS LAVADO
• LUX ELEMENTS MODUL-ROOM
• LUX ELEMENTS CONCEPT
• LUX ELEMENTS RELAX
• LUX ELEMENTS DECO
• LUX ELEMENTS FOAM

Products and services

• LUX ELEMENTS-ELEMENT Construction panel for walls and floors made of polystyrene hard foam, used as a waterproof, tileable substrate in bathrooms and wet areas; the foundational original product of the company.
• LUX ELEMENTS-FLOOR Construction panel specifically designed for underfloor heating applications, providing thermal insulation and tile support in wet areas.
• LUX ELEMENTS-TEC Installation cladding for pipes and wall-mounted constructions, providing concealment and waterproofing in bathroom installations.
• LUX ELEMENTS-TOP Bath surrounds for enclosing and waterproofing bathtub installations.
• LUX ELEMENTS-LAVADO Washstands and washbasin constructions made from hard foam support material, including floating design options.
• LUX ELEMENTS TUB Flush-to-floor shower bases with point drainage, available in various sizes and design variants for tileable installations; includes specialty variants such as TUB-MQ-SET 300, TUB-COMBI, TUB-PUMP, TUB-FINISH, and TUB-H for wooden sub-constructions.
• LUX ELEMENTS TUB-LINE Flush-to-floor shower bases with linear (channel) drainage, featuring integrated drain channels and brushed stainless steel covers; includes TUB-LINE COMBI and TUB-LINE FINISH specialty variants and TUB-LINE H for wooden sub-constructions.
• LUX ELEMENTS-MODUL-ROOM Modular room construction system for wellness facilities, spas, and steam baths including bench seats, floor constructions, door frames, and technical accessories.
• LUX ELEMENTS-CONCEPT Individual room constructions planned and manufactured to customer specifications, including walls, floors, roofs, glass constructions, and technical solutions such as Kneipp and foot baths, pools, and underwater worlds.
• LUX ELEMENTS-RELAX Individual relaxation and wellness products including relaxation loungers, bathtub construction kits, shower design variants (round shower, curved shower), niches, benches, and partition walls.
• LUX ELEMENTS-DECO Decorative elements including concave trims (Hohlkehlen) and curvature elements for aesthetic finishing of wellness installations.
• LUX ELEMENTS-...-PLUS (Custom/Special) Customized and specially manufactured versions of standard products (ELEMENT-PLUS, TEC-PLUS, TOP-PLUS, LAVADO-PLUS, TUB-PLUS, RELAX-PLUS, DECO-PLUS) with non-standard sizes, shapes, and thicknesses, made to inquiry.
• LUX ELEMENTS-FIX Fastening sets and dowels for secure installation of hard foam support elements.
• LUX ELEMENTS COL Specialized adhesives and mortars harmonized for bonding hard foam support elements and tiles.
• LUX ELEMENTS-DRY Sealing filler and sealing tapes for waterproofing connections and joints in wet-area installations.
• LUX ELEMENTS ARM Reinforcement fabric for arming and decoupling tile installations on hard foam substrates.
• LUX ELEMENTS MONT Mounting aids and connection elements for assembling LUX ELEMENTS components.
• LUX ELEMENTS-ADD Technical fixtures including heating, lighting, and sound systems for wellness installations, steam inlets, and installation panels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• JACKON Insulation by BEWIcoreStrategic or Co-development Partner · 1 January 2024LUX ELEMENTS and JACKON Insulation by BEWI have agreed on a cooperation/partnership. JACKON Insulation is a company specializing in insulation products, and this partnership enables collaboration on complementary construction solutions.
• HTSFminorGTM or Marketing Partner · 1 January 2022LUX ELEMENTS and HTSF partnered at the Interbad trade show. HTSF appears to be a distribution or marketing partner for trade show presence and industry events.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• Wedi GmbH: Wedi manufactures XPS-based hard-foam building boards, flush-floor shower elements, and waterproof wet-room systems. It is the most direct competitor to LUX ELEMENTS' ELEMENT and TUB/TUB-LINE products, targeting the same bathroom-construction trade channel with overlapping drainage and panel solutions.
• Schlüter Systems KG: Schlüter-Systems produces waterproofing membranes (KERDI), shower drainage systems (KERDI-DRAIN), and profile/range products for tile wet-room construction. It overlaps directly with LUX ELEMENTS' TUB/TUB-LINE and DRY waterproofing lines and competes for the same tile installer and specifier base in Europe.
• TECE GmbH: TECE supplies pre-wall installation systems, flush plates, and shower drain assemblies for bathroom construction. Its pre-wall and drainage product families overlap with LUX ELEMENTS' TEC installation cladding and TUB/TUB-LINE shower bases, addressing the same European bathroom installation trade.
• JACKON Insulation by BEWI: BEWI (through JACKON Insulation) produces EPS/XPS insulation boards and is now both LUX ELEMENTS' 2024 cooperation partner and a supplier of competing foam substrates. It represents an overlapping foam-board category serving construction and insulation applications across Europe.
• ACO Passavant AG: ACO manufactures drainage systems including bathroom and shower channels (ACO ShowerDrain). Its linear-drainage shower products compete directly with LUX ELEMENTS' TUB-LINE linear shower bases in the European bathroom renovation segment.
• Dallmer GmbH & Co. KG: Dallmer specialises in drainage technology including shower channels and floor drains. Its linear and point drainage products compete directly with LUX ELEMENTS' TUB and TUB-LINE shower bases in the German and broader European market.
• Blb Bathelements / Blanke Systems: Blanke Systems produces tile profile, waterproofing, and shower drain systems for European wet-room construction. It competes with LUX ELEMENTS in shower drains, waterproofing accessories, and related wet-room installation components.

Broad incumbents

• Geberit AG: Geberit is a European sanitary and bathroom installation incumbent offering pre-wall systems, drainage, and piping products. While much larger and broader in scope than LUX ELEMENTS, it competes for the same bathroom installer/specifier and overlaps with LUX ELEMENTS' TEC, TUB, and FLOOR categories.
• Viega GmbH & Co. KG: Viega provides plumbing installation, drainage, and pre-wall systems for residential and commercial bathrooms. Its shower drain and pre-wall ranges overlap with LUX ELEMENTS' shower base and TEC product lines, and it serves the same European professional installer channel.

Regional players

• Sanit / HSK Group (wellness module makers): Sanit manufactures pre-wall elements, bathroom modules, and wellness/spa components primarily for the German-speaking market. It overlaps with LUX ELEMENTS' TEC, MODUL-ROOM, and RELAX product families serving spa and accessible-bathroom installation projects.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/user/luxelementscom
• Facebookfacebook.com/luxelements.leverkusen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lux Elements