Suprima Bakeries

Name

Suprima Bakeries

Legal name

Suprima Bakeries Pty Ltd

Website

https://suprima.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Frozen Dough Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Frozen Food Manufacturing (31141)

SIC

Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Frozen Bakery & Dough Products Wholesale (AFAIAHAD)

Keywords

• Frozen dough manufacturing
• Wholesale bakery supplies
• Frozen bread dough
• Commercial baking ingredients
• Ready to bake dough

Headquarters

HQ city

Minto

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Frozen dough wholesale: B2B wholesale supply of frozen dough products to bakeries, cafes, restaurants, and retailers. Products sold in cartons with minimum order quantities. Revenue generated through product sales to food service businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Suprima Bakeries manufactures pre-made frozen dough products made from scratch in Minto, NSW, snap-freezes them, and delivers them to food service businesses across Australia under a Thaw-Proof-Bake model so customers bake fresh bread, rolls, scrolls, pizza and sweet buns on demand. It also produces a fully baked Grab & Go range (individually wrapped cinnamon scrolls, pizza scrolls, and cheese & bacon rolls) that is stocked in 400+ IGA supermarkets. Core commercial customers are bakeries, cafes, restaurants, supermarket in-store bakeries, and quick service restaurants.

Product overview

Suprima Bakeries is Australia's largest frozen dough manufacturer, producing pre-made frozen dough products for commercial bakers, cafes, restaurants, and supermarkets. The core product line includes: (1) Vienna Bread Doughs - White, Wholemeal, Multigrain, Crusty White, German Rye, and High Fibre varieties in 550gm-760gm sizes; (2) Bread Roll Doughs - White, Wholemeal, and Multigrain in Round (70-110gm), Long/Hot Dog (80-110gm), and Crusty (50-80gm) formats; (3) Scroll Doughs - Large Cinnamon, Margherita, and Aussie varieties plus Mini Scrolls; (4) Specialty Doughs - French Bread Stick, Pizza Dough Balls, and Artisan Sourdough/Multigrain; (5) Sweet Bun Doughs - Plain Finger Bun, Traditional Hot Cross Buns, and Double Chocolate Hot Cross Buns; (6) Grab & Go Fully Baked Range - pre-packaged Cinnamon Scroll, Pizza Scroll, and Cheese and Bacon Rolls. All products follow a 'Thaw, Create, Proof, Bake' process. Customers receive method sheet libraries and support services. Products are manufactured in Minto, NSW with Australian ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• White Vienna Bread Dough 760gm frozen dough that bakes into a classic Vienna loaf with a golden crust and soft fluffy crumb; versatile base for cob, high top, sandwich loaf, and savory twists for bakeries, cafes and supermarkets.
• White Vienna (High Fibre) Bread Dough 760gm frozen dough that bakes into a healthier high-fibre Vienna loaf with soft tender crumb and light golden crust for health-conscious bakery lines.
• Wholemeal Vienna Bread Dough 760gm frozen wholemeal dough combining nutty wholemeal flour flavour with nutritional benefits; can be baked as cob, high top, focaccia, or sandwich loaves.
• Multigrain Vienna Bread Dough 760gm frozen dough containing malted wheat flakes, rolled oats, linseed and kibbled maize sourced from Australia for multigrain Vienna loaves.
• Crusty White Vienna Bread Dough 550gm frozen dough that bakes into a golden crusty exterior with soft airy crumb; ideal for garlic slices, focaccia variations and artisan-style loaves.
• German Rye Vienna Bread Dough 700gm frozen dough for a traditional dark rye loaf with firm crust and dense crumb; authentic rye flavour with nutty aroma, can be baked as Vienna, cob or hi-top.
• French Bread Stick Dough 480gm frozen dough containing 99% Australian ingredients for baking French baguettes and bread sticks; versatile base for garlic bread, cheese plait and herb breadsticks.
• Artisan White Sourdough Frozen Dough Premium frozen artisan dough made with a locally grown sourdough culture maintained as a mother culture for over four years; part of the Artisan range.
• Artisan Multigrain Frozen Dough Artisan-style multigrain frozen dough in Suprima's new Artisan range, developed using Prima Group R&D techniques.
• White Round Rolls Soft, fluffy round rolls available in 70gm, 80gm, 90gm and 110gm jumbo sizes; can be used for sandwiches, lunches, hamburger or ham & cheese rolls.
• Wholemeal Round Rolls 80gm frozen wholemeal round rolls with nutritional benefits; can be customised into wholemeal cheese and bacon, ham & cheese, and hamburger rolls.
• Multigrain Round Rolls Frozen round rolls made with a multigrain mix for customers seeking healthier bread options.
• White Hot Dog Rolls 80gm soft fluffy hot dog buns ideal for hot dogs, subs and sausage sizzles; can also be tied into knot rolls.
• Jumbo White Hot Dog Rolls 110gm larger hot dog rolls with soft fluffy texture for subs and gourmet hot dogs; can also be made into focaccia rolls, garlic bread and jumbo knot rolls.
• White Crusty Long Roll (Banh Mi / Vietnamese Rolls) 80gm crusty white long rolls ideal for Vietnamese bánh mì sandwiches; bake into a crisp outer shell with a soft, airy interior and also work for crusty knots and pizza boats.
• White Buffet Rolls 50gm small rolls for buffet service, dinner rolls or mini cheese and bacon rolls; suitable for use in fluted trays for fancy presentation.
• Large Cinnamon Scroll Dough Frozen cinnamon scroll dough made with 96% Australian ingredients; moist, buttery texture with a generous cinnamon swirl, adaptable to scruffins, tea cakes and mini cinnamon rolls.
• Margherita Scroll Dough Large savoury scroll frozen dough inspired by classic Margherita pizza with tomato, herb and cheese filling; can be customised into scruffins, mini pizzas and pizza-topped variations.
• Aussie Scroll Dough Large savoury scroll frozen dough with classic Aussie Vegemite-inspired flavour; buttery dough with a salty twist that can be customised into scruffins and mini savoury scrolls.
• Mini Scrolls Bite-sized mini scrolls available in sweet and savoury varieties, made from a modified main scroll dough base; high-quality wholesale mini scroll dough for cafes and restaurants.
• Pizza Dough Balls Frozen pizza dough balls for foodservice businesses to bake fresh pizzas on-site.
• Plain Finger Bun Dough Frozen finger bun dough for baking classic Aussie finger buns; versatile sweet dough base that can also be used for donuts and long johns.
• Traditional Hot Cross Buns 80gm hot cross bun frozen dough with bun wash and crossing mix included; available year-round.
• Double Chocolate Hot Cross Buns 80gm frozen hot cross bun dough with chocolate chips throughout (25%); soft and fluffy with sweetness and bitterness from chocolate.
• Grab & Go Cinnamon Scroll Fully baked, individually wrapped cinnamon scroll with cream cheese frosting, part of the Grab & Go ready-to-sell retail range stocked in IGA supermarkets.
• Grab & Go Pizza Scroll Fully baked, individually wrapped pizza scroll with melted cheese, smoky bacon and tomato swirl; 95gm per unit, ready-to-display snack in the Grab & Go retail range.
• Cheese and Bacon Rolls (Fully Baked) Hand-finished, fully baked cheese and bacon rolls at 80gm each, packed 9x4 per carton (36 rolls), with a 6-month frozen shelf life; stocked in 400+ IGA stores nationwide.

Quantifiable outcome

• Customers report saving time and money on baking preparation

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Prima Group of CompaniescoreOthersSuprima Bakeries is part of Prima Group of Companies, which has 60+ years of experience in the baking industry. The parent company's research and development initiatives support Suprima's product development, including artisan dough techniques and ingredients.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aryzta: Global frozen bakery group supplying breads, pastries, and sweet baked goods to retail and foodservice. Directly comparable in product format, frozen supply chain, and multi-market bakery category leadership.
• George Weston Foods: Australian baked goods and smallgoods manufacturer behind brands such as Abbott's Village Bakery and Don. Direct competitor in national grocery and foodservice bakery supply, with overlapping customer base of supermarket in-store bakeries and QSR.
• Goodman Fielder: Owner of the iconic Tip Top brand, Goodman Fielder is Australia's largest baked goods manufacturer with a broad portfolio including bread, rolls, and bakery ingredients. Direct competitor in supplying national supermarket in-store bakeries and foodservice operators.
• Patties Foods: Australian frozen savory and bakery manufacturer (Four'N Twenty, Herbert Adams, Lean Cuisine). Comparable frozen food manufacturing capability and national grocery distribution reach, particularly for fully baked Grab & Go-style products.
• Bridgford Foods: US publicly traded manufacturer of frozen bread dough, rolls, and other baked products for foodservice and retail. Closest publicly listed analog with a similar frozen dough wholesale business model.

Others

• Coles (Private Label Bakery): Major Australian supermarket with a large in-store bakery and private-label baked goods program. Functions as both a customer for Suprima's dough and a competitive force via its own bakery supply chain.

Broad incumbents

• Bimbo Bakeries: One of the world's largest baked goods companies, operating across fresh and frozen bakery. Comparable in industrial baking scale and supermarket/foodservice supply, but diversified across many geographies and categories.
• General Mills (Pillsbury): Global packaged food incumbent owning the Pillsbury frozen dough and baked goods brand. Comparable frozen dough product category and foodservice/retail reach, but operates as a large multi-category CPG portfolio.
• McCain Foods: Global frozen food incumbent with significant Australian operations. Overlaps with Suprima in frozen manufacturing infrastructure and grocery/foodservice distribution, but is far broader in product scope (potato, vegetable, pizza).

Regional players

• Country Style Baking: Australian specialty bread and bakery manufacturer. Comparable in serving supermarket in-store bakeries and independent bakery customers within Australia, but primarily fresh rather than frozen dough.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuprimaBakeriesAU
• LinkedInlinkedin.com/company/suprima-bakeries
• Instagraminstagram.com/suprimabakeries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suprima Bakeries