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Excelsior Wine Estate

Full company profile

uuid00327s4

Namestring
Excelsior Wine Estate
Websiteurl
excelsior.co.za
Company typeenum
Private
Founded yearint
1859
Short descriptiontext

Excelsior Wine Estate is a Johannesburg, South Africa-based wine manufacturer founded in 1859, supplying purebred, classic, and reserve wine ranges through a privately held business with 11–50 employees. The supplied data does not identify its customer base or distribution channels.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersJohannesburg, South Africa
HQ citystring
Johannesburg
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Keyword5 values
estate wine production, South African wines, wine manufacturing, reserve wine range, classic wine varieties
Industry4 codes
1Wine Production & Winemaking
CodeAFAFAAABPrimaryYes
2Wineries & Vineyards (Tasting Rooms)
CodeTHAFALAEPrimaryNo
3Wine & Sparkling Wine Wineries & Brands
CodeCRADAIABPrimaryNo
4Wine Tastings & Vineyard/Winery Tours
CodeTHAJAGADPrimaryNo
NAICS code3 codes
  • Wineries312130
  • Wineries31213
  • Grape Vineyards111332
Product category
Wine Manufacturing
Social media profiles1 record
Cost components3 values
Supply Chain, Operations, Personnel
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Excelsior Wine Estate is a South African wine manufacturer that produces and supplies a range of estate wines across three tiers — purebred, classic, and reserve. The estate operates from Johannesburg and produces wine as its primary commercial output, drawing on heritage dating back to 1859.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Purebred Wine Range
CategoryWine
2Classic Wine Range
CategoryWine
3Reserve Wine Range
CategoryWine
No data
Peers10 records
1Rustenberg Wines
TypeDirect peer
Description

Stellenbosch family-owned wine estate with a long history and tiered portfolio comparable to Excelsior's, competing in the same premium on-premise and export channels.

TypeBroad incumbent
Description

Major South African wine producer and brand house with broad portfolio across price points and global export reach — directly comparable product breadth but with significantly greater scale and capital.

TypeDirect peer
Description

Stellenbosch estate producing a tiered range of premium wines — directly comparable producer of estate-tier wines with both domestic and international distribution ambitions.

TypeDirect peer
Description

Large Stellenbosch wine estate combining wine production with hospitality, tastings, and events — directly comparable estate-tier operating model and tiered product range.

TypeBroad incumbent
Description

Global multi-origin wine producer (Penfolds, Beringer, etc.) — comparable core product (tiered branded wine) and overlap on export channels, with vastly greater scale and marketing muscle.

TypeDirect peer
Description

Stellenbosch-based family-owned wine estate with a tiered product range and on-site tasting/hospitality — directly comparable estate operating model and family ownership profile.

TypeBroad incumbent
Description

Largest US-based wine producer with multi-tier portfolio across price points — comparable product structure (entry/经典/premium tiers) though operating at dramatically greater scale and geographic diversity.

TypeDirect peer
Description

Heritage Stellenbosch wine estate with cellar-door tourism, restaurant, and event hospitality — directly comparable multi-experience wine estate model targeting the same South African premium segment.

TypeDirect peer
Description

Robertson-based South African wine estate producing tiered still and sparkling ranges — directly comparable estate-tier producer with diversified varietal portfolio.

TypeBroad incumbent
Description

Iconic South African wine brand portfolio within Distell/Diageo, competing across the same classic-to-premium tiers Excelsior operates in, but with materially larger scale and distribution.

Market position
Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Excelsior Wine Estate

Wine Manufacturingexcelsior.co.za

Excelsior Wine Estate is a Johannesburg, South Africa-based wine manufacturer founded in 1859, supplying purebred, classic, and reserve wine ranges through a privately held business with 11–50 employees. The supplied data does not identify its customer base or distribution channels.

Excelsior Wine Estate firmographics

Firmographics
Name
Excelsior Wine Estate
Website
https://excelsior.co.za
Company type
Private
Founded year
1859
Headcount range
11–50 employees
Short description
Excelsior Wine Estate is a Johannesburg, South Africa-based wine manufacturer founded in 1859, supplying purebred, classic, and reserve wine ranges through a privately held business with 11–50 employees. The supplied data does not identify its customer base or distribution channels.
Ownership category
akta.pro rank

Excelsior Wine Estate industry classification

Industry
Product category
Wine Manufacturing
NAICS
Wineries (312130), Wineries (31213), Grape Vineyards (111332)
akta.pro primary industry
Wine Production & Winemaking (AFAFAAAB)
akta.pro secondary industries
Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

  • Estate wine production
  • South African wines
  • Wine manufacturing
  • Reserve wine range
  • Classic wine varieties

Where Excelsior Wine Estate is headquartered

Location

Headquarters

HQ city
Johannesburg
HQ country
South Africa
HQ region
Africa

Markets served

Excelsior Wine Estate business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel

Excelsior Wine Estate product offering

Product offering

Core offering

Excelsior Wine Estate is a South African wine manufacturer that produces and supplies a range of estate wines across three tiers — purebred, classic, and reserve. The estate operates from Johannesburg and produces wine as its primary commercial output, drawing on heritage dating back to 1859.

Differentiator

Problem solved

Functional benefit

Products and services

  • Purebred Wine Range
  • Classic Wine Range
  • Reserve Wine Range

Companies that use Excelsior Wine Estate

Customer profile

Ideal customer profiles2 records

Excelsior Wine Estate technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Excelsior Wine Estate competitors and assessment

Company assessment

Direct peers

  • Rustenberg Wines: Stellenbosch family-owned wine estate with a long history and tiered portfolio comparable to Excelsior's, competing in the same premium on-premise and export channels.
  • Ernie Els Wines: Stellenbosch estate producing a tiered range of premium wines — directly comparable producer of estate-tier wines with both domestic and international distribution ambitions.
  • Spier Wine Farm: Large Stellenbosch wine estate combining wine production with hospitality, tastings, and events — directly comparable estate-tier operating model and tiered product range.
  • Villiera Wines: Stellenbosch-based family-owned wine estate with a tiered product range and on-site tasting/hospitality — directly comparable estate operating model and family ownership profile.
  • Boschendal: Heritage Stellenbosch wine estate with cellar-door tourism, restaurant, and event hospitality — directly comparable multi-experience wine estate model targeting the same South African premium segment.
  • Graham Beck: Robertson-based South African wine estate producing tiered still and sparkling ranges — directly comparable estate-tier producer with diversified varietal portfolio.

Broad incumbents

  • KWV: Major South African wine producer and brand house with broad portfolio across price points and global export reach — directly comparable product breadth but with significantly greater scale and capital.
  • Treasury Wine Estates: Global multi-origin wine producer (Penfolds, Beringer, etc.) — comparable core product (tiered branded wine) and overlap on export channels, with vastly greater scale and marketing muscle.
  • E. & J. Gallo Winery: Largest US-based wine producer with multi-tier portfolio across price points — comparable product structure (entry/经典/premium tiers) though operating at dramatically greater scale and geographic diversity.
  • Nederburg (Distell): Iconic South African wine brand portfolio within Distell/Diageo, competing across the same classic-to-premium tiers Excelsior operates in, but with materially larger scale and distribution.

Market position

Customer concentration

Excelsior Wine Estate social profiles

Digital presence

Excelsior Wine Estate financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Excelsior Wine Estate leadership team

Management profile

Number of profiles

Profiles1 record

Excelsior Wine Estate funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Excelsior Wine Estate M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excelsior Wine Estate

What does Excelsior Wine Estate do?

Excelsior Wine Estate is a South African wine manufacturer that produces and supplies a range of estate wines across three tiers — purebred, classic, and reserve. The estate operates from Johannesburg and produces wine as its primary commercial output, drawing on heritage dating back to 1859.

When was Excelsior Wine Estate founded?

Excelsior Wine Estate was founded in 1859. It employs 11 to 50 people.

Where is Excelsior Wine Estate based?

Excelsior Wine Estate is headquartered in Johannesburg, South Africa, in the Africa region.

Who are Excelsior Wine Estate's main competitors?

Direct peers on record are Rustenberg Wines, Ernie Els Wines, Spier Wine Farm, Villiera Wines, Boschendal and Graham Beck. Broad incumbents are KWV, Treasury Wine Estates, E. & J. Gallo Winery and Nederburg (Distell).

Does Excelsior Wine Estate have an API?

No public API is recorded for Excelsior Wine Estate.

What industry is Excelsior Wine Estate in?

Excelsior Wine Estate's product category is Wine Manufacturing. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.

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