Performance by Design

What Performance by Design does

Performance by Design is a Service-Disabled Veteran-Owned Small Business (SDVOSB) founded in 2006 and headquartered in Windsor, California, that operates as a value-added reseller and integrator of adaptive technology products for disabled veterans of the United States. The company does not develop proprietary technology; instead it sources adaptive products from third-party manufacturers and configures, delivers, trains, and supports them for veteran end-users. Its product catalog spans computer accessibility peripherals and software, mobility aids, daily living aids, communication devices, and ergonomic workstation equipment, all selected to meet VA standards.

The business is organized around three integrated service pillars: Sales & Products (hardware reselling), Training (one-on-one personalized instruction delivered remotely or in-person), and Service & Support (warranty management, repairs, and replacement coordination). All sales are routed exclusively through the U.S. Department of Veterans Affairs, with case managers and vocational rehabilitation counselors acting as the referral channel. The company carries SDVOSB certification, SAM registration, VA Authorized Partner status, and Vocational Rehabilitation Approved Vendor status, which collectively grant access to VA procurement and VR&E program benefits that cover costs for eligible veterans.

Commercially, the company employs 1-10 people, has served over 1,000 veterans cumulatively, and quotes pricing on a per-case basis through VA benefits with no publicly disclosed rates. Marketing is limited to content (website articles, FAQs) and direct outreach via phone, email, and contact form. The company has no external investors, no parent organization, and no public listing. Its revenue model is a mix of hardware sales and professional services revenue, with economics fully dependent on continued VA program funding and the company's ability to maintain its compliance credentials.

Name

Performance by Design

Legal name

Performance by Design

Website

https://performbydesign.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance by Design is a Service-Disabled Veteran-Owned Small Business that resells, configures, and supports adaptive technology products for disabled U.S. veterans, sourcing hardware from third-party manufacturers and delivering all services through VA Vocational Rehabilitation and Employment programs.

Ownership category

akta.pro rank

Product category

Adaptive Technology Services

NAICS

Vocational Rehabilitation Services (62431), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Computer Peripheral Equipment, Nec (3577), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industries

Computer Access & Alternative Input (Switch, Eye Gaze, Head/Mouse, Keyboards) (EDAKAIAD), Disability Employment & Vocational Rehabilitation (VR) Programs (EDAAAOAI), AT Funding, Procurement & Compliance Support (IEP/504 Documentation) (EDAKAIAJ), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Adaptive technology solutions
• Assistive technology products
• Veteran disability services
• VA procurement services
• Adaptive equipment training

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Adaptive Technology Products Sales: Sales of adaptive technology products including computer accessibility tools, mobility aids, communication devices, ergonomic workstation equipment, and daily living aids. Products are sourced from trusted manufacturers meeting VA standards and tailored to individual veteran needs.
2. Training Services: Personalized one-on-one training programs to help veterans master their adaptive technology. Training covers software and hardware, with ongoing skill development options available remotely or in-person.
3. Service & Support: Ongoing technical support, warranty management, equipment repairs, maintenance, and replacement coordination services to keep veteran equipment running at peak performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Performance by Design sells and configures adaptive and assistive technology products for disabled veterans and delivers the associated training and ongoing support. Offerings cover computer access, mobility, environmental control, and daily living aids, sourced from established assistive technology manufacturers and tailored to each veteran's functional needs. The company operates as an SDVOSB through the VA's Vocational Rehabilitation and Employment (VR&E) program, providing assessment, equipment specification, procurement, training, and post-installation support to veterans with service-connected disabilities.

Product overview

Performance by Design is a Service-Disabled Veteran-Owned Small Business (SDVOSB) offering end-to-end adaptive technology solutions for disabled veterans through three integrated service pillars: Sales & Products (providing a comprehensive catalog of adaptive technology including computer peripherals, mobility aids, communication devices, and ergonomic equipment), Training (personalized one-on-one sessions for software and hardware mastery), and Service & Support (warranty management, troubleshooting, repairs, and ongoing maintenance). These services work together to deliver adaptive technology from product selection through delivery, training, and long-term support, all coordinated through VA vocational rehabilitation programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptive and Assistive Technology Equipment Supply Configuration and provision of adaptive and assistive technology products for disabled veterans with service-connected disabilities. Coverage includes computer access, mobility, environmental control, and daily living aids sourced from third-party manufacturers. The offering is delivered through the VA Vocational Rehabilitation and Employment (VR&E) program and is targeted at veterans whose needs are identified by VA case managers.
• Adaptive Technology Needs Assessment and Equipment Specification Individualized assessment of a disabled veteran’s functional needs and the specification of an adaptive technology package tailored to that veteran. The service is performed for veterans referred through VA VR&E programs and forms the basis for subsequent equipment procurement.
• Adaptive Technology Training and Support Training and ongoing support services delivered to disabled veterans on the adaptive technology equipment they have received. Includes in-home and remote instruction on the use of the equipment and post-installation support. Targeted at veterans who have obtained equipment through the company or through VA VR&E programs.

Quantifiable outcome

• 1000+ veterans served with adaptive technology solutions

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• U.S. Department of Veterans AffairscoreOthersPerformance by Design is a VA Authorized Partner and Vocational Rehabilitation Approved Vendor, registered in SAM. The company works directly with VA case managers and vocational rehabilitation counselors to provide adaptive technology products, training, and support to disabled veterans through VA benefits programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HumanWare: Manufacturer of assistive technology products for people who are blind or have low vision, including Braille displays, magnifiers, and GPS devices. Comparable as a producer/supplier of adaptive computer and accessibility equipment that overlaps with Performance by Design's product catalog.
• Vispero (Freedom Scientific / Enhanced Vision): Manufacturer of assistive technology products for the visually impaired, including screen readers (JAWS), magnifiers, and related hardware. Comparable because Performance by Design sources and resells adaptive computer peripherals and accessibility tools in overlapping product categories.
• SourceAmerica (AbilityOne): Federally authorized nonprofit agency that creates employment and procurement opportunities for people with disabilities, including through AbilityOne government contracts. Comparable as a government-procurement-anchored disability services organization, though significantly larger and broader in scope.
• Tobii Dynavox: Global leader in assistive technology for communication, specializing in eye-tracking, AAC devices, and computer access solutions for individuals with disabilities. Comparable because Performance by Design resells and integrates adaptive computer peripherals and communication devices from manufacturers in this space.
• APH (American Printing House for the Blind): Nonprofit that produces and distributes adaptive and accessible learning materials, products, and services for people who are blind or visually impaired. Comparable as a provider of adaptive technology products and services to people with disabilities, though with a much broader institutional scope.
• Easterseals: Large nonprofit providing disability services including assistive technology, vocational rehabilitation, and employment support. Comparable to Performance by Design in mission (disability services/assistive solutions) and customer base (people with disabilities), though operating at much larger scale and with broader geographic reach.
• AbleNet: Manufacturer and supplier of assistive technology, augmentative and alternative communication (AAC) devices, and special needs learning tools. Comparable as a supplier of adaptive computer access and communication devices similar to those Performance by Design provides to veterans.

Direct peers

• Lighthouse Guild: Nonprofit providing services for people who are blind or visually impaired, including assistive technology training, low vision services, and adaptive equipment. Comparable as a disability-services organization delivering adaptive technology, training, and ongoing support to people with vision-related disabilities.
• National Industries for the Blind (NIB / NSite): Nonprofit that partners with the federal government to provide products and services through AbilityOne, including adaptive and assistive technology offerings. Comparable as a mission-driven, government-contract-anchored organization that supplies adaptive technology products to people with disabilities.
• Computers for the Blind: Nonprofit that refurbishes computers and provides assistive technology to individuals with disabilities, including veterans. Comparable mission and product/service offering (adaptive computer technology for people with disabilities), though at nonprofit scale and broader customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/performbydesg
• LinkedInlinkedin.com/company/performance-by-design-l-l-c-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance by Design