The Peace Naturals Project

What The Peace Naturals Project does

The Peace Naturals Project (legal entity: Peace Naturals Project Inc.) is a Canadian licensed cannabis producer headquartered in Stayner, Ontario, with operational roots in the medicinal cannabis industry dating to 2013. The company is a wholly-owned subsidiary of Cronos Group Inc. (NASDAQ/TSX: CRON) and forms part of the Cronos Group's "Cronos Obligated Organizations" for legal, privacy, and accessibility purposes. Its offering centers on a GMP-certified product portfolio combining CBD extract with high-quality MCT oil and natural flavorings; the Peppermint CBD Tincture Oil is the flagship consumer-facing SKU, positioned for the Canadian adult-use market and marketed for calm, balance, and general wellness.

The business operates two parallel go-to-market motions. For adult-use CBD, customers access an age-gated (19+) e-commerce storefront at peacenaturals.com, with marketing driven by owned digital channels (website content, Instagram, Facebook, Twitter, email/newsletter) and tailored third-party display advertising. For medicinal cannabis, customers must register as clients by submitting a valid medical document from a healthcare practitioner; Peace Naturals verifies eligibility under the Canadian Cannabis Act and processes payment and shipping directly. All operations are confined to Canada, and the company explicitly disclaims that its services are appropriate or available outside Ontario-based access.

The business model is essentially direct-to-consumer: branded product sales through the company's own storefront and regulated patient fulfillment. Pricing is not publicly disclosed on the website, and no revenue, headcount breakdown, or financial forecasts are available in the source material. The company's competitive narrative rests on three pillars: GMP-certified manufacturing (described as the highest level of certification in the Canadian cannabis industry), decades of in-house industry experience, and an all-natural, transparent ingredient profile. Distribution, regulatory, and corporate functions are shared with parent Cronos Group, providing capital and back-office support that independent licensed producers typically lack.

Name

The Peace Naturals Project

Legal name

Peace Naturals Project Inc.

Website

https://peacenaturals.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

The Peace Naturals Project is a Canadian licensed cannabis producer based in Stayner, Ontario, offering GMP-certified CBD and medicinal cannabis products to adult-use consumers and registered patients across Canada. It is a wholly-owned subsidiary of Cronos Group Inc.

Ownership category

akta.pro rank

Product category

Cannabis & CBD Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

akta.pro secondary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

Keywords

• Cannabis production
• CBD products
• Medicinal cannabis
• CBD tinctures
• Licensed cannabis producer

Headquarters

HQ city

Stayner

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cannabis Product Sales (Adult-Use CBD): Direct sales of branded cannabis products (e.g., Peppermint CBD tincture oil) to the adult-use Canadian market via the company's own website storefront.
2. Medicinal Cannabis Client Sales: Revenue from registered medicinal cannabis clients who have a valid medical document and place orders fulfilled in compliance with the Canadian Cannabis Act; transactions processed with credit card or other payment information.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Peace Naturals Project is a Canadian licensed cannabis producer that cultivates, manufactures, and sells GMP-certified CBD and medicinal cannabis products to Canadian adult-use consumers and registered medicinal patients. Its flagship consumer offering is the Peppermint CBD Tincture Oil (CBD extract blended with high-quality MCT oil and natural peppermint flavour), backed by licensed-producer operations under the Canadian Cannabis Act.

Product overview

The Peace Naturals Project is a single, vertically focused Canadian cannabis producer rather than a multi-module software platform. Its offering centers on a GMP-certified CBD and medicinal cannabis product portfolio, with the Peppermint CBD Tincture Oil highlighted as the flagship consumer-facing CBD SKU and a broader adult-use CBD product line extending the company's longstanding medicinal cannabis client services into the Canadian adult-use market. All products share Peace Naturals' in-house formulation approach (CBD extract, MCT oil, natural flavorings) and are backed by the company's licensed-producer operations under the Canadian Cannabis Act.

Differentiator

Problem solved

Functional benefit

Products and services

• Peppermint CBD Tincture Oil A CBD tincture oil that combines CBD extract with high-quality MCT oil and a hint of natural peppermint flavour, formulated to deliver a sense of calm with a fresh minty flavour as part of Peace Naturals' adult-use CBD lineup. Targeted at Canadian adult-use consumers (19+) seeking all-natural CBD products.
• Adult-Use CBD Product Line The adult-use market extension of Peace Naturals' CBD portfolio, featuring all-natural, GMP-certified formulations designed for mental, physical, and emotional wellbeing, drawing on the company's medicinal cannabis experience since 2013. Sold directly to Canadian adult consumers (19+) through the company's website.
• Medicinal Cannabis Client Services Peace Naturals' licensed-producer services for registered medicinal cannabis clients, including client registration under the Canadian Cannabis Act, ordering and shipping of cannabis products, and healthcare-practitioner-coordinated care and verifications. Targeted at patients in Canada holding a valid medical document from a healthcare practitioner.

Quantifiable outcome

• Roots in the medicinal cannabis industry since 2013
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship — controlling parent / group affiliate relationship and minor — referenced generically without named partners.

• Cronos Group Inc.flagship — controlling parent / group affiliate relationshipStrategic or Co-development PartnerPeace Naturals Project Inc. is a subsidiary/affiliate controlled by, or under common control of, Cronos Group Inc. The two are grouped together as the "Cronos Obligated Organizations" for accessibility, privacy, and compliance purposes. Cronos Group is also the controller of personal information collected on www.PeaceNaturals.com. This is the central corporate relationship underpinning Peace Naturals' operations.
• Co-branding Partners (unnamed)minor — referenced generically without named partnersGTM or Marketing PartnerPrivacy Statement notes that Cronos Group/Peace Naturals may partner with other companies to provide content or services on a joint or "co-branded" basis. When users register for a co-branded site or service, registration information may be shared with one or more co-branding partners. No specific co-branding partner names are disclosed in the source material.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tilray Brands: Large publicly-traded Canadian licensed cannabis producer (NASDAQ: TLRY) with a broad medicinal and adult-use portfolio across Canada and internationally. Comparable as a federally licensed Canadian cannabis operator serving both medicinal patients and adult-use consumers, but at significantly larger scale and with deeper SKU breadth.
• Aurora Cannabis Inc. Major Canadian licensed producer with both medicinal cannabis (Aurora Medical) and adult-use brands. Comparable in regulatory positioning, GMP-equivalent manufacturing, and patient-versus-consumer segmentation, but at materially larger scale with broader international ambitions.
• Canopy Growth Corporation: One of Canada's largest federally licensed cannabis producers with major CBD and THC brands (e.g., Tweed, Spectrum Therapeutics). Comparable as a Canadian licensed producer serving medicinal patients and adult-use consumers, but operating at a much larger scale and across multiple geographies.
• Cronos Group Inc. Peace Naturals' controlling parent and broader Canadian cannabis operator (NASDAQ: CRON). Directly comparable as a federally licensed Canadian cannabis producer with overlapping medicinal and adult-use offerings, but operates as a multi-brand portfolio rather than a single, focused CBD brand.

Emerging players

• Decibel Cannabis Company: Canadian licensed cannabis producer focused on premium, craft-style flower and pre-roll products for the Canadian adult-use market (TSX: DB). Comparable as a smaller-scale, quality-focused Canadian licensed producer competing for similar adult-use shelf and patient relationships.
• Charlotte's Web Holdings: US-focused CBD wellness brand built around full-spectrum hemp extract products (tinctures, capsules, topicals). Comparable to Peace Naturals in product format (CBD tinctures), positioning around quality and transparency, and direct-to-consumer GTM, though primarily serves the US hemp-derived CBD market rather than Canadian regulated cannabis.

Direct peers

• OrganiGram Holdings Inc. Canadian licensed cannabis producer (NASDAQ: OGI) with both medicinal and adult-use product lines sold across Canadian provinces. Comparable as a focused Canadian producer competing for the same licensed-producer retail shelf space and patient registrations as Peace Naturals.
• HEXO Corp: Canadian licensed cannabis producer with medicinal and adult-use offerings, including CBD-forward products. Comparable to Peace Naturals in regulatory status, target market (Canadian medicinal patients and adult-use consumers), and product focus, though currently undergoing portfolio restructuring.
• Village Farms International: Canadian-headquartered, vertically integrated cannabis and produce operator (NASDAQ: VFF) with Canadian cannabis brands and CBD products. Comparable as a Canadian licensed producer with cultivation, extraction, and branded product capabilities overlapping Peace Naturals' medicinal and adult-use CBD offerings.

Regional players

• ABcann Global (now Vivo Cannabis / Canna Farms): Canadian licensed producer operating medicinal and adult-use brands including Canna Farms and Beacon Medical. Comparable as a federally licensed Canadian producer serving medicinal patients and adult-use consumers with quality-focused, GMP-aligned operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PeaceNaturals
• Facebookfacebook.com/peacenaturalsproject
• Instagraminstagram.com/peace_naturals

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peace Naturals Project