What Long Life does

Long Life is a Brazilian manufacturer of vehicle roof racks, bike carriers, cargo boxes, and related automotive accessories, headquartered in the Porto Alegre / Eldorado area and operating under the trading name Long Life Racks. The catalog is organized into distinct rack lines - Steel, Sports, Aço, Grip, Grip+, Cross, and Box - plus a complete bike-carrier family (Linha Bike, Bike Premium, Bike Premium Long, Bike Premium Lock, Multi Bike Aço, Multi Bike Aluminium, and lock variants) and accessories including Porta Escada, Bagageiro Universal, and Protetor de Carga. Notable engineering features include aluminum-alloy bars with thermal treatment and anodized coatings for UV resistance, flexible rubber claw technology that grips bike frames without damage, curved rail bike adapters compatible with competitor racks, universal cut-to-fit bars, and TÜV-GS certified hard-shell roof boxes.

The company serves three principal segments: outdoor and adventure sports enthusiasts (cycling, kite surfing, SUP, paragliding) requiring bike and equipment transport; individual vehicle owners with model-specific needs covered across Brazilian-market cars, SUVs, and pickups; and commercial / work-vehicle users running vans and pickups that need robust, high-capacity racks up to 60kg. Long Life does not publish pricing and runs a hardware-sales revenue model exclusively.

Distribution is built on a network of authorized dealers and regional representatives covering all 27 Brazilian states, supplemented by a dealer-registration program (Cadastro Lojista) and direct e-commerce through the company website. Marketing leans heavily on sports sponsorships and athlete endorsements under the Sports Life program, supplemented by media partnerships with Brazilian outlets covering cycling, surfing, and automotive topics, plus an active social presence on Facebook, Instagram, and YouTube. The company is privately held, with no disclosed funding rounds, parent entity, or management-team information in the source data.

Name

Long Life

Legal name

Long Life

Website

https://longlife.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Long Life is a privately held Brazilian manufacturer of vehicle roof racks, bike carriers, cargo boxes, and automotive accessories. It sells primarily through authorized dealers and regional representatives spanning all 27 Brazilian states, serving outdoor sports enthusiasts, individual vehicle owners, and commercial work-vehicle users.

Ownership category

akta.pro rank

Product category

Vehicle Roof Racks

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

Keywords

• Vehicle roof racks
• Bike carriers
• Automotive accessories
• Roof cargo boxes
• Ladder carriers

Headquarters

HQ city

Eldorado

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Roof Racks: Primary revenue from manufacturing and selling roof racks for cars, pickups, and vans across multiple product lines (Steel, Sports, Aço, Grip, Grip+, Cross)
2. Bike Carriers and Accessories: Bike complements including Premium, Multi Bike Aluminum, and Multi Bike Steel lines, plus cargo boxes, load protectors, ladder carriers, and universal luggage racks

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Long Life manufactures and sells vehicle roof racks and bike carriers for cars, pickups, and vans in Brazil, organized into product lines such as Steel, Sports, Aço, Grip, Grip+, Cross, Box, Porta Escada, Protetor de Carga, and Bagageiro Universal, plus a family of bike-carrier lines (Bike, Bike Premium, Bike Premium Long, Bike Premium Lock, Multi Bike Aço, Multi Bike Aluminium). Products are sold to end consumers through authorized dealers, regional representatives across all Brazilian states, and the company's own website.

Product overview

Long Life Racks is a Brazilian manufacturer of vehicle roof racks and bike carriers, operating as a unified product family organized into distinct lines. The core rack lines include Steel (economical steel racks for popular cars), Sports (aerodynamic aluminum racks with low profile and noise), Aço (robust steel racks for work/trade use), Grip (for vehicles with rain gutters), Grip+ (spacer kit add-on for Grip), Cross (for vehicles with factory roof rails), and Box (hard shell cargo boxes/roof boxes). The product ecosystem also includes complementary accessories: Porta Escada (ladder carrier), Protetor de Carga (cargo protector), and Bagageiro Universal (universal cargo carrier). The Bike division offers multiple bike carrier lines: standard Bike, premium Bike Premium with adjustable rail, extended Bike Premium Long, locked Bike Premium Lock, and economical Multi Bike variants in steel and aluminum (with and without locking). Each rack line has matching support brackets/clamps (Suportes) designed for specific vehicle types, with support models S01-S18 for Sports line and A01-A12 for Aço line.

Differentiator

Problem solved

Functional benefit

Brands

• Sports Life: Lifestyle and sports event sponsorship program including Sports Life Xperience events, athlete sponsorships, and participation in sports festivals such as SUP Festival Osório, Aloha Spirit Festival, Mega Avalanche, and kite surfing events with Equipe Kitesul.
• Sports Life Xperience
• Linha Bike
• Bike Premium
• Bike Premium Long
• Bike Premium Lock
• Multi Bike Aço
• Multi Bike Aluminium
• Multi Bike Aluminium Lock
• Linha Aço
• Linha Sports
• Linha Steel
• Linha Cross
• Linha Grip
• Linha Grip+
• Linha Box
• Linha Porta Escada
• Linha Bagageiro
• Linha Protetor De Carga

Products and services

• Linha Steel (Steel Line) Economical steel roof rack for popular Brazilian car models such as Argo, Uno, Mobi, Onix, Cobalt, and Prisma, with 60 kg load capacity and plastic end-cap finishing on the bars.
• Linha Sports (Sports Line) Aerodynamic low-profile aluminum-alloy roof rack for automobiles, with thermal-treated and anodized bars, UV-resistant polyester finish, steel claws, and low wind-noise design.
• Linha Aço (Steel Work Line, including Back Rider and Bed Rider) Robust carbon-steel roof rack for work and trade use with rubber load cushioning, paint-protective felt, articulated support feet, and 60 kg load capacity; includes Back Rider and Bed Rider models for pickups to carry long cargo and bed loads.
• Linha Grip (Grip Line) Roof rack for cars and pickup trucks with longitudinal roof bars, featuring aluminum-alloy thermal-treated bars, polyamide/fiber claws, three size and adjustment options, low noise, low aerodynamic resistance, and 60 kg load capacity.
• Linha Cross (Cross Line) Universal roof rack for cars and pickup trucks with roof rails, with cuttable aluminum-alloy bars, rubber protection, and 40 kg load capacity.
• Linha Box (Roof Box Line) Impact- and UV-resistant plastic hard-shell roof cargo box with thermal stability, tight sealing, 50 kg load capacity, 320L and 450L sizes, TÜV-GS certification, mounting hardware, and anti-theft key.
• Porta Escada (Ladder Carrier) Specialized carrier accessory for transporting ladders on vehicle roofs, sold separately from the rack, with 35 kg load capacity and easy installation.
• Protetor de Carga (Load Protector) High-density foam load/cargo protector for racks, UV-resistant, parachute-nylon lined, with adjustable tie-down; available in versions compatible with Cross and Sports rack lines.
• Bagageiro Universal (Universal Luggage Carrier) Universal roof luggage/baggage carrier accessory for vehicles, sold separately from the rack, with 45 kg load capacity and broad luggage compatibility.
• Complemento Bike (B-34, B-35) Universal roof bike carrier with three rack-fixation kits, available with aluminum arm (B-35) or black steel arm (B-34), following vehicle roof curvature for improved fixation.
• Bike Premium (B-51, B-52, B-61, B-62, B-63, B-64) Premium family of roof bike carriers with adjustable rails, exclusive flexible rubber claw for frame-safe fixation, 1-bicycle capacity, available in standard (B-51/B-52), extended-rail Long (B-61/B-62) for All Mountain, Down Hill, Cross Country, and Trail, and locking (B-63/B-64) variants supporting up to 29-inch wheels.
• Multi Bike Aço (B-42, B-43, B-44, B-45, B-46) Economical multi-bike roof carrier family with retractable rail for any bike size, available in steel (Multi Bike Aço, B-42), aluminum ergonomic butterfly closure (Multi Bike Aluminium, B-43/B-44), and locking (Multi Bike Aluminium Lock, B-45/B-46) variants, with wide steel rails, 43 cm extra-large fixation straps, and support for 29-inch wheels across All Mountain, Down Hill, Cross Country, and Trail disciplines.

Quantifiable outcome

• TÜV-GS certification achieved for Box line meeting German technical standards
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Mega AvalancheminorStrategic or Co-development Partner · 31 July 2016Mountain biking event sponsored by Long Life Racks, organized by Pedalokos Bike Shop at Morro Ferrabrás on July 31, 2016.
• SUP Festival OsóriominorStrategic or Co-development Partner · 14 May 2016Stand Up Paddle festival event sponsored by Long Life Racks. Third stage of the Gaúcho SUP Championship held May 14-15, 2016 in Osório (RS) with approximately 500 attendees and 150 athletes.
• Sports Life XperiencecoreStrategic or Co-development Partner · 13 March 2016Large-scale outdoor sports event sponsored by Long Life Racks featuring running, cycling, and flying activities integrated with nature. The March 13, 2016 event at Morro do Ferrabraz in Sapiranga (RS) attracted over 500 participants.
• Aloha Spirit FestivalminorStrategic or Co-development Partner · 1 March 2016Water sports festival event sponsored by Long Life Racks, with Equipe Kitesul as partner at the 1st stage in Ilha Bela in March 2016.
• Marcelo PéliocoreStrategic or Co-development PartnerBi-champion Brazilian hang glider in free-style category representing Long Life at various sports events. Sponsored athlete endorsement relationship.
• Equipe KitesulminorStrategic or Co-development PartnerLong-standing kite surfing team partnership spanning many years. The team participates in important championships and helps promote kite surfing sport, including participation in Aloha Spirit Festival 1st stage at Ilha Bela in March 2016.
• Revista FluircoreGTM or Marketing Partner3-year partnership concluded with Long Life supplying over 1,000 racks for the magazine's subscription promotional campaigns. Strategic marketing partnership in adventure and water sports media.
• Revista BicicletaminorGTM or Marketing PartnerBrazilian cycling magazine partnership to connect with cyclists and understand their needs. Part of sports media channel strategy.
• Portal WavesminorGTM or Marketing PartnerMajor Brazilian surfing portal partnership to reach surf and ocean sports enthusiasts through sports media coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cruzber: Spanish manufacturer of roof racks and accessories with a wide vehicle-fit catalog. Closely mirrors Long Life's mass-market steel/economy positioning and European engineering heritage in aerodynamic bar design.
• Rhino-Rack: Australian roof rack and cargo accessory manufacturer with broad vehicle-specific fitment coverage. Similar model-by-model clamp approach and multi-line product architecture (steel, aluminum, aero) parallels Long Life's Steel/Aço/Grip/Sports lineup.
• Thule: Global premium leader in roof racks, bike carriers, and cargo boxes for cars and vans. Directly comparable product portfolio (roof racks, bike carriers, roof boxes) targeting the same consumer use cases as Long Life, but with international brand reach and broader OEM partnerships.
• Hapro: Dutch manufacturer of roof boxes and roof rack systems. Direct overlap with Long Life's Box (roof box) line in product category, capacity range, and TÜV/European safety positioning.
• Yakima: Major US-based manufacturer of roof racks, bike carriers, and cargo solutions for autos and outdoors. Closely aligned product mix (cross bars, bike mounts, cargo boxes) and target use cases (adventure/outdoor sports enthusiasts) overlap directly with Long Life's Bike Premium and Sports lines.
• Atera: German bike carrier and roof rack specialist known for rear-mounted and roof-mounted bike carriers. Comparable to Long Life's Bike Premium / Multi Bike lines in the premium bike-carry segment with European engineering and TÜV-style certifications.
• Mont Blanc (Roof Boxes): European manufacturer of roof boxes and cargo carriers. Directly comparable to Long Life's TÜV-GS-certified Box line in product positioning, safety certification emphasis, and capacity tiers.
• Farad: Italian roof rack manufacturer producing aluminum/steel cross bars and cargo solutions. Directly comparable in modular product architecture (line-based naming, multiple price tiers) and European safety/engineering standards compliance.

Regional players

• Eqmax: Brazilian manufacturer of roof racks, bike carriers, and vehicle accessories. Comparable product mix within the same Brazilian market, directly competing for the same dealer shelf space and outdoor-sports customer segment.

Broad incumbents

• Curt Group: North American aftermarket leader in towing, hitch, and cargo management accessories. Broader portfolio than Long Life but overlaps in vehicle-mounted cargo solutions, with greater scale and US dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsYZHiRIFce2omB4A-bZ8sw
• Facebookfacebook.com/longliferacks
• Instagraminstagram.com/longliferacks
• LinkedInlinkedin.com/company/long-life

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Life