What iCOOP does

iCOOP (아이쿱) is a South Korean consumer cooperative federation founded in 1997 and headquartered in Goesan-gun, Chungcheongbuk-do, operating the iN자연드림 (iN Natural Dream) platform. The platform sells organic and proprietary "anti-cancer" foods grown with a marine deep-sea water (기픈물) cultivation method certified microplastic-free, packaged within a vertically integrated ecosystem that includes the icoop.or.kr e-commerce site, an iOS/Android mobile app (자연드림 앱), nationwide physical Natural Dream retail stores, three integrated Healing Parks (Goesan, Gurye, and Kanazawa, Japan), healing hotels and restaurants, Korean-medicine clinics, and a cancer recurrence-prevention hospital in Goesan. Supporting the platform are four in-house research entities (Jayeon Dream Organic Healing Research Foundation, Organic Anti-Cancer Agriculture Research Institute, Jayeon Dream Biolab, and Anti-Cancer Life Research Institute) that publish anti-cancer phytochemical research internationally.

The cooperative serves health-conscious consumers and chronic-disease patients in South Korea through a horizontal segmentation spanning cancer prevention, lifestyle-medicine, environmental sustainability, and chronic-disease management. Recent flagship offerings include the "8 Essential Foods for 21 Million Koreans" daily-nutrition line and the 100,000 Life Healing Challenge lifestyle-medicine program (Season 1 launched January 2026, covering blood lipids, diet, sleep, and rhinitis; Season 2 in pre-launch for blood pressure, blood sugar, and constipation).

The business model combines (a) transaction-based product sales through the online mall and physical stores, (b) recurring membership contributions including 출자금 (investment funds) and 조합비/회비 (association fees), with members receiving up to 30% discounts and tier-based benefits (Silver, Gold, Well-Life), (c) healthcare and wellness service revenue from healing parks, hotels, restaurants, and Korean-medicine clinics, and (d) community-driven member acquisition via the Cancer Prevention 2 Million (353,845 participants), No Plastic Promise (1,008,698 participants), and Paper Pack Recycling (564,918 signatories) campaigns. Distribution is omnichannel across owned online, mobile, and physical retail; technology integrations include KCP payment processing, KakaoTalk notifications (MTS), LG U+ ARS/CRM, and CMG for tailored recommendations. The company has not disclosed any venture, private-equity, or public-market funding rounds and operates as a private cooperative entity (주식회사 자연드림) under the iCOOP Consumer Lifestyle Cooperative Federation.

Name

iCOOP

Legal name

주식회사 자연드림

Website

https://icoop.or.kr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

iCOOP is a South Korean consumer cooperative federation operating the iN Natural Dream platform, selling organic and anti-cancer foods online, via mobile app, and through nationwide stores and integrated wellness-healing parks for health-conscious consumers and chronic-disease patients.

Ownership category

akta.pro rank

Product category

Consumer Health Food Retail

NAICS

All Other Health and Personal Care Retailers (456199), Diet and Weight Reducing Centers (812191)

SIC

Retail-Grocery Stores (5411), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Health, Wellness & Pharmacy Marketplaces (CRAFABAF), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Organic food retail
• Consumer cooperative services
• Health food products
• Wellness hospitality services
• Lifestyle medicine programs

Headquarters

HQ city

Anyang

HQ country

South Korea

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Online Mall): Revenue from direct sales of organic, anti-cancer, and health foods through the online mall (icoop.or.kr). Products include fresh produce, processed foods, health supplements, and daily necessities.
2. Product Sales (Physical Stores): Revenue from direct sales at nationwide 자연드림 retail stores, including the new 260-pyeong Ul-san flagship store.
3. Membership Contributions: Revenue from membership contributions including 출자금 (investment funds) and 조합비/회비 (association fees). Members receive benefits including discounts up to 30% on products.
4. Healthcare Services: Revenue from healing-related services including hotel/accommodation at 자연드림파크 (Healing Parks in Goesan, Gurye, Kanazawa), restaurants, and healing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

iCOOP is a consumer cooperative that directly sells organic, anti-cancer and healing foods through its own online mall, mobile application and nationwide stores. It also offers restaurants, accommodation, healing parks, Korean-medicine clinics, a recovery hospital, and community lifestyle-medicine programs with membership benefits.

Product overview

iCOOP operates the 자연드림 (iN자연드림) platform as a comprehensive health and wellness ecosystem. The core offering is the 자연드림몰 online shopping mall combined with the 아이쿱자연드림 mobile app, providing access to a wide range of products including 항암식품 (anti-cancer foods), 힐링식품 (healing foods), and the 2100만 국민 8대 필수 식품 (21 million citizen 8 essential foods). The platform integrates physical retail through 자연드림 매장 stores, health services through 자연드림 힐링센터 and 아이쿱재발방지요양병원, and wellness programs through the 10만 명 생활치유챌린지 challenge program and 건강캠프. Research and product development are supported by dedicated institutes including 자연드림바이오랩, 항암생활연구소, and 유기농항암농업연구소. The ecosystem is anchored by the 자연드림파크 complex in Goesan and Gurye, combining production, healthcare, wellness facilities, and residential spaces for a holistic cancer prevention village.

Differentiator

Problem solved

Functional benefit

Brands

• iN자연드림: Healing and wellness platform focused on organic anti-cancer foods, healing experiences, and healthy lifestyle services including hotels, travel, dining, and wellness programs
• 2100만 국민 8대 필수 식품
• 기픈물

Products and services

• iN Natural Dream Mall (자연드림몰) Own e-commerce and membership platform where consumers purchase organic, anti-cancer and healing foods, daily necessities, and other products, with member discounts of up to 30%.
• Eight Essential Foods for 21 Million Koreans (2100만 국민 8대 필수 식품) Branded nutrition product line comprising magnesium-fortified water, fermented green juice, a citrus beverage, fermented coffee, fermented milk, natto with raw sesame oil, deep-sea salt, and cold-pressed rapeseed oil for health-conscious consumers.
• Natural Dream Healing Meal Service (자연드림 힐링밥상) Restaurant service for visitors seeking anti-cancer diet menus made with organic agricultural products, including brown-rice porridge, brown-rice bibimbap, brown-rice gimbap, and brown-rice curry.
• Natural Dream Park (자연드림파크) Integrated wellness and hospitality complex with food-production, healthcare, welfare, cultural, dining, accommodation, and residential facilities, including locations in Goesan, Gurye, and Kanazawa.
• iCOOP Recurrence Prevention Hospital and Life Care Korean Medicine Clinics (아이쿱재발방지요양병원 및 라이프케어한의원) Cancer-recurrence prevention hospital in Goesan and Life Care Korean Medicine Clinics in Gyeonggi, Gwangju, Hongseong, Busan, Daejeon, and Gurye, serving patients seeking cancer and chronic-disease prevention and daily-life recovery support.

Quantifiable outcome

• 800+ successful health challenge completions out of 1,500 applicants in Season 1
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• 자연드림유기농치유연구재단 (Jayeon Dream Organic Healing Research Foundation)coreStrategic or Co-development PartnerResearch partnership for anti-cancer food development and lifestyle medicine programs. The foundation conducts research on phytochemical-rich foods and healing approaches, with research findings published in international academic journals.
• 유기농항암농업연구소 (Organic Anti-Cancer Agriculture Research Institute)coreStrategic or Co-development PartnerResearch institute focused on developing anti-cancer agricultural products using marine deep-sea water and organic farming methods.
• 자연드림바이오랩 (Jayeon Dream Biolab)coreStrategic or Co-development PartnerBiotechnology research laboratory developing health food products and analyzing anti-cancer compound content in agricultural products.
• 항암생활연구소 (Anti-Cancer Life Research Institute)coreStrategic or Co-development PartnerResearch institute focused on cancer prevention and recurrence prevention through lifestyle modifications, diet, and holistic approaches.
• 아이쿱소비자생활협동조합연합회 (iCOOP Consumer Life Cooperative Federation)coreStrategic or Co-development PartnerParent organization of the cooperative network, coordinating member cooperatives across Korea.
• 인라이프케어이종협동조합연합회 (In Life Care Cross-Industry Cooperative Federation)coreStrategic or Co-development PartnerCross-industry cooperative federation managing community operations, lifestyle programs, and member services.
• 자연드림씨앗재단 (Jayeon Dream Seed Foundation)coreStrategic or Co-development PartnerFoundation supporting agricultural development and seed preservation for organic farming.
• 소비자기후행동 (Consumer Climate Action)minorStrategic or Co-development PartnerSocial organization for environmental campaigns including No Plastic Promise and Paper Pack Recycling initiatives.
• 지역별 소비자생활협동조합 (Regional Consumer Life Cooperatives)coreChannel Partner/ Reseller/ DistributorNetwork of regional cooperatives across Korea including Seoul, Gyeonggi, Incheon, Gangwon, Gwangju, Daejeon, Sejong, Chungbuk, Chungnam, Jeonbuk, Jeonnam, Gyeongbuk, Gyeongnam, Daegu, Busan, Ulsan, Jeju regions.
• 지역별 의료복지사회적협동조합 (Regional Medical Welfare Social Cooperatives)coreChannel Partner/ Reseller/ DistributorRegional social cooperatives managing healthcare services including Life Care Gyeonggi, Life Care Chungcheong, Life Care Gwangju, Life Care Busan, and Well Life social cooperatives.
• 자연드림파크 (Jayeon Dream Park)coreStrategic or Co-development PartnerIntegrated wellness complexes in Goesan, Gurye, and Kanazawa combining organic food production, healthcare, culture, accommodation, and dining facilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/channel/UCAcSJWSGz_oeIdKFNn8tI2g
• Facebookfacebook.com/naturaldream62
• Instagraminstagram.com/in_naturaldream

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCOOP