Goodpoint. Fellows

What Goodpoint. Fellows does

Goodpoint. Fellows GmbH is a privately held Berlin-based boutique consulting firm founded in 2012 by Marta Führich, serving technology-oriented mid-sized companies in the DACH region. The firm operates three integrated advisory service lines: Valuation Services (identifying and making visible a company's value potentials and value drivers), Connecting Services (establishing strategic partnerships and market access), and M&A Services (end-to-end transaction advisory from strategy through execution). Its stated thesis is that higher enterprise value functions as a magnet — attracting customers, talent, and strategic partners — and the firm positions itself to make clients 'Value Champions' ahead of capital-raising or exit events.

The firm is built around a core team of three senior practitioners: Managing Director Marta Führich (ex-PwC, Arthur Andersen, EY), Manager Janet Lemcke (ex-Accenture, Siemens, Shenyang Machine Tool Group; certified systemic coach), and Coordinator Anja Rosenberger (ex-Arthur Andersen, EY M&A). It extends its capabilities through the 'Maker for Transactions' alliance with Avura, Christian Matschke, and Jasmine Borhan, layering operational process, communication, and leadership expertise onto its corporate finance core. Reference mandates include Smart Battery Solutions (growth investment by Gimv, 2019), Webdata Solutions (sale to Vistex, 2021), and InterCultural Elements (transaction, 2021), with additional value-enhancement work for Aareal Bank, Rocket Beans Entertainment, and Swobbee.

The business model is professional services: project-based advisory fees on M&A mandates, valuation assignments, and connecting engagements, with no publicly disclosed pricing. GTM is sales-led and direct, relying on referral networks, the Maker for Transactions partnership, and a professional website. The firm is registered at Amtsgericht Berlin-Charlottenburg (HRB 1334402), headquartered in Berlin-Adlershof, and claims nationwide German coverage with international client representation. No external funding, no subsidiaries, and no AI or technology-product capabilities are disclosed; revenue is not publicly reported.

Name

Goodpoint. Fellows

Legal name

goodpoint.fellows GmbH

Website

https://goodpoint-fellows.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodpoint. Fellows is a Berlin-based boutique consulting firm advising technology-oriented mid-sized companies on M&A transactions, valuation, and strategic partnerships, serving DACH mid-market clients through project-based advisory mandates.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. M&A Consulting Services: Advisory fees for guiding M&A transactions, including deal sourcing, valuation, due diligence support, and transaction execution for technology-oriented mid-sized companies.
2. Valuation Services: Fees for making company value potentials and value drivers visible, helping clients understand their enterprise value and value enhancement opportunities.
3. Connecting Services: Advisory fees for establishing targeted connections with relevant partners and markets for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Goodpoint. Fellows is a Berlin-based consulting firm that advises technology-oriented mid-sized companies on three integrated service lines: Valuation Services (identifying and making visible a company's value potentials and value drivers), Connecting Services (introducing clients to relevant strategic partners and markets), and M&A Services (end-to-end transaction advisory, from strategy through execution). The firm combines corporate finance advisory with value-enhancement consulting to help technology mid-market companies position themselves as "Value Champions" for transactions, fundraising, and partnership mandates.

Product overview

Goodpoint. Fellows is a consulting firm that offers three integrated advisory services for technology-oriented mid-sized companies. The core offering consists of Valuation Services (identifying value potentials and drivers), Connecting Services (establishing strategic partnerships and market access), and M&A Services (executing mergers and acquisitions transactions). These services work together to help companies become 'Value Champions' by elevating their enterprise value to attract customers, talent, and strategic partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Valuation Services

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• AvuracoreStrategic or Co-development PartnerAvura is part of the Maker for Transactions network that Goodpoint Fellows collaborates with for M&A processes. This partnership provides additional expertise in operational processes and communication alongside Goodpoint's corporate finance capabilities.
• Christian MatschkecoreStrategic or Co-development PartnerChristian Matschke is part of the Maker for Transactions network, providing expertise in M&A transaction support alongside Goodpoint Fellows. The collaboration offers clients comprehensive advisory services combining corporate finance and operational excellence.
• Jasmine BorhancoreStrategic or Co-development PartnerJasmine Borhan is part of the Maker for Transactions network, contributing leadership excellence and communication expertise to M&A engagements. Works in collaboration with Goodpoint Fellows to maximize client company value.
• Maker for TransactionscoreStrategic or Co-development PartnerMaker for Transactions is a collaborative network of advisors supporting M&A processes. Combines top-tier corporate finance expertise with profound expertise in operational processes, communication, and leadership excellence to maximize client company value.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Clairfield International: International mid-market M&A advisory partnership with strong European and DACH presence advising on cross-border transactions. Comparable to Goodpoint Fellows on boutique mid-market M&A focus and international deal execution.
• Clipperton Finance: European independent M&A advisory boutique specialized in technology and digital businesses, advising founders, corporates, and PE on mid-market tech transactions. Directly comparable on technology-focused boutique mid-market M&A positioning.
• Carlsquare: Independent German M&A advisory boutique headquartered in Munich with strong tech, digital, and software sector focus across the DACH mid-market. Directly comparable to Goodpoint Fellows on geographic focus, sector specialization, and boutique service model.
• goetzpartners: Independent German corporate finance and M&A advisory firm with offices in Munich and Frankfurt advising mid-cap and large-cap clients on transactions. Comparable to Goodpoint Fellows on German mid-market focus and independent advisory model.
• ACXIT Capital Partners: European mid-market M&A advisory firm with offices in Frankfurt and other European hubs, active across technology and industrial sectors. Directly comparable on mid-market M&A focus and European geographic footprint.
• IMAP: Global partnership of mid-market M&A advisory firms with significant DACH presence advising on transactions for technology and growth companies. Comparable to Goodpoint Fellows on mid-market tech positioning, senior-led execution, and cross-border advisory.
• DC Advisory: International mid-market investment banking advisory firm (formerly Altium, integrated into Berenberg) advising on M&A across Europe with deep tech and digital sector coverage. Comparable to Goodpoint Fellows on European mid-market M&A and tech-sector orientation.
• Oaklins: Global mid-market M&A advisory firm with significant European presence serving technology, consumer, and industrial sectors. Comparable on mid-market senior-led execution and sector-agnostic advisory.

Broad incumbents

• LBBW: Major German Landesbank with a corporate finance advisory practice that includes M&A advisory across the German mid-market. Overlaps with Goodpoint Fellows on German mid-market M&A but operates as part of a much broader banking franchise.
• EY-Parthenon: Big Four global strategy and M&A advisory practice (EY-Parthenon) with a sizable European and German mid-market M&A franchise. Overlaps with Goodpoint Fellows on M&A advisory in the technology mid-market but operates at far greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodpoint. Fellows