My105.9FM
My105.9FM is a privately held regional FM radio station founded in 2005 and based in Mackay, Australia, broadcasting live programming and offering podcast services to listeners in its regional coverage area.
- Company typePrivate
- Founded2005
- HeadquartersMackay, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What My105.9FM does
My105.9FM is a privately held regional FM radio station headquartered in Mackay, Queensland, Australia, founded in 2005. The station broadcasts on the 105.9 FM frequency and offers live programming alongside podcast services, serving listeners in its regional broadcast footprint. Its operations are supported by an estimated 11-50 employees, consistent with the staffing profile of a single-market regional broadcaster.
The company's product surface consists of live radio programming and on-demand podcast content distributed through the my105fm.com.au website. The source website was inaccessible at the time of data capture, displaying only a verification/loading page, which limits visibility into the station's full programming lineup, content archive, and digital engagement features. No mobile applications, API endpoints, or third-party platform integrations are documented in the available data, indicating a relatively traditional broadcast-plus-podcast distribution model rather than a digitally native media operation.
Revenue mechanics for a station of this profile are typically driven by regional advertising sales, sponsorship arrangements, and potentially podcast monetization, though no pricing, advertiser disclosures, or revenue figures were available in the source. Ownership structure, investor backing, and governance details are not disclosed; the company is presumed to be privately held with no public listing. The cumulative evidence describes a small, privately operated regional broadcaster with a digital podcast extension but limited disclosed corporate transparency.
My105.9FM firmographics
Firmographics- Name
- My105.9FM
- Legal name
- My105.9FM
- Website
- https://my105fm.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My105.9FM is a privately held regional FM radio station founded in 2005 and based in Mackay, Australia, broadcasting live programming and offering podcast services to listeners in its regional coverage area.
- Ownership category
- akta.pro rank
My105.9FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)
Keywords
Where My105.9FM is headquartered
LocationHeadquarters
- HQ city
- Mackay
- HQ country
- Australia
- HQ region
- Oceania
Markets served
My105.9FM business model
Business model- GTM type
- B2C
- Offering type
- Services
My105.9FM product offering
Product offeringCore offering
My105.9FM is a community FM radio station that broadcasts live radio programs and distributes podcast services to its listeners. It operates on the 105.9 FM frequency and serves audiences in the Mackay region of Australia. The station delivers music, talk, and entertainment content via over-the-air FM transmission and online streaming channels.
Differentiator
Problem solved
Functional benefit
Products and services
- My105.9FM Live Radio Broadcast Over-the-air FM radio broadcasting on the 105.9 frequency serving the Mackay region of Australia, delivering live music, talk, and entertainment programs to local listeners.
Companies that use My105.9FM
Customer profileIdeal customer profiles2 records
My105.9FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My105.9FM partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
My105.9FM competitors and assessment
Company assessmentBroad incumbents
- Southern Cross Austereo (SCA): Australia's largest regional radio network, owner of Hit and Triple M regional stations including those in Mackay. Consolidator that defines competitive pressure on independent regional broadcasters.
- ARN (Australian Radio Network): Major Australian commercial radio network owning Mix, KIIS, and iHeartRadio digital. Represents the scaled national competitor consolidating ad spend away from independents like My105.9FM.
- iHeartRadio Australia: Streaming aggregation platform distributing live radio and podcasts online. Comparable to My105.9FM's digital offering and competes for podcast listenership and online ad inventory.
Direct peers
- Hit105.9 (Mackay): A Mackay-region FM radio station operating under the Southern Cross Austereo Hit Network. Direct competitor for local audience share and regional ad spend given the same market and adjacent format.
- ABC Local Radio (Queensland): Public broadcaster operating regional AM/FM frequencies across Queensland including Mackay. Overlaps in news/talk/community programming and competes for audience time-share.
- Triple M Mackay: SCA-owned networked FM station broadcasting to Mackay on a nearby frequency. Competes for the same listener pool and local advertiser dollars in the Mackay market.
Regional players
- Nova Entertainment: National commercial radio broadcaster (Nova, Smooth, FIVEaa) active in Australian metros. Comparable on business model and ad inventory approach, though primarily metropolitan rather than regional like My105.9FM.
Emerging players
- Spotify Australia: Global audio streaming and podcast platform with a growing Australian ad business. Competes for podcast listenership and could siphon advertising budgets from local FM stations' digital extensions.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
My105.9FM social profiles
Digital presenceMy105.9FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
My105.9FM leadership team
Management profileNumber of profiles
My105.9FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My105.9FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My105.9FM
What does My105.9FM do?
My105.9FM is a community FM radio station that broadcasts live radio programs and distributes podcast services to its listeners. It operates on the 105.9 FM frequency and serves audiences in the Mackay region of Australia. The station delivers music, talk, and entertainment content via over-the-air FM transmission and online streaming channels.
Is My105.9FM a public or private company?
My105.9FM is a private company. It is classified as unknown and is currently operating.
When was My105.9FM founded?
My105.9FM was founded in 2005. It employs 11 to 50 people.
Where is My105.9FM based?
My105.9FM is headquartered in Mackay, Australia, in the Oceania region.
Who are My105.9FM's main competitors?
Broad incumbents on record are Southern Cross Austereo (SCA), ARN (Australian Radio Network) and iHeartRadio Australia. Direct peers are Hit105.9 (Mackay), ABC Local Radio (Queensland) and Triple M Mackay. Nova Entertainment is listed as a regional player. Spotify Australia is listed as an emerging player.
Does My105.9FM have an API?
No public API is recorded for My105.9FM.
What industry is My105.9FM in?
My105.9FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.