Safari & Beach

Name

Safari & Beach

Legal name

Safari & Beach

Website

https://safariandbeach.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Safari and Beach Tour Operator

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Wildlife Safaris & Game Drives (THAJAIAB), Safari Lodges & Tented Camps (THAAAHAC)

Keywords

• Safari holiday packages
• Africa travel agency
• Honeymoon tour packages
• Beach safari holidays
• Wildlife safari tours

Headquarters

HQ city

Kingsbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays: Bespoke safari and beach holiday packages combining accommodation, transfers, game activities, and sometimes domestic flights. Revenue generated through markups on supplier costs plus planning fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Safari & Beach is a UK-based tour operator that designs and arranges tailor-made safari and beach holidays across multiple African countries. The company's core offering combines bespoke itinerary planning with end-to-end booking of accommodation, transfers, domestic flights, game activities, and on-the-ground guides via a personal consultant who manages the customer from first enquiry through to return. Service is structured around a price-guarantee model with a 25% deposit and balance paid 60 days before travel, under ATOL 10103 financial protection.

Product overview

Safari & Beach is a UK-based travel company specializing in tailor-made safari and beach holidays across Africa. The company offers bespoke itinerary planning as its core service, arranging accommodations, transfers, flights, and activities across multiple African destinations including Tanzania (Serengeti, Ngorongoro, Zanzibar), Kenya (Maasai Mara), Botswana (Okavango Delta), South Africa (Kruger, Cape Town), Namibia, Rwanda, Zambia, and Uganda. Their portfolio also includes island beach destinations such as Zanzibar, Maldives, Mauritius, Seychelles, and Mozambique. They provide various holiday types including honeymoons, family safaris, adventure trips, gorilla trekking, Great Migration tours, hot air ballooning, Kilimanjaro climbing (via multiple routes), diving and snorkelling, kitesurfing, and fitness and yoga retreats. The company partners with local lodges, camps, and ground operators to deliver personalized travel experiences and is fully ATOL-bonded for customer protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Safari & Beach Holidays Tailor-made safari and beach holidays to Africa combining wildlife experiences with coastal destinations across multiple African countries, with the same consultant handling the customer from booking to return.
• Custom Itinerary Planning Bespoke trip planning service in which Safari & Beach consultants design personalised safari and beach itineraries based on individual preferences, budgets, and travel dates, with on-the-ground operator coordination throughout.
• Honeymoon Packages Romantic safari and beach honeymoon packages combining wildlife experiences with coastal relaxation, designed for couples and newlyweds seeking celebratory holidays in Africa.
• Family Safaris Family-friendly safari experiences designed for travellers with children of various ages, combining wildlife viewing with beach time at destinations such as Zanzibar.
• Gorilla Trekking Gorilla trekking experiences in Rwanda (Volcanoes National Park) and Uganda (Bwindi Forest), including permit procurement and guide coordination.
• Great Migration Tours Wildebeest migration viewing experiences in the Serengeti and Maasai Mara ecosystems, positioned for seasonal wildlife movement.
• Hot Air Balloon Safaris Aerial safari experiences via hot air balloon over African plains including Maasai Mara, Serengeti, and Namibia.
• Kilimanjaro Climbing Mount Kilimanjaro expedition packages covering multiple routes including Machame, Lemosho, Marangu, Rongai, and Shira, with guides and logistics.
• Diving and Snorkelling Marine activities including diving and snorkelling in the Indian Ocean with whale shark and marine life encounters.
• Kitesurfing Kitesurfing experiences primarily in Zanzibar and along the East African coastline, supplied as part of safari and beach combinations.
• Fitness and Yoga Retreats Wellness-focused holidays combining fitness and yoga activities with safari and beach experiences across Africa and the Indian Ocean.

Quantifiable outcome

• Price guarantee on all holidays
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• African Trade & Tourism AssociationminorOthersMembership or association with African Trade & Tourism industry body shown in website footer.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Singita: Luxury African safari brand operating high-end lodges and offering curated wildlife experiences. Overlaps in safari luxury segment and lodge partnerships, though acts primarily as accommodation provider/operator.
• &Beyond (Journey Beyond): Established luxury African safari and travel brand operating lodges and offering safaris across multiple countries. Comparable Africa luxury positioning and lodge partnerships, though vertically integrated as a lodge operator rather than pure agent.
• Wilderness Safaris: Major African safari operator owning and operating camps across multiple African countries. Overlaps in safari product but operates as a lodge owner/operator rather than a booking agent, providing both supplier relationship and competitive pressure.

Direct peers

• Mahlatini Luxury Travel: UK-based luxury Africa specialist offering tailor-made safaris and beach holidays across southern and East Africa. Directly comparable boutique operator targeting similar honeymoon and luxury segments.
• Cazenove+Loyd: UK luxury tailor-made travel company offering bespoke itineraries worldwide with strong Africa expertise. Comparable boutique operator with similar personal-specialist service model and premium positioning.
• Audley Travel: UK-based tailor-made travel specialist offering bespoke trips to Africa, Asia, and Latin America with a personal country specialist model. Directly comparable to Safari & Beach in bespoke service approach, UK customer base, and Africa product emphasis.
• Turquoise Holidays: UK bespoke travel company specializing in luxury holidays to Africa, Indian Ocean, and beyond. Comparable in consultant-led bespoke model and UK customer base, with overlapping Africa and beach portfolio.
• Scott Dunn: UK-based luxury tour operator offering tailor-made holidays worldwide with safari and beach portfolio. Comparable bespoke service model and UK customer base, though larger and broader in scope.
• Africa Travel: UK specialist tour operator focused exclusively on African safaris and beach holidays with personal travel consultant service. Closest direct competitor given shared UK origin, Africa-only focus, and bespoke consultancy model.
• Tribal Holidays: UK specialist safari and beach holiday operator focused on Africa. Closely comparable boutique competitor with similar UK origin, Africa focus, and bespoke itinerary approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/safariandbeach
• Facebookfacebook.com/safariandbeach
• LinkedInlinkedin.com/company/safari-and-beach-travel-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari & Beach