Security National Bank
Security National Bank of South Dakota is a privately held community bank operating three branches in Sioux Falls and Dakota Dunes, serving consumers, families, small businesses, and healthcare professionals with checking, savings, mortgages, commercial lending, and wealth management services.
- Company typePrivate
- Founded2007
- HeadquartersSioux Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Security National Bank does
Security National Bank of South Dakota is a privately held community bank headquartered at 6601 S Louise Ave in Sioux Falls, operating as a regional subsidiary of Security National Corporation. The bank runs three physical branches across Sioux Falls (Louise Avenue and Lake Lorraine) and Dakota Dunes, South Dakota, complemented by an in-branch ATM network, 24-hour telephone banking, online appointment scheduling, and a digital channel footprint. It is FDIC-insured and serves individuals, families, small to mid-sized businesses, healthcare professionals, and non-profits in the Sioux Falls MSA through a horizontal community banking model with local decision-making authority.
The product portfolio spans seven tiered consumer checking accounts (Free Checking, Checking with Interest, Performance Plus up to 3.50% APY, Value Checking with identity protection, Preferred Rewards up to 3.00% APY, Generations Gold, and HSA), savings instruments (regular savings, Money Market Gold, CDs from 91 days to 60 months), and lending products including conventional and government-backed mortgages, Physician Home Loans, home equity loans, refinance, commercial services, SBA / PPP loan forgiveness, and credit cards. Wealth management services — investment management, trust services, retirement planning, and estate planning — are emphasized across marketing and constitute a strategic growth pillar distinct from core banking. The technology stack runs on a traditional digital banking platform: an iOS/Android mobile app (SNB SD Mobile App) supporting mobile check deposit, Zelle P2P, Face/Touch ID authentication, card controls, paperless statements, Apple Pay/Google Pay/Samsung Pay integration, an online banking portal with bill pay, a separate Online Trust portal for wealth management, the Mortgage Hub origination platform, and a 40-topic Financial Learning Center used as both a customer education and top-of-funnel marketing asset.
Revenue mechanics are typical of community banking: net interest income from mortgages, personal, business, and credit card lending is the primary driver, supplemented by account fees and service charges (overdraft, wire, maintenance, ATM out-of-network) and professional services fees from the wealth management division. Pricing varies by account tier with monthly fees from $0 to $8.79 and APY promotional rates up to 3.50% on qualifying balances. Customer concentration is low by banking standards — only one named commercial client (Power and Grace Gymnastics) appears across the data. Distribution is multi-channel: physical branches, in-person advisory for mortgages and business banking, self-serve digital, telephone support, and content-led acquisition through a 50+ article blog, monthly newsletter, and community events such as the '10 Charities in 10 Months' initiative.
Security National Bank firmographics
Firmographics- Name
- Security National Bank
- Legal name
- Security National Bank of South Dakota
- Website
- https://snbsd.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Security National Bank of South Dakota is a privately held community bank operating three branches in Sioux Falls and Dakota Dunes, serving consumers, families, small businesses, and healthcare professionals with checking, savings, mortgages, commercial lending, and wealth management services.
- Ownership category
- akta.pro rank
Security National Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Savings Banks (Public/State-Owned) (FSABAKAK)
- akta.pro secondary industry
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where Security National Bank is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Security National Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Net Interest Income: Interest earned on loans including mortgages, personal loans, business loans, and credit cards. Core revenue driver for the bank.
- Account Fees and Service Charges: Monthly maintenance fees, overdraft fees, ATM fees (non-SNB ATMs), wire transfer fees, and account service charges across checking, savings, and other deposit accounts.
- Wealth Management Services: Investment management, trust services, and financial advisory services through the wealth management division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free Checking - No monthly fee with basic services |
| Subscription | Monthly | Checking with Interest - Interest-bearing account with $8.79 monthly fee if requirements not met |
| Subscription | Monthly | Performance Plus Checking - High-yield account up to 3.50% APY |
| Subscription | Monthly | Value Checking - $4.95 monthly with identity protection |
| Subscription | Monthly | Preferred Rewards Checking - Up to 3.00% APY |
| Subscription | Monthly | Generations Gold Checking - $6.95 monthly with travel/entertainment discounts |
| Subscription | Monthly | Health Savings Account - $1.50 monthly with $25 service fee |
| Other | Monthly | Overdraft Protection Service - $1.49 monthly + $5 transfer fee |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Security National Bank product offering
Product offeringCore offering
Security National Bank of South Dakota is a community bank that provides consumer and business banking products including checking accounts, savings accounts, certificates of deposit, mortgages, home equity loans, commercial lending, SBA/PPP loan services, credit cards, and wealth management/trust services. The bank operates three branch locations in Sioux Falls and Dakota Dunes, South Dakota, supplemented by digital banking channels (mobile app, online banking, Zelle, mobile wallets) and a proprietary ATM network.
Product overview
Security National Bank of South Dakota operates as a traditional community bank offering a unified platform of consumer and business banking products. The core product portfolio includes multiple checking account tiers (Free Checking, Checking with Interest, Performance Plus, Value Checking, Preferred Rewards, Generations Gold), savings products (regular savings, Money Market Gold, Certificates of Deposit), and specialized accounts (Health Savings Accounts, Overdraft Protection). Lending products encompass mortgage loans including Physician Home Loans and refinance options, home equity loans, small business banking with PPP loan forgiveness support, commercial services, and credit cards. Digital banking services include the SNB SD Mobile App with mobile check deposit, Zelle, and mobile wallet support (Apple Pay, Google Pay, Samsung Pay), Online Banking with bill pay, and Online Trust for wealth management. The bank also provides a Financial Learning Center for consumer education. Wealth management services are offered through a separate platform with trust services and investment advisory capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Checking Basic checking account for individuals with no minimum balance requirement and no monthly service charges. Includes unlimited check writing, free Internet Banking and Bill Pay, and a VISA debit/ATM card.
- Checking with Interest Interest-bearing checking account for individuals; $8.79 monthly fee waived with $500 daily balance or $2,500 average daily balance. Includes up to 25 free checks/debits per statement cycle.
- Performance Plus Checking High-yield consumer checking account offering up to 3.50% APY on balances up to $25,000 with qualifying direct deposit and debit card activity. Includes unlimited ATM refunds.
- Value Checking Consumer checking account bundling identity theft protection, triple bureau credit file monitoring, 3-in-1 credit report, credit score access, cellular phone protection, and six free non-SNB ATM transactions per cycle. $4.95 monthly fee.
- Preferred Rewards Checking Interest-bearing consumer checking account offering up to 3.00% APY on balances up to $25,000 with monthly direct deposit/ACH of $100+. Includes ATM refunds up to $12 per cycle.
- Generations Gold Checking Premium consumer checking account with national discounts on travel, entertainment, and groceries. Includes free VISA check/ATM card, free notary service, first-year free safe deposit box, and $100 off SNB mortgage closing costs. $6.95 monthly fee ($3.95 for ages 60+).
- Health Savings Account (HSA) Tax-exempt account for paying qualified medical expenses under a high-deductible health plan. Interest-bearing, includes VISA debit card, first box of 50 checks free, $1.50 monthly maintenance fee, and $25 opening service fee.
- Overdraft Protection Service Automatic transfer service that pulls funds from savings to checking when checking becomes overdrawn. $1.49 monthly fee plus $5.00 per transfer.
- VISA Debit Card with EMV Chip Technology EMV chip-enabled debit card with unique per-transaction codes for enhanced fraud protection. Accepted globally and integrated with Apple Pay, Google Pay, and Samsung Pay mobile wallets.
- Savings Accounts Basic savings accounts with a $50 minimum opening balance. Funds are liquid and accessible without penalties.
- Money Market Gold Account Higher-yield savings account with check-writing capability. $2,500 minimum opening deposit, limited to three checks and six total transactions per month.
- Certificates of Deposit (CDs) Term deposit accounts with a $1,000 minimum opening amount. Terms range from 91 days to 60 months, offering higher interest rates than regular savings for funds held to maturity.
- Mortgage Loans Home purchase and refinance loans including conventional and government-backed options. Includes mortgage calculator tools and a pre-qualification process.
- Physician Home Loans Specialized mortgage product tailored for physicians and medical professionals, featuring competitive rates and underwriting terms that accommodate healthcare-industry income structures.
- Home Equity Loans Loans allowing homeowners to cash out a portion of their home's value for purposes such as home improvement projects or other expenses.
- Refinance Mortgage refinance options allowing homeowners to potentially lower their interest rates or access home equity.
- Small Business Relief / PPP Loan Forgiveness SBA-approved lending services including Paycheck Protection Program (PPP) loan forgiveness assistance for small businesses and non-profits.
- Commercial Services Commercial banking services including business loans, commercial real estate loans, lines of credit, term loans, and ongoing business banking support.
- Credit Cards Credit card products with various reward and benefit structures based on account type.
- Wealth Management Comprehensive wealth management services including trust services, investment management, retirement planning, and financial advisory. Includes wealth transfer planning capabilities.
- SNB SD Mobile App Mobile banking application for iOS and Android enabling account access, mobile check deposits, fund transfers, Zelle payments, card controls, credit score viewing, Face/Touch ID authentication, and access to online statements.
- Online Banking Digital banking platform providing 24/7 account access, bill pay, account management, and eStatements. Includes a Bank at Home Kit for self-service guidance.
- Financial Learning Center Interactive educational platform providing free financial literacy resources across topics including checking accounts, savings, credit scores, mortgages, retirement planning, 401(k)s, IRAs, estate planning, small business banking, and debt management.
Companies that use Security National Bank
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Security National Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Security National Bank partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Security National Bank competitors and assessment
Company assessmentRegional players
- Dacotah Bank: South Dakota-headquartered community bank with branches across SD, ND, and MN. Comparable consumer and business banking products with a broader regional footprint than SNB.
- Plains Commerce Bank: South Dakota-based community bank serving consumer and business clients in the upper Midwest. Direct overlap in product mix and regional orientation with SNB.
- First PREMIER Bank / PREMIER Bankcard: Sioux Falls-based bank with consumer, business, and credit card operations. Large local brand with comparable deposit and small business products competing for the same regional market.
- MetaBank / Citizens Equity First Credit Union peers (Evolve Bank, Pathward): Sioux Falls-based banking institutions with significant deposit and lending presence in the local market. Compete for the same regional household and small business banking relationships in the Sioux Falls MSA.
Direct peers
- First Bank & Trust: Sioux Falls-based community bank with consumer, business, mortgage, and wealth management lines. Direct competitor for local deposits, small business loans, and mortgage originations in the same Sioux Falls MSA.
- Bell Bank: Midwest community bank with comparable product set (consumer, business, mortgage, wealth) and similar holdco-style expansion across North Dakota, Minnesota, and South Dakota. Closely matches SNB's mid-size community banking model.
- Great Western Bank: Super-regional community bank with a strong South Dakota and upper Midwest branch footprint offering consumer, commercial, mortgage, and wealth services. Most directly comparable by product mix and regional overlap with SNB.
- Home Federal Bank (Sioux Falls): South Dakota-headquartered community bank providing consumer, business, and mortgage banking in the Sioux Falls market. Competes for the same local household and small business deposit base.
Broad incumbents
- U.S. Bank (US Bancorp): Large national bank with a major retail and commercial presence in Sioux Falls. Sets the competitive baseline on rates, digital capabilities, and product breadth that SNB's full-service community offering must match.
- Wells Fargo: Top-5 US bank with deep Sioux Falls retail and small business presence. SNB's customer testimonials explicitly cite switching from Wells Fargo, identifying it as a primary share donor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Security National Bank social profiles
Digital presenceSecurity National Bank compliance and trust
Trust signalCompliance1 record
Security National Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security National Bank leadership team
Management profileNumber of profiles
Profiles11 records
Security National Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security National Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security National Bank
What does Security National Bank do?
Security National Bank of South Dakota is a community bank that provides consumer and business banking products including checking accounts, savings accounts, certificates of deposit, mortgages, home equity loans, commercial lending, SBA/PPP loan services, credit cards, and wealth management/trust services. The bank operates three branch locations in Sioux Falls and Dakota Dunes, South Dakota, supplemented by digital banking channels (mobile app, online banking, Zelle, mobile wallets) and a proprietary ATM network.
Is Security National Bank a public or private company?
Security National Bank is a private company. It is classified as corporate owned and is currently operating.
When was Security National Bank founded?
Security National Bank was founded in 2007. It employs 11 to 50 people.
Where is Security National Bank based?
Security National Bank is headquartered in Sioux Falls, United States, in the North America region.
How does Security National Bank make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are account Fees and Service Charges and wealth Management Services.
Who are Security National Bank's main competitors?
Regional players on record are Dacotah Bank, Plains Commerce Bank, First PREMIER Bank / PREMIER Bankcard and MetaBank / Citizens Equity First Credit Union peers (Evolve Bank, Pathward). Direct peers are First Bank & Trust, Bell Bank, Great Western Bank and Home Federal Bank (Sioux Falls). Broad incumbents are U.S. Bank (US Bancorp) and Wells Fargo.
Does Security National Bank have an API?
No public API is recorded for Security National Bank.
What industry is Security National Bank in?
Security National Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAKAK, Savings Banks (Public/State-Owned), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52211 and its SIC code is 6022.