Hampton Furniture Group

What Hampton Furniture Group does

Hampton Furniture Group (legal entity Hampton Furniture Co, Inc) is a family-owned residential furniture and mattress retailer headquartered in Anderson, South Carolina, operating continuously since 1931. The company runs a single showroom at 809 Whitehall Road, Anderson, SC 29625, and sells furniture across living room, bedroom, dining, home office, entertainment, home decor, mattresses, and youth categories. Its brand portfolio is anchored by nationally distributed lines including Ashley Furniture, Liberty Furniture, and England Furniture, supplemented by in-house design services and custom-order capabilities for buyers seeking coordinated or bespoke pieces.

The business operates a hybrid showroom-and-e-commerce model. The website offers category browsing, wishlist functionality, and product comparison, and the company maintains a separate e-commerce upholstery brand called Zofa, indicating a selective channel extension into direct-to-consumer online sales. Storefront fulfillment options include free in-store pickup and paid local delivery at $99 within a 45-mile radius, while online orders appear to be supported through standard e-commerce logistics. Marketing is executed through email campaigns, social media activity, and recognition such as BBB accreditation and a 2025 regional "Best Of" award.

Revenue derives primarily from one-time, discretionary purchases by individual residential consumers, plus ancillary delivery fees. Customer acquisition is driven by local brand equity built over nine decades, showroom foot traffic, and inbound digital channels. Operational scope is intentionally narrow — a single physical location with 11-50 employees — which constrains revenue scale but supports personalized service as a local differentiator. The July 2025 acquisition of Vale Bridgecraft and ongoing product-category refreshes are the most material strategic actions in the recent dataset.

Name

Hampton Furniture Group

Legal name

Hampton Furniture Co, Inc

Website

https://hamptonfurniture.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned furniture and mattress retailer in Anderson, SC, operating since 1931 from a single showroom with an e-commerce presence. Sells residential furniture from Ashley, Liberty, and England brands across living room, bedroom, dining, and mattress categories, with design services and custom orders.

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Residential furniture retail
• Mattress showroom
• Custom furniture orders
• Home furnishing store
• Interior design services

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Mattress Sales: Primary revenue from selling furniture and mattresses through physical showroom and e-commerce channels. The company offers custom orders and design services as value-add offerings.
2. Delivery Services: Local delivery services within 45 miles of showroom for $99, with free customer pickup available.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hampton Furniture Group sells residential furniture and mattresses through a single physical showroom in Anderson, South Carolina and a complementary e-commerce storefront, spanning living room, bedroom, dining room, home office, entertainment, home decor, youth, and mattress categories. The company carries third-party brands such as Ashley Furniture, Liberty Furniture, and England Furniture (including a custom-upholstery line, Zofa), and augments product sales with one-on-one design services, custom-order capabilities, paid local delivery, and customer pickup.

Product overview

Hampton Furniture is a family-owned furniture and mattress retail store serving Anderson, SC since 1931. The company operates as a single-location showroom offering design-led furniture collections across multiple product categories including Living Room (sofas, sectionals, recliners), Bedroom (beds, dressers, nightstands, chests), Dining Room (tables, chairs, buffets), Home Office (desks, storage), Entertainment (TV stands, media consoles), Home Decor (ottomans, mirrors), and Mattresses (memory foam, hybrid, innerspring). The store carries multiple branded collections including Ashley Furniture, Liberty Furniture, and England Furniture, offering styles ranging from European Traditional and Farmhouse to Contemporary and Cottage. The company provides design services and custom order capabilities, allowing customers to personalize fabric choices and create complete room plans. Hampton Furniture positions itself on personalized service, quality craftsmanship, and competitive pricing as a locally trusted destination for home furnishings.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Living room furniture including sofas, sectionals, loveseats, chairs, recliners, and tables, presented in trending styles such as Modern Comfort, Classic Tradition, Farmhouse Living, and Transitional Style. Sold to residential homeowners through the Anderson showroom and e-commerce site.
• Bedroom Furniture Bedroom furniture including panel beds, poster beds, storage beds, sleigh beds, upholstered beds, nightstands, dressers, chests, and media chests in styles including European Traditional, Farmhouse, Cottage, and Contemporary. Sold to residential homeowners.
• Dining Room Furniture Dining room furniture including rectangular, pedestal, counter-height and gathering tables, dining chairs, benches, buffets, bar furniture, and barstools, featuring collections from Ashley Furniture and Liberty Furniture. Sold to residential homeowners.
• Home Office Furniture Home office furniture including writing desks, lift-top desks, computer desks, office chairs, and office storage solutions, including collections such as Magnolia Manor and LMCO Bungalow Home. Sold to residential homeowners and remote workers.
• Entertainment Furniture Entertainment furniture including TV stands, media chests, entertainment centers, and TV consoles in sizes from 50 to 74 inches, accommodating electronics and media storage. Sold to residential homeowners.
• Home Decor Home decor accessories including ottomans, poufs, mirrors, accent pillows, and accent cabinets, with customizable fabric options and styles from England Furniture. Sold to residential homeowners.
• Mattresses Mattresses and sleep accessories in Gel Memory Foam, Hybrid, Innerspring, Memory Foam, and Pillow Top constructions, available in California King, King, Queen, Full, Twin, and Twin XL sizes, plus adjustable bases, foundations, bedding, pillows, and mattress protectors. Sold to residential homeowners.
• Youth Furniture Youth and kids bedroom furniture including twin and full youth beds, youth dressers, nightstands, chests, and bunk beds from Ashley Furniture and Liberty Furniture in Casual, Cottage, Rustic, and Transitional styles. Sold to families with children.
• Design Services & Custom Orders One-on-one design services that help residential customers create customized furniture looks, including fabric choices and complete room plans, with custom-order capabilities for personalized furniture pieces.
• Local Delivery & Pickup Local delivery service within 45 miles of the Anderson, SC showroom for a $99 flat fee, with free customer pickup available at the showroom.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Article: DTC mid-market furniture brand selling modern sofas, sectionals, dining, and bedroom direct to consumer with no showrooms. Comparable to Hampton as a competitor for the same customer wallet, and a relevant benchmark for the Zofa DTC strategy Hampton is pursuing.

Direct peers

• Mattress Firm: Largest U.S. specialty mattress retailer with multi-brand assortment (memory foam, hybrid, innerspring). Directly comparable to Hampton's mattress category, which spans gel memory foam, hybrid, innerspring, pillow top, and adjustable bases across all standard sizes.
• Rooms To Go: Large multi-store U.S. furniture retailer specializing in room-package selling of living, bedroom, and dining sets. Comparable to Hampton Furniture on category mix (upholstery, bedroom, dining, mattresses) and value-based positioning, but at vastly larger scale and multiple locations.
• Havertys: Multi-regional U.S. furniture retailer operating showrooms across the Southeast and Midwest with a similar mid-to-upper price-point assortment of upholstery, bedroom, dining, and home office. Directly comparable on regional showroom model and customer demographic to Hampton.
• Bob's Discount Furniture: Value-oriented U.S. furniture chain with growing national footprint, carrying living room, bedroom, dining, and mattresses. Comparable to Hampton's mid-market assortment and Low Price Promise positioning, but with national advertising and scale advantages.
• Ashley HomeStore (Ashley Furniture Industries retail): Retail arm of the largest U.S. furniture manufacturer, operating company-owned and franchise stores selling Ashley Furniture across living, bedroom, dining, and mattress categories. Directly comparable because Hampton Furniture is itself an authorized Ashley dealer competing against Ashley's own stores in adjacent markets.
• Raymour & Flanigan: Northeast-based multi-state furniture retailer offering upholstered, bedroom, dining, and mattress categories with strong in-house delivery and design services. Comparable to Hampton's service-led showroom model and full-room merchandising approach.

Broad incumbents

• Wayfair: Largest U.S. online-only furniture and home furnishings retailer carrying hundreds of brands including Ashley, Liberty, and competing with England Furniture. Comparable to Hampton because it sells the same third-party brands online, directly competes with Hampton's e-commerce site, and pressures local showroom traffic.
• Williams-Sonoma (Pottery Barn, West Elm): Multi-brand specialty home furnishings retailer (Pottery Barn, West Elm) operating showrooms and strong e-commerce in upholstery, bedroom, dining, and home office. Comparable to Hampton on full-room category merchandising and design-service positioning, though at far greater scale and a higher price tier.

Regional players

• The RoomPlace (W.S. Badcock legacy): Midwest and Southeast U.S. regional furniture retailer with showrooms selling Ashley, Liberty, and similar mid-market brands across full room categories. Closely comparable to Hampton as a multi-brand regional chain with comparable price positioning, though operating in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZofaHome
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampton Furniture Group