Morris Co, Ltd
Morris Co, Ltd is a Korean stationery manufacturer founded in 1993, specializing in patented cap-free retractable markers (JUSTCLICK) and writing instruments sold through retail, OEM/ODM, and bulk B2B channels across Korea, India, and Europe.
- Company typePrivate
- Founded1993
- HeadquartersIncheon, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Morris Co, Ltd does
Morris Co, Ltd is a privately held Korean stationery manufacturer founded in 1993 and headquartered in Incheon, South Korea. The company designs, develops, and manufactures writing instruments — principally markers — sold through its own sub-brands (JUSTCLICK, bamboo, STARFLO, EASYFLUID) and OEM/ODM partnerships. Its flagship differentiator is the patented JUSTCLICK cap-free retractable mechanism backed by an air-tight sealing system that prevents nib dry-out without a conventional cap, protected by global patents.
The product portfolio spans highlighters, drywipe/whiteboard markers, permanent markers, water-based markers, fabric markers, glass board markers, pens, mechanical pencils, industrial markers, and limited digital stationery (Smart Brush). Manufacturing is vertically integrated with in-house ink formulation, nib and filter production, and fully automated production systems. Revenue is generated through three streams: direct retail sales of branded products (via the MORRIS Naver Smart Store, major Korean stationery retailers, and online platforms), bulk/B2B orders with logo printing (minimum 1,000 units), and OEM/ODM manufacturing for brands seeking custom marker products. Pricing is unit-based at low absolute price points (Permanent Marker S at KRW 2,100; Whiteboard Marker M at KRW 1,800; Glass Board Marker at KRW 2,300).
Customer segments span students and education, office workers, healthcare and logistics professionals, creative professionals and DIY enthusiasts, and food service/retail signage buyers. The company is led by CEO Yoonho Moon and is privately held with no disclosed funding rounds. Recent strategic activity has centered on international expansion — establishing a wholly-owned subsidiary in Kolkata, India in April 2026 and exhibiting at Ambiente Frankfurt 2026 — alongside a refill system rollout across the JUSTCLICK line (December 2025) and successive product launches in the first half of 2026.
Morris Co, Ltd firmographics
Firmographics- Name
- Morris Co, Ltd
- Legal name
- Morris Co., Ltd
- Website
- https://morris.co.kr
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Morris Co, Ltd is a Korean stationery manufacturer founded in 1993, specializing in patented cap-free retractable markers (JUSTCLICK) and writing instruments sold through retail, OEM/ODM, and bulk B2B channels across Korea, India, and Europe.
- Ownership category
- akta.pro rank
Morris Co, Ltd industry classification
Industry- Product category
- Stationery and Writing Instruments
- NAICS
- Stationery Product Manufacturing (32223)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)
- akta.pro secondary industry
- Corporate, Promotional & Custom Print Products Distribution (CRAOALAM)
Keywords
Where Morris Co, Ltd is headquartered
LocationHeadquarters
- HQ city
- Incheon
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Morris Co, Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Writing Instruments Sales: Direct sales of proprietary marker products including highlighters, drywipe markers, permanent markers, water-based markers, fabric markers, glass board markers, and mechanical pencils through own brands JUSTCLICK, bamboo, STARFLO, and EASYFLUID.
- OEM/ODM Manufacturing: End-to-end technical solutions from early ideas to engineering and mass production. Capabilities include air-tight sealing marker structure development, click mechanisms, refill systems, nib-replacement structure design, ink formula customization, and mold development and mass production support.
- Bulk and Special Orders: Bulk orders for holiday gifts, employee gifts, anniversary gifts, Labor Day gifts, events and promotion items with discounted pricing. Logo/mark printing available with minimum order of 1,000 units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Unit Pricing | Pay-as-you-go | Bulk Order Discounts |
| Unit Pricing | Pay-as-you-go | Logo Printing Service |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Morris Co, Ltd product offering
Product offeringCore offering
Morris Co, Ltd (MORRIS) is a Korean stationery manufacturer founded in 1993 that designs, produces, and sells writing instruments—primarily cap-free retractable markers, highlighters, permanent markers, whiteboard markers, pens, and mechanical pencils—sold under its own brands JUSTCLICK, bamboo, STARFLO, and EASYFLUID. The company also provides OEM/ODM manufacturing services for brands seeking custom marker products and offers bulk-order customization with logo printing for corporate gifts and promotional items.
Product overview
Morris Co, Ltd is a Korean stationery manufacturer founded in 1993, specializing in writing instruments and office supplies. The company operates as a unified product portfolio organized primarily under the JUSTCLICK brand family and additional sub-brands (bamboo, STARFLO, EASYFLUID). The core product line includes Highlighters, Drywipe Markers, Permanent Markers, Water-based Markers, Home&DIY Markers, Industrial Markers, Pens, Mechanical Pencils, and Digital products. The JUSTCLICK sub-brand represents MORRIS's flagship innovation featuring cap-free retractable markers with patented sealing technology. Digital offerings include the Smart Brush for digital drawing and Bamboo Brush for traditional brush work. MORRIS positions itself around 'Beautiful, Useful, Sustainable' principles with a focus on UX innovation and environmental value through refillable products.
Differentiator
Problem solved
Functional benefit
Brands
- JUSTCLICK: Marker brand designed for instant use with one hand, without the hassle of opening and closing a cap. Features a retractable knock-type mechanism.
- bamboo
- STARFLO
- EASYFLUID
Products and services
- Highlighter Marker Line JUSTCLICK Prime Highlighter S and M with cap-free retractable click mechanism, available in vintage-inspired six-color palette and broader mild tones; designed for students, readers, and office users who need a quick, single-handed highlighting tool without losing caps.
- Drywipe Marker (Whiteboard Marker) Line Drywipe/whiteboard markers in sizes S, M, M2, and L with water-based drywipe ink for offices, schools, and presentations. Available individually and as 12-color sets.
- Permanent Marker Line
- Water-based Marker Line
- Home & DIY Marker Line Markers designed for home improvement and DIY creative projects, including the JUSTCLICK Fabric Marker for textile customization and JUSTCLICK Glass Board Marker for signage on glass, acrylic, whiteboards, blackboards, and POP displays.
- Industrial Marker Line
- Mechanical Pencil Line
- Smart Brush Digital Stationery
- Bamboo Brush Professional Brush Pen
- Chocolate Crayons
- OEM/ODM Marker Manufacturing Services
- Bulk Order and Logo Printing Service
Quantifiable outcome
- Reduces cap loss and unnecessary interruptions during marker use
Companies that use Morris Co, Ltd
Customer profileSegments5 records
Ideal customer profiles6 records
Morris Co, Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Morris Co, Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZAKSIM Study CafeminorSocial media partnership promotion for new school semester. MORRIS launched special promotional event in partnership with ZAKSIM Study Cafe for study-related stationery marketing.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Morris Co, Ltd competitors and assessment
Company assessmentDirect peers
- Tombow: Japanese stationery manufacturer known for markers, correction tape, and adhesive products. Comparable in marker product categories and as a fellow Asian stationery competitor.
- Mitsubishi Pencil Company (uni): Japanese maker of the uni brand of pens, markers, and mechanical pencils. Comparable as a marker-and-pencil specialist with similar product breadth and Asian manufacturing footprint.
- Shachihata: Japanese manufacturer of markers, stamps, and writing instruments. Comparable in marker specialization, Asian manufacturing, and B2B/oem-style product offerings.
- Faber-Castell: Global writing and art-supplies manufacturer with a multi-century history. Comparable as an internationally distributed stationery manufacturer with patented mechanical innovations.
- Pentel: Japanese writing instruments manufacturer with strong marker and pen portfolios. Comparable as a marker-focused peer with parallel innovation in refillable and cap-free designs.
- Pilot Corporation: Major Japanese writing instruments manufacturer with global presence across pens, markers, and refills. Directly comparable as a long-tenured writing-instrument specialist competing for the same stationery distribution channels.
- Zebra Pen Corporation: Japanese pen and marker manufacturer with international distribution. Comparable in pen and marker categories, particularly in office and education channels.
- Monami: Leading Korean stationery manufacturer producing pens, markers, and writing instruments. Directly comparable as a domestic Korean competitor in the same retail channels and customer segments.
- Staedtler: German writing and drawing instruments manufacturer. Comparable as a premium European stationery maker competing for the same office, education, and creative segments as MORRIS.
Broad incumbents
- Sharpie (Newell Brands): Iconic marker brand owned by global consumer-goods conglomerate Newell Brands. Comparable in marker focus and innovation, but competes from a much larger parent portfolio with broader distribution leverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Morris Co, Ltd social profiles
Digital presenceMorris Co, Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morris Co, Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Morris Co, Ltd subsidiaries and ownership
Company hierarchySubsidiaries1 record
Morris Co, Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morris Co, Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morris Co, Ltd
What does Morris Co, Ltd do?
Morris Co, Ltd (MORRIS) is a Korean stationery manufacturer founded in 1993 that designs, produces, and sells writing instruments—primarily cap-free retractable markers, highlighters, permanent markers, whiteboard markers, pens, and mechanical pencils—sold under its own brands JUSTCLICK, bamboo, STARFLO, and EASYFLUID. The company also provides OEM/ODM manufacturing services for brands seeking custom marker products and offers bulk-order customization with logo printing for corporate gifts and promotional items.
Is Morris Co, Ltd a public or private company?
Morris Co, Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morris Co, Ltd founded?
Morris Co, Ltd was founded in 1993. It employs 11 to 50 people.
Where is Morris Co, Ltd based?
Morris Co, Ltd is headquartered in Incheon, South Korea, in the Asia region.
How does Morris Co, Ltd make money?
Three revenue lines are on record. Writing Instruments Sales are the primary driver. The others are OEM/ODM Manufacturing and bulk and Special Orders.
Who are Morris Co, Ltd's main competitors?
Direct peers on record are Tombow, Mitsubishi Pencil Company (uni), Shachihata, Faber-Castell, Pentel, Pilot Corporation, Zebra Pen Corporation, Monami and Staedtler. Sharpie (Newell Brands) is listed as a broad incumbent.
Does Morris Co, Ltd have an API?
No public API is recorded for Morris Co, Ltd.
What industry is Morris Co, Ltd in?
Morris Co, Ltd's product category is Stationery and Writing Instruments. Its primary akta.pro industry code is CRAOALAH, Stationery, Writing Instruments & Paper Products Distribution, with a secondary code of CRAOALAM, Corporate, Promotional & Custom Print Products Distribution. Its NAICS code is 32223 and its SIC code is 3950.