Expand My Business

What Expand My Business does

Expand My Business, operating as EMB Global (legal entity Mantarav Private Limited), is a Gurugram-headquartered enterprise AI services firm founded in September 2018. The company partners with large enterprises and government entities on complex AI problems, delivering bespoke solutions across Generative AI, Vision AI, Predictive AI, RAG (knowledge retrieval), and Agentic AI. Named enterprise and government clients include Honda, BYD, Maruti Suzuki, Rakuten, Al Futtaim, AD Ports, AMNS, Blue Tokai, the Indian Air Force, BCG, and Accenture, with operations across 23+ countries and offices in India, the UAE (Dubai, Abu Dhabi), Saudi Arabia (Riyadh), and the United States (New York).

EMB's core offering is a proprietary three-module AI delivery engine. Aura, an AI consultant built on more than one million data points of past AI deliveries, scopes business problems into fully architected plans in days. CosmOS, a multi-agent delivery engine with live agent pods across development, deployment, and testing/QA, turns that scope into production-grade software in weeks. Horizon, an AI observability layer, provides 24/7 monitoring, drift detection, and continuous improvement post-deployment. The stack runs on AWS, Microsoft Azure, and GCP infrastructure and is SOC 2 Type II, ISO 27001, GDPR-compliant, and EU AI Act-ready. EMB also operates a network of 5,000+ vetted AI engineers and a separate talent platform (EMB Talent at embtalent.ai).

The business operates on custom, quote-based enterprise engagements with no published pricing tiers. Revenue is generated through project-based AI delivery and an ongoing managed-services component via Horizon's continuous monitoring. Distribution is direct enterprise field sales, augmented by flagship cloud partnerships with AWS and Microsoft Azure and advisory/delivery alliances with BCG and Accenture. EMB has raised approximately $18.5M total across seed, Pre-Series A ($1.5M, October 2021), and Series A ($17M, October 2022 led by Alpha Wave Global with DST Global and ADQ), and surpassed $10M in annual recurring revenue and 5,000 completed projects by December 2024.

Name

Expand My Business

Legal name

Mantarav Private Limited

Website

https://emb.global

Company type

Private

Founded year

2018

Operating status

Operating

Short description

EMB Global (Expand My Business) is an enterprise AI services firm founded in 2018 in Gurugram, India, that uses a proprietary three-module delivery engine — Aura, CosmOS, and Horizon — to scope, build, and continuously improve production-grade AI solutions for large enterprise and government clients across more than 23 countries.

Ownership category

akta.pro rank

Product category

Enterprise AI Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Enterprise AI services
• AI consulting
• AI engineering
• Managed AI services
• Data engineering

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise AI Services & Professional Services: EMB Global delivers bespoke AI solutions to enterprise clients through a professional services engagement model. Services are scoped, built, and delivered via the Aura-CosmOS-Horizon delivery engine. Engagements are project-based with custom scoping, following a discovery-to-deployment model. The company has delivered 3,250+ projects and serves clients across 23+ countries.
2. Managed AI Services (Ongoing): Horizon module provides ongoing monitoring, drift detection, and continuous improvement as a managed service component. Clients receive 24/7 monitoring, weekly improvement reports, auto-correction, and retraining cycles, suggesting recurring managed service revenue alongside project delivery.
3. EMB Talent Platform: The company operates EMB Talent (embtalent.ai), a talent platform that provides vetted AI engineers. This suggests an additional revenue stream through talent placement or team augmentation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Expand My Business (EMB Global) is an enterprise AI services firm that designs, builds, deploys, and manages artificial intelligence solutions for large organizations. Its core offerings include AI/ML engineering, data engineering, generative AI development, and managed AI services, supported by three proprietary platforms: Aura for AI-driven consulting, CosmOS for delivery automation, and Horizon for production observability.

Product overview

EMB Global offers a portfolio of proprietary AI agents comprising AURA (intelligent agent with context understanding and memory), CosmOS (agent builder), and Horizon (monitoring and evolution). The portfolio is complemented by EMB OS as a separate development platform. The company provides AI solutions across multiple domains including Generative AI, Vision AI, Predictive AI, RAG (knowledge retrieval), and Agentic AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Aura: EMB's proprietary AI consultant that translates business problems into fully scoped, architected plans in days. Built on patterns from more than 1 million data points of past AI deliveries.
• CosmOS
• Horizon

Products and services

• Aura (AI Consultant Platform)

Quantifiable outcome

• Honda AI solution went live in 6 weeks
• +10 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability17 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• AWSflagshipTechnology or Integration · 1 January 2025EMB Global participated at AWS re:Invent 2025 where its proprietary Aura and CosmOS solutions were positioned as flagship solutions on the AWS ecosystem. AWS provides cloud infrastructure for EMB's AI delivery platform. The partnership involves co-marketing and technology integration within the AWS ecosystem.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure serves as a cloud and AI infrastructure partner for EMB Global, enabling secure, enterprise-grade deployments on Azure cloud. Solutions are EU AI Act-ready and GDPR compliant on Azure infrastructure.
• BCG (Boston Consulting Group)coreImplementation/ SI/ Consulting PartnerBCG serves as advisory partner on enterprise AI strategy and large-scale transformation. BCG brings EMB's AI solutions into enterprise transformation engagements, providing strategic advisory on AI deployment at scale.
• AccenturecoreImplementation/ SI/ Consulting PartnerAccenture serves as a global delivery partner taking EMB's AI solutions to enterprise scale. Accenture leverages EMB's delivery engine (Aura, CosmOS, Horizon) to deliver AI projects to Accenture's enterprise clients globally.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Infosys Topaz: Enterprise AI services and platform offering from Infosys, delivering generative AI, agentic AI, and industry solutions to large global enterprises — directly comparable to EMB's agent portfolio and services delivery.
• Wipro ai360: Wipro's enterprise AI capability stack covering generative AI, agentic AI and AI-powered modernization — competes with EMB Global for the same large-enterprise AI delivery budgets.
• Fractal Analytics: AI-first analytics and decision sciences services firm serving Fortune 500 enterprises, with proprietary products like AI agents and decision intelligence platforms — the closest direct comparator to EMB's enterprise AI delivery model.
• Tata Elxsi: Design-led AI and engineering services firm serving global enterprises across automotive, healthcare and media — comparable to EMB's professional services delivery and vertical breadth.
• Cognizant: Global IT services firm with a substantial AI and digital engineering practice, delivering enterprise AI solutions and agents — directly comparable customer base and solution set to EMB Global.

Broad incumbents

• Accenture: Global systems integrator that is both an EMB partner (global delivery) and a competitor on enterprise AI delivery; operates a much larger AI practice and competes for the same transformation budgets.
• BCG (BCG X / BCG Gamma): Boston Consulting Group's AI and deep-tech build-and-invest arm; both an EMB advisory partner and a competitor for enterprise AI strategy and agentic AI implementation work.
• Tata Consultancy Services: India-headquartered global IT services giant offering AI, Gen AI, and enterprise transformation services at scale; competes with EMB on enterprise AI delivery while operating a much broader services portfolio.
• EY.ai: Big Four firm offering enterprise AI strategy and implementation services — competes with EMB for transformation-led AI engagements while operating a much wider advisory portfolio.
• HCLTech: Major global IT services firm with established AI engineering and Gen AI practices, competing with EMB for enterprise AI and digital transformation deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/helloEMB
• Facebookfacebook.com/ExMyB
• LinkedInlinkedin.com/company/embglobal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expand My Business