Apple Pie

What Apple Pie does

Apple Pie Weddings is a Kyiv-based, full-cycle wedding planning agency founded in 2014 that organizes turnkey weddings for bright, stylish, and creative couples primarily in Ukraine. The agency's core offering \u2014 \u00ab\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u00bb \u2014 covers budget planning, concept and styling development, vendor selection, event timing, stationery, transportation, equipment rental, and on-site day-of coordination. A standalone day-of \u00ab\u041a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0446\u0438\u044f\u00bb service, an advisory \u041a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u044f for self-planning couples, and Love Story / pre-wedding photo shoots round out the portfolio.

The business has no proprietary technology platform; delivery rests on a small core team of three \u2014 Daniel (project lead and budget controller), Yuliia (creative director), and Viktoria (lead decorator) \u2014 supported by a vetted freelance network of photographers, decorators, florists, makeup artists, caterers, and venue partners. All client engagement is sales-led, beginning with a personalized consultation and concluding with a custom proposal.

Revenue mechanics are quote-based: the standard fee is 10% of the client's total wedding budget, with no publicly listed tiered pricing. Go-to-market is purely domestic and direct \u2014 website inquiry, Viber, WhatsApp, and email \u2014 supplemented by an editorial blog and broad social media presence. Customer segmentation is horizontal, targeting style-oriented couples seeking distinctive, narrative-driven wedding concepts rather than traditional templates.

Name

Apple Pie

Legal name

Apple Pie Weddings

Website

https://applepie-weddings.com.ua

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Apple Pie Weddings is a Kyiv-based wedding planning agency offering full-cycle wedding organization, day-of coordination, and consultation services to style-oriented couples in Ukraine, priced at 10% of the wedding budget.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning services
• Wedding day coordination
• Event design services
• Bridal consultation
• Wedding agency

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Full Wedding Organization (Организация): Comprehensive wedding planning service including budget preparation and analysis, concept and styling development, event timing, negotiations and appointments, bride and groom image consultation, venue selection, banquet menu development, seating plan, decorator and florist selection, photo and video coordination, MC and program selection, gift ordering, stationery and invitation design, wedding cake and sweet table ordering, transportation, equipment rental, and on-site wedding coordinator on the wedding day.
2. Coordination (Координация): Day-of wedding management services including consultation on all ordered services, venue visits, schedule creation, technical support control, and resolution of all organizational and force majeure situations. This service is provided as a standalone offering for clients who have planned their own weddings.
3. Consultation: Advisory service for couples planning their own weddings independently. The team answers questions, advises on time and cost savings, and guides clients through potential pitfalls.
4. Love Story / Pre-wedding Photo Shoots: Individualized photo sessions with custom styling, colors, textures, elegant décor, and original ideas. Sold as a standalone service complementing wedding day coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Apple Pie Weddings is a Kyiv-based wedding agency providing full-cycle wedding planning and day-of coordination for couples in Ukraine. Its primary service covers budget preparation, concept and styling development, vendor selection and negotiation, venue and menu planning, stationery and cake ordering, transportation logistics, and on-site wedding day coordination. It also offers standalone day-of coordination, advisory consultation for self-planning couples, and stylized Love Story pre-wedding photo shoots.

Product overview

Apple Pie Weddings is a full-cycle wedding agency offering a unified portfolio of wedding planning and coordination services. The core offering consists of «Организация» (full wedding organization covering budget planning, concept development, vendor selection, timing, and day-of coordination) and «Координация» (day-of wedding management). The agency also provides a Консультация (consultation) service for self-planning couples. All services are priced at 10% of the client's wedding budget. The agency showcases its work through themed wedding projects documented on its website, including Dusty Blue, We Can Be Heroes, Chalkboard and Botanic Garden, Somos Novios, El Talisman, In Our Yellow Submarine, Let's Fall in Love, When Snow Falls, Kupava, and Little Britain.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Wedding Organization (Организация)

Quantifiable outcome

• Full-cycle wedding organization from initial concept through day-of execution, eliminating the need for the couple to manage multiple vendors and timelines independently.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Polina Ilchenko (ilookandsee.com)coreStrategic or Co-development Partner · 1 January 2015Wedding and travel photographer featured in an agency interview and credited for the Kupava ethno wedding photography. Known for atmospheric, storytelling-driven photography with deep emotional resonance.
• Etnodbom (etnodim.com.ua)minorStrategic or Co-development Partner · 1 January 2015Ukrainian ethnic clothing brand providing traditional embroidered attire for the Kupava ethno wedding photoshoot.
• Mimimi CardsminorStrategic or Co-development Partner · 1 January 2015Stationery and card designer providing wedding stationery for the Kupava ethno wedding project.
• Cinnamon Studio (Anna-Maria)coreStrategic or Co-development Partner · 1 January 2014Anna-Maria from Cinnamon Studio is the primary decorator and design partner for themed wedding projects. She developed the concept and assembled vibrant, colorful décor for the Mexican-themed El Talisman wedding, and is credited as the event designer for multiple agency projects including the winter fairy tale wedding.
• Anna Belous and Alexey Gukalov (Anna & Alex)coreStrategic or Co-development Partner · 1 January 2014Photographer duo who have documented multiple Apple Pie Weddings projects including the Mexican-themed wedding (El Talisman) and the British-themed love story (Небольшая Британия). Their work is cited across multiple project pages and interview features.
• Artem Oneshechak (oneshchak.com)coreStrategic or Co-development Partner · 1 January 2014Photographer credited with documenting the autumn love story of Anna-Maria and Roman and multiple other agency projects. His distinctive fine-art photography style is featured across the agency's portfolio.
• Кондитерская Париж (Paris Dessert)minorStrategic or Co-development Partner · 1 January 2014Pastry and confectionery studio providing wedding cakes and sweet tables. Credited on multiple projects including the Mexican-themed wedding and the winter fairy tale wedding (Когда выпадет снег).
• Anna Kuzminykh (anna-kuzmynykh.com.ua)minorStrategic or Co-development Partner · 1 January 2014Professional makeup artist who has worked on multiple Apple Pie Weddings projects including the Mexican-themed wedding, the winter fairy tale wedding, and the Kupava ethno wedding. Listed as a recurring vendor partner.
• Diana Bogach (art-goods.com)minorStrategic or Co-development Partner · 1 January 2014Designer who created a custom wedding dress specifically for the Mexican-themed El Talisman project in collaboration with the agency.
• Olga Dementieva (de-eva.com)coreStrategic or Co-development Partner · 1 January 2014Photographer credited for the winter fairy tale wedding (Когда выпадет снег) with atmospheric winter imagery capturing the Scandinavian-style décor and candlelit ambiance.
• Lolya Pastry Studio (lolya.kiev.ua)minorStrategic or Co-development Partner · 1 January 2014Pastry and confectionery studio providing desserts and cakes for the autumn love story (Anna-Maria & Roman) and the Kupava ethno wedding. Known for dark chocolate, cinnamon, spices, and seasonal fruit desserts.
• Константин Захарий (konstantynzakhariy.com)coreStrategic or Co-development Partner · 1 January 2014Photographer who documented the Yellow Submarine (backyard BBQ) wedding project, capturing the casual, festive summer atmosphere with pies, beer bar, and outdoor dancing.
• Марина Вакуленко (vk.com/m.vakylenko)minorStrategic or Co-development Partner · 1 January 2014Hairstylist credited on the Mexican-themed El Talisman wedding project.
• Подкова Restaurant (podkova-restoran.com.ua)minorStrategic or Co-development Partner · 1 January 2014Country restaurant venue used for the winter fairy tale wedding (Когда выпадет снег), transformed into a Scandinavian fairy tale setting with the agency's décor direction.
• Ананас Factory (ananas-diy.com.ua)minorStrategic or Co-development Partner · 1 January 2014Stationery and paper goods factory providing wedding stationery and invitation design for the Anna-Maria & Roman autumn love story.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• David Tutera: Celebrity wedding planner renowned for highly creative, themed, narrative-driven wedding design and full-service planning. Directly comparable to Apple Pie in its focus on distinctive storytelling and high-craft aesthetic execution.
• Mindy Weiss Party Consultants: Full-service event and wedding planning firm specializing in highly customized, themed celebrations. Comparable in service scope (planning, design, coordination) and emphasis on personalized creative execution.
• Rafanelli Events: Full-service event design and production firm specializing in weddings and private celebrations. Comparable in providing end-to-end planning with strong emphasis on design, vendor management, and day-of execution.
• Alison Events: Boutique event planning firm producing bespoke weddings and private events with a high-touch, design-led approach. Comparable in operating model (small core team, curated vendor network) and premium positioning.
• Colin Cowie: Luxury wedding and event planner offering full-service design, coordination, and bespoke experiences for high-end clients. Comparable in positioning as a creative, premium full-service wedding agency.

Emerging players

• Junebug Weddings: Wedding inspiration, planning guides, and curated vendor directory focused on distinctive, design-forward weddings. Comparable in audience (creativity-seeking couples) and editorial-style content marketing approach.
• A Practical Wedding: Wedding content, planning tools, and consultation service targeting non-traditional couples seeking personalized celebrations. Comparable in addressing creative, non-template weddings and offering consultation beyond full-service planning.

Broad incumbents

• Zola: Online wedding planning platform combining registry, wedding website, and vendor marketplace. Comparable in addressing wedding planning workflows, though primarily digital and self-serve versus Apple Pie's high-touch in-person service.
• The Knot Worldwide: Largest wedding planning marketplace and media platform serving couples across all segments. Comparable as a wedding services resource, though broader and more mass-market than Apple Pie's boutique agency model.
• Brides: Wedding media brand providing inspiration, planning content, and vendor directory. Comparable as a wedding content and discovery channel shaping how premium couples evaluate creative options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/APieWeddings
• Facebookfacebook.com/ApplepieWeddings
• Instagraminstagram.com/applepieweddings
• Pinterestpinterest.com/applepiewedding

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Pie