Student Gamecock Television

Company typePrivate
Founded2006
HeadquartersColumbia, United States
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Student Gamecock Television does

Student Gamecock Television (SGTV) is a student-run, non-profit television station affiliated with the University of South Carolina in Columbia, SC, operating as a member organization of Garnet Media Group. Founded in 2006, SGTV produces and distributes original video content across four primary categories — News, Sports, Entertainment, and Creative — including recurring franchises such as State House Saturdays (political coverage of the South Carolina Statehouse), Student Section (athletics), Columbia Concert Series (local music), Seasonal Spiels (anime/pop culture), Spag Says (comedy), and Carolina Tonight (live talk show). Sub-brand 1080C Productions runs the annual MediaFest student film festival at the Nickelodeon Theater in Columbia. The organization is staffed by 51–100 students in production, anchor, and executive producer roles, with content distributed primarily through the SGTV website (sgtvatusc.com, powered by SNworks) and YouTube.

The underlying technology stack is conventional broadcast media: standard video production equipment combined with YouTube-based video hosting embedded into a SNworks CMS-driven website. There is no proprietary platform or software product, no native mobile application, and no disclosed AI capabilities. SGTV generates revenue through three narrow streams: ticket sales for MediaFest ($5 student / $10 general admission), donations collected via the university's giving portal (the SGTV Fund), and a 'Hire Us' production services offering for external clients. Content is otherwise distributed free of charge.

Operationally, SGTV functions as a campus-community media outlet and broadcast journalism training ground rather than a commercial enterprise. Its go-to-market is community-led, relying on university affiliation, campus events, and organic social/web distribution rather than paid marketing. Partnerships include Garnet Media Group (parent media organization), the Nickelodeon Theater (MediaFest venue), and SNworks/The State News (website platform). The organization's value proposition is dual: hands-on media production experience for USC students, and campus-relevant news, sports, and entertainment content for the USC and Columbia community.

Student Gamecock Television firmographics

Firmographics

Name: Student Gamecock Television
Legal name: Student Gamecock Television (SGTV)
Website: https://sgtvonline.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Student Gamecock Television industry classification

Industry

Product category: Student Broadcasting
NAICS: Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)
SIC: Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)
akta.pro industry: PRIMARYMPABADAD
University/College-licensed Public Broadcasting (TV & Radio)
Media, Entertainment & Sports/Broadcasting (TV & Radio)/Public/Nonprofit Broadcasting (PBS/NPR-style)
SECONDARYEDALAHAE
Student Media & Publications (Newspaper, Radio, TV)
Education/Student Services & Campus Operations/Student Activities, Clubs & Campus Life
SECONDARYMPADAKAI
Campus & Educational Screenings (Universities, Schools)
Media, Entertainment & Sports/Film & Video Production/Distribution/Exhibition (Cinemas, Film Festivals, Screenings)

Keywords

Student television station
Campus broadcast media
Student film production
Campus news coverage
University media organization

Where Student Gamecock Television is headquartered

Location

Headquarters

HQ city: Columbia
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Student Gamecock Television business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Event Revenue: Ticket sales for events such as MediaFest film festival, with $5 student tickets and $10 general admission.
Donations/Fundraising: Accepts donations through the university's donation system, with a dedicated SGTV fund.
Hire Us Service: Offers production services for external clients, suggesting professional services revenue potential.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Student Admission
Unit Pricing	Pay-as-you-go	General Admission

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Student Gamecock Television product offering

Product offering

Core offering

Student Gamecock Television (SGTV) is a student-run television station at the University of South Carolina that produces and distributes news, sports, and entertainment programming for the campus and Columbia, SC community. The organization operates under the Garnet Media Group umbrella and offers additional creative content through 1080C Productions (student film production and the annual MediaFest film festival) and Carolina Tonight (a live talk show), supplemented by production services for external clients via its Hire Us offering.

Product overview

Student Gamecock Television (SGTV) is a student-run television station at the University of South Carolina, operating under the Garnet Media Group. The organization produces multi-platform content across three main sections: News (including State House Saturdays political coverage), Sports (Student Section athletics coverage), and Entertainment (Seasonal Spiels anime coverage, Spag Says comedy). The portfolio includes branded production units such as 1080C Productions (annual MediaFest film festival) and Carolina Tonight (live talk show), alongside the Columbia Concert Series music coverage. Content is delivered via the SGTV website with episodes organized by section and available for streaming.

Differentiator

Problem solved

Functional benefit

Brands

1080C Productions: Film production division of SGTV producing student-made films, including the annual MediaFest film festival presented at the Nickelodeon Theater in Columbia.
Carolina Tonight

Products and services

SGTV News Broadcasting

Companies that use Student Gamecock Television

Customer profile

Segments2 records

Ideal customer profiles3 records

Student Gamecock Television technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Student Gamecock Television partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

Garnet Media GroupcoreStrategic or Co-development PartnerSGTV is a member organization of Garnet Media Group, the parent student media organization at the University of South Carolina. This provides shared resources, infrastructure, and organizational support for all SGTV operations.
Nickelodeon TheaterminorChannel Partner/ Reseller/ DistributorThe Nickelodeon Theater in Columbia, SC hosts SGTV's annual MediaFest film festival, screening student-produced films. This provides a professional venue for showcasing student creative work.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Student Gamecock Television competitors and assessment

Company assessment

Direct peers

WUFT-TV (University of Florida): University of Florida's PBS/NPR-affiliated public media operation producing news, feature, and sports programming — a peer university-licensed public broadcaster comparable to SGTV.
UCTV (University of California Television): University-affiliated, non-commercial television operation producing educational, news, and feature programming for a large public university community — closely analogous to SGTV's university-TV mission and nonprofit model.
CornellCast (Cornell University): Cornell University's official video platform hosting lectures, events, and student-produced content — comparable as a university-operated video production and distribution operation.
UATV (University of Arizona): Student-run television outlet at the University of Arizona producing news and feature content — directly comparable in being a campus-TV operation with student-produced programming.
Illini Media (University of Illinois): Independent student media organization at the University of Illinois encompassing newspaper, radio, TV, and yearbook — comparable as a multi-platform student media group anchored at a public university.
BUTV10 (Boston University Television): Student-run campus TV station producing news, sports, and entertainment content for the Boston University community — directly comparable in mission, scale, and operating model to SGTV.
University of Kentucky Student Media: SEC peer university student media operation producing TV, radio, and digital content for the University of Kentucky community — directly comparable mission and university context to SGTV.

Emerging players

Daily Northwestern Studios / WNUR (Northwestern): Northwestern's student-run multi-platform media operation spanning newspaper, radio, and video — adjacent peer showing how student media extends from print/audio into broadcast-style video production like SGTV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Student Gamecock Television financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Student Gamecock Television leadership team

Management profile

Number of profiles

Student Gamecock Television funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Student Gamecock Television M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Student Gamecock Television

What does Student Gamecock Television do?

Is Student Gamecock Television a public or private company?

Student Gamecock Television is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Student Gamecock Television founded?

Student Gamecock Television was founded in 2006. It employs 51 to 100 people.

Where is Student Gamecock Television based?

Student Gamecock Television is headquartered in Columbia, United States, in the North America region.

How does Student Gamecock Television make money?

Three revenue lines are on record. Event Revenue is the primary driver. The others are donations/Fundraising and hire Us Service.

Who are Student Gamecock Television's main competitors?

Direct peers on record are WUFT-TV (University of Florida), UCTV (University of California Television), CornellCast (Cornell University), UATV (University of Arizona), Illini Media (University of Illinois), BUTV10 (Boston University Television) and University of Kentucky Student Media. Daily Northwestern Studios / WNUR (Northwestern) is listed as an emerging player.

Does Student Gamecock Television have an API?

No public API is recorded for Student Gamecock Television.

What industry is Student Gamecock Television in?

Student Gamecock Television's product category is Student Broadcasting. Its primary akta.pro industry code is MPABADAD, University/College-licensed Public Broadcasting (TV & Radio), with a secondary code of EDALAHAE, Student Media & Publications (Newspaper, Radio, TV). Its NAICS code is 516120 and its SIC code is 4833.