India Cares Foundation

What India Cares Foundation does

India Cares Foundation is an Indian civil society organization registered as a Trust in Bengaluru and founded in 2008. It operates a web-based philanthropic platform (icfn.in) that intermediates between Civil Society Organisations (CSOs/NGOs), corporations seeking to deploy Corporate Social Responsibility (CSR) funds, and individual donors and fundraisers. The platform enables online donations, peer-to-peer fundraising pages, time-bound thematic campaigns (such as Water-Life for water conservation and EduDaan for education), and infrastructure projects (including rainwater recharge wells, lake rejuvenation, and government school upgrades).

The organization runs an event-driven distribution model centered on major Indian marathons where it holds established Philanthropy Partner positions, including TCS World 10K Bengaluru, Airtel Delhi Half Marathon, Tata Steel Kolkata 25K, JBG Kolkata Marathon, and PBG Satara Hill Half Marathon. It complements this with a CSR facilitation vertical that identifies projects, vets implementation partners (such as Biome Environmental Trust and Friends Of Lakes for water work), and provides monitoring and reporting to corporate CSR departments. A supplementary module, Digital Wishtree (wishtree.icfn.in), enables CSOs to articulate specific needs and supports corporate employee engagement. No FCRA registration is held, limiting inbound foreign funding.

The revenue model is non-profit but commercially structured. India Cares retains 5% of donations processed through the platform as a contribution covering transaction costs and general support, with the remaining 95% passed to recipient CSOs. Additional revenue derives from CSR project facilitation services and event-based philanthropy partnerships. Cumulative disclosed scale includes 125+ Cr in facilitated fundraising, 31+ Cr in CSR projects enabled since 2017, 60+ Cr in corporate CSR contributions across 450+ companies in the past decade, 1,778 registered CSOs, 2.49+ lakh donors, and 15+ lakh lives reportedly improved.

Name

India Cares Foundation

Legal name

India Cares Foundation

Website

https://icfn.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

India Cares Foundation is a Bengaluru-based non-profit Trust operating a philanthropic platform that connects 1,778 CSOs/NGOs, 481 corporate CSR partners, and 2.49+ lakh individual donors through marathon-based fundraising, CSR project facilitation, and thematic campaigns, retaining a 5% platform fee.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Platform

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Charity fundraising platform
• CSR project facilitation
• Marathon philanthropy partner
• Nonprofit donation platform
• Social sector fundraising

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Platform Commission: India Cares retains 5% of all donations received through the platform as a contribution for services provided, including transaction costs and general support. The remaining 95% goes directly to the CSO.
2. CSR Project Facilitation: Enabled CSR funds of over Rs 22 crore since 2017 in areas of infrastructure improvement in Government Schools and Water Conservation. Supports companies in identifying projects and implementation partners, monitoring and reporting.
3. Event-Based Fundraising: Facilitates fundraising through marathon events where India Cares serves as Philanthropy Partner, enabling CSOs to raise awareness and funds at reduced cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

India Cares Foundation operates a web-based donation and fundraising platform that connects individual donors, civil society organizations (CSOs/NGOs), and corporations. The foundation serves as Philanthropy Partner for marquee Indian marathons, enabling peer-to-peer fundraising campaigns, and offers end-to-end CSR project facilitation services including project identification, implementation partner matching, and monitoring/reporting. The platform retains a 5% service fee on donations while passing 95% directly to recipient CSOs.

Product overview

India Cares Foundation operates a unified web-based charitable platform that combines multiple fundraising and social impact services. The core offering consists of a donation platform enabling peer-to-peer fundraising, supported by marathon events (TCS World 10K, Airtel Delhi Half Marathon, Tata Steel Kolkata 25K) as high-visibility fundraising channels, time-bound Campaigns for specific causes, and Projects for infrastructure/environmental work. The Digital Wishtree module provides a targeted engagement tool for CSOs to articulate specific needs, while CSR Support Services extend the platform to serve corporate clients seeking to manage their social responsibility initiatives. The platform facilitates 95% fund transfer to recipient CSOs with 5% retained for operational support.

Differentiator

Problem solved

Functional benefit

Brands

• Wishtree: Digital platform developed to help fulfil actual needs of CSOs and as an engagement tool
• Water-Life

Products and services

• India Cares Foundation Donation Platform Web-based donation and fundraising platform that connects donors with Civil Society Organisations (CSOs/NGOs), enabling individuals to donate, create fundraising pages, and support various social causes. The platform retains 5% of donations to cover operational costs and passes 95% to recipient CSOs with 80G tax-compliant receipts.
• Marathon Events Fundraising Event-based fundraising platform using major running events including JBG Kolkata Marathon, PBG Satara Hill Half Marathon, TCS World 10K Bengaluru, Airtel Delhi Half Marathon, and Tata Steel Kolkata 25K. India Cares serves as Philanthropy Partner, enabling NGOs to raise awareness and funds through charity bibs and team formations.
• CSR Support Services Corporate Social Responsibility services for companies looking to fulfill CSR obligations. Includes identifying projects in education, water conservation, and community development, matching with credible implementation CSO partners, and providing monitoring and reporting. Also facilitates CSR Melas in Delhi and Jamshedpur through association with India Chamber of Commerce.

Quantifiable outcome

• Rs 125+ Cr in total fundraising facilitated through the platform
• +5 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• GooderacoreImplementation/ SI/ Consulting PartnerGoodera is associated with India Cares for CSR project monitoring and reporting. They help ensure transparency and accountability in CSR fund utilization.
• Friends Of LakescoreImplementation/ SI/ Consulting PartnerPartnered with India Cares for lake improvement and water conservation projects in Bangalore. Works on lake rejuvenation initiatives.
• Biome Environmental TrustcoreImplementation/ SI/ Consulting PartnerAssociated with India Cares for water conservation work including Rainwater Harvesting and well revival projects.
• India Chamber of CommerceminorStrategic or Co-development PartnerIndia Cares organizes CSR Melas in association with India Chamber of Commerce in Delhi and Jamshedpur to help companies connect with small and medium CSOs.
• ProcamcoreStrategic or Co-development PartnerProcam organizes major marathon events (Airtel Delhi Half Marathon, TCS World 10K Bengaluru) where India Cares serves as Philanthropy Partner, enabling CSO fundraising.
• TCS (Tata Consultancy Services)flagshipGTM or Marketing PartnerTCS has been a consistent Philanthropy Partner for TCS World 10K Bengaluru over many years. Part of the flagship charity running event platform.
• AirtelflagshipGTM or Marketing PartnerAirtel sponsors the Airtel Delhi Half Marathon where India Cares has been Philanthropy Partner, enabling north India's largest single fundraising opportunity for NGOs.
• Tata SteelflagshipGTM or Marketing PartnerTata Steel sponsors the Kolkata 25K event where India Cares serves as Philanthropy Partner, connecting CSOs with corporate donors.
• DCB BankcoreGTM or Marketing PartnerCSR partner for water conservation projects. Since 2017, DCB Bank has contributed to rainwater recharge wells that push 12+ crore litres of rainwater into shallow aquifer annually.
• MillerKnollcoreGTM or Marketing PartnerCSR partner for water conservation initiatives including Rainwater Recharge Wells and lake improvement work in Bangalore.
• Garrett Motion TechnologiescoreGTM or Marketing PartnerCSR partner contributing to water conservation (rainwater recharge wells) and education programs (infrastructure in government schools).
• Rotary ClubcoreGTM or Marketing PartnerPartner for water conservation CSR projects contributing to Rainwater Recharge Wells and well digger community livelihood programs.
• Artma FoundationminorGTM or Marketing PartnerCSR partner for water conservation projects including rainwater recharge infrastructure.

Scale indicators17 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GiveIndia: India's largest online donation platform connecting individual donors with 2,000+ vetted NGOs, offering similar donor management, fundraising pages, and CSR enablement to India Cares.
• Ketto: Crowdfunding platform for social causes and personal fundraisers in India, competing directly for individual donor attention and CSO fundraising campaigns.
• Milaap: Online fundraising platform focused on medical, education, and community causes in India with peer-to-peer and event-linked campaigns similar to India Cares' model.
• ImpactGuru: Crowdfunding platform for NGOs, social enterprises, and individuals in India, directly competing for fundraising flow and CSO partnerships.
• Charities Aid Foundation (CAF) India: Philanthropy advisory and grantmaking organization operating in India, providing donor-advised giving, workplace giving, and CSR advisory services comparable to India Cares' corporate offering.
• Dasra: India-focused philanthropic foundation that advises corporates on CSR strategy and partners NGOs with funders — overlapping strongly with India Cares' CSR facilitation and CSO matchmaking role.
• Goodera: CSR implementation and impact reporting platform already partnered with India Cares for project monitoring, serving the same corporate CSR buyer with overlapping capabilities.

Broad incumbents

• Goonj: Large Indian NGO focused on disaster relief, clothing, and rural development; overlaps with India Cares' CSO partner ecosystem and cause campaigns, though Goonj is itself a program operator rather than a fundraising intermediary.
• Donorbox: Global SaaS fundraising platform used by thousands of nonprofits, competing for digital donation mindshare among Indian NGOs that may choose it over India Cares' platform for self-hosted campaigns.

Emerging players

• GiveDirectly: Global nonprofit enabling direct cash transfers to recipients, conceptually comparable to India Cares' digital donation rails but with a radically different end-recipient model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/india_cares
• Facebookfacebook.com/sharer.php?u=https://icfn.in
• LinkedInlinkedin.com/sharing/share-offsite/?url=https://icfn.in
• Instagraminstagram.com/?url=https://icfn.in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Cares Foundation