Yantai China Pet Foods

What Yantai China Pet Foods does

Yantai China Pet Foods Co., Ltd. (Shenzhen Stock Exchange: 002891, listed August 2017) is a vertically integrated pet food manufacturer founded in 1998 in Yantai, Shandong, and the first Chinese pet food company listed on China's main board. The company operates 28 production bases across China (18) and overseas (10 in the United States, Canada, New Zealand, Cambodia, and Mexico), exporting to 90 countries and serving as China's largest pet food exporter for 28 consecutive years. Its product portfolio spans dry food, wet food/canned, snacks, freeze-dried, biscuits, dental chews, and cat litter, sold under three core brands (mass-market WANPY/顽皮, mid-to-high-end Toptrees/领先, and New Zealand-acquired premium ZEAL/真致) plus Happy100 and KingKitty. Underlying technology includes a RMB 400 million 5.0 Intelligent Dry Food Factory with 100,000-ton annual capacity and 86% fresh meat addition, proprietary probiotic encapsulation (Patent ZL 2020 1 1032551.8), patented mousse production, low-temperature baking, irradiation sterilization, and a CNAS-accredited testing laboratory.

The company runs a dual B2C/B2B go-to-market: (1) consumer sales through Tmall, JD.com, Douyin, and Pinduoduo flagship stores plus offline pet specialty stores, supermarkets, and pet hospitals in China; (2) B2B sales through OEM/ODM manufacturing for global brand owners and direct retail relationships with Costco, PetSmart Canada (156 stores), and Petco in North America, leveraging its wholly-owned Canadian and US factories. Pricing is not publicly disclosed but spans economy-to-premium tiers across the multi-brand portfolio. Customer concentration leans toward key North American retail accounts offset by diversified e-commerce and growing domestic demand. The company has 2,000+ employees, 280+ R&D professionals, and strategic research partnerships with China Agricultural University, CAAS Feed Research Institute, and China Food Fermentation Research Institute, plus an August 2025 R&D partnership with DSM-Firmenich and a December 2024 SAP partnership for global operations digitalization.

Name

Yantai China Pet Foods

Legal name

Yantai China Pet Foods Co., Ltd

Website

https://wanpy.com.cn

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yantai China Pet Foods (Shenzhen: 002891) is China's first A-share listed pet food manufacturer, founded 1998, producing dry food, wet food, snacks, and freeze-dried products across 28 global factories under WANPY, Toptrees, and ZEAL brands, exporting to 90 countries.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Pet Treats & Chews (AFADAFAF), Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Functional & Veterinary Diet Pet Food (CRADAFAF), Fresh & Refrigerated Pet Food (CRADAFAC)

Keywords

• Pet food manufacturing
• Dry pet food
• Wet pet food
• Pet treats and snacks
• Freeze-dried pet food

Headquarters

HQ city

Yantai

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Food Product Sales: Sale of pet food products (dry food, wet food, snacks, freeze-dried, biscuits, dental chews) to retail consumers and B2B customers. Both branded proprietary products (WANPY顽皮, Toptrees领先, ZEAL真致) and OEM/ODM manufacturing for international brand owners.
2. E-commerce Retail: E-commerce channels including Tmall Flagship Stores, JD.com Flagship Stores, Douyin stores, and Pinduoduo generate per-transaction revenue through direct consumer sales.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Yantai China Pet Foods manufactures and sells pet food products including dry food, wet food, snacks, freeze-dried treats, biscuits, dental chews, and cat litter under its proprietary brands WANPY (顽皮), Toptrees (领先), ZEAL (真致), KingKitty, and Happy100. The company operates 28 production bases globally and sells branded products plus OEM/ODM manufactured pet food to retailers in 85-90 countries.

Product overview

Yantai China Pet Foods is a pet food manufacturer with a multi-brand portfolio consisting of core brand WANPY顽皮 (established 1998), mid-high-end sub-brand TOPTREES领先 (focusing on scientific prevention), and acquired New Zealand premium brand ZEAL真致 (acquired 2018). Product categories span dry food, wet food/canned, snacks, freeze-dried, biscuits, dental bones, and nutritional supplements. The portfolio includes branded product lines such as WANPY顽皮金盾系列 (premium 100% fresh meat), 双鲜系列 (high-fresh enzyme-treated), 高汤鲜肉系列 (broth-seasoned), and Toptrees领先低温烘焙 series (baked fresh meat). Products are sold through major e-commerce platforms (Tmall, JD.com, Douyin) and retail channels, with global sales to 90+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• WANPY顽皮: Core self-owned brand, China's first pet food export champion. Products include dry food, wet food, snacks, freeze-dried, nutritional supplements. Main brand representing company's world-class quality standards.
• TOPTREES领先
• 新西兰ZEAL真致
• Happy100
• KingKitty

Products and services

• WANPY (顽皮) Pet Food WANPY is the flagship brand of Yantai China Pet Foods, established in 1998, positioned as a world-class quality pet food brand offering dry food, wet food, snacks, and freeze-dried items for dogs and cats, sold to 85+ countries globally.
• Toptrees (领先) Pet Food Toptrees is the mid-to-high-end pet food brand under Yantai China Pet Foods, focusing on scientific prevention with baked cat food and functional nutrition products, featuring low-temperature baking technology and Norwegian Epax fish oil options.
• ZEAL (真致) Pet Food ZEAL is a premium New Zealand-origin pet food brand acquired in 2018, featuring 100% New Zealand ingredients with no additives or preservatives, including canned wet food, freeze-dried treats, and air-dried food using New Zealand king salmon and grass-fed red meat.
• KingKitty Cat Food and Litter KingKitty is a cat-focused brand offering cat litter and cat food products.
• Happy100 Pet Food Happy100 is a pet food brand product line under Yantai China Pet Foods.
• OEM/ODM Pet Food Manufacturing Services Yantai China Pet Foods offers OEM/ODM pet food manufacturing services to global brand owners and retailers, producing pet food meeting international quality standards (FDA, EU, CFIA, MAFF) across 28 production bases globally.

Quantifiable outcome

• 2024 full-year revenue: 44.65 billion CNY, up 19.15% YoY, first time exceeding 40 billion CNY
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core, important and minor.

• SGS (通用公证行)coreTechnology or Integration · 8 April 2026Jointly published China's first international pet food quality standard in April 2026. 171 quality items, 300+ SOPs, comprehensive evaluation score 95 (Excellent level). SGS provides ongoing testing and quality verification (460 inspections in 2025, 943 test reports, 4537 test parameters).
• DSM-Firmenich (帝斯曼-芬美意)coreTechnology or Integration · 1 August 2025Strategic partnership announced at the 27th Asia Pet Expo (August 2025). DSM-Firmenich is a global nutrition and health science leader with dual headquarters in Switzerland and the Netherlands, ~120 billion EUR annual revenue, ~30,000 employees. Partnership focuses on pet food innovation R&D, quality upgrading, and sustainable development.
• New Zealand Trade Development Bureau (新西兰贸易发展局)importantGTM or Marketing Partner · 1 August 2025NZ Trade Development Bureau officials visited the ZEAL booth at the 27th Asia Pet Expo to highlight New Zealand's pet food ingredient advantages and support ZEAL brand's market expansion in China.
• Li Jiaqi (李佳琦)importantGTM or Marketing Partner · 1 August 2025Head KOL Li Jiaqi attended the Toptrees Leading booth at the 27th Asia Pet Expo for a pet category live-stream sales event. Baked food and cat treat products became bestsellers during the live stream.
• China Food Fermentation Research Institute (中国食品发酵工业研究院)importantStrategic or Co-development Partner · 12 March 2025Strategic cooperation signed March 12, 2025. Focus on 'enzyme-membrane coupling' functional peptide technology and its application in pet food. The institute is China's oldest and largest national-level food and fermentation research institution.
• China Leather and Footwear Research Institute (中国皮革制鞋研究院)minorStrategic or Co-development Partner · 12 March 2025Strategic cooperation signed March 12, 2025. Focus on collagen extraction technology and pet chew product innovation. Led 400+ national research projects and developed 400+ national/industry standards.
• SAPcoreTechnology or Integration · 31 December 2024Strategic cooperation signed December 31, 2024. Yantai China Pet Foods is the first pet food company in China to hold a formal SAP signing ceremony. SAP will help build a cloud ERP platform, supply chain planning, and HR management digitalization across all 22+ global production bases. First major enterprise software implementation to support global operations.
• Chinese Academy of Agricultural Sciences Feed Research Institute (中国农业科学院饲料研究所)coreStrategic or Co-development Partner · 13 November 2024Strategic cooperation formally signed November 13, 2024. Dr. Wang Jinquan, Director of CAAS Feed Research Institute, led the pet nutrition and food innovation team. CAAS is the national research academy for feed science.
• China Agricultural University (中国农业大学)coreStrategic or Co-development Partner · 19 August 2022Strategic cooperation agreement signed August 19, 2022. Focus on pet food nutrition and health research, basic nutrition research, formula optimization, standardized production, and talent development. China's Agricultural University ranked A+ in animal husbandry nationally, with 1 CAS academician and 2 CAE academicians.
• PetfoodNZ International LimitedimportantOEM/ Whitelabel/ Licensing Partner · 1 January 2021Acquired 70% of PetfoodNZ International Limited equity in January 2021 for approximately RMB 154.5 million. PetfoodNZ is the largest pet canned food factory in New Zealand, supporting the group's wet food production capacity.
• The Natural Pet Treat Company Limited (NPTC) / ZEALcoreOEM/ Whitelabel/ Licensing Partner · 1 November 2018Acquired 100% of NPTC equity in November 2018. NPTC, founded in 1999, owns the ZEAL brand of premium New Zealand natural pet food sold to 30+ countries. Completed full acquisition of ZEAL brand globally.
• Tmall (阿里巴巴天猫)importantGTM or Marketing Partner · 23 October 2018Strategic cooperation signed October 23, 2018. Yantai China Pet Foods and Tmall agreed to create win-win brand cooperation, platform resource sharing, and joint market development for the pet category.
• Suning (苏宁易购)minorGTM or Marketing Partner · 1 March 2018Meeting at Suning headquarters March 1, 2018. Both parties explored deeper cooperation in pet products, leveraging Suning's online-offline omnichannel retail capabilities, logistics, and store network.
• Meilian Zhonghe Asset Management / New Ruipeng Pet Healthcare Group (新瑞鹏宠物医疗集团)importantStrategic or Co-development Partner · 30 November 2017Invested RMB 27 million for approximately 4.85% equity stake in November 2017. Meilian Zhonghe operated 40+ direct-chain animal hospitals and was the precursor to New Ruipeng Pet Healthcare Group, China's largest pet medical group.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Gambol Pet (乖宝宠物): Gambol Pet (Shenzhen-listed 301498) is China's largest domestic pet food company by revenue, producing dry food, wet food, and treats under Myfoodie/麦富迪, Wagging Tail, etc. It is the closest A-share direct peer to Yantai China Pet Foods, competing in similar channels (Tmall, JD, Douyin) and export markets with comparable scale.
• Petty (佩蒂股份): Petty (Shenzhen-listed 300673) is a leading Chinese pet food company specializing in chews/treats with significant OEM export exposure to North America. Direct comparable as a publicly traded Chinese pet food manufacturer competing in similar OEM channels and treat/snack categories.
• Lu's Pet Food (路斯股份): Lu's (Beijing-listed 832419) is a Chinese pet treat and snack manufacturer with significant export business to Europe and North America. Comparable in product category (pet snacks/treats), manufacturing model, and OEM export channels.

Broad incumbents

• Royal Canin (Mars Petcare): Royal Canin is the global premium/super-premium pet food leader owned by Mars, Inc. It competes with Yantai's WANPY, Toptrees, and ZEAL premium lines in China and globally, and represents the standard the company is benchmarking against in R&D and quality.
• Nestlé Purina PetCare: Nestlé Purina is the world's largest pet food company by revenue, with global brands including Purina ONE, Pro Plan, Fancy Feast, and Friskies. It competes with Yantai's full portfolio across mass, premium, and super-premium tiers in both China and international markets.
• Hill's Pet Nutrition (Colgate-Palmolive): Hill's Pet Nutrition is a Colgate-Palmolive subsidiary focused on science-led premium pet food (Science Diet, Prescription Diet). Comparable as a global premium/functional pet food incumbent with veterinary-channel distribution that overlaps with Yantai's RUIPENG partnership strategy.
• Blue Buffalo (General Mills): Blue Buffalo is a leading North American natural/premium pet food brand owned by General Mills, distributed through PetSmart, Petco, and Costco — overlapping channels with Yantai's Canadian-factory products (Great Jack's/Buddy Jack's at PetSmart, Petco, Costco Canada).

Emerging players

• Wellness Pet Company: Wellness Pet Company produces natural premium pet food and treats (Wellness Core, Old Mother Hubbard) sold through specialty retail. Comparable in premium/natural positioning and treats categories where Yantai competes via ZEAL and Toptrees.

Others

• Diamond Pet Foods: Diamond Pet Foods is a US private-label and value pet food manufacturer, comparable to Yantai's B2B/OEM manufacturing model serving regional brands and retailers, particularly relevant given Yantai's US factory in Southern California.

Regional players

• Affinity Petcare (Agrolimen): Affinity Petcare is a leading European pet food manufacturer (owner of brands such as Ultima, Brekkies, and Advance) controlled by Agrolimen. Comparable as an international multi-brand pet food manufacturer competing in similar export markets and OEM channels, though primarily focused on Europe/Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yantai-china-pet-foods-co-ltd-

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yantai China Pet Foods