CBS Austin
CBS Austin (KEYE-TV) is an Austin, Texas local CBS-affiliated broadcast television station owned by Sinclair Broadcast Group, delivering news, weather, sports, and lifestyle programming to Austin metro and Central Texas viewers via over-the-air, cable/satellite, and mobile streaming channels under an ad-supported revenue model.
- Company typePrivate
- Founded1953
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What CBS Austin does
CBS Austin (legal name KEYE-TV) is a local broadcast television station serving the Austin, Texas metropolitan area and surrounding Central Texas communities. It operates as the market's CBS network affiliate under a licensing arrangement with Paramount Global, originally launched in 1953 as Austin's first television station and affiliated with CBS since 1994. The station has been owned by Sinclair Broadcast Group (NASDAQ: SBGI) since 2013, when Sinclair acquired it from Clear Channel (now iHeartMedia).
The station's core products are organized into content verticals spanning news, weather, sports, and lifestyle programming. News and weather form the operational backbone — including real-time local newsgathering, Doppler radar, weather alert days, hurricane tracking, and allergen reporting. Sports coverage spans high school, college (notably Texas Longhorns), and professional levels (Austin Spurs expansion games referenced). Adjacent verticals include "Money" (mortgages, investing, credit cards), "We Are Austin" (community features, "Road Trippin'" travel, "My Hometown" spotlights), and sponsored content franchises like "Sinclair Cares" and "Partner Spotlight." Distribution runs across over-the-air broadcast, cable/satellite carriage, the cbsaustin.com website with SEO-optimized local content, and native iOS and Android mobile applications supporting a "Watch Live" live-streaming feature. No proprietary technology stack or AI/ML capabilities are disclosed; the technical base is standard local broadcast plus shared Sinclair digital infrastructure.
The revenue model is advertising-based, with no direct consumer fees and no publicly disclosed station-level financials (CBS Austin does not separately report; revenue is consolidated within Sinclair Broadcast Group's filings). Revenue is generated through local and national spot advertising, retransmission consent fees paid by cable/satellite and OTT distributors, political advertising concentrated in election cycles, and sponsored/branded content. The customer base is two-sided: (i) viewers/consumers (Austin DMA households consuming free ad-supported content across linear, mobile, and social) and (ii) advertisers (local SMBs, regional brands, and national advertisers seeking Austin DMA reach, plus political campaigns during cycles). Headcount is reported at 101–250 employees, consistent with a mid-to-large market local TV station operation.
CBS Austin firmographics
Firmographics- Name
- CBS Austin
- Legal name
- KEYE-TV (CBS Austin)
- Website
- https://cbsaustin.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CBS Austin (KEYE-TV) is an Austin, Texas local CBS-affiliated broadcast television station owned by Sinclair Broadcast Group, delivering news, weather, sports, and lifestyle programming to Austin metro and Central Texas viewers via over-the-air, cable/satellite, and mobile streaming channels under an ad-supported revenue model.
- Ownership category
- akta.pro rank
CBS Austin industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where CBS Austin is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CBS Austin business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Distribution channels3 records
Marketing channels4 records
CBS Austin product offering
Product offeringCore offering
CBS Austin (KEYE-TV) is a local television station operating as a CBS affiliate for the Austin, Texas metropolitan area. It produces and broadcasts local news, weather forecasting with radar and alerts, sports coverage, personal finance content under the "Money" vertical, and a lifestyle/community program called "We Are Austin." Content is distributed via over-the-air broadcast, cable/satellite, the cbsaustin.com website, and native iOS and Android mobile applications, including live streaming.
Product overview
CBS Austin (KEYE-TV) is a local television news station serving the Austin, Texas metropolitan area, operated by Sinclair Broadcast Group. The station operates as a CBS affiliate offering a unified news platform with core offerings including local news broadcasting, weather services with radar and alerts, and sports coverage. Supporting content verticals cover Money (personal finance), entertainment news, and a lifestyle program called 'We Are Austin' featuring community features and travel segments. The station also provides live streaming capabilities through its Watch Live feature and mobile applications for iOS and Android. The product architecture is a single unified platform with multiple content sections rather than a modular platform-plus-components structure.
Differentiator
Problem solved
Functional benefit
Brands
- KEYE-TV: The official call letters and broadcast license identifier for the CBS affiliate in Austin, Texas.
Products and services
- CBS Austin News
- CBS Austin Weather
- CBS Austin Sports
- CBS Austin Money
- We Are Austin
- Watch Live (Live Streaming)
- CBS Austin Mobile Apps
Companies that use CBS Austin
Customer profileSegments1 record
Ideal customer profiles2 records
CBS Austin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CBS Austin partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
CBS Austin competitors and assessment
Company assessmentBroad incumbents
- KHOU (KHOU-TV): CBS-affiliated station serving Houston, Texas, owned by Tegna. Comparable as a CBS affiliate station in a major Texas market with a similar multi-platform local news, weather, and sports product.
- Nexstar Media Group (network-affiliated station portfolio): Largest U.S. owner of local TV stations, including major-market network affiliates. Comparable as a scaled station group that competes for local ad share, syndicated content, and political advertising in the same U.S. local broadcast TV category as Sinclair/CBS Austin.
- WOAI (WOAI-TV): Sinclair-owned NBC affiliate serving San Antonio. Sister station under the same parent group (Sinclair Broadcast Group), offering a directly comparable operational template for local news, weather, and digital distribution.
- WFAA (WFAA-TV): ABC affiliate serving the Dallas–Fort Worth market, owned by Tegna. Comparable as a major-market network-affiliated local TV station with a full local news, weather, and digital operation in Texas.
Emerging players
- Spectrum News Austin: Cable-operated local news channel serving Austin, distributed to Spectrum cable subscribers. Competes for local news viewers and digital audience within the Austin market through a non-broadcast distribution model.
Direct peers
- Telemundo Austin (KEYE-CD / KVDA): Spanish-language local station serving the Austin Hispanic market. Direct competitor for local ad dollars and audience in the Austin DMA, particularly among Spanish-speaking viewers.
- KVUE (KVUE-TV): ABC affiliate serving the Austin, Texas market. Direct in-market competitor running a comparable local news, weather, and sports operation and competing for the same Austin ad budget.
- KTBC (KTBC-TV): FOX-owned local TV station serving Austin, Texas. Direct in-market peer offering overlapping local news, weather, and sports coverage to the same Austin-area audience and advertisers.
- KXAN (KXAN-TV): NBC affiliate serving the Austin, Texas market. Operates as a network-affiliated local TV station competing directly with CBS Austin for viewers, advertisers, and digital audience share in the same Austin metro.
Regional players
- KLRU (Austin PBS): Public/community local station serving Austin with non-commercial programming and local content. Comparable in market coverage and local content production but operates under a public broadcasting model rather than a commercial/advertising model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CBS Austin social profiles
Digital presenceCBS Austin financial estimates
Financial estimateRevenue estimate
Valuation estimate
CBS Austin leadership team
Management profileNumber of profiles
CBS Austin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CBS Austin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CBS Austin
What does CBS Austin do?
CBS Austin (KEYE-TV) is a local television station operating as a CBS affiliate for the Austin, Texas metropolitan area. It produces and broadcasts local news, weather forecasting with radar and alerts, sports coverage, personal finance content under the "Money" vertical, and a lifestyle/community program called "We Are Austin." Content is distributed via over-the-air broadcast, cable/satellite, the cbsaustin.com website, and native iOS and Android mobile applications, including live streaming.
Is CBS Austin a public or private company?
CBS Austin is a private company. It is classified as corporate owned and is currently operating.
When was CBS Austin founded?
CBS Austin was founded in 1953. It employs 101 to 250 people.
Where is CBS Austin based?
CBS Austin is headquartered in Austin, United States, in the North America region.
Who are CBS Austin's main competitors?
Broad incumbents on record are KHOU (KHOU-TV), Nexstar Media Group (network-affiliated station portfolio), WOAI (WOAI-TV) and WFAA (WFAA-TV). Spectrum News Austin is listed as an emerging player. Direct peers are Telemundo Austin (KEYE-CD / KVDA), KVUE (KVUE-TV), KTBC (KTBC-TV) and KXAN (KXAN-TV). KLRU (Austin PBS) is listed as a regional player.
Does CBS Austin have an API?
No public API is recorded for CBS Austin.
What industry is CBS Austin in?
CBS Austin's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.