AmertechTowerServices

What AmertechTowerServices does

Amertech Tower Services (ATS) is a private LLC headquartered in Shrewsbury, New Jersey, founded in 2000, that provides cooling tower solutions to the power generation, industrial, and HVAC markets. The company supplies OEM-equivalent parts—including its patented ATSprayer Yoke Nozzles—alongside repair services, multi-year maintenance agreements, custom engineering, and full new-tower sales. Its technical scope spans wood-to-FRP fill conversions, gear-drive rebuilds, drift eliminator retrofits, and Air Cooled Condenser component replacement, with documented project work at US coal-fired and combined-cycle power plants. The firm operates a Regional Technical Manager model providing coverage across the Northeast, Southeast, Midwest, Western, and Central United States, and maintains distribution partnerships with Howden, Hudson Products, Amarillo Gear, and Rexnord for OEM parts access.

The business model combines five revenue streams: (1) new cooling tower and component sales, (2) aftermarket parts distribution at higher margin, (3) time-and-materials repair services, (4) multi-year maintenance agreements that convert installed-base customers into recurring service revenue, and (5) engineering and project management for rebuilds and conversions. Go-to-market is direct enterprise sales to utility-scale power plants and heavy industrial facilities, augmented by a rep portal for channel partners, with Women's Business Enterprise (WBE) certification opening supplier-diversity procurement tracks. The firm is led by Mark Gaeta as President, and reports a headcount in the 11-50 range.

Name

AmertechTowerServices

Legal name

AmertechTowerServices, LLC

Website

http://www.amertechtower.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Amertech Tower Services supplies OEM cooling tower parts, repairs, maintenance agreements, and engineering to US power generation, industrial, and HVAC customers through a national Regional Technical Manager network and OEM distributor partnerships.

Ownership category

akta.pro rank

Product category

Industrial Cooling Tower Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Plumbing, Heating, and Air-Conditioning Contractors (238220), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Cooling, Water/Steam Cycle & Balance-of-Plant Retrofits (Condensers, Cooling Towers) (EUAEALAK)

akta.pro secondary industries

Thermal Power Plant Modernization & Life Extension (Boiler/Turbine/Generator) (EUAEALAA), Chillers, Boilers & Central Plant Operations (BPABACAG), Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE)

Keywords

• Cooling tower services
• Aftermarket cooling tower parts
• Cooling tower repair
• Heat transfer media
• Industrial cooling maintenance

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. New Cooling Tower Sales: Sales of new field erected cooling towers including custom design and construction for power generation, industrial, and HVAC applications.
2. Aftermarket Parts Supply: Supply of OEM-quality replacement parts including heat transfer media, drift eliminators, structural components, air moving equipment, water distribution components, and mechanical access systems. Benefits from large-volume purchasing relationships with suppliers to offer competitive pricing.
3. Repair and Modification Services: Field construction and repair services including condition assessments, scope development, repairs, modifications, wood-to-FRP conversions, component replacements, and emergency repairs.
4. Maintenance Agreements: Tailored maintenance service agreements (MSAs) providing planned and unplanned maintenance, field service, labor, parts, and repairs with firm-priced terms.
5. Engineering Services: Engineering evaluations for structural, thermal, electrical and mechanical aspects of cooling tower repair and modification projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Amertech Tower Services supplies OEM cooling towers, aftermarket replacement parts (heat transfer media, drift eliminators, structural components, air moving equipment, water distribution systems, and synthetic gear oil), and full repair, modification, field construction, and maintenance services for crossflow, counterflow, and natural draft cooling towers used in power generation, industrial, and HVAC applications.

Product overview

AmertechTowerServices is a comprehensive cooling tower solutions provider serving the power generation, industrial, and HVAC markets. The company offers a unified portfolio of cooling tower products and services including new tower design/construction, aftermarket services (condition assessments, repairs, modifications, field construction), and replacement components (heat transfer media/fill, drift eliminators, structural components, gear oil, air moving equipment, corrugated fiberglass panels, mechanical access walkways, stairs/ladders, and water distribution systems). The company also provides specialized services for crossflow, counterflow, and natural draft towers, as well as wood-to-FRP conversions and air cooled condenser component replacement. All offerings are supported by maintenance agreements and spare parts supply for all OEM towers.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Transfer Media (Fill) Heat transfer media (fill/packing) that optimizes water surface area exposed to incoming air in cooling towers; available in film fills, hybrid fills, and splash fills for crossflow and counterflow designs. Sold as replacement component for OEM cooling towers.
• Drift Eliminators Components designed to minimize water droplets entrained in the exit air stream to support environmental permit compliance; available in curved blade, cellular, and custom configurations in PVC, PP, FRP, and stainless steel.
• Structural Components Structural materials for cooling towers including preservative-treated lumber and plywood, glass fiber reinforced pultrusions (FRP) in polyester and vinyl resins, steel, reinforced concrete, and stainless/super duplex hardware.
• Gear Oil (Long Life) Next-generation synthetic industrial oil with state-of-the-art additive components designed to be replenished in-service and claimed to increase gear oil life by 100%.
• Air Moving Equipment Replacement parts for cooling tower air moving systems including axial flow fans, fan cylinders, gear boxes/speed reducers, drive shafts/couplings, motors, steel supports, and controls sourced from Howden, Hudson Products, Amarillo Gear, and Rexnord.
• Corrugated Fiberglass Panels Fiberglass panels used for casing/siding, partition walls, noise barriers, air inlet louvers, and air seals; available in 4.2 and 7.25 corrugation formats in standard and UL fire-retardant materials.
• Mechanical Access Walkway Permanently installed FRP mechanical access support systems including handrails, knee rails, and toe boards; custom engineered for cooling tower mechanical access with fire-resistant, slip-resistant, and corrosion-resistant properties.
• Stairs and Ladders OSHA-compliant pultruded fiberglass or galvanized steel stairways and ladders including structural frames, treads, landings, guardrails, and optional protective cages and corrugated fiberglass panel enclosures for cold weather.
• Water Distribution Components Hot water distribution system components for counterflow and crossflow towers including piping, ATSprayer Patented Yoke Nozzles, lateral-to-header connections, pipe supports, flow boxes, and valving.
• Condition Assessments Professional cooling tower inspections evaluating safety features, mechanical systems, structural integrity, and environmental concerns; includes 'Kick the Tires' basic assessments and detailed interior inspections for power, industrial, and HVAC operators.
• Scope Development and Budgeting Engineering-based scope development using a systems approach to prioritize cooling tower repairs and modifications, reducing total cost of ownership through comprehensive planning.
• Repairs and Modifications Comprehensive repair services ranging from simple lumber replacement to complex mechanical equipment repairs, covering fill, drift eliminators, fan deck, nozzles, tower access, mechanical walkways, siding/casing/louvers, partition/firewalls, and mechanical components.
• Field Construction Specialized cooling tower erection and repair construction with trained supervision, skilled craftsmen, and comprehensive safety training programs.
• Air Cooled Condensers Component Replacement Maintenance and replacement services for air-cooled condenser air moving equipment including fans, motors, speed reducers/gearboxes, controls, fan assemblies, expansion joints, vacuum pumps, steam jet air ejectors, valves, and fan rings.
• Aftermarket Services Comprehensive aftermarket support including condition assessments, project engineering, cost/schedule development, project management, field construction, and spare parts supply for all OEM cooling towers.
• Maintenance Agreements (MSA) Tailored maintenance service agreements providing planned and unplanned maintenance, on-site technical support, planned maintenance intervals, corrective repairs, inspections, and spare parts management.
• New Cooling Tower Design and Construction New cooling tower design and construction services from needs assessment through project execution, including custom design capabilities and state-of-the-art technology for power, industrial, and HVAC customers.
• Crossflow Component Replacement Knockdown and replace services for crossflow cooling towers including engineered pultruded fiberglass structures, fill splash bars, drift eliminators, mechanical equipment, air inlet louvers, piping, and valves.
• Counterflow Component Replacement Replacement services for counterflow cooling tower heat transfer media (fill) and supports, including structural repairs, wind walls, and spray nozzle replacement.
• Natural Draft Component Replacements Natural draft cooling tower component replacement services including asbestos-containing material abatement and disposal, PVC fill, drift eliminators, and hot water distribution piping.
• Wood to FRP Conversions Modernization services converting wood-framed cooling towers to fire-retardant pultruded fiberglass (FRP) structures, including structural components, heat transfer media, drift eliminators, firewalls, wind walls, and tower casing.

Quantifiable outcome

• On-time project completion, often one month ahead of schedule
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• HowdencoreTechnology or IntegrationSupplier of axial flow fans and air moving equipment. ATS sources components from Howden for cooling tower air moving systems replacement parts.
• Hudson ProductscoreTechnology or IntegrationSupplier of air moving equipment components for cooling tower applications. ATS sources replacement parts from Hudson Products.
• Amarillo GearcoreTechnology or IntegrationSupplier of gear boxes and speed reducers for cooling tower applications. ATS sources mechanical equipment from Amarillo Gear for cooling tower projects.
• RexnordcoreTechnology or IntegrationSupplier of mechanical components and power transmission equipment for cooling tower applications. ATS sources replacement parts from Rexnord.
• Component Suppliers (Multiple)coreTechnology or IntegrationClose relationships with multiple component suppliers enable ATS to obtain competitive pricing and volume discounts, which are passed on to clients. This gives ATS pricing advantages over direct OEM purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Baltimore Aircoil Company (BAC): BAC is a major global manufacturer of evaporative cooling towers, condensers, and ice thermal storage equipment, with an installed base requiring ongoing parts and service. Overlaps with ATS in cooling tower aftermarket services, but operates at significantly larger scale with new-tower OEM capabilities.
• Hamon: Hamon is a global engineering firm specializing in cooling towers and heat exchangers for power and industrial markets, offering design, construction, and aftermarket services. Directly comparable to ATS in power-plant cooling tower retrofits and parts supply, though with international reach and EPC scale.
• Paharpur Cooling Towers: Paharpur is one of the world's largest cooling tower manufacturers, offering design, manufacturing, and aftermarket services for power, industrial, and HVAC applications. Comparable to ATS in field-erected cooling tower solutions, but with global manufacturing scale.
• SPX Cooling Technologies: SPX Cooling Technologies (formerly Marley Cooling Tower) is a leading OEM of evaporative cooling towers and offers aftermarket parts, services, and upgrades. Comparable to ATS as a provider of cooling tower parts and field services, but with broader new-tower manufacturing scale and a global footprint.
• ENEXIO (now Kelvion): ENEXIO (acquired by Kelvion) provides cooling tower and heat exchanger solutions for power plants and industrial facilities, including retrofits and aftermarket services. Comparable to ATS in power-plant cooling tower services, though with broader heat exchanger portfolio and European footprint.
• EVAPCO: EVAPCO manufactures evaporative cooling towers, closed-circuit coolers, and ice thermal storage products for HVAC, industrial, and power markets. Comparable to ATS in cooling tower technology and service offerings, but operates as a global OEM with broader product portfolio.

Direct peers

• R.S. Engineering & Manufacturing: R.S. Engineering is a US-based manufacturer and service provider of cooling tower components, including fill, drift eliminators, and structural parts, with field service capabilities. Closely comparable to ATS in the aftermarket cooling tower components and repair niche.
• Brentwood Industries: Brentwood Industries manufactures cooling tower fill (heat transfer media), drift eliminators, and structural components, serving both OEMs and the aftermarket. Highly comparable to ATS's heat transfer media and component product lines with overlapping customer base in power and HVAC.

Regional players

• Midwest Cooling Towers: Midwest Cooling Towers is a regional specialty contractor providing cooling tower installation, repair, and maintenance services primarily in the US Midwest. Directly comparable to ATS in service offerings, but with narrower geographic reach and similar small-business scale.

Others

• Howden (axial fans): Howden is a global supplier of axial fans and air-moving equipment used in cooling tower applications. ATS sources components from Howden, making it an adjacent supplier in the cooling tower value chain rather than a direct competitor in services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmertechTowerServices