Health Care Foundation

What Health Care Foundation does

The Health Care Foundation is a registered charitable organization headquartered in St. John's, Newfoundland and Labrador (Charitable Registration Number: 85699 2334 RR0001), that raises philanthropic capital to support nine adult hospitals and health centres operating under NL Health Services (Eastern Zone). The foundation's beneficiary footprint covers approximately one million direct patient encounters annually and includes the Health Sciences Centre (tertiary care for the entire province and St. Pierre and Miquelon), St. Clare's Mercy Hospital, the Mental Health and Addictions Centre, Dr. L.A. Miller Centre, Dr. Walter Templeman Health Care Centre, and Unity Health Centre, among others. Its core function is to bridge the funding gap between government healthcare budgets and the equipment, technology, training, and patient-comfort investments that those budgets alone cannot cover.

The foundation operates five revenue streams: direct donations (one-time and monthly), signature fundraising events (Gurney Cup Golf Tournament, Brunch with the Bags, Row4Heart, The Big Raise, Classic Car Show), lottery programs (Home Lottery, Fill Your Boots 50/50, Staff Lotto1), corporate partnerships, and planned giving (wills, bequests, life insurance, RRSPs/RRIFs, capital property). Tax receipts are issued for donations over $10. Its go-to-market is event-driven and community-led, delivered through an 11-person staff and a volunteer Board of Directors; distribution channels include online, phone, lottery portals, hospital-based digital screens, the VOCM radiothon, and direct major-gift development. There is no proprietary technology product — operations run on standard donation portals, email, social media, and event ticketing infrastructure.

In 2024-25 the foundation transferred a record $3,833,394 to NL Health Services — the largest annual transfer in its history. Material recent capital deployments include $8 million to launch Newfoundland and Labrador's first robotic-assisted surgery program, $6.6 million toward cardiac catheterization lab revitalization, $1.8 million for two GE HealthCare MRI systems at Unity Health Centre, and a $14 million commitment to Mental Health and Addictions Emergency and Psychiatric Assessment Unit redevelopment. Corporate partners include Trades NL (~$16 million cumulative), Vale ($4 million+), belairdirect (title sponsor for five signature events), Fortis, Deloitte, PwC, and Davies. Long-running programs include Peaceful Ports (since 2012, $1,185,737 invested, 16 hospital spaces transformed with another 113 planned) and Comfort in Care™ (since 2007, $964,761 funded, $100,000 awarded annually to 100 frontline healthcare teams).

Name

Health Care Foundation

Legal name

Health Care Foundation

Website

https://healthcarefoundation.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Health Care Foundation is a St. John's-based registered charity that raises philanthropic funds to support nine adult hospitals and health centres under NL Health Services in Newfoundland and Labrador, transferring a record $3.83 million to the health system in 2024-25.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Health & Medical Research Grantmaking Foundations (BPAGAKAL), Community Health, Prevention & Health Education (BPAGACAC), Public Health Financing, Budgeting & Grants Management (HLAJAMAC)

Keywords

• Healthcare philanthropy
• Charitable fundraising
• Hospital donations
• Planned giving
• Signature fundraising events

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Donations: One-time and recurring donations from individual donors supporting specific hospital programs or areas of greatest need, including medical imaging, cardiac care, emergency department, and general hospital improvements.
2. Home Lottery and Lotteries: Home Lottery and Fill Your Boots 50/50 lottery programs offering prizes including vacations, vehicles, and cash. Staff Lotto1 allows NL Health Services staff to contribute $1-$15 per paycheque for chances to win prizes.
3. Signature Events: Annual fundraising events including Gurney Cup Golf Tournament ($117,585 raised in 2026), Brunch with the Bags ($153,385 in 2026), Row4Heart rowing challenge, The Big Raise poker tournament, and Classic Car Show.
4. Planned Giving: Bequests, endowment funds, gifts of life insurance, capital property, RRSPs and RRIFs through wills and estate planning.
5. Corporate Partnerships: Sponsorship from corporate partners including belairdirect (Title Sponsor for 5 signature events), Fortis, Deloitte, PwC, Davies, Trades NL, and Vale who contribute financially and receive recognition.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Health Care Foundation is a registered Canadian charity that raises philanthropic funds through individual donations, corporate sponsorships, signature events, lotteries, and planned giving programs to fund medical equipment, technology, research, training, and patient comfort improvements for nine adult hospitals and health centres under NL Health Services (Eastern Zone) in Newfoundland and Labrador. Donated funds are transferred directly to NL Health Services to support priority clinical needs such as cardiac care, mental health and addictions, women's health, surgical services, and rehabilitation.

Differentiator

Problem solved

Functional benefit

Brands

• GEM Club: Monthly giving program where donors give a set amount monthly to support healthcare.
• Row4Heart
• Brunch with the Bags
• Fill Your Boots 50/50
• Staff Lotto1
• Peaceful Ports
• Comfort in Care
• Moving Lives Forward

Products and services

• Health Care Foundation Home Lottery
• Fill Your Boots 50/50
• Staff Lotto1
• Brunch with the Bags
• Gurney Cup Golf Tournament
• Row4Heart
• The Big Raise
• Classic Car Show
• Breakfast with Santa
• Charitable Donation Program
• Planned Giving
• The Shop
• Third-Party Community Fundraising Program

Quantifiable outcome

• Transferred record $3,833,394 to NL Health Services in 2024-25
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, core and flagship.

• Capital Auto Group (Capital Hyundai)majorGTM or Marketing Partner · 1 April 2026Presenting Sponsor for Row4Heart 2026. Family continuing father's commitment to supporting cardiac care in the province. Raised $171,523 for Provincial Cardiovascular and Stroke Program.
• Keyin CollegecoreGTM or Marketing Partner · 1 April 2026Presenting Sponsor for The Big Raise 2026. Educational institution partner supporting healthcare fundraising.
• GE HealthCaremajorTechnology or Integration · 1 April 2026Provided two SIGNA Artist 1.5T MRI scanners for Ambulatory Health Hub. Equipment enables advanced medical imaging with technologies to improve diagnostic confidence and patient experience.
• belairdirectflagshipGTM or Marketing PartnerTitle Sponsor for all 5 signature events (Brunch with the Bags, Gurney Cup, Row4Heart, The Big Raise, Home Lottery). Funds annual Comfort in Care grants. Provides insurance discounts to NL Health Services employees.
• FortiscoreGTM or Marketing PartnerVIP Partner making significant financial contributions to signature events. Presenting Sponsor for Brunch with the Bags. Funded renovation of cancer care unit (4 North A) at Health Sciences Centre.
• DeloittecoreGTM or Marketing PartnerVIP Partner contributing to signature events, helping ensure hospital programs can purchase latest tools and technologies.
• PwCcoreGTM or Marketing PartnerVIP Partner supporting signature events, helping ensure variety of hospital programs can purchase latest tools and technologies.
• DaviescoreGTM or Marketing PartnerVIP Partner contributing to signature events and supporting hospital program equipment purchases.
• IntuitivecoreTechnology or IntegrationRobotic-assisted surgical technology provider enabling da Vinci Xi system for colorectal cancer surgery at NL Health Services.
• Compass Group (Compass One)coreGTM or Marketing PartnerSignature Sponsor for Gurney Cup Golf Tournament 2026. Food service and facilities management company supporting healthcare fundraising.
• Government of Newfoundland and LabradormajorStrategic or Co-development PartnerCo-invested approximately $3.45 million with Health Care Foundation's $1.8 million donation for two MRI systems at Ambulatory Health Hub. Also contributed approximately $6.5 million towards cardiac cath lab revitalization.
• NL Health ServicescoreStrategic or Co-development PartnerPrimary beneficiary receiving foundation transfers to fund equipment, technology, training, and research. Partnership includes annual transfer of millions of dollars for priority healthcare needs.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Janeway Children's Hospital Foundation: St. John's, Newfoundland-based hospital foundation raising funds for the Janeway Children's Health and Rehabilitation Centre, the province's only children's hospital. Operates in the same region with the same charitable fundraising model (events, lotteries, corporate partnerships) supporting a single health authority, and competes for overlapping corporate sponsors and individual donors.
• IWK Foundation: Maritime Canadian hospital foundation raising funds for the IWK Health Centre in Halifax. Closely comparable to Health Care Foundation in operating model (signature events, lotteries, planned giving, corporate partnerships), beneficiary structure (single provincial health centre), and mission (funding pediatric and maternal healthcare equipment and programs).
• Health Sciences Centre Foundation (Winnipeg): Manitoba-based foundation raising funds for Health Sciences Centre Winnipeg, the province's largest tertiary care hospital. Closely comparable as a single-province adult hospital foundation supporting a major academic health sciences centre with signature events, lotteries, and major gift programs.
• Vancouver General Hospital and UBC Hospital Foundation: British Columbia's largest hospital foundation, raising funds for Vancouver General Hospital and UBC Hospital. Comparable in operating multi-million dollar capital campaigns (surgical equipment, cardiac care, MRI), signature events, lotteries, and corporate partnerships for adult tertiary and quaternary care.
• University Hospital Foundation: Edmonton-based foundation supporting the University of Alberta Hospital and Mazankowski Alberta Heart Institute. Comparable as a large Canadian hospital foundation with multi-million dollar capital campaigns (robotic surgery, cardiac care), signature events, lotteries, and corporate partnerships targeting a single major adult acute care institution.
• Royal University Hospital Foundation: Saskatoon-based foundation raising funds for adult acute care at Royal University Hospital, Saskatchewan's largest hospital. Comparable as a single-province adult hospital foundation supporting tertiary care, equipment purchases, research, and patient experience programs through donations, lotteries, and signature events.
• St. Joseph's Healthcare Foundation: Hamilton, Ontario-based foundation raising funds for St. Joseph's Healthcare Hamilton. Comparable as a regional adult hospital foundation operating signature events, lotteries, and major gift programs to fund medical equipment, research, and patient care programs at a multi-site hospital system.

Others

• NL Health Services (Eastern Zone) - beneficiary: Public health authority operating the nine adult hospitals and health centres that the Health Care Foundation exclusively supports. Not a competitor but a structural counterparty — the foundation's mission is fully defined by this relationship, making the foundation's strategic value intrinsically tied to NL Health Services' capital priorities and operating health.

Broad incumbents

• UHN Foundation (Toronto General & Western Hospital): Foundation supporting Toronto's University Health Network, including Toronto General and Toronto Western Hospitals. Comparable as a hospital foundation funding cutting-edge adult medical equipment (including surgical robotics) and research, with major capital campaigns and corporate partnerships, though at significantly larger scale and broader geographic mandate.
• SickKids Foundation: Canada's largest children's hospital foundation, raising funds for The Hospital for Sick Children in Toronto. Comparable operating model (signature events, lotteries, planned giving, corporate partnerships) but at significantly greater scale and a national vs. regional fundraising footprint, with overlapping corporate sponsors (e.g., major Canadian financial and professional services firms).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hcfnl
• Xx.com/HealthCareFdn
• LinkedInlinkedin.com/company/health-care-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Care Foundation