Buttercross Butchers

What Buttercross Butchers does

Buttercross Butchers is a family-owned trade butchery founded in January 2000 at Shiffords Grange Farm in Market Drayton, Shropshire, United Kingdom. The company produces and supplies fresh and prepared meat products — including sausages, burgers, bacon, gammon, pork, beef, lamb, poultry, game, and charcuterie — to commercial hospitality customers (pubs, restaurants, caterers, and farm shops) across a defined regional footprint covering Shropshire, Staffordshire, and Cheshire. Its core production capabilities include on-site butchery, handmade sausage production, oak smoking, brine curing, dry/salt aging, and bespoke product development, with all fresh cuts individually vacuum-packed to a proprietary trim specification intended to reduce kitchen waste and improve yields.

The business operates on a B2B trade-only model with no public e-commerce or marketplace presence; customers request trade prices via phone, email, or website contact form, and place orders for next-day delivery (orders before 12 noon, Monday through Saturday). Distribution is handled by an owned fleet of GPS-tracked refrigerated vans with uniformed drivers providing free delivery across the three-county region. The company has held SALSA (Safe And Local Supplier Approval) food safety certification for over 20 years and operates as a 1–10 employee family business with the Rowley family (Managing Director Martyn Rowley, Helen Rowley, Director Sam Rowley, and Junior Director Hannah Rowley) in formal leadership roles alongside a production and logistics team of approximately 15 named individuals. Revenue is generated through one-time transaction-based sales of perishable goods with no disclosed subscription, contract, or tier pricing structure, and no external funding or institutional ownership has been disclosed.

Name

Buttercross Butchers

Legal name

Buttercross Butchers

Website

https://buttercross.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Buttercross Butchers is a family-owned trade butchery founded in 2000 in Market Drayton, Shropshire, supplying fresh and prepared meat products — sausages, burgers, bacon, beef, lamb, pork, poultry, game, and charcuterie — to pubs, restaurants, caterers, and farm shops across Shropshire, Staffordshire, and Cheshire via its own refrigerated delivery fleet.

Ownership category

akta.pro rank

Product category

Meat Wholesale and Butchery

NAICS

Meat Processed from Carcasses (311612), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)

akta.pro secondary industries

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

Keywords

• Trade meat wholesaler
• Fresh meat supply
• Artisan sausage production
• Hospitality butchery
• Charcuterie manufacturing

Headquarters

HQ city

Market Drayton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh and Prepared Meat Products: Sale of butchered fresh meats (pork, beef, lamb, poultry, game) and prepared products (sausages, burgers, bacon, gammon, charcuterie) to commercial hospitality businesses. Products are ordered to spec and delivered next-day. One-time transaction-based model per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Buttercross Butchers is a family-owned trade butchery and meat producer that supplies fresh cuts and prepared meat products (sausages, burgers, bacon, gammon, pork, beef, lamb, poultry, game, and charcuterie) to pubs, restaurants, and caterers across Shropshire, Staffordshire, and Cheshire. Products are butchered, cured, smoked, and vacuum packed on-site to chef specification and delivered the next day, Monday to Saturday, via an owned refrigerated fleet.

Product overview

Buttercross Butchers is a traditional family butchery business established in 2000, supplying fresh and prepared meat products to the hospitality industry (pubs, restaurants, and caterers) across Shropshire, Staffordshire, and Cheshire. The product portfolio centers on nine core meat categories: Sausages (handmade gluten-free), Burgers (hand-pressed), Bacon & Gammon (dry cured), Pork, Beef, Lamb, Poultry, Game (seasonal), and Charcuterie. All fresh cuts come individually vacuum packed with trim specifications. The company also offers custom product development services for chefs seeking bespoke menu items, alongside a tracked next-day delivery service. The business operates from Shiffords Grange Farm in Market Drayton, Shropshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Sausages Handmade sausages produced on-site to traditional family recipes, all gluten-free, including varieties such as Traditional Pork, Pork & Apple, Pork & Leek, Pork & Black Pudding, Manchester Sausage, Pork & Shropshire Blue, Chorizo, Moroccan Lamb, Bratwurst, Venison & Cranberry, Wild Boar & Sage, Faggots, and Black Pudding, sold to commercial hospitality buyers.
• Burgers Hand-pressed beef burgers produced fresh daily to chef specifications, including Brisket Burger, Buttercross Original Beef Burger, Pork & Sage, and Lamb & Mint, for pubs, restaurants, and caterers.
• Bacon and Gammon
• Pork
• Beef
• Lamb
• Poultry
• Game
• Charcuterie (Ready to Eat)
• Bespoke Product Development Service

Quantifiable outcome

• Next day delivery for orders placed before 12 noon, Monday-Saturday
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Lower Reule Farm LtdcoreOthers · 1 January 2000Original business partners who co-founded the company in January 2000. Ian and Carol Critchley of Lower Reule Farm partnered with Martyn and Helen Rowley to convert a traditional farm building into a meat preparation/butchery room. Martyn was previously the pig unit manager at Lower Reule Farm before the proposed purchase of the 800 sow outdoor breeding unit.
• Ian and Carol CritchleycoreOthersCo-founders alongside Martyn and Helen Rowley who invested time and money in converting Shiffords Grange farm building in January 2000. Part of the founding team that established Buttercross Farm Foods (later Buttercross Butchers).

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/buttercrossmeat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buttercross Butchers