LiveOn NY
LiveOn NY is a 501(c)(3) nonprofit membership organization representing 100+ community-based nonprofits serving older adults across New York State, delivering policy advocacy, professional development training, and benefits outreach for 3.2 million older New Yorkers.
- Company typePrivate
- Founded1979
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LiveOn NY does
LiveOn NY is a 501(c)(3) nonprofit membership organization founded around 1979 and headquartered at 49 West 45th Street in New York City. The organization represents more than 100 community-based nonprofits that deliver aging services throughout New York State, and through that membership claims to represent 3.2 million older New Yorkers and nearly 4 million family caregivers. Its portfolio of programs includes city, state, and federal policy advocacy; the Boots on the Ground Roundtable professional development series for aging-services staff; citywide benefits outreach and enrollment assistance (SNAP, SCRIE); the RISE (Rights and Information for Senior Empowerment) information program; the Reframing Aging Initiative; and the Age Strong NYC coalition campaign calling for $2.3 billion in aging-services investment.
The organization does not develop proprietary technology products. Its technology footprint consists of digital platforms used for member communication, event management, advocacy coordination, and a public website; there are no proprietary AI/ML systems, mobile applications, or commercial APIs. Distribution is conducted through the member network, recurring email and social media communications, and in-person events including annual and borough-specific advocacy days and the monthly Boots on the Ground Roundtable webinars.
LiveOn NY's revenue model is a nonprofit blend of recurring membership dues from its 100+ organizational members, government grants and contracts from city, state, and federal sources (administering programs such as SNAP outreach and RISE), donations and fundraising, and fees from training and event programs. Pricing is not publicly disclosed. The customer base comprises two primary segments: the community-based aging-services organizations that are dues-paying members, and the older adults and caregivers they collectively serve. Go-to-market is community-led, centered on coalition building, grassroots advocacy, and member-driven engagement rather than commercial sales.
LiveOn NY firmographics
Firmographics- Name
- LiveOn NY
- Legal name
- LiveOn NY
- Website
- https://www.liveon-ny.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiveOn NY is a 501(c)(3) nonprofit membership organization representing 100+ community-based nonprofits serving older adults across New York State, delivering policy advocacy, professional development training, and benefits outreach for 3.2 million older New Yorkers.
- Ownership category
- akta.pro rank
LiveOn NY industry classification
Industry- Product category
- Senior Advocacy Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Social Advocacy Organizations (8133), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
- akta.pro secondary industries
- Lifelong Learning Institutes (Osher/OLLI-style) & Senior Academies (EDAAAMAA), Active Adult (55+) Independent Living Communities (HLADAAAD)
Keywords
Where LiveOn NY is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiveOn NY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: LiveOn NY operates as a membership organization representing community-based organizations. Membership dues fund core advocacy, training, and coalition activities.
- Government Grants and Contracts: The organization receives government funding from city, state, and federal sources to administer programs such as SNAP outreach, benefits enrollment, and the RISE (Rights and Information for Senior Empowerment) program.
- Donations and Fundraising: LiveOn NY accepts donations through its website and fundraising campaigns to support advocacy work and programs for older New Yorkers.
- Training and Event Fees: The organization provides professional development trainings, workshops, and events for aging service professionals, including the Boots on the Ground Roundtable series and New Older Adult Center Directors Training.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
LiveOn NY product offering
Product offeringCore offering
LiveOn NY is a nonprofit membership organization that advocates for older New Yorkers through targeted, data-driven policy work at the city, state, and federal levels, while also providing professional development training, benefits outreach and enrollment assistance, and coalition-building services to its 100+ member organizations. The organization delivers programs such as the Boots on the Ground Roundtable, the RISE program, SNAP outreach, and the Reframing Aging Initiative to support older adults and the aging services workforce across New York State.
Product overview
LiveOn NY is a policy and advocacy membership organization representing more than 100 community-based organizations serving older adults throughout New York State. Their service portfolio includes Policy & Advocacy Services, Boots on the Ground Roundtable professional development programs, Benefits Outreach & Assistance (including SNAP outreach and a hotline for benefit enrollment), Professional Development & Training opportunities, the Reframing Aging Initiative, and the RISE program. The organization also leads the Age Strong NYC Campaign coalition advocating for $2.3 billion in aging services investment.
Differentiator
Problem solved
Functional benefit
Products and services
- Policy & Advocacy Services Advocacy and policy representation services for 100+ member organizations serving older New Yorkers, focused on making New York a better place to age through targeted advocacy and data-driven policy at city, state, and federal levels.
- Boots on the Ground Roundtable (BOTGR) A virtual professional development and solution-driven space where direct aging service professionals share innovative ideas, resources, and network with peers to better serve older New Yorkers. Topics include mental health, Medicaid, Medicare, dementia, and elder abuse.
- Benefits Outreach & Assistance Citywide outreach program and hotline that educates, screens, and helps older adults enroll in benefits including SNAP (Supplemental Nutrition Assistance Program) and SCRIE (Senior Citizen Rent Increase Exemption).
- Professional Development & Training Training opportunities and the New Older Adult Center Directors Training series along with coalition building activities for aging service professionals throughout New York State.
- Reframing Aging Initiative Part of the national Reframing Aging Initiative aimed at counteracting ageism and improving how policymakers, stakeholders, and the public think about aging and older people.
- RISE Program (Rights and Information for Senior Empowerment) Program designed to bring critical information directly to seniors on important topics to help them age well in their communities, funded through government grants and contracts.
Quantifiable outcome
- Represents 3.2 million older New Yorkers through 100+ member organizations
- +3 more outcomes
Companies that use LiveOn NY
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
LiveOn NY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LiveOn NY partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- Age Strong NY CoalitionflagshipCoalition led by LiveOn NY including Encore Community Services, HANAC, AARP New York, and other aging advocates calling for $2.3 billion in investments to support older New Yorkers through nutrition programs ($500M), community support ($800M), and affordable housing ($1B).
- AARP New YorkcoreCore coalition partner in Age Strong NYC advocacy campaign advocating for increased funding for aging services
- Encore Community ServicescoreMember coalition partner providing senior services including meals and supportive housing
- HANAC, Inc.coreMember coalition partner and developer of affordable senior housing including Corona Senior Residences and Tres Puentes
- United for Housing CoalitioncoreCoalition of 80+ organizations LiveOn NY supports for affordable housing advocacy including a $4 billion annual investment
- CitiminorCorporate partner providing financial education workshops for older adults through Citi volunteers as part of the Safe Banking for Seniors campaign
- BloomAgainBklynminorNonprofit partner co-hosting Flowers and Finance educational events for older adults
- RiseBoro Community PartnershipminorHost venue for financial education workshops at Diana H. Jones Innovative Older Adult Center
- Human Services Council (HSC)coreCoalition partner in JustPay campaign advocating for equal wages for nonprofit human services workers
- Weill Cornell MedicineminorResearch partner presenting on mental health programs including Do More Feel Better program and TRIO for Successful Aging
- Queens Public LibraryminorPartner presenting library programs and services for older adults at Boots on the Ground Roundtable
- Brooklyn Public LibraryminorPartner presenting library programs for homebound older adults at Boots on the Ground Roundtable
- New York Public Library - Andrew Heiskell Braille and Talking Book LibraryminorPartner presenting services for visually impaired older adults at Boots on the Ground Roundtable
- Lifespan of Greater RochesterminorPartner presenting dementia caregiver support programs and elder abuse prevention services at professional development events
- New York Affordable Senior Housing CoalitioncoreCoalition convened by LiveOn NY of affordable housing nonprofits focused on developing and maintaining housing for seniors throughout NYC
- Justice in AgingminorNational advocacy organization providing resources and calling on aging advocates to protest harmful DHS proposals affecting older immigrants
- Medicare Rights CenterminorPartner providing updates on Medicare billing errors and resources for appeals
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
LiveOn NY competitors and assessment
Company assessmentDirect peers
- Lifespan of Greater Rochester: Regional aging-services coalition in upstate New York with a near-identical model to LiveOn NY: nonprofit membership of service providers, advocacy at the state and local level, caregiver support, and benefits navigation. Already a programmatic partner of LiveOn NY at the Boots on the Ground Roundtable.
- LeadingAge New York: Statewide membership association for nonprofit aging-services providers — senior housing, home care, adult day, and assisted living — making it the closest trade-body peer to LiveOn NY's provider-membership constituency, with overlapping advocacy priorities on aging-services funding and affordable senior housing.
- AARP New York: New York state chapter of the nation's largest aging advocacy organization and a current coalition partner in the Age Strong NYC campaign. Competes for policy influence, donor attention, and member engagement on overlapping older-adult policy issues in the same geography.
- Justice in Aging: National legal advocacy organization focused on low-income older adults — overlapping with LiveOn NY on SCRIE/SNAP enrollment, affordable senior housing, and protections for older immigrants. Already listed as a programmatic partner in LiveOn's DHS-response mobilization.
- Aging Life Care Association: Professional association for geriatric care managers and aging-life care practitioners — directly comparable to LiveOn NY on the professional-development side, since both serve the same pool of front-line aging-services professionals in NYS with training, standards, and convening.
- Medicare Rights Center: National nonprofit consumer-service and advocacy organization on Medicare issues — overlaps with LiveOn NY's benefits outreach, Boots on the Ground Roundtable curricula, and city/state-level advocacy. Currently a LiveOn NY programmatic partner.
- Center for Medicare Advocacy: National nonprofit law organization focused on Medicare coverage and appeals; comparable to LiveOn NY on the policy-advocacy and benefits-education side, with overlapping audiences of older adults and aging-services professionals.
Broad incumbents
- National Council on Aging (NCOA): National advocacy and service network for older adults operating benefits access programs (BenefitsCheckUp) and policy work that overlaps with LiveOn NY's SNAP/SCRIE outreach and benefits hotline, but at much greater national scale.
Regional players
- Community Service Society of New York: NYC-based anti-poverty advocacy and research organization whose work on benefits access, housing, and economic security for older New Yorkers overlaps with LiveOn NY's SNAP/SCRIE enrollment and affordable-housing advocacy, but serves a broader cross-age poverty constituency.
Emerging players
- Elder Justice Coalition: National coalition advocating for elder-abuse prevention resources and policy — a thematic peer to LiveOn NY's elder-abuse prevention work through member organizations, but operating primarily at the federal appropriations level rather than the city/state level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LiveOn NY social profiles
Digital presenceLiveOn NY financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveOn NY leadership team
Management profileNumber of profiles
Profiles6 records
LiveOn NY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveOn NY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveOn NY
What does LiveOn NY do?
LiveOn NY is a nonprofit membership organization that advocates for older New Yorkers through targeted, data-driven policy work at the city, state, and federal levels, while also providing professional development training, benefits outreach and enrollment assistance, and coalition-building services to its 100+ member organizations. The organization delivers programs such as the Boots on the Ground Roundtable, the RISE program, SNAP outreach, and the Reframing Aging Initiative to support older adults and the aging services workforce across New York State.
Is LiveOn NY a public or private company?
LiveOn NY is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LiveOn NY founded?
LiveOn NY was founded in 1979. It employs 11 to 50 people.
Where is LiveOn NY based?
LiveOn NY is headquartered in New York, United States, in the North America region.
How does LiveOn NY make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are government Grants and Contracts, donations and Fundraising and training and Event Fees.
Who are LiveOn NY's main competitors?
Direct peers on record are Lifespan of Greater Rochester, LeadingAge New York, AARP New York, Justice in Aging, Aging Life Care Association, Medicare Rights Center and Center for Medicare Advocacy. National Council on Aging (NCOA) is listed as a broad incumbent. Community Service Society of New York is listed as a regional player. Elder Justice Coalition is listed as an emerging player.
Does LiveOn NY have an API?
No public API is recorded for LiveOn NY.
What industry is LiveOn NY in?
LiveOn NY's product category is Senior Advocacy Services. Its primary akta.pro industry code is HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF), with a secondary code of EDAAAMAA, Lifelong Learning Institutes (Osher/OLLI-style) & Senior Academies. Its NAICS code is 62412 and its SIC code is 8600.