What Miracle Mile Shops does

Miracle Mile Shops is a 1.2-mile retail, dining, and entertainment complex operated by IMI Miracle Mall LLC inside Planet Hollywood Resort and Casino on the Las Vegas Strip. The property hosts over 150 stores, restaurants, and entertainment venues, with tenants spanning apparel (H&M, Tommy Bahama, lululemon, Loft), footwear (Foot Locker), beauty (Sephora, LUSH, Bath & Body Works), jewelry and accessories (Pandora, Kay Jewelers, QUAY Australia), quick-serve and sit-down dining (Chipotle, Buffalo Wild Wings, Pampas Las Vegas, Te'Amo Boba & Dessert), and bars/nightlife (Cabo Wabo Cantina, Tipsy Robot). Entertainment is anchored by the 7,000-seat PH Live Theater hosting major residency acts such as Shania Twain and Jeff Dunham, alongside nearly 15 live shows including comedy, magic, and burlesque.

The underlying technology stack is limited and primarily customer-facing rather than operationally transformative: an interactive 3D mall directory, a digital coupon book, an online store and show listings directory, and event ticketing integration on the miraclemileshopslv.com website. There is no disclosed app, API, or AI capability; the technology function is essentially content management, visitor wayfinding, and promotional distribution. No patents, trademarks, or proprietary technology assets are disclosed.

Miracle Mile Shops generates revenue through four streams: (1) primary retail tenant leasing — recurring rent from 150+ commercial tenants, with dedicated leasing management; (2) parking services — daily self-parking rates of $18-$25 and valet at $22-$30 across 24-hour garages; (3) advertising and promotional services — interior, exterior, and LED placements through a Firefly partnership; and (4) special event venue rental, including commissionable group and tourism packages. Pricing on tenant leases is not publicly disclosed. The customer base is structurally the Las Vegas Strip tourist (40 million annual visitors), with secondary segments in local residents, group/tour operators, and Planet Hollywood hotel guests. Marketing relies on the website, SEO, blog content, email newsletter subscriptions, and tourism industry partnerships.

Name

Miracle Mile Shops

Legal name

IMI Miracle Mall LLC

Website

https://miraclemileshopslv.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Miracle Mile Shops is a 1.2-mile retail, dining, and entertainment complex inside Planet Hollywood Resort and Casino on the Las Vegas Strip, housing over 150 stores, restaurants, and live show venues, operated by IMI Miracle Mall LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Tenant Leasing: Miracle Mile Shops generates primary revenue through leasing retail space to over 150 stores and restaurants. Tenants include major brands like Sephora, H&M, Foot Locker, lululemon, and various dining establishments. The mall functions as a landlord, collecting rent from retail and food & beverage tenants.
2. Parking Services: The mall operates parking facilities available 24 hours a day, charging daily self-parking rates ($18-$25 depending on day) and valet parking ($22-$30). First hour is free in the Harmon Avenue garage.
3. Advertising and Promotional Services: The mall offers advertising opportunities including interior and exterior advertising placements, and LED advertising through Firefly partner, allowing brands to reach millions of Las Vegas Strip visitors.
4. Special Event Venue Rental: The mall's variety of unique restaurants and theaters serve as event venues for meals, parties, or special events, with commissionable packages available for tours and group programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Miracle Mile Shops is a 1.2-mile retail mall located inside Planet Hollywood Resort and Casino on the Las Vegas Strip, operating over 150 retail stores, restaurants, bars, and approximately 15 live entertainment venues including the 7,000-seat PH Live Theater. The mall leases space to brand-name tenants such as Sephora, H&M, Foot Locker, lululemon, and Tommy Bahama, and provides consumer-facing amenities including parking, an interactive 3D directory, and digital promotional offers.

Product overview

Miracle Mile Shops is a single, unified shopping mall product — a 1.2-mile retail complex located inside Planet Hollywood Resort and Casino on the Las Vegas Strip. Rather than a modular software platform, its offering portfolio consists of three integrated components: physical retail space (150+ stores spanning apparel, footwear, health/beauty, jewelry, and accessories), dining venues (sit-down restaurants, the Miracle Eats Food Court, bars, and specialty dessert shops), and live entertainment (nearly 15 shows including comedy, magic, burlesque, and the 7,000-seat PH Live Theater). The mall also provides supporting services including an interactive 3D directory, parking facilities, tourism programs, and commercial leasing for prospective tenants.

Differentiator

Problem solved

Functional benefit

Products and services

• Miracle Mile Shops Mall Property A 1.2-mile retail, dining, and entertainment mall located inside Planet Hollywood Resort and Casino on the Las Vegas Strip, featuring over 150 stores, restaurants, and live entertainment venues for visiting consumers.
• Retail Tenant Leasing Commercial space leasing services for retail and restaurant brands wanting to operate storefronts within Miracle Mile Shops, including major brands such as Sephora, H&M, Foot Locker, lululemon, Tommy Bahama, Loft, and Chipotle.
• PH Live Theater Venue A 7,000-seat theater venue inside Miracle Mile Shops hosting residency acts from major global performers including Shania Twain and Jeff Dunham, plus corporate events and private bookings.
• Parking Services 24-hour parking facilities available to mall visitors, including self-parking with tiered weekday and weekend rates, plus valet parking service. First hour is free in the Harmon Avenue garage.
• Sales and Promotions Program Digital coupon book and promotional offers from various stores and restaurants within the mall, distributed through the website and email newsletter signups.
• Tourism Industry Partnership Programs Partnership programs for travel industry including familiarization tours, commissionable tour packages, gift-with-purchase programs, and group programs for tour operators and travel agents.
• Miracle Eats Food Court and Sit-Down Restaurants On-site dining options including the Miracle Eats food court (Chipotle, Panda Express, Dave's Hot Chicken, Irv's Burgers, and others) and full-service restaurants (Pampas Las Vegas Brazilian churrascaria, La Salsa Cantina, Hot N Juicy Crawfish, Nacho Daddy).
• Interactive 3D Mall Directory Interactive 3D map that allows visitors to navigate the 1.2-mile retail space, locate stores, and find exact shop locations and routes throughout Miracle Mile Shops.
• Live Shows and Entertainment Programming Approximately 15 different live show experiences available within the mall, including Zombie Burlesque, Las Vegas Live Comedy Club, Popovich Comedy Pet Theater, and The Mentalist, offering comedy, magic, burlesque, and family-friendly entertainment.

Quantifiable outcome

• Over 150 stores and restaurants in one convenient Las Vegas Strip location
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Planet Hollywood Resort and CasinocoreStrategic or Co-development PartnerMiracle Mile Shops is located inside Planet Hollywood Resort and Casino on the Las Vegas Strip. This co-location provides mutual benefits, with the mall benefiting from hotel guest foot traffic while providing additional amenities for resort visitors. The mall's legal entity is IMI Miracle Mall LLC.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Macerich: Major publicly-traded REIT focused on top-tier U.S. regional malls including properties in tourist destinations. Indirect incumbent comparison for destination-retail operating metrics, tenant-mix strategy, and Strip-adjacent tourist mall economics.
• Mall of America: Largest mall in the United States located in Bloomington, Minnesota, with 500+ stores and integrated entertainment including Nickelodeon Universe. Broad comparison as a destination-scale retail-plus-entertainment asset visited largely by tourist and regional shoppers.
• Simon Property Group: Largest publicly-traded U.S. REIT and leading operator of destination malls, premium outlets, and mixed-use properties. Industry incumbent relevant for portfolio strategy benchmarks, leasing-rate comparison, and operating best practices across destination retail.

Direct peers

• The Forum Shops at Caesars Palace: Upscale enclosed mall directly adjacent to Caesars Palace on the Strip, known for premium and experiential retailers. Competes with Miracle Mile for tourist foot traffic and mid-to-premium tier tenancy in the same trade area.
• The Grand Canal Shoppes at The Venetian: Shopping and dining complex integrated into The Venetian Resort on the Strip, featuring gondola attractions and high-end retailers. Direct competitor offering the same co-located mall-within-resort experience targeted at overnight Strip visitors.
• The Shops at Crystals: Luxury shopping destination on the Strip adjacent to Aria Resort featuring high-end flagships like Louis Vuitton, Prada, and Tiffany. Competes with Miracle Mile for premium-end tourist shoppers in the same high-traffic Strip trade area.
• Fashion Show Las Vegas: Another large destination shopping mall directly on the Las Vegas Strip with anchor retailers including Macy's, Dillard's, and Nordstrom. Operates at comparable scale and serves the same Strip tourism customer base competing for foot traffic, tenant placement, and tourism-driven retail spend.
• The LINQ Promenade: Open-air dining, entertainment, and retail district on the Strip anchored by the High Roller observation wheel. Direct Strip competitor for casual dining, entertainment spend, and quick-service retail among walking-tourist traffic.

Emerging players

• American Dream: Large-scale retail and entertainment mega-destination in New Jersey featuring retail, indoor theme parks, ice rink, and water park. Comparable as a destination integrating shopping with major entertainment venues at scale and serving tourist/tourist-like regional visitation.

Regional players

• Town Square Las Vegas: Major open-air lifestyle center in Las Vegas with retail, dining, and entertainment. Relevant regional comparison as a different-format Las Vegas destination, though off-Strip and leaning more toward local resident than tourist foot traffic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MiracleMileLV
• Facebookfacebook.com/MiracleMileLV
• LinkedInlinkedin.com/company/boulevard-invest-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle Mile Shops