Monkeys Have Fallen The Tree

What Monkeys Have Fallen The Tree does

Monkeys Have Fallen The Tree (MFT) is a privately-held, full-service marketing agency headquartered in Cairo, Egypt with additional offices in Alexandria and Giza. Founded around 2020, the company offers a 360-degree marketing approach that integrates digital marketing, web development, media buying (digital and outdoor), media production, branding, event management, and SEO services. It serves enterprise clients across multiple verticals including healthcare, tourism/hospitality, manufacturing/industrial, real estate, e-commerce/retail, and B2B technology companies, with claimed active client engagements in Egypt, UAE, Saudi Arabia, Lebanon, and Jordan.

The company positions itself as a performance-based agency that develops digital and on-ground advertising strategies benchmarked against clear objectives and measurable KPIs. Its technology stack is built on third-party enterprise platforms — including HubSpot, Salesforce, and Marketo for marketing automation and CRM, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for creative and video production, and Google Ads, Google Analytics, and Meta business tools for paid media. MFT holds partner-level certifications with Google, Meta/Facebook (Facebook Blueprint), and HubSpot, and integrates with Salesforce for enterprise CRM. The technology architecture is conventional agency tooling rather than proprietary IP.

MFT generates revenue through professional services fees on a quote-based, project-by-project basis. Clients submit project requests via a website form with service category selection (Branding, Media Buying, Digital Marketing, Media Production, Outdoor Advertising, Web & SEO, Printing, Event Management) and receive custom proposals within 24 hours, with consultation meetings schedulable in 30-minute slots between 9:00 AM and 5:30 PM. Pricing is not publicly disclosed. The company claims 500+ clients and 1000+ completed projects cumulatively. No revenue, funding, or ownership data is publicly disclosed, and the management team is not named in available sources.

Name

Monkeys Have Fallen The Tree

Legal name

Monkeys Have Fallen The Tree

Website

https://mft-adv.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Monkeys Have Fallen The Tree is a Cairo-based full-service marketing agency offering integrated digital and traditional marketing services (branding, media buying, media production, digital, outdoor, events) to enterprise clients across multiple verticals in Egypt and the MENA region.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Digital marketing services
• Advertising agency
• Brand development
• Media production
• Event management

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Agency Services: Full-service marketing agency offering strategic brand development, web development, SEO, social media marketing, digital advertising, video production, event marketing, outdoor advertising, and media buying services. Revenue generated through professional service fees for custom campaigns and projects.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Monkeys Have Fallen The Tree (MFT) is a full-service 360-degree marketing agency providing integrated digital and traditional advertising services including branding, media buying (digital and outdoor), digital marketing (social media, content, email, PPC), web and SEO development, media production (video, photography, motion graphics), printing, and event management. The agency serves clients across Egypt and the broader MENA region with performance-based campaigns tied to measurable KPIs.

Product overview

MFT (Monkeys Have Fallen The Tree) is a full-service 360-degree marketing agency offering integrated digital and traditional marketing services. The company operates as a unified platform of services rather than a modular software product, providing web development, media buying (digital and outdoor), branding and identity, media production (video, photography, motion graphics), digital marketing (social media, content, email, PPC), and event management. These services work together as a comprehensive marketing ecosystem where strategy, creativity, technology, and execution are aligned to maximize client ROI and brand impact across Egypt and the MENA region.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Identity
• Media Buying
• Digital Marketing
• Media Production
• Outdoor Advertising
• Web & SEO Development
• Printing Solutions
• Event Management

Quantifiable outcome

• 340% increase in B2B lead generation for technology company
• +7 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Partner Agency with expertise in Google Ads and Analytics. The partnership enables MFT to provide certified digital advertising services and access to Google's marketing technology platform.
• Meta (Facebook/Instagram)coreTechnology or IntegrationFacebook Blueprint Certified agency with advanced social media marketing capabilities across Facebook and Instagram platforms for targeted advertising campaigns.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TBWA\Raad: Omnicom's TBWA agency in the Middle East with creative, digital, and media services across MENA including Egypt - competing for the same regional brand assignments MFT targets.
• Elephant Cairo: Independent Cairo-based creative and digital agency offering branding, advertising, and digital services to Egyptian and regional clients - comparable independent-agency positioning versus MFT's network-affiliated competitors.
• Leo Burnett Egypt: Publicis-affiliated creative agency in Cairo offering integrated advertising, brand building, digital, and media services to Egyptian and regional clients - competes head-to-head with MFT in creative campaigns and full-service pitches.
• Havas Egypt: Egyptian office of Havas Creative Network offering integrated advertising, digital marketing, media, and healthcare communications - directly comparable to MFT in scope of services and target client base.
• FP7 McCann Egypt: IPG-owned McCann agency in Egypt delivering brand, digital, content, and media services; widely recognized for high-profile regional campaigns and a major direct competitor in Egypt's full-service agency market.
• Serviceplan Group MENA: Largest independent European agency group with Middle East operations offering integrated brand, digital, and media services; competes with MFT in cross-border campaigns targeting MENA and European markets.
• BBDO Egypt: Omnicom-affiliated BBDO agency operating in Egypt with full-service creative, digital, and media capabilities; competes with MFT for brand-building assignments from multinational clients in MENA.
• Ogilvy Egypt: Egyptian arm of global WPP network Ogilvy, providing full-service advertising, brand strategy, digital marketing, and media buying to multinational and Egyptian enterprises - direct competitor for the same enterprise RFPs MFT targets across Cairo and MENA.
• Wunderman Thompson Egypt: WPP-owned creative, data, and technology agency with presence in Cairo offering CRM, digital transformation, e-commerce, and brand experiences - directly comparable 360-degree service mix to MFT.
• VMLY&R Egypt: WPP agency network combining VML and Y&R in Egypt with creative, brand strategy, digital transformation, and commerce capabilities - direct competitor for integrated 360-degree marketing engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@monkeyshavefallenthetree-u1
• Facebookfacebook.com/monkeyshavefallenthetree
• Instagraminstagram.com/mft.eg
• TikToktiktok.com/@monkeyshavefallenthetree
• LinkedInlinkedin.com/company/monkyes-have-fallen-the-tree

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monkeys Have Fallen The Tree