Zare

What Zare does

ZARE (Zertifizierte Altreifen Entsorger) is an initiative organized under the German tire trade association Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV) and operationally managed by CGW GmbH (Christina Guth, Managing Director / ZARE-Koordinatorin). It functions as a coalition and certification hub rather than a single disposal operator: 16 independently owned, Entsorgungsfachbetrieb-certified disposal companies operate at 26 locations across Germany and the Netherlands, providing near-complete geographic coverage for end-of-life tire management. Customers — automotive workshops, tire retailers, car dealerships, logistics and fleet operators, municipalities, and industrial enterprises — access the network through a website inquiry form (minimum 50 units) and are routed to certified partners.

The underlying service portfolio spans the full end-of-life tire chain: collection and sorting; mechanical recycling into rubber granulate (separating rubber, textile, and steel); thermal energy recovery; chemical recycling via pyrolysis; retreading (Runderneuerung); devulcanization to reclaim rubber; and export of roadworthy used tires. The technology stack is operational rather than digital — no APIs, no SDK, no software integrations, and no AI components are disclosed. The website provides partner locator and request forms, supported by newsletter, trade press, and presence at events such as THE TIRE COLOGNE 2026, where ZARE joined the AZuR-Netzwerk Gemeinschaftsstand with 18 circular-economy partners.

Commercially, ZARE is an information and coordination layer rather than a primary revenue operator. Revenue mechanics rest on partner membership/coordination fees and facilitation of used-tire and carcass transactions; pricing is quote-based, negotiated directly between customers and certified partners. The initiative is reinforced by political and regulatory engagement — including a 2026 visit from NRW Environment Minister Oliver Krischer and the AZuR network's 'Kooperation' prize at the NRW-Preis Ressourcenschonung — which positions ZARE as a recognized stakeholder in the German tire circular economy.

Name

Zare

Legal name

CGW GmbH

Website

https://zertifizierte-altreifenentsorger.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ZARE is a German initiative under BRV connecting 16 certified tire disposal partners at 26 locations across Germany and the Netherlands, serving workshops, dealers, fleets, municipalities, and industry with end-of-life tire collection, recycling, retreading, and export.

Ownership category

akta.pro rank

Product category

Waste Tire Recycling Services

NAICS

Waste Treatment and Disposal (5622), Tire Retreading (326212), Tire and Tube Merchant Wholesalers (423130)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Tire Recycling, Disposal & Sustainability Services (TLAKADAI)

akta.pro secondary industries

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF), Retread & Tire Recapping Manufacturing (IMANAKAK), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG)

Keywords

• Tire recycling services
• Waste tire disposal
• Tire retreading
• Certified disposal network
• Rubber recycling

Headquarters

HQ city

Willich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Disposal Service Facilitation: ZARE facilitates connections between tire generators and certified disposal partners. The initiative operates as an information and coordination hub rather than directly providing disposal services. Revenue is generated through partner membership fees and service coordination.
2. Used Tire & Carcass Sales: ZARE partners handle buying and selling of used tires and carcasses that are still roadworthy and suitable for export or retreading, providing secondary market value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ZARE coordinates professional disposal and recycling of end-of-life tires through a network of 16 certified Entsorgungsfachbetriebe operating at 26 locations across Germany and the Netherlands. Services include pickup and collection of used tires, sale and purchase of used tires and casings, mechanical shredding into rubber granulate, thermal energy recovery, chemical recycling via pyrolysis, retreading, devulcanization, and export of reusable used tires. The initiative also runs a public environmental damage reporting system for illegal tire dumping.

Product overview

ZARE (Zertifizierte Altreifen Entsorger) is an initiative operating as a coalition/association, not a single unified product platform. The core offering is the ZARE Partner Network, comprising 16 certified old tire disposal companies operating at 26 locations across Germany and the Netherlands. Services span the full tire lifecycle: collection and disposal of old tires, sale/purchase of used tires and casings, and multiple recycling/recovery pathways including mechanical recycling (producing rubber granulate), thermal recovery, chemical recycling/pyrolysis, retreading, devulcanization, and export of usable used tires. Additional services include environmental damage reporting for illegal disposal monitoring. The initiative provides an online inquiry form for disposal requests and a partner locator tool.

Differentiator

Problem solved

Functional benefit

Products and services

• ZARE Partner Network

Quantifiable outcome

• Regular audits ensure environmental compliance for all certified partners

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered minor and core.

• NRW-Umweltminister Oliver KrischerminorOthers · 18 June 2026Political stakeholder engagement during THE TIRE COLOGNE 2026. Minister visited AZuR-Gemeinschaftsstand as part of 'NRW as Lighthouse of Tire Circular Economy' tour, highlighting importance of certified disposal structures.
• AZuR-Netzwerk (Alternative Reifenkonzepte)coreStrategic or Co-development PartnerZARE is an active member of the AZuR-Netzwerk, a network developing ecological and economical solutions for tire circular economy. AZuR brings together stakeholders across the entire tire value chain to find ways and solutions for sustainable tire cycles.
• Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV)coreStrategic or Co-development PartnerZARE is organized within the German Tire Trade and Vulcanizer Craft Association. All 16 ZARE partner companies are members of BRV, which provides the certification framework and industry credibility.
• Erwin Welzenbach Spedition GmbHminorOthersCertified tire disposal partner specializing in logistics and shipping services for tire collection.
• Containertransporte Wesseler GmbHminorOthersCertified tire disposal partner offering container transport services for tire collection.
• CVS Reifen GmbHminorOthersCertified disposal company processing approximately 35,000 tons annually with locations in Löhnberg and Aßlar, operating own tire shredding facilities and worldwide used tire export.
• Danninger OHG SpezialtransporteminorOthersSpecialist freight forwarder operating for over 60 years in South Germany, Austria, and Czech Republic. Operates tire sorting facilities and used tire marketing at locations in Fürstenzell and Volkenschwand.
• Bender Reifen Recycling GmbHminorOthersCertified waste management company with worldwide connections providing tire disposal throughout Germany.
• G & K Recycling Utsch GmbHminorOthersCertified recycling partner specializing in tire disposal services.
• HRV GmbHminorOthersCertified disposal partner in the ZARE network.
• KARGRO B.V.minorOthersCertified tire disposal partner operating in the Netherlands, providing cross-border coverage.
• KURZ Karkassenhandel GmbHminorOthersCertified partner with locations in Wendlingen and Landau, specializing in carcass trading.
• Mondo Reifenmarkt GmbHminorOthersCertified tire disposal partner in the ZARE network.
• MRH Mülsener Rohstoff- und Handelsgesellschaft mbHminorOthersCertified disposal partner and raw material trading company.
• Reifen DRAWS GmbHminorOthersCertified tire disposal partner in the ZARE network.
• Reifen KülshammerminorOthersCertified tire disposal partner in the ZARE network.
• Reifengruppe RuhrminorOthersCertified tire disposal partner serving the Ruhr region.
• REIFEN OKA - ReifenhandelminorOthersCertified tire retailer and disposal partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Genan A/S: Genan is one of Europe's largest end-of-life tire recycling operators, running mechanical shredding and granulate production across multiple plants. It is comparable to ZARE's partner network for scale of tire recycling throughput and pathways.
• AZuR-Netzwerk (Alternative Reifenkonzepte): AZuR-Netzwerk is a strategic partner of ZARE and operates a parallel circular-economy network for tires. It is directly comparable as a tire value-chain stakeholder alliance coordinating sustainable disposal and recovery in Germany.

Broad incumbents

• Bandag (Continental): Bandag operates the largest commercial tire retreading franchise network in Europe. Comparable to ZARE's retreading and used-tire lifecycle services for commercial fleets.
• Liberty Tire Recycling: Liberty is North America's largest tire recycler with collection, processing, and downstream product operations. It is comparable as a broader incumbent that aggregates end-of-life tire volumes and operates multiple recovery pathways at scale.
• Marangoni Retreading Systems: Marangoni is a major European retreader and retreading technology/method supplier. Comparable to ZARE's retreading coordination offering on commercial tire retreading services and technology.

Emerging players

• Tyre Recycling Solutions (TRS): TRS develops pyrolysis-based chemical recycling for end-of-life tires. Comparable to ZARE as an emerging player focused on pyrolysis recovery—ZARE's listed chemical recycling pathway.
• Eldan Recycling: Eldan supplies tire shredding and recycling equipment and operates processing lines. Comparable to ZARE's mechanical recycling pathway via shared technology and process focus.

Regional players

• Bolderaja Serviss (BS): BS is one of the largest tire recyclers in the Baltic region with material recovery operations. Comparable as a regional player offering mechanical and material recycling pathways for end-of-life tires.
• Tire Recycling and Processing (TRAP) / Recycles Canada-style operators: North American regional tire collection and processing associations comparable to ZARE's role as a certified partner-network coordinator for end-of-life tire disposal.

Others

• STILO Enerji (Tire-Derived Fuel): STILO and similar energy-from-tire operators are downstream buyers of TDF feedstock. Comparable as adjacent/ecosystem participants consuming tire-derived fuel, one of ZARE's listed recovery pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/initiative-zare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zare