What AG&P greenscape does

AG&P greenscape is a Milan-based landscape architecture studio founded in 1986, providing multidisciplinary design services spanning masterplanning, urban landscape, and garden design. The firm serves a mixed public and private client base, including Italian municipalities (Comune di Milano, Comune di Sanremo, Comune di Segrate), foundations (Fondazione Riccardo Catella), institutional corporates (SNAM, ENI, ATM Milano), and private real estate developers and investment funds (Redo SGR, Hines, COIMA, Ferretticasa). Project delivery extends beyond Italy into Egypt, Azerbaijan, Bulgaria, Russia, France, China, and the Caribbean.

The studio employs over 50 interdisciplinary professionals — landscape architects, architects, agronomists, urban planners, and naturalists — coordinated by partners Emanuele Bortolotti and Paolo Palmulli following the 2019 passing of co-founder Paolo Villa. Technical delivery is anchored in BIM methodology aligned with the RIBA Plan of Work 2020, augmented by drone photogrammetric surveys, agronomic and botanical analysis, and 3D modeling. The firm also operates two adjacent units: AG&P workshop, an in-house research lab structured around four themes (Greenification, Landscape Urbanism, Re/Landscaping, Living Lab), and AG&P atelier, a product design arm developing commercial outdoor furniture and lighting collections in collaboration with industrial designers and manufacturers.

Revenue is generated through project-based professional services fees negotiated per engagement based on scope, scale, and duration, with multi-year contracts common for institutional clients. Client acquisition relies on architectural competitions (the firm has accumulated multiple first-prize wins in 2024–2026), referral relationships with major architecture practices (Snøhetta, Stefano Boeri Architetti, BIG, OBR, AECOM, Stantec, Politecnica), and institutional partnerships (EIT Climate-KIC, Fondazione Riccardo Catella). The firm holds ISO 9001:2015 certification, has published eight monographs, and is ranked among the top 100 Italian architecture firms by Il Sole 24 Ore, with international recognition including Chelsea Flower Show and Dubai International Best Practices awards.

Name

AG&P greenscape

Legal name

AG&P greenscape srl

Website

https://agep.it

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

AG&P greenscape is a Milan-based landscape architecture studio founded in 1986, employing 50+ professionals to deliver masterplanning, urban landscape, and garden design services for public agencies and private developers across Italy and internationally.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (54132)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industry

Residential Landscape Design (HSAIABAA)

Keywords

• Landscape architecture services
• Urban master planning
• Public space design
• Garden design services
• Urban regeneration

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Landscape architecture professional services: AG&P greenscape generates revenue through professional services fees for landscape architecture design, ranging from concept through construction direction. Services include landscape analysis, feasibility studies, masterplanning, urban landscape design, garden design, construction management, and artistic direction. Revenue is project-based, typically multi-year engagements with municipal and private clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AG&P greenscape provides multidisciplinary landscape architecture design and consulting services across three core areas — Masterplanning (large-scale urban development districts), Urban Landscape / Public Space design, and Garden Design — for municipalities, real estate developers, foundations, and corporate clients. The firm also operates AG&P Atelier, an outdoor design laboratory that develops proprietary outdoor furniture and lighting collections (e.g., Linfa seating, BANANO lamps, Soul seating) in collaboration with industrial designers and manufacturers, plus a research division (AG&P workshop) covering Greenification, Landscape Urbanism, Re/Landscaping, and Living Lab themes.

Product overview

AG&P greenscape is a multidisciplinary landscape architecture studio offering integrated services across three main areas: Masterplanning (large-scale urban development), Urban Landscape (public space design), and Garden Design (residential and commercial gardens). The studio operates through its core services division and AG&P Atelier, a specialized outdoor design laboratory that develops proprietary furniture and lighting products in collaboration with industrial designers. The portfolio includes projects from parks (Parco dei Mulini, Parco San Martino) to urban developments (Merezzate Smart District) to corporate campuses and private gardens. Research divisions focus on greenification, landscape urbanism, post-industrial regeneration, and living lab methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Masterplanning Large-scale urban planning and masterplan development services that bring nature into urban environments with the same artisanal care as garden design, serving municipalities, developers, and institutional clients.
• Urban Landscape / Public Space Design
• Garden Design
• Landscape Architecture Services
• AG&P Atelier
• Linfa Seating Collection Minimalist outdoor seating collection designed by AG&P greenscape and Cattaneo Design for mmcité, featuring galvanized steel structure with wood slats, available with or without backrest, and adaptable to any urban landscape. Received a Special Mention at the City'Scape Award 2025 in the 'H – Urban Furniture' category.
• BANANO Lamps Nature-inspired outdoor lamp collection from the NATURE LIGHT SYSTEM, designed by AG&P greenscape and Cattaneo Design for Antonangeli, featuring recyclable aluminum and fiberglass with artisanal craftsmanship.
• Soul Seating

Quantifiable outcome

• 10,000 m² of new green space, 320 new trees, 400 m² of urban gardens, 2 play areas, basketball court, 500m of new bike lanes in Merezzate Smart District
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Redo SGRcoreStrategic or Co-development Partner · 1 January 2016AG&P greenscape has partnered with Redo SGR (Società di Gestione del Risparmio) on multiple flagship projects including Merezzate Smart District in Milan, a 'laboratory district' integrating clean energy, sustainable mobility, and circular economy. The partnership has produced large-scale urban regeneration projects co-funded by European programs including EIT Climate-KIC Smart Sustainable Districts. Redo SGR serves as both a strategic client and co-development partner in complex urban transformation projects.
• EIT Climate-KIC (European Institute of Innovation and Technology – Climate Knowledge and Innovation Community)coreStrategic or Co-development PartnerAG&P greenscape participates in the MEREZZATE+ project co-financed by the European Smart Sustainable Districts program of EIT Climate-KIC. This partnership enables innovative urban sustainability actions at the local scale to reduce greenhouse gas emissions and environmental impacts while strengthening social inclusion, through nature-based solutions integrated into the Merezzate Smart District.
• Fondazione Riccardo CatellacoreStrategic or Co-development PartnerAG&P greenscape serves as Botanical Content Partner for BAM – Biblioteca degli Alberi Milano, supporting Fondazione Riccardo Catella in vegetation heritage management and curation of botanical cultural content for the public since the park's inauguration. This ongoing partnership involves both landscape maintenance and cultural programming.
• Cattaneo DesignflagshipStrategic or Co-development PartnerAG&P atelier collaborates with Cattaneo Design on industrial outdoor furniture design, producing signature pieces including Linfa seating (with mmcité, presented at Milano Design Week 2025), BANANO lamps (with Antonangeli), and Soul seating (with LAB23). The partnership combines AG&P's landscape architecture expertise with Cattaneo's product design capabilities.
• mmcitéflagshipOEM/ Whitelabel/ Licensing PartnerAG&P greenscape and Cattaneo Design partnered with mmcité to design and manufacture the Linfa outdoor seating collection, presented at Milano Design Week 2025. Linfa is a minimalist steel-and-wood bench adaptable to urban landscapes, distributed commercially by mmcité as a licensed product design.
• AntonangeliflagshipOEM/ Whitelabel/ Licensing PartnerAG&P greenscape and Cattaneo Design partnered with Antonangeli to manufacture the BANANO lamp collection, part of the NATURE LIGHT SYSTEM. BANANO features recyclable aluminum and fiberglass construction with artisanal quality craftsmanship, providing ambient outdoor lighting inspired by natural forms.
• Royal Institute of British Architects (RIBA)minorStrategic or Co-development PartnerAG&P greenscape follows RIBA Plan of Work 2020 international quality standards to organize the development of landscape projects from initial strategies through final construction, aligning with the global quality framework established by RIBA.
• Settanta7minorStrategic or Co-development PartnerAG&P greenscape placed 2nd in the final phase of the international competition for the historic Ex Manifattura Tabacchi in Turin with a multidisciplinary team led by Settanta7, alongside Stain Engineering, Vibes, Mathilde Amelie Prot, Gpa, and Faces Engineering.
• Guendalina Salimei TstudiominorStrategic or Co-development PartnerAG&P greenscape won 1st place in the competition for the new waterfront of Messina with a multidisciplinary team led by Guendalina Salimei Tstudio, alongside Ai Engineering, Akkad, Urban Future Organization, and Miceli Ingegneri Associati.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Gross Max: Edinburgh-based landscape architecture studio of similar size and multidisciplinary ethos, with comparable practice areas spanning masterplanning, public realm, and garden design across the UK and internationally.
• SWA Group: San Francisco-based landscape architecture firm of comparable scale with multidisciplinary practice spanning masterplanning, urban design, and parks; already named as an AG&P competition partner, indicating direct overlap on large project commissions.
• West 8: Dutch landscape architecture firm renowned for urban landscape and public space design, operating at masterplanning scale directly comparable to AG&P's core urban landscape practice and BIM-enabled delivery model.
• SLA: Copenhagen-based landscape architecture firm with a multidisciplinary approach to nature-based urban design, biodiversity enhancement, and large-scale climate adaptation projects paralleling AG&P's research focus.
• Michel Desvigne Paysagiste: French landscape architecture practice operating at masterplanning and urban design scale comparable to AG&P, with similar focus on integrating nature into dense urban environments and working with public sector clients.
• HOSPER: Amsterdam-based landscape architecture studio comparable in scale to AG&P, focused on urban landscape design, public space transformation, and integration of nature into urban contexts.
• James Corner Field Operations: New York-based landscape architecture firm specializing in urban landscape design, masterplanning, and large-scale public realm projects with comparable multidisciplinary approach and international competition-winning track record.
• OLIN: Philadelphia-based landscape architecture and urban design firm offering masterplanning, public space, and garden design services at a comparable scale and multidisciplinary breadth to AG&P greenscape.
• Topotek 1: Berlin-based landscape architecture studio specializing in urban landscape design, public space transformation, and large-scale masterplanning projects across Europe.

Others

• Stefano Boeri Architetti: Milan-based architecture firm with established competition partnership with AG&P greenscape (San Cristoforo-Navigli 2018 win) and significant overlap in integrating landscape, urban greenery, and sustainability into architectural projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agepstudio
• LinkedInlinkedin.com/company/ag&p-greenscape
• Instagraminstagram.com/agep_greenscape

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AG&P greenscape