What Nikos Amarantos does

Nikos Amarantos (Νίκος Αμάραντος) is a private, for-profit Greek vocational education institution specializing in hairdressing and beauty training, headquartered at Akadamias 78 in Athens. The school traces a family hairdressing tradition to 1920 and was formally established in 1960; it is positioned as the first recognized hairdressing school in Greece, with the third generation of the founding family now in operational control. It has produced over 40,000 alumni cumulatively and operates with a headcount of 11-50 employees, including teaching staff and a retail shop team.

The core product is a state-recognized SAEK (School of Professional Education and Continuing Training) program with KDVM certification rights and EOPPEP exam preparation, augmented by professional short programs (Barber, Haircuts, Colorist, Hairstylist), private lessons, summer workshops, and beauty seminars. The school runs an on-site educational hairdressing salon where students practice on paying clients, and a retail shop stocking partner-brand professional products including Wella, Wahl, Proraso, Joewell, NYX Cosmetics Greece, and Nouveau Lashes. An exclusive curriculum partnership with Wella Professionals anchors the technical platform, with Wella Studio Athens visits integrated into the student experience.

The business model is tuition-driven B2C education, with pricing set individually by phone or in-person inquiry rather than via published rate cards. Ancillary revenue comes from the educational salon (service fees on student-delivered work) and the retail shop, now partially distributed through the Skroutz online marketplace. Go-to-market relies on direct in-person enrollment, phone bookings, social media, and the school website. The school's marketing emphasizes regulatory benefits available to SAEK graduates, including military service postponement, and brand heritage built over more than six decades.

Name

Nikos Amarantos

Legal name

Νίκος Αμάραντος

Website

https://amarantos.gr

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Greek state-recognized hairdressing and beauty vocational school in Athens, founded in 1960 and run by the third generation of the founding family, serving aspiring hairstylists and working professionals through SAEK-accredited programs, professional short courses, and beauty seminars.

Ownership category

akta.pro rank

Product category

Vocational Hairdressing Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hair Styling & Cutting (EDAOALAB)

akta.pro secondary industries

Barbering (EDAOALAC), Hair Color & Chemical Services (EDAOALAD), Salon Business, Management & Retail Training (HSALANAK)

Keywords

• Hairdressing vocational training
• Professional barbering courses
• Hair coloring education
• Hairstyling certification programs
• Beauty school seminars

Headquarters

HQ city

Attikí

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Professional Training Programs: The school generates revenue primarily through tuition fees for its various professional training programs including SAEK (state-recognized hairdressing certification), professional programs in Barber, Haircuts, Coloring, and Hairstyling, as well as seminars and workshops. Programs range from full 4-semester SAEK courses to shorter professional programs and individual workshops.
2. Retail Product Sales: The school operates a retail shop selling professional hairdressing products, tools, equipment, and accessories. The shop serves both enrolled students and external professional hairdressers, offering branded products from partner suppliers as well as general hairdressing supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nikos Amarantos is a private vocational hairdressing school in Athens, Greece, delivering state-recognized SAEK training leading to a Level 5 Diploma in Hairdressing Art, plus professional specialization programs in haircuts, barbering, coloring, and hairstyling. The school complements its core diploma with shorter professional programs, workshops, private lessons, EOPPEP certification exam preparation, and advanced beauty seminars. It also operates an on-site retail shop selling professional hairdressing products, tools, and supplies from partner brands.

Product overview

Nikos Amarantos is Greece's first recognized hairdressing school, founded in 1960, operating a multi-product educational portfolio. The core offering is the SAEK Κομμωτικής program (state-recognized vocational training, formerly IEK) leading to a Level 5 Diploma in Hairdressing Art. This is supplemented by four professional specialization programs — Barber, Κουρέματα (Haircuts), Βαφείο (Colorist), and Χτενίσματα (Hairstylist) — each offered as standalone modules. Additional offerings include Ατομικά Μαθήματα (private personalized lessons), Καλοκαιρινά Workshops (intensive summer workshops), Προετοιμασία ΠιΣτοποίησης ΕΟΠΠΕΠ (EOППЕП exam preparation), Advanced Beauty Seminars, and a retail shop. All programs are delivered exclusively at Akadimias 78, Athens; no branches exist.

Differentiator

Problem solved

Functional benefit

Products and services

• SAEK Hairdressing Program (SAEK Κομμωτικής) State-recognized vocational training program (formerly IEK, renamed SAEK in 2024) leading to a Level 5 Diploma in Hairdressing Art (Technikos Komotikis Technis). Includes comprehensive training in hairstyling, haircutting, coloring, barbering, and salon management, with eligibility for EOPPEP national certification exams and professional licensing.
• Barber Professional Program (Barber – Κουρέας)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wella ProfessionalscoreStrategic or Co-development PartnerExclusive partnership with Wella Professionals for hairdressing education. Wella is described as 'No.1 Hair Color in the world.' The partnership includes: professional products used in all coloring programs and certification exam preparation, organized visits to Wella Studio Athens for student training, collaborative seminars and workshops featuring Wella experts, and exclusive sponsorship of color education content. Students receive hands-on training with Wella products.
• WahlminorOthersOfficial partner for barber equipment. Wahl is a leading manufacturer of professional hair clippers and grooming tools. Products available through school's retail shop.
• ProrasominorOthersOfficial partner for barber products. Proraso is an Italian professional barber product brand. Products available through school's retail shop.
• JoewellminorOthersOfficial partner for professional scissors. Joewell (Japanese manufacturer since 1921) supplies high-quality hairdressing scissors. The school has hosted Joewell seminars on scissors maintenance and usage for students.
• NYX Cosmetics GreeceminorGTM or Marketing PartnerCollaboration with NYX Cosmetics Greece for makeup masterclasses. The school hosted a 'Glam Foxy Eyes' masterclass exclusive for makeup program students, conducted by NYX professional makeup artists.
• CIDESCO HellasminorStrategic or Co-development PartnerCollaboration with CIDESCO Hellas for beauty seminars. CIDESCO is an international beauty therapy certification organization. The school has hosted CIDESCO seminars on body and mental health as well as makeup color trends.
• Nouveau Lashes (Bettina Triantafyllidi)minorGTM or Marketing PartnerPartnership with Nouveau Lashes Elite Master Trainer for Advanced Beauty Seminars series. The school offers Lash Lift & Brow Lamination seminars with certified trainer Bettina Triantafyllidi presenting and curating the content.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Schwarzkopf Professional Academy: Henkel-owned professional haircare brand with a global academy network delivering color and styling education. Comparable as a competing brand-partnered training ecosystem that could displace Wella-aligned curricula in Greek vocational schools.
• L'Oréal Professionnel Academy: Global beauty giant's professional training arm offering color, cutting, and styling education to hairdressers worldwide. Comparable as a brand-driven, professional-grade hairdressing education ecosystem that competes for the same instructor/student mindshare as the Wella partnership at Nikos Amarantos.

Others

• CIDESCO International: International beauty therapy certification body that Nikos Amarantos already partners with for seminars. Comparable as an adjacent, credentialing institution whose standards shape the broader beauty education ecosystem in which the school operates.

Direct peers

• Empire Beauty Schools: U.S. network of licensed cosmetology schools with multi-state presence, offering diploma programs in hair, skin, and nails. Comparable as a multi-location vocational beauty school operator focused on state-recognized certification pathways.
• Vidal Sassoon Academy: Globally recognized heritage hairdressing school built around the namesake brand, offering diploma-level vocational training in cutting, coloring, and styling. Directly comparable as a premium, brand-led cosmetology training institution with similar professional certification pathways.
• Aveda Institutes: Network of brand-affiliated cosmetology and esthetics schools in the U.S. offering state-licensed programs and continuing education. Directly comparable as a brand-anchored chain of cosmetology schools combining professional certification, retail products, and salon partnerships.
• Toni&Guy Academy: International hairdressing brand with an academy network offering vocational training and certification programs. Comparable as a brand-anchored hairdressing school with multi-tier curricula (foundation through advanced) and industry partnerships.
• Paul Mitchell The School: U.S. network of cosmetology and barbering schools operated in partnership with the Paul Mitchell brand, offering state-approved training programs. Comparable as a brand-partnered chain of beauty schools with structured curricula, retail operations, and professional licensure preparation.

Regional players

• Ακαδημία Κομμωτικής (Hellenic Academy of Hairdressing): Greek vocational hairdressing school offering SAEK-aligned training programs. Comparable as a domestic market peer competing for the same Greek student base and state-recognized certification pathways in the same Attica/greater Athens region.
• Wella World (Wella Professional Education): Wella's global professional education platform offering color and styling training to hairdressers. Comparable as the partner brand's own training arm that competes for the same advanced education audience that Nikos Amarantos accesses through its Wella collaboration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nikosamarantos
• Instagraminstagram.com/nikosamarantos
• Xx.com/nikosamarantos

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nikos Amarantos