Chiemsee-Alpenland Tourism

What Chiemsee-Alpenland Tourism does

Chiemsee-Alpenland Tourismus GmbH & Co. KG is the official destination marketing organization (DMO) for Landkreis Rosenheim, the city of Rosenheim, and the municipalities bordering Lake Chiemsee in Upper Bavaria, Germany. Operating from its headquarters in the historic Hatzhof building in Bernau am Chiemsee, the organization serves as the single integrated marketing and booking gateway for a tourism region spanning 46 municipalities, Bavaria's largest lake, the Chiemgau Alps, and the UNESCO World Heritage site Schloss Herrenchiemsee. Its primary customers are individual leisure tourists and families, group travelers, conference organizers, outdoor and sports enthusiasts, wellness seekers, and culture tourists drawn to Bavarian Alpine and lake heritage.

The organization's core product is a web-based tourism portal (chiemsee-alpenland.de) integrating a Holidu-powered booking engine covering 1,200+ accommodations, an Outdooractive-powered Tourenportal with 300+ hiking routes and 180+ cycling routes, an RCE-Event.de-powered calendar listing 221+ regional events, and the ChiemseeAlpenApp mobile application with offline navigation and gamified badge collection. The proprietary features — including the See-Gipfel-Ticket combination product, the Digitale Entdeckernadel engagement system, and accessibility-compliant interfaces — are layered on top of third-party SaaS rather than built in-house.

Revenue is generated through a mix of publicly funded appropriations from municipal owners, affiliate booking referral commissions, experience booking commissions, and direct product sales (notably the See-Gipfel-Ticket). The organization runs a hybrid digital-first and physical-channel distribution model: official website, mobile app, social media channels (Instagram, Facebook, YouTube, Pinterest, LinkedIn, Xing), email newsletter, plus eight regional tourist information offices, a phone-based booking center, and a walk-in information center. Pricing across experience offerings is unit-priced and pay-as-you-go, ranging from €19 (child See-Gipfel-Ticket) to €210 (3-day surf course). No venture capital or private equity ownership is indicated; the entity is structured as a GmbH & Co. KG under public-sector ownership.

Name

Chiemsee-Alpenland Tourism

Legal name

Chiemsee-Alpenland Tourismus GmbH & Co. KG

Website

https://chiemsee-alpenland.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Official destination marketing organization (DMO) for Landkreis Rosenheim and the Chiemsee municipalities in Upper Bavaria, operating a tourism portal, booking platform, mobile app, and event calendar serving leisure tourists, group travelers, and outdoor enthusiasts across the Bavarian Alps.

Ownership category

akta.pro rank

Product category

Destination Tourism Marketing and Booking Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Regional tourism marketing
• Destination management services
• Accommodation booking platform
• Outdoor tour planning
• Experience and event ticketing

Headquarters

HQ city

Bernau Am Chiemsee

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tourism Promotion and Booking Services: As the official marketing organization for Landkreis Rosenheim and the Chiemsee-Alpenland region, the organization promotes tourism and facilitates bookings for accommodations, experiences, and transportation across the region
2. Information and Consultation Services: Operates information and booking centers providing consultation services to individual and group travelers for the entire Chiemsee-Alpenland region

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Chiemsee-Alpenland Tourism operates as the official destination marketing organization (DMO) for the Chiemsee-Alpenland region in Bavaria, marketing and facilitating bookings for over 1,200 accommodations, 300+ hiking tours, 180+ cycling routes, regional events, and bundled experiences such as the See-Gipfel-Ticket. Core products include the chiemsee-alpenland.de portal, the ChiemseeAlpenApp, an integrated event calendar, and bookable guided tours, water sports courses, and cultural experiences.

Product overview

Chiemsee-Alpenland Tourism operates as the official marketing organization for the Rosenheim district and Chiemsee communities. Their digital product portfolio centers on a comprehensive tourism information and booking portal (chiemsee-alpenland.de) that provides accommodation booking for over 1200 properties, event management via RCE-Event.de, and a tour planning system powered by Outdooractive. Key products include the ChiemseeAlpenApp for mobile navigation, the See-Gipfel-Ticket combo ticket combining ferry, cable car, and attractions, and bookable experiences covering hiking, cycling, water sports, and cultural tours. The offering represents a multi-platform ecosystem connecting travelers with regional tourism services, accommodations, and activities through both their own portal and integration partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiemsee-Alpenland Tourism Portal Official tourism portal (chiemsee-alpenland.de) for the Chiemsee-Alpenland region, providing destination information, tour planning, booking capabilities, event calendar, and editorial content for visitors to the Bavarian Alps and Chiemsee area.
• Online Accommodation Booking Online booking system for over 1,200 hotels, vacation apartments, and farm accommodations across the Chiemsee-Alpenland region, with flexible cancellation options and payment-at-location model.
• ChiemseeAlpenApp Mobile application enabling tour discovery, offline navigation (GPX), and discovery of accommodations, sights, restaurants, and Digitale Entdeckernadel badge collection across the region.
• Tourenportal (Tour Portal) Online tour planning system powered by Outdooractive offering over 180 cycling tours, 300 hiking routes, GPX downloads, difficulty ratings, and current closure/condition data for the region.
• Event Calendar and Ticketing Regional event calendar system displaying over 200 events across 40+ locations, with integrated ticketing functionality for tours, experiences, and festivals.
• See-Gipfel-Ticket (Lake & Summit Combo Ticket) Combined ticket providing approximately 30% savings including Chiemsee ferry to Herrenchiemsee and Fraueninsel, reduced island admission, Chiemsee-Bahn ride, Kampenwand cable car, and reduced Prienavera admission.
• Bookable Experiences Online bookable guided tours, nature excursions, water sports courses (surfing, kayaking), Segway tours, castle tours, and cultural activities such as full moon tours of Herrenchiemsee.
• Guest Card and Combination Tickets Guest card and combined ticket programs offering discounts on multiple attractions, transportation, and experiences within the Chiemsee-Alpenland region.
• Tourist Information and Consultation Services Personalized consultation services for individual and group travelers via walk-in information center (Hatzhof, Bernau a.Chiemsee), call center (+49 8051 96555-0), and email, providing trip planning and booking support for the entire Chiemsee-Alpenland region.

Quantifiable outcome

• 30% price advantage with See-Gipfel-Ticket compared to individual tickets
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Chiemsee-Schifffahrt Ludwig Feßler KGcoreStrategic or Co-development PartnerYear-round ferry service connecting mainland towns (Prien, Gstadt, Bernau, Seebruck, Chieming, Übersee) with Herrenchiemsee and Fraueninsel islands. Integrated into See-Gipfel-Ticket and promoted as essential Chiemsee experience.
• Holidu Smart Destination GmbHcoreTechnology or IntegrationProvider of the online booking functionality (Onlineshop) for accommodations. The organization depends on this third-party system for digital booking infrastructure.
• Web Inclusion GmbH (Eye-Able®)supportingTechnology or IntegrationProvides accessibility technology solution (Eye-Able®) used to create the digital accessibility statement for the website, ensuring compliance with WCAG 2.2, BITV, and EN 301 549 standards.
• OutdooractivecoreTechnology or IntegrationTour management platform used for trail network (over 300 hiking tours, 180+ cycling routes), alerts, closures, and GPX data for the region's tour portal.
• RCE-Event.desupportingTechnology or IntegrationEvent management system powering the regional event calendar with over 221 event listings across 46 municipalities.
• KampenwandbahncoreStrategic or Co-development PartnerCable car operator providing access to Kampenwand peak (1,669m), included in See-Gipfel-Ticket combo offering 30% savings versus individual tickets.
• Bayerische Staatsbäder / Regional Therme OperatorssupportingStrategic or Co-development PartnerPartnership with Therme Bad Aibling and Chiemgau Thermen Bad Endorf for health and wellness tourism, leveraging region's moor and thermal water healing properties.
• WendelsteinbahnsupportingStrategic or Co-development PartnerHistoric cogwheel railway providing access to Wendelstein peak (1,838m), one of the region's highest and most accessible Alpine summits.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bayerischer Wald Tourismus: Tourism marketing organization for the Bavarian Forest region, a similar Bavarian DMO with hiking, cycling, wellness, and nature-based offerings tied to a national park. Comparable governance and product mix, though with a forest/mountain focus rather than lake focus.
• Allgäu GmbH: Regional tourism marketing organization for the Allgäu in southwestern Bavaria, a major Alpine/pre-Alpine destination with hiking, cycling, wellness, and cultural offerings. Closely comparable in mandate (regional DMO), product mix (multi-modal outdoor plus cultural tourism), and digital infrastructure approach.
• Berchtesgadener Land Tourismus GmbH: Official tourism marketing organization for the Berchtesgadener Land region in southeastern Bavaria, covering an Alpine and lake-based destination (Königssee) of similar scale. Directly comparable as a Bavarian regional DMO with multi-modal offerings (hiking, mountain, lake cruises, wellness) and a comparable mix of digital platform, booking portal, and event calendar.
• Zugspitz Region Tourismus GmbH: Tourism organization for the Zugspitze region in Upper Bavaria, anchored by Germany's highest peak. Comparable as an Alpine-focused Bavarian DMO combining mountain, lake, and cultural experiences with a similar digital portal and accommodation booking structure.
• Bodensee-Tourismus GmbH: Tourism marketing organization for Germany's Lake Constance region. Comparable as a lake-centric DMO offering water-based recreation, cycling, hiking, and cultural experiences with a cross-regional governance structure and similar booking portal / event calendar model.
• Schwarzwald Tourismus GmbH: Official tourism marketing organization for Germany's Black Forest region. Comparable as a major German regional DMO with multi-modal outdoor offerings (hiking, cycling, wellness, culture), accommodation booking platform, and event calendar.
• Tourismus Oberbayern München (TOM): Tourism marketing entity covering the broader Upper Bavaria/Munich region. Comparable as a Bavarian regional DMO at a slightly larger geographic scale, with overlapping content, event, and digital platform mandates.

Regional players

• Tirol Werbung GmbH: Tourism board for the Austrian state of Tirol. Comparable as a larger Alpine DMO covering hiking, skiing, cycling, and cultural experiences with a global marketing mandate; serves an adjacent rather than overlapping geographic market.
• Tourismus Salzburg GmbH: Tourism organization for the Salzburg region in Austria. Comparable in offering a multi-modal Alpine destination (city culture, lake district, mountains) with a strong digital platform and event marketing, but operates across a national border rather than competing directly in the same catchment.

Emerging players

• Outdooractive AG: Tour planning and outdoor activity platform used by Chiemsee-Alpenland as a technology partner for its tour portal. Comparable as a digital tourism infrastructure provider covering hiking, cycling, and outdoor experiences; intersects with the DMO as both supplier and potential competitor for direct consumer engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/chiemseealpen
• YouTubeyoutube.com/user/ChiemseeAlpenland
• Facebookfacebook.com/ChiemseeAlpen
• LinkedInde.linkedin.com/company/chiemsee-alpenland-tourismus
• Instagraminstagram.com/chiemseealpenland
• Pinterestpinterest.com/chiemseealpen

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiemsee-Alpenland Tourism